BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
August 13, 2025
Lady Vols legend Candace Parker reaches multi-year extension with TNT Sports
Lady Vols basketball legend Candace Parker reached a multi-year extension with TNT Sports that includes an expanded role, the network announced Aug. 13. The three-time WNBA champion and two-time WNBA MVP will continue to be a prominent analyst for TNT Sports and CBS Sports' NCAA Division I men's basketball championship coverage, according to a...
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August 13, 2025
Grit, goals and glam: How beauty brands are making up for lost time and tapping into women’s sports
It would take four more years for the tipping point to come when women’s sports exploded commercially and culturally (record crowds, prime-time coverage, and the amplified visibility of social media), with more athletes glamming up before stepping onto the pitch. From a business standpoint, most beauty brands are still leaving...
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August 11, 2025
Court Blocks University From Cutting Women’s Sports Programs: What Your School Needs to Know
In the wake of the groundbreaking settlement establishing a new revenue-sharing system with student-athletes, a federal court in Texas just blocked a university from cutting women’s beach volleyball, golf, and bowling teams for the upcoming school year because of potential gender discrimination concerns. JDSUPRA
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August 8, 2025
$4.5M donation boosts SIU women’s sports in Carbondale
Southern Illinois University received a significant boost with a $4.5 million gift from an anonymous donor. SIU says this donation will enhance scholarships for female student-athletes and improve the Saluki Softball stadium. WSIL
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August 8, 2025
Ariel Investments sees opportunity in women’s sports amid continuing rise in popularity
Ariel Investments President & co-CEO Mellody Hobson said that “there are light years of difference in valuations and in prices” between men’s and women’s sports franchises, and “we think that creates real opportunity.” SBJ
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August 7, 2025
Women in Nigerian sports still underpaid
Nigerian women are facing off not just against top talent abroad but a domestic atmosphere of mismanagement and pay disparities -- and even the risk of repression for speaking out. The country is fresh off a win at the finals of Women's AfroBasket, their fifth-consecutive championship at the continent's top...
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August 7, 2025
Surf Icon Lisa Andersen Joins Outerknown
Outerknown is proud to welcome legendary surfer Lisa Andersen to the Outerknown family. Lisa’s legacy in surf culture and her enduring impact on women’s athletics align seamlessly with Outerknown’s mission to inspire and empower through purpose-driven design. Co-founded by 11-time world champion Kelly Slater and acclaimed designer John Moore, Outerknown...
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August 6, 2025
Whitecap Sports Group opens women’s sports unit
Tampa-based sports investment bank Whitecap Sports Group has launched a business unit tailored specifically for women’s sports. The new group will be led by Chelsee Washington, most recently an associate with the firm. Washington, who joined WSG in 2023, is a former NWSL player and has advised on team ownership deals...
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August 6, 2025
NWSL renews deal with Just Women’s Sports platform
US top tier women’s league NWSL has renewed its digital media partnership with Just Women’s Sports (JWS), a multimedia platform dedicated exclusively to women’s sports, for a fourth year. Just Women’s Sports, which had 172 million social impressions across its NWSL content last season, has rights to NWSL game highlights,...
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August 6, 2025
How Nike, the WNBA, and NWSL Pitched Women’s Sports in Portland
Last week, during The Epicenter Women’s Global Sports Summit, RAJ Sports general manager Karina LeBlanc put in the legwork to show brands, fans, media, and the world at large what Portland, Oregon, had to offer all levels of women’s sports. Led by siblings Alex Bhathal and Lisa Bhathal Merage, RAJ...
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August 5, 2025
WNBA Trade Deadline Hits Ahead of Looming CBA Chaos
The WNBA trade deadline is Thursday at 3 p.m. ET, and it’s particularly intriguing given the backdrop of the league’s CBA negotiations. About 80% of the league’s players will be free agents next offseason in preparation for a huge increase in the salary cap and player salaries (assuming a work stoppage...
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August 5, 2025
Pro Volleyball Federation Joins Major League Volleyball in Blockbuster Women’s Sports Merger
Volleyball made headlines this week, with a merger seeing the two-season-old Pro Volleyball Federation (PVF) join with the incoming Major League Volleyball (MLV) for a joint 2026 launch. Though originally separate ventures, the eight-team PVF will now adopt MLV branding, setting up a unified league valued at over $325 million. Investors...
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July 29, 2025
LPGA announces investment in Golf Foundation
The Golf Foundation has announced a new partnership with the LPGA Foundation, marking a significant moment for girls’ golf in the UK. Through a generous commitment of $150,000 over three years, the LPGA Foundation is investing in the Golf Foundation’s mission to introduce more girls to the game, support their development,...
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July 28, 2025
The Women’s Sports Foundation Welcomes Meg Rushton in the New Role of Chief Communications Officer
The Women’s Sports Foundation (WSF®) announced today that Meg Rushton has joined in the new role of Chief Communications Officer. This addition to the WSF leadership team signals the Foundation’s next stage of growth – not just as a nonprofit, but as a high-impact platform advancing the case for women’s and girl’s...
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July 25, 2025
Caitlin Clark just scored the highest-selling women’s sports trading card of all time
Caitlin Clark has just set another record. The latest, you ask? Oh, nothing, just setting the record for the highest sale of a women’s sports card of all time with her 2024 Panini Flawless WNBA Platinum Rookie Logowoman Patch Auto 1/1. This 1/1 sold in the Fanatics Collect July Premier Auction on...
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July 24, 2025
WNBAs Sophie Cunningham defends Caitlin Clark in TikTok, gets fined
A WNBA player who recently reached the echelons of everyday fame says she was just fined $500 for criticizing referees in a TikTok video. In one viral incident, Sophie Cunningham grabbed Connecticut Sun player Jacy Sheldon and shoved her to the ground after Sheldon reportedly poked Clark in the eye...
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July 23, 2025
Seahawks legend Bobby Wagner joins Storm ownership group
Seattle sports legend Bobby Wagner may not play in the city anymore, but he will still have a strong presence there. The Seattle Storm announced that Wagner has joined the team's ownership group. Wagner spent the first 10 seasons of his NFL career with the Seahawks, and he earned first-team All-Pro honors six times in...
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July 17, 2025
Arsenal sign Canadian Olivia Smith in world-record deal
Canada forward Olivia Smith became the most expensive player in women’s soccer history at a reported one million pounds (US$1.34 million) when Arsenal signed her from Liverpool on Thursday. The new benchmark in women’s soccer would surpass the 900,000 pounds ($1.1 million) Chelsea paid when signing Naomi Girma from the San Diego...
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July 17, 2025
England Soccer Star Launches a Women’s Sports Agency
For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone. Now, she has teamed up with her...
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July 17, 2025
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data and dialogue At the ATN Innovation Summit 2025, C-Suite executives discussed how to rectify such issues and move the industry forward. The conversation, which featured barre3 co-founder and CEO Sadie Lincoln, CorePower Yoga chief marketing...
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July 17, 2025
Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA
Downtown Indianapolis is fully decorated for the WNBA All-Star Weekend. But in an unassuming warehouse less than a mile from Gainbridge Fieldhouse sits a makeshift headquarters for Unrivaled, the 3-on-3 women’s professional basketball league that played its inaugural season in January. FRONT OFFICE SPORTS
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July 15, 2025
Portland bringing Fire name back to WNBA team
The Portland Fire are back. Portland's WNBA expansion team, which will begin play in 2026, announced Tuesday that it is readopting the name that was held by the city's WNBA team from 2000 to 2002. espn
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July 14, 2025
WNBA star Aliyah Boston joins NWSL’s Boston Legacy FC ownership group
After winning two championships and being named Gatorade Player of the Year three times at Worcester Academy in Massachusetts, Aliyah Boston had her #00 jersey retired in 2024. Now, she is coming back to the state in an entirely different role and sport. Today, Boston Legacy FC announced that they...
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July 11, 2025
WNBA CBA Tensions Rising Ahead of All-Star Break
Add Las Vegas Aces star A’ja Wilson to the list of WNBA players frustrated by the current state of collective bargaining negotiations. The three-time league MVP says the league’s recent counter-proposal—which she called an “eyebrow-raiser”—doesn’t include the equitable revenue-sharing system that the players’ union seeks amid a league-wide economic boom....
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July 10, 2025
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history. The...
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