PRESS RELEASES

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 5, 2025

Mount to Coast Athlete Megan Eckert sets new women’s 6-Day world record with 603 miles (970 KM) at GOMU World Championship

May 5, 2025 /SPORTSWIRE WOMEN/ - Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional consistency and resilience, Eckert endures 144 continuous hours of effort, a true test of both physical...

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /SPORTSWIRE WOMEN/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 30, 2025

Unbridled Women Go a Little Wild in Parklands

Louisville, KY (April 29, 2025) /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Saturday, June 14, 2025. The 6-hour event will be staged out of the Woodland Pavilion in Broad Run Park. Participants will race in teams of 2 or 3,...

April 29, 2025

Annual Mother’s Day Bee-utiful Sunflower Run Returns to Gilcrease Orchard

LAS VEGAS, NEVADA – April 29, 2025 /SPORTSWIRE WOMEN/ - Beyond Limits Running today announced Ed Robichaud has been named the Honorary Race Starter for the annual Mother’s Day Bee-utiful Sunflower Run. A field of 1,000 will join Ed on Mother’s Day as they run or leisurely walk a 5K,...

April 21, 2025

She Sends Foundation Enters New Era with Courtney and Hauswald

SAN RAFAEL, California (April 21, 2025) /SPORTSWIRE WOMEN/ - Kate Courtney, 2018 cross-country mountain bike world champion and one of the sport’s most recognizable athletes, is entering a new chapter in 2025 — both on and off the bike. Racing as a privateer for the first time in her professional...

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...

April 16, 2025

The Uninvited Invitational Gathers 75 Female Snowboarders From 20 Countries At Woodward Park City To Close Out The Season With $60,000 in Prize Money

Woodward Park City, Utah /SPORTSWIRE WOMEN/ - This year’s Invitational welcomed 75 competitors from 20 countries who threw down technical rail tricks for a share of the $60,000 prize purse—and the opportunity to stake their claim and legacy in the sport of snowboarding forever. Born from a grassroots movement and...

April 16, 2025

The Curve Foundation Launches First Queer Women in Sports Day – April  26, 2025 – During Lesbian Visibility Week 2025

San Francisco, CA (April 16, 2025) /SPORTSWIRE WOMEN/ — Breaking new ground during Lesbian Visibility Week (April 21-27, 2025), The Curve Foundation proudly unveils the first-ever Queer Women in Sports Day on Saturday, April 26, 2025. This historic nationwide celebration shines a spotlight on the extraordinary achievements, often-overlooked contributions, and...

April 16, 2025

Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon

TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...

April 14, 2025

Milk Brings Every Woman’s Marathon to Scottsdale in 2025!

Washington, D.C., April 14, 2025 /SPORTSWIRE WOMEN/- Milk, the original performance beverage, is thrilled to announce the highly anticipated return of Every Woman’s Marathon—the only U.S. marathon built exclusively for women, by women. After an unforgettable debut in Savannah, GA, this one-of-a-kind event is hitting the road, bringing its electric...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

April 1, 2025

Meet vívoactive 6, the latest health and fitness smartwatch from Garmin

OLATHE, Kan. (April 1, 2025) /SPORTSWIRE WOMEN/  – Garmin (NYSE: GRMN) today announced vívoactive® 6, its newest health and fitness smartwatch with an even brighter AMOLED display. With up to 11 days of battery life, users can go about their day – and night – without stopping to recharge, making...

March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

March 12, 2025

Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly® Technology

  Gunnison, CO. (March 12, 2025) /SPORTSWIRE WOMEN/  - Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms featuring Gnara’s award-winning GoFly® Pee Zipper...

March 11, 2025

Inc. Names Sheri Tingey to Its 2025 Female Founders List

MANCOS, Colo. (March 11, 2025) /SPORTSWIRE WOMEN/ – More than 20 years ago, Sheri Tingey set out to build a better backcountry boat. That idea turned into Alpacka Raft, and today, she joins Inc.’s 2025 Female Founders 500 list—recognized for her impact on the outdoor industry and her role in...

March 10, 2025

Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team

Boulder, Colorado /SPORTSWIRE WOMEN/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 7, 2025

Strong Girl Talk Podcast Launches in Time to Celebrate International Women’s Day

MARCH 7, 2025 /SPORTSWIRE WOMEN/ - Strong Girl Talk, a groundbreaking podcast focused on women and girls in sports, debuts with three episodes in time for International Women's Day. Co-hosted by author and Strong Girl Publishing founder Molly Hurford and executive director of Yellow Running Shoes runner Dr. Sasha Gollish.....

March 6, 2025

SBT GRVL presented by Wahoo Announces First of its Kind GRVL® Femmes Team Challenge and Opens Additional Spots to Amateur Women Cyclists for Sold Out June 29th Event

Steamboat Springs, Colo., (March 6, 2025) /SPORTSWIRE WOMEN/ – SBT GRVL presented by Wahoo, the premier gravel cycling event, today announced a first of its kind GRVL® Femmes Team Challenge and is opening additional spots for amateur female gravel racers to register for the sold out event on June 29,...