APPAREL NEWS

June 2, 2022

Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...

June 1, 2022

How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs

Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared insights and a look into its future on May 17 at its “Nike Future 50...

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 23, 2022

Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab

Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods (skis, boots, bindings, poles, etc.) since 2009; Vonn won her first Olympic medal using gear...

May 12, 2022

Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court

Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts, the co-branded apparel serves aces with both women’s and men’s pieces built for every type...

May 11, 2022

Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection

Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range. The “Run Proud” collection for 2022 features several limited-edition apparel selections adorned with bright and playful designs...

May 10, 2022

Here’s How Lululemon Plans to Double Revenue by 2026

During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty goal, but I believe that it is completely doable. Fool

May 9, 2022

With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women

With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense. Players like Puma, for example, are looking to pounce by introducing new faces and athletes via...

May 3, 2022

As More Women Golf, TravisMathew Unveils Activewear Line

Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and before Tuesday, counted around 30% of its customer base as women buying products for men — and...

April 29, 2022

Walmart unveils activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith

Walmart is unveiling an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The fashion-forward clothing collection is another sign of the retailer’s efforts to shake up its reputation and become known as a place where shoppers can find stylish...

April 27, 2022

LIVSN Designs Introduces New Women’s Trail Tights

/SPORTSWIRE WOMEN/ - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women's Trail Tights. After much anticipation for LIVSN to release a women's line, the Trail Tights are the first...

April 27, 2022

Ultimate Direction Launches New Signature Athlete Apparel Line with Amelia Boone Collection

BOULDER /SPORTSWIRE WOMEN/ - To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for athletes. Debuting in April, the Signature Line will kick off with the Amelia Boone Collection, a...

April 26, 2022

GAP Inc.’S Pace Program Reached 1 million Women In 2021

Developed in 2007 to give women foundational life skills, technical training and support, GAP's Personal Advancement and Career Enhancement (P.A.C.E.) program reached its 2022 goal of reaching 1 million women and girls in the 17 countries where Gap Inc. makes its clothing. Sourcing Journal

April 21, 2022

KUIU Unveils Women’s Specific Hunting Apparel

Dixon, CA (April. 21st 2022)/SPORTSWIRE WOMEN/ – KUIU, the leading manufacturer of performance hunting gear, is excited to announce the launch of their first array of performance hunting apparel specifically designed for women. These products are designed to offer functional performance, durability, and technical advancements at levels that are unprecedented in...

April 20, 2022

The Mostly Untold Story Of How The Sports Bra Conquered The World And Tore Its Inventors Apart

The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer. Most media coverage the three women have received about their game-changing creation echoes this effusive, downright reverential tone. But by the time they sold their company in 1990,...

April 20, 2022

Lululemon plans to double its revenue by 2026

Lululemon plans to double its revenue in the next five years to $12.5 billion as it continues to benefit from the pandemic-driven trend towards wearing more casual, comfortable clothing. The Business Journals

April 19, 2022

Speculation On Potential Athleta Spinoff Returns

Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...

April 19, 2022

Allyson Felix and Her Saysh Brand Introduce an ‘Intentionally Sexist Returns Policy’ Only for Women

Saysh’s Maternity Returns Policy allows customers who have purchased a pair of Saysh sneakers — either from the brand or through a wholesale partner — to exchange the shoes for a new pair in a different size should their foot size change while pregnant. Footwear News

April 19, 2022

Athleta Introduces Limited Edition Simone Biles Athleta Girl Collection

SAN FRANCISCO -- In celebration of the first year of partnership, and a shared mission of empowering the next generation of girls, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. This limited-edition line is designed to help girls ages 6-12 feel inspired and...

April 9, 2022

Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes

Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet

April 7, 2022

Wild Rye Launches Spring Collection and Partners with OutsidePR

Sun Valley, ID (April 7, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public relations partnership with boutique consumer and outdoor lifestyle public relations agency, OutsidePR. Created to inspire...

April 5, 2022

William Murray Golf Expands Product Offering with the Launch of its First-Ever Women’s Apparel Collection

William Murray Golf, the leading golf apparel line inspired by Bill Murray and his brothers, today unveiled its first-ever women's apparel collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray Golf's lighthearted approach and contemporary lifestyle with sports, making golf more accessible and entertaining for...

April 4, 2022

Indyeva Debuts Innovative, Sustainable Women’s Outdoor Apparel for Spring 2022, Including New Trail-To-River Swimwear and Re-Imagined Zip-Off Pant

MONTREAL (April 4, 2022)/SPORTSWIRE WOMEN/ – Indyeva, an outdoor clothing company for women with a focus on thoughtful, sustainable design and manufacturing, is set to release its Spring/Summer 2022 (SS22) apparel collection which features sustainably-made, versatile active outdoor apparel and its first ever trail-to-river swimwear.  The new women’s outdoor clothing collection...

March 30, 2022

Lululemon Serves up Tennis and Golf Gear

Where once athletic women and yoga apparel stood as the main page mainstay on Lululemon's site, now featured are a pair of tennis players, serving, volleying, modeling - but mostly taunting the competition. The majority of Lululemon’s growth and revenue will continue to come from its core yoga and athletic...

March 23, 2022

Stella McCartney designs jerseys for Arsenal Women’s Football Club

Stella McCartney has designed her first collection for a women’s football team in a new collaboration for Arsenal Women’s Football Club. The apparel range, launched in partnership with Adidas, includes jerseys, hoodies and tights, as well as a gender-neutral pre-match jersey that will be worn by both women’s and men’s...