PRESS RELEASES

January 13, 2025

New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck

/SPORTWIRE WOMEN/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...

January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /SPORTSWIRE WOMEN/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

January 10, 2025

Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike

LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

December 27, 2024

Sumarpo Powers IRONMAN 70.3 Muskoka with Eco-Friendly Wetsuits Through 2025

December 27, 2024 /SPORTSWIRE WOMEN/- Muskoka’s wild landscapes and iconic lakes define the IRONMAN 70.3 experience. Partnering with Sumarpo through 2025, the race deepens its alignment with nature, offering athletes a wetsuit choice that reflects their respect for the environment and their love for the sport. Nestled in Canada’s picturesque...

December 26, 2024

2025 Swimrun CÔTE D’AZUR: Adventure Awaits with Sumarpo

December 26, 2024 /SPORTSWIRE WOMEN/ - Swimrun CÔTE D'AZUR will continue its collaboration with Sumarpo in 2025, furthering the spirit of adventure, sportsmanship, and community. Together, we’re committed to creating even more opportunities for athletes to embrace the thrill of swimrun, celebrate teamwork, and connect with a like-minded community of...

December 19, 2024

Movemint Introduces SMS Texting for Organizers

/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...

December 19, 2024

Reviewed: Sumarpo Race Wetsuit

December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...

December 18, 2024

Double Bridge Run filling up quick!

Pensacola, FL (Dec. 18, 2024) /SPORTSWIRE WOMEN/ - Runner registration is filling up fast for the 2025 Pensacola Double Bridge Run presented by Publix. The race, limited to 4,000 runners, is a local favorite that draws runners from all over the U.S. Dubbed “the race with a view,” the Pensacola...

December 17, 2024

FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...

December 16, 2024

Silicon Valley Eyes Women’s Professional Football Franchise with the WNFC

Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to the growing league. GlobeNewswire

December 14, 2024

Kat Matthews of Great Britain is Crowned Inaugural IRONMAN Pro Series Winner Following Historic Day of Racing at 2024 VinFast IRONMAN 70.3 World Championship in Taupo, New Zealand

TAUPŌ, New Zealand /SPORTSWIRE WOMEN/ - Kat Matthews of Great Britain has gone down in IRONMAN history as the first ever winner of the IRONMAN Pro Series™, taking home a bonus payout of $200,000 USD. Jackie Hering (USA) and Lotte Wilms (NLD) complete the IRONMAN Pro Series podium, receiving a...

December 14, 2024

Taylor Knibb Earns Third Straight Title in Yet Another Dominant Performance at The 2024 VinFast IRONMAN 70.3 World Championship Triathlon in Taupo, New Zealand

TAUPŌ, New Zealand (Dec. 14, 2024) /SPORTSWIRE WOMEN/ - American Taylor Knibb cemented her name in the history books yet again as she took her third consecutive title at the 2024 VinFast IRONMAN® 70.3® World Championship with an overall finish time of 3:57:34. Knibb swam 24:30 over the 1.9 km...

December 12, 2024

Course Records Shattered at 41st California International Marathon

SACRAMENTO, Calif. /SPORTSWIRE WOMEN/ – Both the men’s and women’s course records were shattered on Sunday at the 41st running of the California International Marathon (CIM). On the men’s side, Tsegay Weldlibanos, who is originally from Eritrea and now competes internationally as an asylum athlete, broke the tape in 2:07:35,...

December 11, 2024

Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit

December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...

December 9, 2024

Engineered for Speed: Discover the New Spear Swimskin Series

December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...

December 9, 2024

Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors

December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...

December 5, 2024

Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib

PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...

December 3, 2024

New Research Highlights Financial Realities of Professional Women Athletes

NEW YORK, NY – December 3, 2024 /SPORTSWIRE WOMEN/ - Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes’, a new comprehensive study revealing the financial uncertainties facing 500 verified professional women...

November 29, 2024

FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)

TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...

November 26, 2024

State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League

State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand.  Newsroom State Form

November 22, 2024

Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection

Philadelphia, PA - November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...

November 7, 2024

Shop Women-Led Wednesday To Support Women In Business This Spending Season

Sun Valley, ID (Nov. 7, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....