APPAREL NEWS

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL /SPORTSWIRE WOMEN/ — Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material...

October 1, 2021

Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation

Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...

September 29, 2021

Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store

Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...

September 23, 2021

Brella Brella Brings High-Fashion Women’s Rainwear to the Outdoors

Webster, NY, SEP 23, 2021 /SPORTSWIRE WOMEN/ — Rainy weather should never keep you from the outdoor adventure you love. Now you can take on wet conditions while looking great in the new Brella Realtree WAV3® fashion rainwear. Thanks to its smart, high-quality features, Brella’s new WAV3 rainwear line offers...

September 21, 2021

prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Carlsbad, CA – September 21, 2021 /SPORTSWIRE WOMEN/ — prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary...

September 21, 2021

Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection

SAN FRANCISCO, Calif. /SPORTSWIRE WOMEN/ — Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet the demands of...

September 9, 2021

Outdoor brands’ apparel sizes don’t match customer demand, study shows

Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside

September 8, 2021

Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN

September 8, 2021

Lululemon Surges on Post-Pandemic Growth

Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS

September 1, 2021

Veloine’s pregnancy cycling kit wins Eurobike award

Veloine, a three-year-old Munich brand devoted to women's cycling apparel, has won a Eurobike Gold award for its Pregnancy Cycling Kit. The shorts and jersey feature a very soft fabric with low compression. The shorts have an extended waistband that covers a growing belly. BRAIN More information: veloine.cc/collections/pregnancy-cycling-wear.

August 26, 2021

Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually

Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times

August 17, 2021

Serena Williams and Nike unveil shoe and apparel collection

Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design. On Tuesday, the 39-year-old tennis legend joined Nike in unveiling a collection of women's athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams...