PRESS RELEASES

February 26, 2026

Team Milk Brings Every Woman’s Marathon To New Orleans For Year Three

WASHINGTON, D.C.(February 26, 2026) /SPORTSWIRE WOMEN/ — Team Milk’s Every Woman’s Marathon, the only U.S. marathon designed by women, for women, will take place in New Orleans, Louisiana on February 28, 2027, bringing the event’s signature celebration of community, achievement and empowerment to the Crescent City. A USATF-certified course, the...

February 23, 2026

Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

BOULDER, Colo. (February 23, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...

February 17, 2026

Speedgoat Mountain Races by UTMB Announces The Start Line Project: A Long‑Term Initiative to Increase Female Participation

The Start Line Project is a multi‑year initiative designed to grow female and nonbinary participation in the Speedgoat 50K by 50% through expanded access, targeted education, and meaningful community support. By combining scholarships, training opportunities, childcare assistance, and partnership-driven programming, the campaign removes barriers and builds a more welcoming, inclusive...

February 16, 2026

The Uninvited, Presented by Yeti, Lands in Japan For The First Time

(February 6 to 8, 2026) /SPORTSWIRE WOMEN/ - This past weekend, The Uninvited brought its platform to Hoshino Resorts Nekoma Mountain, marking the inaugural Uninvited Japan Open presented by YETI. The event represented the realization of a decade long goal for founder Jess Kimura. “It has been my dream to...

February 16, 2026

Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.

GREENVILLE, NC (February 16, 2026) /SPORTSWIRE WOMEN/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...

February 11, 2026

In Solidarity Project Announces Women, Nature and Joy Summit

Grass Valley, CA (February 11, 2026) /SPORTSWIRE WOMEN/ - Under the leadership of Teresa Baker, In Solidarity Project is hosting the Women, Nature and Joy Summit, a three-day gathering designed to bring together women working, creating, and leading across the outdoor industry. The Summit will take place August 7–9, 2026,...

February 9, 2026

Ultrarunner and World Record Holder Camille Herron Receives Support from the Sport & Rights Alliance While Advancing Athlete Safety and Integrity

Tucson, Arizona (February 9, 2026) /SPORTSWIRE WOMEN/ – Ultrarunner and sports integrity advocate Camille Herron has received support through the Sport & Rights Alliance Emergency Fund, a program created to assist individuals impacted by violence in the context of sport by providing access to legal, emotional, physical, or digital support...

February 4, 2026

DNA Vibe Named Parity’s Official Community Transformation Partner; Expands SHINE Partnership for Women Athletes Nationwide

CENTENNIAL, Colo., (February 4, 2026) /SPORTSWIRE WOMEN/ — DNA Vibe, the regenerative technology company behind SHINE, a purpose-driven movement created to unlock human potential and revitalize communities, today announced an expanded strategic partnership with Parity, the premier platform for professional women athlete partnerships. The enhanced collaboration amplifies SHINE’s mission to...

February 3, 2026

Title Nine Unveils a Bold Rebrand to Reflect the Adventurous Outdoor Woman

Emeryville, Calif. (Feb. 3, 2026) /SPORTSWIRE WOMEN/ - Title Nine, the outdoor adventure apparel retailer on a mission to build a community of women who lead, risk and own in the outdoors and beyond, today unveiled a major rebrand. The update features a new ethos and visual identity that reinforces...

February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

February 2, 2026

BRANWYN Named to The Lead’s Foremost 50 List

Bend, OR (February 2, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, has been named to The Lead’s 2026 Foremost 50 List, an annual power list recognizing breakout challenger brands shaping the future of consumer industries. Curated by The Lead, a research-driven media company,...

January 29, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 29, 2026) /SPORTSWIRE WOMEN/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 1, 2026

Teacher & 30-Year Runner Launches “RachelRunsPA” to Coach the Overwhelmed “Real Life” Runner

LATROBE, PA (January 1, 2026) /SPORTSWIRE WOMEN/ — For three decades, Rachel Bankaci has been a runner. For years, she has been a full-time teacher. Now, she is combining those disciplines with the nationwide launch of RachelRunsPA Coaching, a digital service dedicated to helping runners chase big goals without sacrificing...

December 30, 2025

CCB Kenetik p/b Levine Law Group Announces 2026 Roster, New Co-Title Sponsor, and Expanded International Goals

BOSTON, Mass. (December 30, 2025) /SPORTSWIRE WOMEN/- CCB Kenetik p/b Levine Law Group Elite Women’s Cycling Team is proud to announce its 2026 roster, a major new co-title sponsorship, and the addition of one of the most decorated American cyclists in history to its leadership ranks. Building on more than...

December 15, 2025

BRANWYN Named in Athletech News’ Startups To Watch 2025–26

Bend, OR (December 15, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26, a list recognizing the most promising emerging brands in fitness, health, and wellness. Curated by the...

December 12, 2025

Belgian Waffle Ride and Distance To Empty Partner to Expand Women’s Participation Across the BWR Series

Encinitas, CA (December 12, 2025) /SPORTSWIRE WOMEN/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling program founded by professional cyclist and advocate Starla Teddergreen. Together, BWR and DTE are launching an ambitious,...

December 4, 2025

Storied Sports Announces “Origin Story: The 85ers” Chronicling the Untold Journey of the First U.S. Women’s National Team

“Origin Story: The 85ers” Premieres December 10 and the Official Trailer is Now Available Studio City, CA & Old Greenwich, CT (December 4, 2025) /SPORTSWIRE WOMEN/ — Storied Sports today announced Origin Story, a new documentary-style audio series uncovering the untold beginnings of the most pivotal moments in women’s sports...

December 1, 2025

Alice Walchshöfer receives Lifetime Achievement Award at the ‘Triathlon Oscars’

ROTH / LANGEN (November 30, 2025) /SPORTSWIRE WOMEN/ - At this year's ‘sailfish Night of the Year’ on 29 November in Langen near Frankfurt, Alice Walchshöfer was honoured with the Lifetime Achievement Award, the highest award in the triathlon scene, affectionately known as the ‘Triathlon Oscars’. With her passion, dedication...

November 25, 2025

Kailas FUGA’s Budha Sisters take Ultra-Trail Cape Town by Storm

Cape Town, South Africa (November 25, 2025 ) /SPORTSWIRE WOMEN/ - Kailas FUGA athletes Sunmaya Budha blazed to victory winning the RMB Ultra-Trail Cape Town (UTCT) Women’s 100k while her sister Ran Maya Budha took third place in the women’s 50k. This wraps up a year which has seen the pair...

November 20, 2025

RADL GRVL presented by Quad Lock Announces GRVL® Femmes Wahoo Team Challenge for Australia’s Premier Gravel Event

Adelaide, Australia, (November 20, 2025) /SPORTSWIRE WOMEN/ - RADL GRVL presented by Quad Lock, one of the premier gravel cycling events in Australia that takes place during the 2026 Santos Tour Down Under, January 20-24, 2026, today announced the GRVL® Femmes Wahoo Team Challenge. The event is designed to create...

November 12, 2025

Soča Launches Refined Yet Technical Apparel for Women Passionate about Fly Fishing and the Outdoors

DALLAS, TX (November 12, 2025) /SPORTSWIRE WOMEN/ - Soča, a newly launched women’s fly-fishing apparel brand, is answering the call of women looking for upscale style blended into their favorite, go-to outdoor apparel. Founded by four women and born from a shared love of fly fishing, Soča has debuted its inaugural...

November 12, 2025

Kailas FUGA Women Dominate on China’s Toughest Trails

Guangzhou, China – 12 November 2025 /SPORTSWIRE WOMEN/ - Kailas FUGA, one of the leading trail running brands, celebrated podium wins by its elite women and FUGA Mountain Club (FMC) with leading performances in the 105k at 2025 Tsaigu Trail and 100k Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) in China. HAU...

November 10, 2025

Wiley X Support A Girl & A Gun’s “Back The Women In Blue” Event

Frisco, TX (November 10, 2025) / SPORTSWIRE WOMEN/ - Wiley X, a global leader in protective eyewear, was proud to support female law enforcement officers through its sponsorship of the Back The Women In Blue event, hosted by the A Girl & A Gun Women’s Shooting League. This exclusive training...