BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 22, 2025
New York Liberty Reach Record Women’s Sports Franchise Valuation
The spotlight is firmly on the WNBA this year and the league has the sports world’s full attention. There was a seismic shift in interest last season with a new rookie class bringing eyes and interest to the league like they hadn’t seen in decades—and the New York Liberty just...
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May 19, 2025
Why the World’s Most Successful Women’s Sports Team Dropped ‘Women’ From Its Name
Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new crest, was an intentional commitment to giving the team a separate identity from the men’s team,...
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May 16, 2025
U.S. Professional Softball Players Are Flocking to Japan to Get Paid
The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere more lucrative to play than Japan’s Diamond League. That’s why former Oklahoma softball star Kelly Maxwell...
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May 16, 2025
Julie Foudy Out at ESPN After Two Decades
Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team joined ESPN in 2005. Over the last two decades, she’s been a mainstay of ESPN’s soccer...
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May 15, 2025
Reddit co-founder Alexis Ohanian buys minority stake in Chelsea women’s team
Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on Thursday, saying he was “proud” to help this “iconic club” to become the most popular Women’s...
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May 15, 2025
The WNBA will soon be the most valuable league in women’s sport
The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist
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May 14, 2025
WNBA Toronto Franchise Builds ‘Canada’s Team’ Amid Tariff Tension
Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals. Sportico
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May 14, 2025
She Helped Build Angel City FC — Now She’s Taking Over the WNBA with the Golden State Valkyries
From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share how she’s bringing the Valkyries to life in their inaugural season. FRONT OFFICE SPORTS
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May 14, 2025
Alex Morgan becomes minority stakeholder in her former club
Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL) team where she ended her professional career as a player. Olympics
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May 13, 2025
Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule
The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic
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May 12, 2025
WNBA Franchises Are the Next Big Sports Investment
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 6, 2025
Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals
Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP
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May 6, 2025
Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr
On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC
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May 6, 2025
Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver
The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY
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May 6, 2025
Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?
Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN
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May 6, 2025
Sue Bird to take over as managing director for U.S. women’s national basketball team
USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY
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May 5, 2025
How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off
Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW
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May 3, 2025
Lisa Carrington invests in women’s basketball
New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...
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April 23, 2025
Nike Appoints Chief Strategy Officer to Assist In Turnaround
Nike announced that it appointed Jennifer Hartley, a 14-year company veteran, as chief strategy officer. Hartley also joins Nike’s Executive Leadership Team. SGB Media
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April 21, 2025
Kansas City’s women’s soccer stadium has been a big economic success. Can Denver replicate that?
Explore the potential for Denver to follow Kansas City's success with women's soccer stadiums. Learn about the economic impact of CPKC Stadium and the challenges Denver faces in securing funding for a similar project. THE COLORADO SUN
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April 21, 2025
ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth
The frenzy at 2025’s WNBA draft is a testament to how far WNBA coverage has come—a path charted by ESPN as it enters its 29th consecutive season broadcasting the league. FRONT OFFICE SPORTS
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April 18, 2025
How an influential businesswoman and a former NFL president are changing women’s sports investment
As her investments grew, with stakes in burgeoning leagues like League One Volleyball, or LOVB, Mellody Hobson continued to look for opportunities that were rooted in purpose and fueled by the relationships with those around her. So, when a friend approached her with advice to invest in women’s sports, Hobson...
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April 13, 2025
Sources: Paige Bueckers to sign 3-year deal with Unrivaled
Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers' first-year salary for the 10-week Unrivaled season will exceed what she would make in four years of her WNBA rookie contract, sources said. If Bueckers is the top...
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April 9, 2025
Supporting and elevating women in sport, the RYA launches ‘The Female Futures Group’
A new wave of change is emerging in British sailing as the Royal Yachting Association (RYA) launches The Female Futures Group, dedicated to increasing female participation and unlocking new opportunities for women and girls in the sport. Yachts and Yachting
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April 8, 2025
Locker Room Capital Joins Growth Capital Round for Women’s Sports Media Startup Togethxr
Los Angeles-based Togethxr, a four-year-old women’s sports media and commerce brand, has closed an undisclosed growth capital round led by co-founder Alex Morgan’s Irish firm, Trybe Ventures. citybiz
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