BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
June 18, 2026
Venture Firm Headed by Alexis Ohanian Acquires College Card Maker ONIT
Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, has acquired college sports trading card company ONIT, the companies announced Thursday. Founded in 2022, ONIT has carved out a niche in the trading card industry by producing officially licensed collegiate trading cards featuring current student-athletes. The company works...
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June 15, 2026
The Sports Bra eyes national expansion amid financial challenges
The Sports Bra, a Portland-based sports bar that exclusively broadcasts women’s sports, is pursuing national franchise expansion while facing serious financial distress. In May 2026, the company announced it is “seeking everyday investors to take it to the next level: a national franchise expansion,” but securities filings reveal it is...
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June 15, 2026
The Sports Bra eyes national expansion amid financial challenges
The Sports Bra, the Portland-based sports bar that shows women’s sports, announced in May that it is “seeking everyday investors to take it to the next level: a national franchise expansion,” according to Jonathan Bach of the Portland OREGONIAN. However, securities filings show that the company is “bleeding red ink...
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June 9, 2026
Women’s sport brought £55m boost to London in 2025, report finds
Women's sports events held in London in 2025 generated over £54.7 million for the city's economy, according to a City Hall report. The Women's Rugby World Cup final at Twickenham was the biggest contributor, producing an economic impact of £48.5 million. That match saw England defeat Canada 33-13 with 81,885...
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June 1, 2026
JWS raises new money to expands its women’s sports media platform
Just Women's Sports (JWS) has secured a new seven-figure investment round led by Bolt Ventures, the family office of sports investor David Blitzer. This marks Blitzer's continued support for the company, having previously participated in JWS's 2022 financing. The funding round also included returning investors such as Starry Eyed Tomorrow...
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June 1, 2026
Why Retailers Need To Prepare For The New Women’s Sports Consumer
The women’s sports industry is not reliant on converting existing sports fans. Instead, the industry is creating entirely new ones. That distinction may be one of the most important to acknowledge and embrace right now, and it was a thread running through many of the conversations during last month’s espnW Summit...
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May 30, 2026
DC’s pro volleyball team takes step forward as expansion season draws near
Washington, D.C. will welcome a new professional women's volleyball team in 2027 as part of Major League Volleyball's expansion. The franchise, owned by All United Sports and Entertainment (the same group behind D.C. United soccer), is progression toward its inaugural season starting next January. The league recently expanded to eight...
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May 29, 2026
Paige Bueckers’ WNBA debut jersey sells for record $64,720
Paige Bueckers' jersey from her WNBA debut has sold for a record-breaking $64,720, setting a new milestone for women's sports memorabilia. The Dallas Wings star wore the jersey during her first WNBA game on May 16, 2025, and it was later sold through MeiGray, an authentication and photo-matching company that...
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May 29, 2026
New WNBA CBA Will Pay $14M to Retired Players
Retired WNBA players are about to get a multimillion-dollar gift. The WNBA and WNBPA announced Friday that they completed the full CBA, more than two months after they agreed to a deal that allowed the 2026 season to start on time. The CBA contained a “Veteran Recognition Payment” that will pay retired...
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May 28, 2026
How the National Women’s Soccer League is building momentum for brands
The National Women’s Soccer League (NWSL) finds itself at something of a pivotal moment. Season 14 is well underway, which is nothing to scoff at in women’s sports years; the Professional Women’s Hockey League and Major League Volleyball started in 2024, while the 3-on-3 basketball league Unrivaled and League One Volleyball debuted only last year. That...
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May 27, 2026
Broccoli crowns and stuffed cows at the Women’s College World Series: Why softball dugouts are the best of college ball
A herd of stuffed cows and a human dubbed “Broccoli Guy” will walk into Devon Park this week, and no, it’s not the start to a bad joke. Quite the opposite. The rosters these out-of-character items represent are hoping it's the spark to a national championship. Here at the Women’s...
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May 27, 2026
Olympic medallists slam IOC president for comments on athlete pay
International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...
