BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 17, 2025
Arsenal sign Canadian Olivia Smith in world-record deal
Canada forward Olivia Smith became the most expensive player in women’s soccer history at a reported one million pounds (US$1.34 million) when Arsenal signed her from Liverpool on Thursday. The new benchmark in women’s soccer would surpass the 900,000 pounds ($1.1 million) Chelsea paid when signing Naomi Girma from the San Diego...
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July 17, 2025
England Soccer Star Launches a Women’s Sports Agency
For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone. Now, she has teamed up with her...
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July 17, 2025
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data and dialogue At the ATN Innovation Summit 2025, C-Suite executives discussed how to rectify such issues and move the industry forward. The conversation, which featured barre3 co-founder and CEO Sadie Lincoln, CorePower Yoga chief marketing...
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July 17, 2025
Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA
Downtown Indianapolis is fully decorated for the WNBA All-Star Weekend. But in an unassuming warehouse less than a mile from Gainbridge Fieldhouse sits a makeshift headquarters for Unrivaled, the 3-on-3 women’s professional basketball league that played its inaugural season in January. FRONT OFFICE SPORTS
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July 15, 2025
Portland bringing Fire name back to WNBA team
The Portland Fire are back. Portland's WNBA expansion team, which will begin play in 2026, announced Tuesday that it is readopting the name that was held by the city's WNBA team from 2000 to 2002. espn
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July 14, 2025
WNBA star Aliyah Boston joins NWSL’s Boston Legacy FC ownership group
After winning two championships and being named Gatorade Player of the Year three times at Worcester Academy in Massachusetts, Aliyah Boston had her #00 jersey retired in 2024. Now, she is coming back to the state in an entirely different role and sport. Today, Boston Legacy FC announced that they...
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July 11, 2025
WNBA CBA Tensions Rising Ahead of All-Star Break
Add Las Vegas Aces star A’ja Wilson to the list of WNBA players frustrated by the current state of collective bargaining negotiations. The three-time league MVP says the league’s recent counter-proposal—which she called an “eyebrow-raiser”—doesn’t include the equitable revenue-sharing system that the players’ union seeks amid a league-wide economic boom....
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July 10, 2025
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history. The...
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July 9, 2025
The L.P.G.A. Is Getting a New Commissioner. He’s Got Some Work to Do.
The LPGA is getting a new commissioner, Craig Kessler, who starts on July 15th. Kessler, previously the COO of the PGA of America, is tasked with capitalizing on the growing interest in women's sports and leveraging the LPGA's potential. The New York Times
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July 7, 2025
As growth soars, WNBA players tell commissioner Cathy Engelbert pay scale should follow
Stars across the WNBA, including Indiana Fever guard Caitlin Clark, recently called out Cathy Engelbert. The direct messages to the WNBA commissioner have a common theme: We deserve more. USA TODAY
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July 6, 2025
WNBA All-Stars Will Earn $2,575 for Playing in Game
The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. Each player will receive a $2,575 bonus for their participation, regardless of whether they are a starter...
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July 6, 2025
WNBA All-Stars Will Earn $2,575 for Playing in Game
The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. FRONT OFFICE SPORTS
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July 5, 2025
USA Today makes Heather Burns its first women’s sports editor
For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. Burns’ extensive experience in journalism is detailed on Digital Women Leaders. Awful Announcing
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July 4, 2025
USA Today makes Heather Burns its first women’s sports editor
For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. AWFUL ANNOUNCING
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July 2, 2025
Caitlin Clark’s Signature Shoe Could Be $150 Million Business: Sneaker Expert
Caitlin Clark’s first signature shoe might still be a year away, but insiders say it could be worth $150 million. Clark’s debut sneaker is expected to launch in spring 2026, following the typical two-year development cycle for signature drops. While some had hoped for a speedy release in time for...
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July 2, 2025
Former athletes sue SFA over axing women’s sports
Six former female athletes are suing Stephen F. Austin State University for violating Title IX a little more than a month after the school announced it was cutting four sports. The LufKin Daily News
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July 1, 2025
Inside Women’s Sports Bar Boom
Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FRONT OFFICE SPORTS
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June 30, 2025
Lululemon Sues Costco Over Alleged Copycat Yoga Pants
Lululemon filed a lawsuit against Costco, charging the warehouse club is selling “confusingly similar” replicas of its jackets, sweatshirts and pants. In a lawsuit filed Friday in the U.S. District Court for the Central District of California, Lululemonclaims that certain Costco products imitate its own designs so closely that it constitutes...
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June 28, 2025
Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed
Women’s sports bars are increasingly opening across the country. Some of these establishments, which broadcast only women’s games, are cashing in with full houses; others are still wrestling with finding enough capital to stay solvent. FOS contributor Ellyn Briggs checked in with six of these bar owners on their high-risk, high-reward industry. FOS
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June 27, 2025
VC Firm Launches $16M Fund To Back Wellbeing Tech Startups
The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS
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June 26, 2025
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8
IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS
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June 25, 2025
How Should Sports Journalism Adapt To The Women’s Sports Boom?
You might already know this, but women’s sports are kind of a big deal these days. Whether we’re talking media rights deals, or ratings, or advertising, or even new leagues, the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape....
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June 23, 2025
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
According to Signify, which has been working with tennis authorities on detecting abuse through an artificial intelligence-led detection system called Threat Matrix, a significant proportion of abuse sent to tennis players stems from gamblers who have lost bets. Across the year, a category they call 'angry gamblers' sent 40% of...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
When tennis player Katie Boulter revealed to the BBC the shocking scale of abuse she receives on social media, she emphasised that many angry messages feature references to gambling. BBC SPORT
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