APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
August 16, 2022
Erin Andrews Collection Expands to Major League Baseball
Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women, in 2019. The line will include product for some of the league's most popular teams...
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August 3, 2022
Secret support: did prescription bras help Lionesses to Euro 2022 glory?
Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may have boosted the players’ athletic performances as well. The Guardian
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August 2, 2022
Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material
Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments. BI
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July 25, 2022
Coco Gauff Becomes Only Active Women’s Tennis Player with Signature Shoe
Coco Gauff will be the only active women’s tennis player with her own sneaker. Gauff had a huge hand in the development of the shoe’s technology, which is one of the first retail-accessible tennis shoes that have a carbon fiber plate, dubbed Energy Arc technology. JWS
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July 25, 2022
Vans Skateboarding Presents Lizzie Armanto’s Latest Head-to-toe Collection
This season, Vans delivers the latest update to its newest Skate silhouette, The Lizzie, supported by a head-to-toe all-gender apparel offering created in collaboration with Vans team rider and Olympic skateboarder Lizzie Armanto. Shop Eat Surf
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July 14, 2022
Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...
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July 12, 2022
Beyoncé’s Ivy Park and Adidas drop new collection
The latest collaboration from Adidas and Beyoncé’s Ivy Park clothing line, titled “Ivytopia,” was created to reflect the emergence from a period of isolation, the company said. The collection, which debuts July 21, features inclusive and gender-neutral sizing in fashion styles, performance gear, shoes and accessories. It will be available...
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July 6, 2022
Finally, Women’s Running Shoes Are Being Made for Women’s Feet
With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...
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July 6, 2022
This New E-comm Site Wants to Be the Go-to Retailer for Outdoorsy Moms
Athletes who are mothers often experience the extra pressures and time constraints of planning adventures not just for themselves but for every member of their household. The debut of a new online marketplace might have just made that burden a little easier. Created by two surf and ski loving moms,...
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July 6, 2022
lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits
While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now. The company debuted its Hike collection on July 5, launching 33 pieces of gear for both men and women. Its new brand category offers clothing that’s water-resistant, packable, and convertible,...
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July 5, 2022
Lululemon Sets Sights on Spain as It Continues to Expand Internationally
Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce site as part of its “Power of Three ×2” growth plan, which includes a quadrupling...
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July 4, 2022
Lululemon and 7 Other Brands That Will Pay for Your Used Clothes
With the recent push for more sustainable clothing options, several brands have created programs that allow customers to trade in old items for either cash or store credit. In fact, giving a second life to your old clothes can be a great (and fun way) to make extra money or...
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June 30, 2022
New Balance Has a Pair of Foam Clogs Dropping Soon
According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN
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June 21, 2022
Venus Williams Teams Up With Stich Fix For Limited Clothing Collection
67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic apparel designed to help boost women’s confidence while working out. The collection will be under...
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June 15, 2022
California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise
California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized 1,861 stolen items with a retail value of $203,688 in an apartment in La Habra,...
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June 12, 2022
Lululemon Unveils Workout Hijabs
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their...
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June 6, 2022
Athleta sues Danish company over ‘Athlecia’ activewear brand
A Danish company's "Athlecia" brand of women's sportswear violates the trademark rights of Gap Inc's Athleta, according to a lawsuit filed in San Francisco federal court. Athlecia's similar name and logo are likely to cause consumer confusion with Athleta's women's activewear, the company said in its lawsuit filed Wednesday against...
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June 4, 2022
Best Sports Bras for Running of 2022
Anyone who has gone bra shopping can attest to the fact that finding a bra for everyday wear is frustrating on its own, but finding the right sports bra for running can take that experience to a whole other level. IRunFar
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June 3, 2022
Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply
Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first quarter net revenues increased 32% to $1.6 billion versus an expected $1.53 billion. In North America,...
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June 2, 2022
Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...
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June 1, 2022
How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs
Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared insights and a look into its future on May 17 at its “Nike Future 50...
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May 23, 2022
Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab
Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods (skis, boots, bindings, poles, etc.) since 2009; Vonn won her first Olympic medal using gear...
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May 12, 2022
Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court
Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts, the co-branded apparel serves aces with both women’s and men’s pieces built for every type...
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May 11, 2022
Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection
Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range. The “Run Proud” collection for 2022 features several limited-edition apparel selections adorned with bright and playful designs...
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May 10, 2022
Here’s How Lululemon Plans to Double Revenue by 2026
During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty goal, but I believe that it is completely doable. Fool