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May 27, 2026
Aaron Rodgers Champions Women in Sports by Donating to US Women’s National Flag Football Team Ahead of Olympics Debut
As one of the fastest-growing sports, Flag football has consistently received strong support from the NFL, and its top players, including the Pittsburgh Steelers quarterback, Aaron Rodgers. The 42-year-old has become increasingly involved in youth football and charity football initiatives. However, the latest development surrounding Rodgers’ support for flag football carries much bigger...
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May 26, 2026
Rhode Island stadium takes unique approach in targeting women’s sports events
One weekend this month, Centreville Bank Stadium in Rhode Island took center stage to make history with the Women’s Lacrosse League kicking off its first season of full-field play. A week later, the soccer stadium on the banks of the Seekonk River welcomed Boston Legacy FC for the first in a seven-game...
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May 22, 2026
Caitlin Clark outselling LeBron James in jerseys shows how women’s sports are reaching a new level
Caitlin Clark’s jersey sales have surged so much that she is now being compared directly with the NBA’s biggest stars. It frames that as evidence that women’s sports are reaching a new level of mainstream demand and commercial power. Clark has moved ahead of LeBron James in basketball jersey sales...
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May 19, 2026
San Jose awarded Professional Women’s Hockey League expansion team
The Professional Women's Hockey League (PWHL) announced Tuesday that San Jose has been awarded a team as the growing league expands to 12 teams. PWHL officials said the new team will begin play later this year, with home games at the SAP Center, which is also home of the NHL's...
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May 18, 2026
The Sports Bra Launches Crowdfunding Investment Campaign
The Sports Bra, Portland's first-of-its-kind bar dedicated 100% to televising women's sports, has officially launched a regulation crowdfunding campaign. The move is designed to raise up to $1.2 million in capital, allowing everyday fans and small-scale investors to own a literal piece of the business for a minimum investment of...
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May 14, 2026
Women’s sports expansion fees have exploded. How expensive are they?
Two new WNBA teams began play this past weekend: the Toronto Tempo and the Portland Fire. When those franchises were announced in 2024, their reported expansion fees were among the highest in women’s professional sports history ($50 million for Toronto and $75 million for Portland). But in the two years...
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May 13, 2026
WNBA board of governors approve sale and relocation of the Connecticut Sun to Houston Rockets group
The WNBA and NBA board of governors unanimously approved the sale and relocation of the Connecticut Sun to Houston Rockets owner Tilman Fertitta, the league announced Wednesday. The two sides had reached an agreement to sell the team for $300 million in March, according to a person familiar with the...
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May 12, 2026
St Michel-Preference Home-Auber 93 to focus professional future on women’s team from 2027
St Michel-Preference Home-Auber 93 will focus its professional resources on its women’s team from 2027, marking a major strategic shift for one of French cycling’s most historic clubs. CM Aubervilliers 93 Cyclisme confirmed the decision in a statement on 12th May, explaining that the club will concentrate its professional project...
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May 7, 2026
The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom
The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...
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May 7, 2026
Bay Collective Agrees to Acquire Sunderland AFC Women, Launching Historic Club’s Next Era
Sunderland AFC and Bay Collective today announced an agreement for Bay Collective to acquire a majority stake in Sunderland AFC Women (“Sunderland Women”). Leading the charge in redefining what is possible for women in sport, Bay Collective is a multi-club ownership platform dedicated to building women’s football clubs that win...
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May 6, 2026
The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports
Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...
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May 4, 2026
Gatorade Makes Major Investment in Women’s Health
The sports drink giant is partnering with Venus Williams and leaning into scientific research to close long-standing gaps in women’s sports science, the latest move in Gatorade’s recent brand evolution. Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative. The legacy hydration brand is partnering...
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May 4, 2026
Ohio will get a National Women’s Soccer League team, but residents oppose training facility location
Columbus, Ohio, is set to receive a National Women’s Soccer League (NWSL) expansion team, but the plan has sparked local controversy regarding the location of the team’s proposed training facility. Both the Columbus City Council and Franklin County commissioners have approved a total of $50 million in public funding to...
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