PRESS RELEASES

March 26, 2025

Exciting New Adventure Awaits in “Shred Girls: Lindsay and The Curse of Gemini Lakes”

/SPORTSWIRE WOMEN/ - The next book in the Shred Girls series, "Lindsay and The Curse of Gemini Lakes," is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new installment continues the adventures of Lindsay and her friends as they tackle new challenges both on...

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 18, 2025

Parity Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025

New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2025. This year’s list shines a spotlight on businesses that are shaping industry and...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

March 12, 2025

Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly® Technology

  Gunnison, CO. (March 12, 2025) /SPORTSWIRE WOMEN/  - Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms featuring Gnara’s award-winning GoFly® Pee Zipper...

March 11, 2025

Inc. Names Sheri Tingey to Its 2025 Female Founders List

MANCOS, Colo. (March 11, 2025) /SPORTSWIRE WOMEN/ – More than 20 years ago, Sheri Tingey set out to build a better backcountry boat. That idea turned into Alpacka Raft, and today, she joins Inc.’s 2025 Female Founders 500 list—recognized for her impact on the outdoor industry and her role in...

March 10, 2025

Sabrina Stanley Becomes First Pro-Trail Runner to Join OnlyFans Team

Boulder, Colorado /SPORTSWIRE WOMEN/ - In an exciting announcement that bridges the worlds of an elite athlete and digital media, professional trail runner Sabrina Stanley reveals her new partnership with OnlyFans—a leading subscription platform revolutionizing the way creators connect with their fans. Sabrina Stanley unveiling her new 2025 OnlyFans branded...

March 7, 2025

Strong Girl Talk Podcast Launches in Time to Celebrate International Women’s Day

MARCH 7, 2025 /SPORTSWIRE WOMEN/ - Strong Girl Talk, a groundbreaking podcast focused on women and girls in sports, debuts with three episodes in time for International Women's Day. Co-hosted by author and Strong Girl Publishing founder Molly Hurford and executive director of Yellow Running Shoes runner Dr. Sasha Gollish.....

March 6, 2025

SBT GRVL presented by Wahoo Announces First of its Kind GRVL® Femmes Team Challenge and Opens Additional Spots to Amateur Women Cyclists for Sold Out June 29th Event

Steamboat Springs, Colo., (March 6, 2025) /SPORTSWIRE WOMEN/ – SBT GRVL presented by Wahoo, the premier gravel cycling event, today announced a first of its kind GRVL® Femmes Team Challenge and is opening additional spots for amateur female gravel racers to register for the sold out event on June 29,...

March 5, 2025

Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection

Sun Valley, ID (March 5, 2025) /OUTDOOR SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025....

March 4, 2025

Where Science and Nostalgia Jam Together: Skratch Labs Launches Newest Energy Chews Flavor

March 4, 2025 - Boulder, CO /SPORTSWIRE WOMEN/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. Inspired by the smooth, nostalgic taste of Concord Grape Jelly, the new flavor is naturally sweet and made with whole foods and natural...

March 4, 2025

BRANWYN Elevates Activewear with the Compressive Collection

Bend, OR. (March 4, 2025) /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort, and sustainability, proudly announces the launch of its Compressive Collection. Featuring the newly launched revolutionary Compressive Leggings, updated Compressive Racerback Sports Bra, and Compressive Shorts and Capris to come later this spring...

March 4, 2025

VARGO Revives Titanium Canister Stove After 20-Year Hiatus

Lewisburg, PA. (March 4, 2025) /SPORTSWIRE WOMEN/ – After two decades, VARGO is reintroducing a new and improved version of its legendary Jet-Ti canister stove, a product known for its unparalleled durability and ultralight design. Originally launched in 2005, the Jet-Ti quickly gained a loyal following and was even dubbed the...

February 6, 2025

Free to Move Hosts Inaugural 5K Run for Alyssa on Movemint

NASHVILLE, TN (February 6, 2025) /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with Free to Move for their inaugural 5K Run for Alyssa, a powerful tribute to honor the life and legacy of Dr. Alyssa Lokits. The event will take...

February 4, 2025

Wild Rye Bolsters Its Team with Two New Hires

Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ -  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager,...

February 3, 2025

The Women’s Sports Foundation to Celebrate the 39th Annual National Girls & Women in Sports Day® by Showing How Sport Fuels Women’s Leadership That Positively Impacts Society

NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ -- Gathering in the nation's capital this week, the Women's Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls & Women in Sports Day (NGWSD®), a national day co-founded and powered by WSF. A leader and...

January 23, 2025

Kelley O’Hara Launches Post-Soccer Career with Just Women’s Sports Studio Show “Sports Are Fun!”

LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ -- Olympic gold medalist and two-time World Cup champion Kelley O'Hara and Just Women's Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports Are Fun!, presented by Intuit TurboTax, will feature O'Hara and co-host Greydy Diaz discussing anything and everything...

January 16, 2025

The Women’s Sports Foundation Welcomes Seven New Trustees Who Will Help Propel its 50-Year Legacy into 2025 and Beyond

Val Ackerman (BIG EAST Conference); Stacey Allaster (United States Tennis Association); David Friedman (Earlystone Management Inc.); Rachel Garcia (USA Softball); Alexander Popov (Carlyle Group); Bill Shelton (Group 1001); and Gabby Thomas (USA Track & Field), join an innovative group of cross-sector experts who are fiercely fighting for gender equity throughout the sports ecosystem. WSF President Scout Bassett will continue in her role for...

January 13, 2025

New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck

/SPORTWIRE WOMEN/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...

January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 10, 2025

Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike

LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

December 27, 2024

Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025

December 27, 2024 /SPORTSWIRE WOMEN/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...

December 26, 2024

2025 Swimrun CÔTE D’AZUR: Adventure Awaits with Sumarpo

December 26, 2024 /SPORTSWIRE WOMEN/ - Swimrun CÔTE D'AZUR will continue its collaboration with Sumarpo in 2025, furthering the spirit of adventure, sportsmanship, and community. Together, we’re committed to creating even more opportunities for athletes to embrace the thrill of swimrun, celebrate teamwork, and connect with a like-minded community of...

December 19, 2024

Movemint Introduces SMS Texting for Organizers

/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...

December 19, 2024

Reviewed: Sumarpo Race Wetsuit

December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...