PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
October 23, 2025
Rocky Mountain Books Invites Readers Back into FLOW—A Groundbreaking Book Celebrating the Voices of Women in Adventure Sports
October 23, 2025 /SPORTSWIRE WOMEN/ - Rocky Mountain books invites you to revisit one of the year’s most awe-inspiring and meaningful outdoor & adventure sports books– Flow: Women’s Counternarratives from River, Rock, and Sky– through exclusive excerpts & stunning photos of women adventure athletes. Featuring breathtaking photography and beautifully-rendered personal essays,...
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October 23, 2025
Autistic Ultrarunner and World Record Holder Camille Herron Calls for Greater Disability Inclusion After Her ADA Request Was Not Accommodated at the 24-Hour World Championship
Tucson, Arizona (October 23, 2025) /SPORTSWIRE WOMEN/ - Camille Herron has spent her career redefining what’s possible in human endurance. After setting 12 world records in a single six-day race in 2024-- an achievement that led BBC Sport to hail her as “the greatest ultramarathon runner of all time”-- she’s...
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October 21, 2025
HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth
Vancouver, Canada - (October 21, 2025) /SPORTSWIRE WOMEN/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...
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October 20, 2025
Feetures, America’s #1 Running Sock Brand, Expands Apparel Collection With New Stride Flex Performance Tank
Charlotte, N.C. (October 20, 2025) /SPORTSWIRE WOMEN/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the successful debut of the Stride Flex Performance Tee, the new tank continues Feetures’ mission to deliver...
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October 15, 2025
Natalie Grabow, 80, of Mountain Lakes, New Jersey Makes History Becoming the Oldest Women to Finish the IRONMAN World Championship
KONA, Hawai`i (October 15, 2025) /SPORTSWIRE WOMEN/ – Natalie Grabow, 80, of Mountain Lakes, New Jersey captured the 2025 IRONMAN® World Championship women’s 80-84 age-group title in Kona, Hawai`i on Saturday, October 11, the first to ever do so. She finished the IRONMAN World Championship with a time of 16:45:26...
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October 12, 2025
13 Female Athletes Take Titles in Their Age Group at the 2025 IRONMAN World Championship in Kona, Hawai`i
KONA, Hawai`i / TAMPA, Fla. (Oct. 12, 2025) /SPORTSWIRE WOMEN/ - The best female triathletes in the world from 13 age groups claimed their respective titles at the 2025 IRONMAN® World Championship triathlon in Kona, Hawai`i on Saturday, October 11. More than 1,600 registered athletes from 78 countries, regions and territories...
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October 12, 2025
ESPN Adds More Women’s Sports With UEFA UWCL Rights Agreement
ESPN just made a major power play for women’s soccer that will bring more games to the network and direct-to-consumer streaming service. The network has signed a five-year, exclusive multimedia rights agreement for the UEFA Women’s Champions League (UWCL) covering the 2025/26 through 2029/30 seasons. ESPN will carry all 75 matches...
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October 11, 2025
Norway Strikes Again: Solveig Løvseth (NOR) is Victorious on Debut at the 2025 IRONMAN World Championship in Kona, Hawai`i
KONA, Hawai`i (Oct. 11, 2025) /SPORTSWIRE WOMEN/ - In a spectacular race for the ages in stunning Kailua-Kona, Solveig Løvseth of Norway was crowned the 2025 IRONMAN World Champion, crossing the line in a time of 8:28:27. Great Britain’s Kat Matthews secured her third second place finish at an IRONMAN...
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October 10, 2025
How To Watch: Women’s 2025 IRONMAN World Championship in Kona, Hawai`i
- Live race day coverage of the professional women’s race will air around the world on Saturday, October 11, beginning with body marking at 4:30 a.m. HST - Broadcast can be viewed globally on proseries.ironman.com, DAZN and YouTube (except for the U.S., Canada, LATAM, and the Caribbean) - Additional broadcasters...
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October 7, 2025
Kailua-Kona, Hawai`i Welcomes the World’s Best Female Triathletes to the 2025 IRONMAN World Championship
KAILUA-KONA, Hawai`i (October 7, 2025) /SPORTSWIRE WOMEN/ – More than 1,600 registered female triathletes from around the world will gather in Kailua-Kona Hawai`i for the 2025 IRONMAN® World Championship® triathlon. Age-group and professional athletes from 78 regions, countries, and territories will tackle the legendary course as they race for world...
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October 2, 2025
Cherie Gruenfeld Selected as 2025 Inductee into IRONMAN Hall of Fame
KONA, Hawai`i / TAMPA, Fla. (October 2, 2025) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that an icon of the sport and one of the most highly decorated IRONMAN® age-group athletes, Cherie Gruenfeld, will be inducted into the IRONMAN Hall of Fame this year. An induction ceremony is planned...
