BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 13, 2025
The growth of women’s sports is spurring a building boom
While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned. The WNBA has seen a jump in new practice...
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March 13, 2025
Monarch Collective expands fund to $250m as institutional interest in women’s sports surges
Monarch Collective, a private equity fund dedicated to women’s sports, has expanded its fund size to $250 million from an initial $150 million used at founding in 2023. Sportico
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March 12, 2025
Eminem Joins Detroit’s WNBA Expansion Bid Group
Rapper Eminem is part of the effort to bring a WNBA expansion team to Detroit, according to someone familiar with the process, joining a bid group that includes some of the city’s most prominent sports owners, executives and athletes. Sportico
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March 11, 2025
Ad spending on women’s sports more than doubled last year
Women’s sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. CNBC
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March 10, 2025
WNBA Expansion Cuts Into Owners’ Share, Not NBA or 2022 Investors
The current WNBA expansion process has attracted more than a dozen groups interested in bringing a women's basketball team to their market. MSN
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March 7, 2025
New York Liberty’s Sabrina Ionescu’s Invests In Women’s Sports: Bay Area Soccer Club
The Oregon Ducks and New York Liberty guard Sabrina Ionescu is now an investor for the National Women's Soccer League's Bay football club. Oregon Ducks
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March 7, 2025
Portland Thorns & WNBA Team Plan $150 Million Women’s Sports Campus
RAJ Sports announced plans for a groundbreaking dual-sport women’s performance center in Hillsboro for both Portland Thorns and WNBA team. HillsBoro
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March 6, 2025
WTA players to receive maternity pay for first time
Female tennis players will receive paid maternity leave on the WTA Tour for the first time. More than 320 players will be eligible for up to 12 months paid leave through a new maternity fund introduced by governing body, the Women's Tennis Association. Everyone will receive the same amount, which...
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March 4, 2025
X Games Names WNBA Exec Annie Lokesh as Head of X Games League
X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. SHOPeatSURF
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March 4, 2025
Utah Athletics receives anonymous $14 million donation for use with women’s sports programs
The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews
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March 4, 2025
UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports
Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC
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March 3, 2025
Serena joins ownership group of WNBA’s Tempo
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn
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March 3, 2025
Serena joins ownership group for WNBA’s new Toronto Tempo team
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN
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February 27, 2025
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive
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February 26, 2025
76% of fans want more coverage of women’s soccer
More than three quarters (76 per cent) of women’s soccer fans feel they do not see enough coverage of the sport, according to research from Sportfive. Confirmed: 81 per cent of fans want to see specific content formats produced for women’s soccer. 62 per cent of fans consider sponsors of women’s soccer...
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February 26, 2025
Venus Williams Joins WeWard to Push Healthier Living
Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador. Athletech News
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February 21, 2025
The Toronto Tempo, Canada’s First WNBA Team, Names First General Manager
The Toronto Tempo, Canada’s first WNBA team, has appointed Monica Wright Rogers as the club’s first general manager. As general manager, Wright Rogers will lead basketball operations for the Tempo, including, most immediately, the hiring of a head coach and building out the roster for the team’s inaugural season. A...
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February 21, 2025
LPGA sues Korean broadcast partner over unpaid rights fees and tournament sponsorships
The LPGA may soon give us a case in point. That tour is suing Korean company JoongAng Ilbo Co., Ltd., parent of Korean broadcaster JTBC, over unpaid rights fees and sponsorships. Awful Announcing
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February 20, 2025
$500M San Diego FC Debut Highlights Surging MLS Valuations
MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar. MSN
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February 20, 2025
Celsius Acquires Female-Focused Alani Nu for $1.65B
Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 million comprised of cash and stock. Athletech News
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February 19, 2025
WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid
The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. An ownership group led by Donnie Wahlberg and former NBA Rookie of the Year Michael Carter-Williams is planning a bid to bring a WNBA...
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February 19, 2025
WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid
The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. SI
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February 18, 2025
Angel City FC Appoints Bona to Lead Business Ops, Names Uhrman CEO
NWSL club Angel City FC, the most valuable women’s sports team in the U.S., has hired Carmen Bona as its president of business operations in a newly created role. Sportico
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February 13, 2025
No women crack annual list of 100 highest-paid athletes topped by Cristiano Ronaldo
Cristiano Ronaldo again topped the list of the world's highest-paid athletes with total income of $260 million US in 2024, according to sports industry news site Sportico, but there were no women in the top 100. CBC
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February 12, 2025
No Women Among 100 Highest-Paid Athletes Despite Business Gains
Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million,...
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