BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
October 8, 2024
Allyson Felix Launches New Sports Management Company to Empower Women
Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company. Felix is joined by business partner and brother Wes Felix as well as sports executive Cosette Chaput as cofounders. Always Alpha aims to empower modern women...
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October 4, 2024
Fines and Suspensions Rock Alexis Ohanian’s Angel City After NWSL Scandal Leads to Unexpected Heartbreak
In the past, Angel City FC, co-founded by Reddit co-founder Alexis Ohanian, was such a breath of fresh air for women’s soccer. Yet here the club is now, looking like a drowning man. A sudden blow exposes its very foundation to the risk of fines and suspensions, leaving its future...
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October 2, 2024
The Sports Bra launches Roku app showcasing women’s soccer club
Portland-based women’s sports bar, The Sports Bra, launched a new Roku app, aiming to elevate women in sports. The app was created in a “groundbreaking” partnership between The Sports Bra and United City FC Women, a women’s amateur soccer club in Los Angeles, which is prepping for an international tour...
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September 27, 2024
Chicago Sky fire head coach Teresa Weatherspoon after just one season
The Chicago Sky have fired head coach Teresa Weatherspoon after just one season, the team announced on Friday. Weatherspoon, who was hired less than a year ago, went 13-27 in her first year in charge, as the Sky missed the playoffs for the first time since 2018. "After careful consideration, we have...
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September 24, 2024
Women who played sports are more likely to be business leaders
Title IX, which was enacted as part of the Education Amendments of 1972, prohibits sex-based discrimination in schools and subsequently requires that institutions provide equal athletic opportunities for both men and women. Some of the most influential women in business today played sports in their childhoods. A 2023 Deloitte survey found...
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September 24, 2024
The Best Investment Opportunity In The Coming Decade? Women’s Sports
The growth of women's sports is not just inevitable—it's imminent. The question is no longer if women's sports will become a major economic force, but when. And for astute investors, the time to act is now. The next decade will see women's sports evolve from an underappreciated niche to a...
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September 21, 2024
Caitlin Clark autograph card sells for $84,000, setting new women’s basketball card record
A one-of-a-kind Caitlin Clark WNBA Draft autograph card sold at auction for $84,000 on Thursday night, breaking the record for the most expensive women’s basketball card. The previous record was set in January of this year when an autographed 2022 Bowman University Caitlin Clark Superfractor (a 1/1 parallel) sold for $78,000. The card in this...
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September 20, 2024
Women-focused $98M sports campus in Fair Oaks to include VIP leadership
A new youth sports complex geared toward women athletes is in the works in Indiana, with the project’s first phase set to receive extensive state and county financial support. The $98 million, three-phase project known as Marvella is expected to occupy 120 acres at Fair Oaks Farms, on the eastern...
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September 20, 2024
Bob Iger’s Angel City FC Purchase Has NWSL Insiders Predicting Even Bigger Paydays
Bob Iger's Angel City FC Purchase Has NWSL Insiders Predicting Even Bigger Paydays. The $250 million deal resets the women's soccer market. Forbes (PAYWALL)
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September 19, 2024
WNBA’s Breakout Season: Record Viewership and Fan Surge Power 2024
On Thursday, the WNBA wrapped up one of its most successful seasons since it launched in 1997. Attendance is up 47% across the league, and ESPN viewership increased by 170%. The WNBA had seen steady viewership growth over the past half-decade, but financial concerns still threatened its long-term survival. ESPN announced...
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September 18, 2024
WNBA awards Portland an expansion franchise that will begin play in 2026
The WNBA is headed back to Portland, with Oregon's biggest city getting an expansion team that will begin play starting in 2026. The team will be owned and operated by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal. They paid $125 million for the franchise. Newsday
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September 12, 2024
Hello Sunshine Sets First-Look Deal With Ross Greenburg Productions for Unscripted Female Sports Content (EXCLUSIVE)
Hello Sunshine has entered into a first-look deal with Ross Greenburg Productions to develop and produce unscripted content centered on female sports, Variety has learned exclusively. Hello Sunshine, a Candle Media company, will work with RGP to add to their existing roster of unscripted female sports projects like “Surf Girls” at Amazon and “F1 Academy”...
