APPAREL NEWS

December 15, 2021

Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm

Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...

December 13, 2021

Foot Locker, Inc. Announces New Womenswear Brand Cozi for Holiday 2021

NEW YORK, Dec. 13, 2021  -- Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Foot Locker and Champs Sports. Following successful controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C, Cozi is an...

December 8, 2021

WNBA apparel for the win

According to Google's Year in Search 2021, from coast to coast, WNBA jerseys searches doubled this year compared to the previous year in the U.S., as the WNBA entered its 25th season. Google

December 4, 2021

Eagles’ Jalen Hurts champions women empowerment for ‘My Cause, My Cleats’

Inspired by the women in his life, Philadelphia Eaglesquarterback Jalen Hurts is using the NFL's "My Cause, My Cleats" initiative to advocate for women in sports and beyond. "Women Empowerment" is written on one of the designer cleats for Sunday's game against the New York Jets, while the other shines...

November 26, 2021

Peloton has sued Lululemon in feud over cycle maker’s new apparel line

Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...

November 24, 2021

Inside The Call: Athleta Expands Double-Digits In Q3

For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...

November 19, 2021

Athleta Opens Second Canadian Store In Toronto

Toronto, Nov. 19, 2021  -- Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated Canadian location opened over the past two months, advancing the brand towards its goal to reach...

November 17, 2021

Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner

The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 5, 2021

Advocate Alison Mariella Désir Launches Street Style Collection with Oiselle

Seattle, WA /SPORTSWIRE WOMEN/ - Oiselle, a by woman for woman athletic apparel company, partners with Alison Mariella Désir, an activist and founder of Harlem Run, on a three-piece collection inspired by Harlem street style. The AMD Collection features a boxy tee, long sleeve, and lounge pants. The AMD Collection...

November 3, 2021

VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes

DENVER--(BUSINESS WIRE) --VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021. This prestigious award is presented by Forbes and Statista Inc. “VF is incredibly proud to...

November 2, 2021

Her Spirit x HUUB apparel tie-up and HUUB Tour de Her Spirit

Her Spirit, the UK-based specialist fitness platform for women, has announced an apparel partnership with HUUB Design. Together they will develop a range of products that women feel proud, enabling them to want to be more active. To kick of the new partnership, and aiming to get more women cycling over the winter,...

October 27, 2021

Take a Look at Lululemon’s Uniforms For the Olympic Athletes of Canada

Lululemon has unveiled its official apparel line for Team Canada in the 2022 Olympic and Paralympic Winter Games. The line includes apparel and accessories for the team to wear at the Opening Ceremony, Closing Ceremony, on the podium, in media interviews, and around the Olympic village. The 2022 Olympic Winter...

October 23, 2021

Beyonce Joins Forces With Peloton For An Upcoming Ivy Park Line

Beyonce is preparing for another release through her beloved line Ivy Park, and it sees her partnering with Peloton, the popular fitness company. According to Women’s Wear Daily, the upcoming line includes lifestyle and performance footwear and apparel in neon, olive, and black colors. In total, 29 pieces will be...

October 22, 2021

Sweaty Betty and Halle Berry’s Best-Selling Collaboration: The rē•spin Edit is Back with a Fall Drop

LONDON, Oct. 22, 2021  /SPORTSWIRE WOMEN/ — Sweaty Betty, global activewear and lifestyle brand, is thrilled to announce its second collaboration with Hollywood icon Halle Berry and her wellness brand, rē•spin. The fall drop of The rē•spin Edit focuses on effortless layers in time for the cozy season, with an understated color palette of...

October 20, 2021

Blackstone buys majority stake in shapewear maker Spanx

Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post

October 18, 2021

Lululemon Awarded Patent for Branded Shoe Line

Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports

October 18, 2021

Specialty Sports Bra Brand Lume Six Launches

Santa Cruz, Calif. (October 18, 2021) /SPORTSWIRE WOMEN/ — Lume Six, a specialty sports bra brand designed and inspired by longtime outdoor industry professional and mountain biker Margaux Elliott, has officially launched. Lume Six features two signature styles, utilizing premium Italian woven fabric and thoughtful detailing to deliver unparalleled fit...

October 17, 2021

How Under Armour Is Winning With Women in Basketball — and Why That Impacts Its Efforts in Other Sports

Under Armour revealed its Breakthru basketball sneaker, the Flow Breakthru 2, emblematic of its continuous efforts to cater to women athletes. To break down barriers that girls often face when playing or considering playing sports, Under Armour also developed initiatives like She Who Plays with Good Sports and a partnership...

October 13, 2021

New Women’s Tri Suits USA Collection – Best Custom Triathlon Apparel Launched

Lincoln, Nebraska, United States, Oct. 13, 2021 /SPORTSWIRE WOMEN/ — Champion System USA’s newly updated line of triathlon apparel is customizable and ideal for both amateur and professional triathletes searching for custom sportswear to run, swim, and cycle in. More details can be found at https://champ-sys.com/custom-apparel/triathlon The latest women’s tri suits...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL /SPORTSWIRE WOMEN/ — Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material...

October 1, 2021

Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation

Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...

September 29, 2021

Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store

Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...

September 23, 2021

Brella Brella Brings High-Fashion Women’s Rainwear to the Outdoors

Webster, NY, SEP 23, 2021 /SPORTSWIRE WOMEN/ — Rainy weather should never keep you from the outdoor adventure you love. Now you can take on wet conditions while looking great in the new Brella Realtree WAV3® fashion rainwear. Thanks to its smart, high-quality features, Brella’s new WAV3 rainwear line offers...