APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
June 3, 2022
Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply
Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first quarter net revenues increased 32% to $1.6 billion versus an expected $1.53 billion. In North America,...
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June 2, 2022
Under Armour to Launch First Female-specific Running Shoe
Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...
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June 1, 2022
How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs
Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared insights and a look into its future on May 17 at its “Nike Future 50...
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May 23, 2022
Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab
Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods (skis, boots, bindings, poles, etc.) since 2009; Vonn won her first Olympic medal using gear...
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May 12, 2022
Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court
Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts, the co-branded apparel serves aces with both women’s and men’s pieces built for every type...
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May 11, 2022
Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection
Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range. The “Run Proud” collection for 2022 features several limited-edition apparel selections adorned with bright and playful designs...
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May 10, 2022
Here’s How Lululemon Plans to Double Revenue by 2026
During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty goal, but I believe that it is completely doable. Fool
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May 9, 2022
With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women
With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense. Players like Puma, for example, are looking to pounce by introducing new faces and athletes via...
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May 3, 2022
As More Women Golf, TravisMathew Unveils Activewear Line
Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and before Tuesday, counted around 30% of its customer base as women buying products for men — and...
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April 29, 2022
Walmart unveils activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith
Walmart is unveiling an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The fashion-forward clothing collection is another sign of the retailer’s efforts to shake up its reputation and become known as a place where shoppers can find stylish...
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April 26, 2022
GAP Inc.’S Pace Program Reached 1 million Women In 2021
Developed in 2007 to give women foundational life skills, technical training and support, GAP's Personal Advancement and Career Enhancement (P.A.C.E.) program reached its 2022 goal of reaching 1 million women and girls in the 17 countries where Gap Inc. makes its clothing. Sourcing Journal
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April 20, 2022
The Mostly Untold Story Of How The Sports Bra Conquered The World And Tore Its Inventors Apart
The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer. Most media coverage the three women have received about their game-changing creation echoes this effusive, downright reverential tone. But by the time they sold their company in 1990,...
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April 20, 2022
Lululemon plans to double its revenue by 2026
Lululemon plans to double its revenue in the next five years to $12.5 billion as it continues to benefit from the pandemic-driven trend towards wearing more casual, comfortable clothing. The Business Journals
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April 19, 2022
Speculation On Potential Athleta Spinoff Returns
Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...
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April 19, 2022
Allyson Felix and Her Saysh Brand Introduce an ‘Intentionally Sexist Returns Policy’ Only for Women
Saysh’s Maternity Returns Policy allows customers who have purchased a pair of Saysh sneakers — either from the brand or through a wholesale partner — to exchange the shoes for a new pair in a different size should their foot size change while pregnant. Footwear News
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April 9, 2022
Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes
Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet
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April 5, 2022
William Murray Golf Expands Product Offering with the Launch of its First-Ever Women’s Apparel Collection
William Murray Golf, the leading golf apparel line inspired by Bill Murray and his brothers, today unveiled its first-ever women's apparel collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray Golf's lighthearted approach and contemporary lifestyle with sports, making golf more accessible and entertaining for...
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March 30, 2022
Lululemon Serves up Tennis and Golf Gear
Where once athletic women and yoga apparel stood as the main page mainstay on Lululemon's site, now featured are a pair of tennis players, serving, volleying, modeling - but mostly taunting the competition. The majority of Lululemon’s growth and revenue will continue to come from its core yoga and athletic...
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March 23, 2022
Stella McCartney designs jerseys for Arsenal Women’s Football Club
Stella McCartney has designed her first collection for a women’s football team in a new collaboration for Arsenal Women’s Football Club. The apparel range, launched in partnership with Adidas, includes jerseys, hoodies and tights, as well as a gender-neutral pre-match jersey that will be worn by both women’s and men’s...
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March 16, 2022
These Outdoor Brands Have the Most Inclusive Sizing for Women
According to a 2016 study published in the International Journal of Fashion Design, Technology, and Education, the average American woman is a size 16 to 18. Currently, most outdoor gear companies can only outfit women up to sizes 12 to 14, leaving the average woman out in the cold—literally. Outside...
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March 7, 2022
Kate Hudson-founded Fabletics activewear brand announces 30 store openings in 2022
Fabletics, the online-native activewear company founded by actress Kate Hudson, has announced plans to open 30 new store locations in 2022. The new locations will increase Fabletics’ global brick-and-mortar presence to more than 100 storefronts by the end of the year. bizjournals
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February 7, 2022
Serena Williams Is Releasing Her Own Nike Air Force 1
A new version of the acclaimed Nike Air Force 1 sneaker is hitting shelves soon, and the latest style is designed in collaboration with tennis legend Serena Williams. The sportswear giant confirmed via the SNKRS launch calendar that the new Nike Air Force 1 Serena will make its retail debut before month’s end. FN
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January 31, 2022
How Adidas is investing in women in sport as never before
Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign. The brand says it will invest “more than ever before” in women and LGBTQ+ people in sport, a development that will be reflected both...
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January 27, 2022
A Running Brand for Women, by Women: The Flight of Oiselle
Muse by Clio spoke with Oiselle's founder and CEO for its On Brand series about helming a female-led, female-focused company, being an unabashedly feminist brand, and sponsoring pregnant athletes ... back in 2013. Muse by Clio
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January 27, 2022
Study: Lululemon To Pass Nike In Women’s Activewear
Changes in the way Americans work out -- or at least get dressed to do so -- will lead to major brand upheavals in the year ahead, according to NPD Group’s new forecast. Nike, Jordan and Adidas will all lag in footwear sales. Lululemon will surpass Nike to become the...
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