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October 1, 2025
BRANWYN Continues to Push the Boundaries of Seamless Merino with the POWRspun™ Essential Compressive Leggings
Bend, OR (October 1, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch. Building on the success of...
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September 30, 2025
DEKA FIT Teams Up with Breast Connect to Support Breast Cancer Survivors in Knoxville
Boston, MA (September 30, 2025) /SPORTSWIRE WOMEN/ - In honor of Breast Cancer Awareness Month, DEKA FIT Knoxville is partnering with Breast Connect to support breast cancer survivors. The collaboration aims to raise awareness and funds for Breast Connect, an organization dedicated to providing "wrap-around support" to women diagnosed with breast...
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September 27, 2025
Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition
Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...
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September 24, 2025
Olympic Track Athlete Colleen Quigley Joins Superfeet Team
FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...
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September 23, 2025
Historic Kona Showdown Awaits as 2025 IRONMAN World Championship Women’s Professional Start List Revealed
KONA, Hawai`i / TAMPA, Fla. (Sept. 23, 2025) /ENDURANCE SPORTSWIRE/ - Triathlon’s most anticipated race of the year is set to arrive in Kailua-Kona, Hawai`i on Saturday, October 11 as nearly 60 of the world’s best professional female triathletes prepare to swim, bike, and run for the coveted 2025 IRONMAN World...
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September 22, 2025
SEC Soccer Tournament Heads to Pensacola November 2-9, 2025
PENSACOLA, Florida (September 22, 2025) /SPORTSWIRE WOMEN/ – Get ready for a week of top-flight college soccer: Twelve Southeastern Conference women’s teams will clash for the 2025 SEC Championship from Sunday, November 2 through Sunday, November 9, at Ashton Brosnaham Soccer Complex in Pensacola, Fla. All-tournament passes are on sale...
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September 22, 2025
Historic Weekend Underscores Celebration of Women in Cycling During Maryland Cycling Classic Race Week
BALTIMORE (September 22, 2025) /SPORTSWIRE WOMEN/ – Race week for the Maryland Cycling Classic truly celebrated women’s cycling at the grandest scale and presented a once-in-a-lifetime platform. The entire weekend was built around women in cycling accentuating the past, present and future in historic fashion. The race week started with a...
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September 16, 2025
Norrøna Welcomes New North American Ambassadors as TGR Film Tour Begins
OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae Williams and Teal Harle. Together, they bring Olympic experience, X Games medals and a deep passion...
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September 16, 2025
Girl Winter Film Tour Returns, Celebrating Women’s Ski Culture With Double The Stops and New Films
PARK CITY, UTAH (Sept. 16, 2025) /SPORTSWIRE WOMEN/ - Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded program celebrating women and non-binary voices in snowsports. The 2025 lineup delivers six films from diverse...
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September 10, 2025
Professional Trail Runner, Jennifer Lichter, Joins Tailwind Nutrition Athlete Team
Durango, CO (September 10, 2025) /SPORTSWIRE WOMEN/ — Tailwind Nutrition, the leading provider of simple and complete nutrition products, today welcomes professional trail runner, Jennifer Lichter, to its roster of elite athletes. Winner and new course record holder of both the 2025 Broken Arrow Skyrace 46k ultramarathon and Speedgoat 50k,...
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September 4, 2025
Gainbridge®, Parity, and the Women’s Sports Foundation® Award $222,000 in Grants to 32 Organizations and Athletes Through Third Annual Gainbridge® Assists
Zionsville, Ind. (Sept. 4, 2025) / SPORTSWIRE WOMEN / - Gainbridge®, Parity, and the Women’s Sports Foundation® (WSF) today announced the 2025 recipients of the Gainbridge® Assists Powered by Parity grant program, awarding $222,000 in funding to 32 deserving organizations and athletes across 21 states. These grants aim to level...
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September 4, 2025
OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes
Braintree, MA (September 4, 2025) /SPORTSWIRE WOMEN/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...
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September 2, 2025
BRANWYN Announces 2025 Limited Edition Merino Athleisure Capsule Collection
Bend, OR (September 2, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the leader in performance innerwear created by and for active women, proudly debuts its 2025 Limited Edition SWAG (Sustainable Wool Athleisure Gear) Collection. Building on the success of last year’s collection, the new SWAG capsule is designed to move seamlessly from everyday...
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August 26, 2025
Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event
Frisco, TX (August 26, 2025) /SPORTSWIRE WOMEN/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...