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September 5, 2024
Magic Johnson on joining ownership group of the NWSL’s Washington Spirit: “The popularity of the game is exploding here in America”
NBA Hall of Famer and businessman Magic Johnson has officially joined the ownership group of the Washington Spirit, partnering with Michele Kang, the majority owner of the team and the first woman of color to hold a controlling stake in the National Women's Soccer League. Johnson told "CBS Mornings" that he and...
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September 4, 2024
Risk and reward: Sportsbooks cash in on rise of women’s sports betting, but at what cost?
The WNBA rookies rivaled each other at LSU and Iowa in a memorable championship game in the 2023 NCAA women’s basketball tournament, with a rematch the following April that drew a women’s college basketball record of 12.3 million viewers in the women’s Elite Eight. Clark and Reese’s high-profile matchups and...
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September 4, 2024
Indiana Fever President Allison Barber to Step Down, Spearhead New Women’s Sports Initiative
Basketball enthusiasts and supporters of women's sports leadership might have heard about a significant development within the Indiana Fever organization. President Allison Barber, who has led the team since 2019, will step down at the end of the season. Her departure comes as she transitions to a new role with...
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August 30, 2024
Lululemon cuts guidance, misses sales estimates after botched launch of ‘unflattering’ yoga pants
Lululemon lowered its guidance and posted its first revenue miss in more than two years on Thursday after it botched a highly anticipated product launch. The company now expects full-year net revenue to be between $US10.38 and $US10.48 billion ($15.4b) down from a previous range of between $US10.7 billion and...
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August 24, 2024
Investor interest in women’s sports skyrocketing
A growing number of investors are upping their spend on women's sports teams as viewership and media deals grow. This growth is set to continue as the business of sports overall is increasingly attracting a widening pool of professional investors such as private equity firms, pension funds and investment firms....
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August 23, 2024
Women’s Elite Rugby Adds Teams in New York, San Francisco and Twin Cities
Women’s Elite Rugby has announced New York, the San Francisco Bay Area and the Twin Cities will be joining Boston, Chicago and Denver as the first six markets in the United States to host a professional women’s rugby team when the inaugural season gets underway in March 2025. Team names...
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August 19, 2024
How much do Olympic champions get paid?
Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the expenses that go into being an elite athlete, these funds can go a long way in...
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August 13, 2024
Micky Lawler, a Longtime Tennis Executive, Turns to Basketball
As a child, Lawler, whose father was an executive with a Dutch electronics company, lived in seven countries: the Netherlands, where she was born, Colombia, Argentina, Bolivia, Kenya, France and Belgium. But the move that impacted Lawler the most came when she was 24 and returning to the Netherlands after...
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August 12, 2024
$2M Cash Injection Sends WNBA’s Worst Team To League-Leading Valuation
The WNBA’s worst team may be, at least temporarily, its most valuable. The Dallas Wings, tied for last in the league at 6–19, are now valued at $208 million after two investors bought a 1% stake in the team at $2.08 million. That surpasses every team’s listed value from Sportico’s published...
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August 12, 2024
All-Star Dearica Hamby sues WNBA, Aces alleging discrimination, retaliation for being pregnant
Los Angeles Sparks All-Star Dearica Hamby sued the WNBA and her former team in federal court Monday regarding her treatment from the Las Vegas Aces while pregnant. Hamby's lawsuit alleged the Aces discriminated and retaliated against her, leading to her January 2023 trade to the Sparks. The Aces did not...
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August 7, 2024
Women’s March Madness Could Finally Get $25M in ‘Units’
On Tuesday, the NCAA’s Division I Board of Directors released a proposal for distributing a pot of up to $25 million in prize money in the women’s March Madness tournament, starting with the 2025 event. The proposal, which will not see a final vote until the NCAA convention in January,...
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August 6, 2024
Simone Biles’ Post-Olympic Tour Could Make Millions
Simone Biles broke her own record yet again on Monday, adding an 11th career Olympic medal with a silver in floor exercise to extend her lead as the most decorated U.S. gymnast in Olympic history. Already she’s fielding questions about a potential return in 2028 for the Summer Olympics in Los Angeles....
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August 5, 2024
85% of industry leaders forecast double-digit growth in women’s sports
PwC’s report stated that the sports sector is becoming highly sought-after due to continued revenue growth (based on media rights and sponsorship deals) and more sustainable business models emerging. Sports experts surveyed were optimistic about institutional investors’ prospects, especially with growth in the sports market. Though growth isn’t universal, PwC...
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