PRESS RELEASES

October 7, 2025

Kailua-Kona, Hawai`i Welcomes the World’s Best Female Triathletes to the 2025 IRONMAN World Championship

KAILUA-KONA, Hawai`i (October 7, 2025) /SPORTSWIRE WOMEN/ – More than 1,600 registered female triathletes from around the world will gather in Kailua-Kona Hawai`i for the 2025 IRONMAN® World Championship® triathlon. Age-group and professional athletes from 78 regions, countries, and territories will tackle the legendary course as they race for world...

October 2, 2025

Cherie Gruenfeld Selected as 2025 Inductee into IRONMAN Hall of Fame

KONA, Hawai`i / TAMPA, Fla. (October 2, 2025) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that an icon of the sport and one of the most highly decorated IRONMAN® age-group athletes, Cherie Gruenfeld, will be inducted into the IRONMAN Hall of Fame this year. An induction ceremony is planned...

October 1, 2025

BRANWYN Continues to Push the Boundaries of Seamless Merino with the POWRspun™ Essential Compressive Leggings

Bend, OR (October 1, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch. Building on the success of...

September 30, 2025

DEKA FIT Teams Up with Breast Connect to Support Breast Cancer Survivors in Knoxville

Boston, MA (September 30, 2025) /SPORTSWIRE WOMEN/ - In honor of Breast Cancer Awareness Month, DEKA FIT Knoxville is partnering with Breast Connect to support breast cancer survivors. The collaboration aims to raise awareness and funds for Breast Connect, an organization dedicated to providing "wrap-around support" to women diagnosed with breast...

September 27, 2025

Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition

Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...

September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 23, 2025

Historic Kona Showdown Awaits as 2025 IRONMAN World Championship Women’s Professional Start List Revealed

KONA, Hawai`i / TAMPA, Fla. (Sept. 23, 2025) /ENDURANCE SPORTSWIRE/ - Triathlon’s most anticipated race of the year is set to arrive in Kailua-Kona, Hawai`i on Saturday, October 11 as nearly 60 of the world’s best professional female triathletes prepare to swim, bike, and run for the coveted 2025 IRONMAN World...

September 22, 2025

SEC Soccer Tournament Heads to Pensacola November 2-9, 2025

PENSACOLA, Florida (September 22, 2025) /SPORTSWIRE WOMEN/ – Get ready for a week of top-flight college soccer: Twelve Southeastern Conference women’s teams will clash for the 2025 SEC Championship from Sunday, November 2 through Sunday, November 9, at Ashton Brosnaham Soccer Complex in Pensacola, Fla. All-tournament passes are on sale...

September 22, 2025

Historic Weekend Underscores Celebration of Women in Cycling During Maryland Cycling Classic Race Week

BALTIMORE (September 22, 2025) /SPORTSWIRE WOMEN/ – Race week for the Maryland Cycling Classic truly celebrated women’s cycling at the grandest scale and presented a once-in-a-lifetime platform. The entire weekend was built around women in cycling accentuating the past, present and future in historic fashion. The race week started with a...

September 16, 2025

Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins

OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...

September 16, 2025

Girl Winter Film Tour Returns, Celebrating Women’s Ski Culture With Double The Stops and New Films

PARK CITY, UTAH (Sept. 16, 2025) /SPORTSWIRE WOMEN/ - Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded program celebrating women and non-binary voices in snowsports. The 2025 lineup delivers six films from diverse...

September 10, 2025

Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team

Durango, CO (September 10, 2025) /SPORTSWIRE WOMEN/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...

September 4, 2025

Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists

Zionsville, Ind. (Sept. 4, 2025) / SPORTSWIRE WOMEN / - Gainbridge®, Parity, and the Women’s Sports Foundation® (WSF) today announced the 2025 recipients of the Gainbridge® Assists Powered by Parity grant program, awarding $222,000 in funding to 32 deserving organizations and athletes across 21 states. These grants aim to level...

September 4, 2025

OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes

Braintree, MA (September 4, 2025) /SPORTSWIRE WOMEN/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...

September 2, 2025

BRANWYN Announces 2025 Limited Edition Merino Athleisure Capsule Collection

Bend, OR (September 2, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the leader in performance innerwear created by and for active women, proudly debuts its 2025 Limited Edition SWAG (Sustainable Wool Athleisure Gear) Collection. Building on the success of last year’s collection, the new SWAG capsule is designed to move seamlessly from everyday...

August 26, 2025

Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event

Frisco, TX (August 26, 2025) /SPORTSWIRE WOMEN/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...

August 26, 2025

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

August 26, 2025 (Boulder, CO) /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 25, 2025

Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race

BALTIMORE (August 25, 2025) /SPORTSWIRE WOMEN/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...

August 20, 2025

New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend

August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...

August 19, 2025

National Park Service Fires Employee for Practicing First Amendment Right

YOSEMITE NATIONAL PARK, CA (August 29, 2025) /SPORTSWIRE WOMEN/ — On August 12, Shannon “SJ” Joslin (they/them), a dedicated park ranger at Yosemite National Park, was fired for hanging a trans flag on El Capitan on May 20th while off-duty and not using any park resources. This unjust dismissal violates...

August 19, 2025

Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology

NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/  - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 12, 2025

Back on the Inc. 5000: BRANWYN Named One of America’s Fastest-Growing Companies

Bend, OR (August 12, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce its inclusion in the 2025 Inc. 5000 list, marking its second appearance on the prestigious ranking. This annual list celebrates the fastest-growing private companies in America, highlighting the...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 30, 2025

Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership

MORRISVILLE, VT. (July 30, 2025) /SPORTSWIRE WOMEN/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...

July 30, 2025

Bucks County Classic Pro Women’s race lengthened to 50km for 2025

July 30, 2025 /SPORTSWIRE WOMEN/ - Thanks to the continued support of Pro Women’s Race Presenting Sponsor Penn Medicine Doylestown Health, racers participating in the 2025 Bucks County Classic will race 50 kilometers instead of 25 miles as in years past. Penn Medicine Doylestown Health is proud to serve as...