PRESS RELEASES

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List

Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...

June 17, 2025

Olympic Gold Medalist Gwen Jorgensen invests in the Future of Triathlon through USA Triathlon Foundation

Colorado Springs, Colorado (June 17, 2023) /SPORTSWIRE WOMEN/ – The USA Triathlon Foundation is proud to announce a groundbreaking partnership with Gwen Jorgensen, 2016 Olympic gold medalist and legendary figure in triathlon. For more than a decade, Jorgensen has been inspiring new generations to enter the sport, and now she’s...

June 17, 2025

Strong Girl Publishing Announces The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a Joyful New Children’s Book from Cycling Activist Marley Blonsky

June 17, 2025 /SPORTSWIRE WOMEN/ — Strong Girl Publishing is proud to announce the Spring 2026 release of The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a new children’s picture book from All Bodies On Bikes co-founder Marley Blonsky, a leading voice at the...

June 16, 2025

Lume Six Launches Support Women: Athletes Grant Program

Santa Cruz, CA (June 16th, 2025) /SPORTSWIRE WOMEN/ - Lume Six, the woman-owned and operated brand known for developing high-performance sports bras for mountain athletes, is proud to announce its first annual Support Women: Athletes financial grant program. Designed to help women athletes pursue their 2025 goals with confidence and...

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 11, 2025

e.l.f. Hits the Pitch With San Diego Wave FC and Kansas City Current

OAKLAND, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ - e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women’s Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty,...

June 11, 2025

Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership

Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....

June 11, 2025

National Park Trust Honors Senator Shelley Moore Capito with 25th Bruce F. Vento Public Service Award

Washington, D.C. (June 11, 2025) /SPORTSWIRE WOMEN/ – On June 10th, National Park Trust honored Senator Shelley Moore Capito (R-WV) with the 25th Bruce F. Vento Public Service Award in Washington, DC. This prestigious national award recognizes a public servant for their exemplary service, skill, and innovation in protecting and...

June 10, 2025

Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel

KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...

June 5, 2025

Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation

Emeryville, Calif. (June 5, 2025) /SPORTSWIRE WOMEN/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...

June 3, 2025

Game On: The Sports Bra Adds Four New Cities to Its Roster

PORTLAND, Ore. (June 3, 2025) — The Sports Bra, the world’s first sports bar dedicated to exclusively showing women’s sports, is on a winning streak, and it's adding four new cities to its roster. Today, The Sports Bra announced it will open franchises in Boston, Indianapolis, Las Vegas, and St. Louis, bringing...

May 27, 2025

Feisty Media Celebrates Women’s Cycling with “More Women More Miles” Program Culminating at UNBOUND 2025

Emporia, Kansas (May 27, 2025) /SPORTSWIRE WOMEN/ — Girls Gone Gravel, a Feisty Media brand, in partnership with Life Time, is proud to spotlight the More Women More Miles initiative — a powerful movement to get more women to the start line of gravel events, culminating at the world-renowned UNBOUND Gravel....

May 19, 2025

TrainingPeaks Announces New Women’s Health Data Integration With Garmin

Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...

May 14, 2025

Gainbridge® Expands Impact with Grants for Girls and Women in Sports and Education in Partnership with Parity and Women’s Sports Foundation®

May 14, 2025 /SPORTSWIRE WOMEN/ - For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation® (WSF) for a grant program that supports girls and women through sports and education. As part...

May 14, 2025

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a new collaboration with SEPTEMBER, the women-owned surfwear brand celebrated for its sustainable and high-performance swimwear. This...

May 13, 2025

Milk Announces Official Partners of Every Woman’s Marathon 2025

Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ - The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025 lineup of official premier partners. Powered by Milk, the original performance beverage, this year’s event brings...

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 5, 2025

Mount to Coast Athlete Megan Eckert sets new women’s 6-Day world record with 603 miles (970 KM) at GOMU World Championship

May 5, 2025 /SPORTSWIRE WOMEN/ - Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional consistency and resilience, Eckert endures 144 continuous hours of effort, a true test of both physical...

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /SPORTSWIRE WOMEN/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 30, 2025

Unbridled Women Go a Little Wild in Parklands

Louisville, KY (April 29, 2025) /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Saturday, June 14, 2025. The 6-hour event will be staged out of the Woodland Pavilion in Broad Run Park. Participants will race in teams of 2 or 3,...

April 29, 2025

Annual Mother’s Day Bee-utiful Sunflower Run Returns to Gilcrease Orchard

LAS VEGAS, NEVADA – April 29, 2025 /SPORTSWIRE WOMEN/ - Beyond Limits Running today announced Ed Robichaud has been named the Honorary Race Starter for the annual Mother’s Day Bee-utiful Sunflower Run. A field of 1,000 will join Ed on Mother’s Day as they run or leisurely walk a 5K,...

April 21, 2025

She Sends Foundation Enters New Era with Courtney and Hauswald

SAN RAFAEL, California (April 21, 2025) /SPORTSWIRE WOMEN/ - Kate Courtney, 2018 cross-country mountain bike world champion and one of the sport’s most recognizable athletes, is entering a new chapter in 2025 — both on and off the bike. Racing as a privateer for the first time in her professional...

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...