BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 4, 2025
UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports
Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC
-
March 3, 2025
Serena joins ownership group of WNBA’s Tempo
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn
-
March 3, 2025
Serena joins ownership group for WNBA’s new Toronto Tempo team
Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN
-
February 27, 2025
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive
-
February 26, 2025
76% of fans want more coverage of women’s soccer
More than three quarters (76 per cent) of women’s soccer fans feel they do not see enough coverage of the sport, according to research from Sportfive. Confirmed: 81 per cent of fans want to see specific content formats produced for women’s soccer. 62 per cent of fans consider sponsors of women’s soccer...
-
February 26, 2025
Venus Williams Joins WeWard to Push Healthier Living
Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador. Athletech News
-
February 21, 2025
The Toronto Tempo, Canada’s First WNBA Team, Names First General Manager
The Toronto Tempo, Canada’s first WNBA team, has appointed Monica Wright Rogers as the club’s first general manager. As general manager, Wright Rogers will lead basketball operations for the Tempo, including, most immediately, the hiring of a head coach and building out the roster for the team’s inaugural season. A...
-
February 21, 2025
LPGA sues Korean broadcast partner over unpaid rights fees and tournament sponsorships
The LPGA may soon give us a case in point. That tour is suing Korean company JoongAng Ilbo Co., Ltd., parent of Korean broadcaster JTBC, over unpaid rights fees and sponsorships. Awful Announcing
-
February 20, 2025
$500M San Diego FC Debut Highlights Surging MLS Valuations
MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar. MSN
-
February 20, 2025
Celsius Acquires Female-Focused Alani Nu for $1.65B
Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 million comprised of cash and stock. Athletech News
-
February 19, 2025
WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid
The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. An ownership group led by Donnie Wahlberg and former NBA Rookie of the Year Michael Carter-Williams is planning a bid to bring a WNBA...
-
February 19, 2025
WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid
The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. SI
-
February 18, 2025
Angel City FC Appoints Bona to Lead Business Ops, Names Uhrman CEO
NWSL club Angel City FC, the most valuable women’s sports team in the U.S., has hired Carmen Bona as its president of business operations in a newly created role. Sportico
-
February 13, 2025
No women crack annual list of 100 highest-paid athletes topped by Cristiano Ronaldo
Cristiano Ronaldo again topped the list of the world's highest-paid athletes with total income of $260 million US in 2024, according to sports industry news site Sportico, but there were no women in the top 100. CBC
-
February 12, 2025
No Women Among 100 Highest-Paid Athletes Despite Business Gains
Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million,...
-
February 12, 2025
Los Angeles flexing its muscle as the center of Big Ten women’s basketball
UCLA and USC are running away from the pack in their inaugural Big Ten campaigns. The rivals are winning conference games by an average of 19 points. Yahoo Sports
-
February 11, 2025
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt. A series of new videos show star athletes including Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal...
-
February 11, 2025
New Publicis Offering To Help Clients Invest In Women’s Sports
Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale. MediaPost
-
February 11, 2025
Barre3 Acquires Studio Barre to Expand Female-Owned Business
Barre3, founded in 2008 by Sadie and Chris Lincoln, has acquired Studio Barre, the San Diego, CA-based barre brand founded in 2008 by Shannon Higgins. SGB Media
-
February 10, 2025
Nike’s Super Bowl Ad Puts Women Athletes Center Stage on a Male-Dominated Field
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek
-
February 8, 2025
Women’s flag football players bask in Super Bowl spotlight
Women's flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women's sports in the United States. Reuters
-
February 6, 2025
Portland’s WNBA and NWSL teams will share the first joint training facility
The Portland Thorns of the National Women's Soccer League and the city's as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both women's teams are owned by the Bhathal family, which also has a stake in the NBA's...
-
February 5, 2025
Butler Athletics receives $12 million pledge in support of women’s sports
Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women's athletic programs, on national girls and women in sports day. IndyStar
-
February 4, 2025
Therabody Launches “Therabody, for Her” To Support Women’s Wellbeing
Therabody has unveiled “Therabody, for Her,” an initiative dedicated to women’s health across four critical life stages: mental wellbeing, menstruation, motherhood, and menopause—termed the “Four Ms.” The initiative aims to provide women with the tools and knowledge they need to navigate these different phases of life. Athletech News
-
February 3, 2025
Ariel Investments launches women’s sports fund
The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro
Company Info
CONTACT INFO
