PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
February 6, 2025
Free to Move Hosts Inaugural 5K Run for Alyssa on Movemint
NASHVILLE, TN (February 6, 2025) /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with Free to Move for their inaugural 5K Run for Alyssa, a powerful tribute to honor the life and legacy of Dr. Alyssa Lokits. The event will take...
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February 4, 2025
Wild Rye Bolsters Its Team with Two New Hires
Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager,...
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February 3, 2025
The Women’s Sports Foundation to Celebrate the 39th Annual National Girls & Women in Sports Day® by Showing How Sport Fuels Women’s Leadership That Positively Impacts Society
NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ -- Gathering in the nation's capital this week, the Women's Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls & Women in Sports Day (NGWSD®), a national day co-founded and powered by WSF. A leader and...
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January 23, 2025
Kelley O’Hara Launches Post-Soccer Career with Just Women’s Sports Studio Show “Sports Are Fun!”
LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ -- Olympic gold medalist and two-time World Cup champion Kelley O'Hara and Just Women's Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports Are Fun!, presented by Intuit TurboTax, will feature O'Hara and co-host Greydy Diaz discussing anything and everything...
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January 16, 2025
The Women’s Sports Foundation Welcomes Seven New Trustees Who Will Help Propel its 50-Year Legacy into 2025 and Beyond
Val Ackerman (BIG EAST Conference); Stacey Allaster (United States Tennis Association); David Friedman (Earlystone Management Inc.); Rachel Garcia (USA Softball); Alexander Popov (Carlyle Group); Bill Shelton (Group 1001); and Gabby Thomas (USA Track & Field), join an innovative group of cross-sector experts who are fiercely fighting for gender equity throughout the sports ecosystem. WSF President Scout Bassett will continue in her role for...
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January 13, 2025
New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck
/SPORTWIRE WOMEN/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...
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January 10, 2025
ANALOG RACING TEAM: Changing The Narrative in Women’s Sport
January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...
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January 10, 2025
Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike
LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...
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December 27, 2024
Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025
December 27, 2024 /SPORTSWIRE WOMEN/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...
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December 26, 2024
2025 Swimrun CÔTE D’AZUR: Adventure Awaits with Sumarpo
December 26, 2024 /SPORTSWIRE WOMEN/ - Swimrun CÔTE D'AZUR will continue its collaboration with Sumarpo in 2025, furthering the spirit of adventure, sportsmanship, and community. Together, we’re committed to creating even more opportunities for athletes to embrace the thrill of swimrun, celebrate teamwork, and connect with a like-minded community of...
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December 19, 2024
Movemint Introduces SMS Texting for Organizers
/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...
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December 19, 2024
Reviewed: Sumarpo Race Wetsuit
December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...
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December 18, 2024
Double Bridge Run filling up quick!
Pensacola, FL (Dec. 18, 2024) /SPORTSWIRE WOMEN/ - Runner registration is filling up fast for the 2025 Pensacola Double Bridge Run presented by Publix. The race, limited to 4,000 runners, is a local favorite that draws runners from all over the U.S. Dubbed “the race with a view,” the Pensacola...
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December 17, 2024
FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary
Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...
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December 16, 2024
Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC
Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire
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December 14, 2024
Kat Matthews of Great Britain is Crowned Inaugural IRONMAN Pro Series Winner Following Historic Day of Racing at 2024 VinFast IRONMAN 70.3 World Championship in Taupo, New Zealand
TAUPŌ, New Zealand /SPORTSWIRE WOMEN/ - Kat Matthews of Great Britain has gone down in IRONMAN history as the first ever winner of the IRONMAN Pro Series™, taking home a bonus payout of $200,000 USD. Jackie Hering (USA) and Lotte Wilms (NLD) complete the IRONMAN Pro Series podium, receiving a...
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December 14, 2024
Taylor Knibb Earns Third Straight Title in Yet Another Dominant Performance at The 2024 VinFast IRONMAN 70.3 World Championship Triathlon in Taupo, New Zealand
TAUPŌ, New Zealand (Dec. 14, 2024) /SPORTSWIRE WOMEN/ - American Taylor Knibb cemented her name in the history books yet again as she took her third consecutive title at the 2024 VinFast IRONMAN® 70.3® World Championship with an overall finish time of 3:57:34. Knibb swam 24:30 over the 1.9 km...
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December 12, 2024
Course Records Shattered at 41st California International Marathon
SACRAMENTO, Calif. /SPORTSWIRE WOMEN/ – Both the men’s and women’s course records were shattered on Sunday at the 41st running of the California International Marathon (CIM). On the men’s side, Tsegay Weldlibanos, who is originally from Eritrea and now competes internationally as an asylum athlete, broke the tape in 2:07:35,...
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December 11, 2024
Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit
December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...
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December 9, 2024
Engineered for Speed: Discover the New Spear Swimskin Series
December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...
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December 9, 2024
Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors
December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...
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December 5, 2024
Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib
PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...
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December 4, 2024
Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...
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December 4, 2024
Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...
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December 3, 2024
Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...