PRODUCT NEWS

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /SPORTSWIRE WOMEN/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

April 29, 2025

Alani Nu Surpasses $1 Billion in Sales

Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...

April 16, 2025

Royal Robbins expands iconic carbon neutral Pucker collection for Spring 2025

SAN FRANCISCO (April 16, 2025) /SPORTSWIRE WOMEN/ – Outdoor adventure apparel brand Royal Robbins expands its best-selling Desert Pucker collection for Spring 2025 with the addition of the women’s Desert Pucker and the Camino Pucker for men and women. Since its debut in 1999, the Desert Pucker has built a...

April 14, 2025

USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub

USA TODAY announced the launch of USA TODAY Studio IX, a centralized content vertical highlighting the power and momentum of female athletes through news, events, multimedia content and more across various women’s sports and leagues. USA TODAY Studio IX features comprehensive women’s sports coverage including the WNBA, college sports, soccer, high school...

April 7, 2025

New Jazzercise Program Targets Menopausal Women

Jazzercise is helping perimenopausal and postmenopausal women dance to a new beat with the launch of Vital Sculpt HIIT — a new science-backed fitness program. Athletec News

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

April 1, 2025

Meet vívoactive 6, the latest health and fitness smartwatch from Garmin

OLATHE, Kan. (April 1, 2025) /SPORTSWIRE WOMEN/  – Garmin (NYSE: GRMN) today announced vívoactive® 6, its newest health and fitness smartwatch with an even brighter AMOLED display. With up to 11 days of battery life, users can go about their day – and night – without stopping to recharge, making...

March 25, 2025

Manchester City Women Announces Global Partnership With Hytro

March 25, 2025 /SPORTSWIRE WOMEN/ - Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables and technology as part of its world-leading approach to athletic performance and recovery. Hytro is...

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

March 13, 2025

Roku Adds National Women’s Soccer League Zone For NWSL Fans

Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better

March 12, 2025

Gnara and Burton Announce Revolutionary Partnership Featuring Gnara’s Patented GoFly® Technology

  Gunnison, CO. (March 12, 2025) /SPORTSWIRE WOMEN/  - Gnara, the women-owned trailblazer in functional outdoor apparel, has teamed up with legendary snowboard brand Burton Snowboards to launch an exclusive limited-edition drop of Burton Reserve Stretch Ski Bib Pants and Midweight Base Layer Bottoms featuring Gnara’s award-winning GoFly® Pee Zipper...

March 5, 2025

New Barbie Collection Spotlights Women’s Sports Stars

Toy titan Mattel is celebrating March 8th's International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos. Just Women's Sports

March 5, 2025

Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection

Sun Valley, ID (March 5, 2025) /OUTDOOR SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025....

March 4, 2025

Where Science and Nostalgia Jam Together: Skratch Labs Launches Newest Energy Chews Flavor

March 4, 2025 - Boulder, CO /SPORTSWIRE WOMEN/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. Inspired by the smooth, nostalgic taste of Concord Grape Jelly, the new flavor is naturally sweet and made with whole foods and natural...

March 4, 2025

BRANWYN Elevates Activewear with the Compressive Collection

Bend, OR. (March 4, 2025) /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort, and sustainability, proudly announces the launch of its Compressive Collection. Featuring the newly launched revolutionary Compressive Leggings, updated Compressive Racerback Sports Bra, and Compressive Shorts and Capris to come later this spring...

March 4, 2025

VARGO Revives Titanium Canister Stove After 20-Year Hiatus

Lewisburg, PA. (March 4, 2025) /SPORTSWIRE WOMEN/ – After two decades, VARGO is reintroducing a new and improved version of its legendary Jet-Ti canister stove, a product known for its unparalleled durability and ultralight design. Originally launched in 2005, the Jet-Ti quickly gained a loyal following and was even dubbed the...

February 28, 2025

Assault Survivor Creates App To Keep Women Runners Safe

In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running Mate, a “RunShare” app that connects women with verified running and walking partners who have passed...

January 23, 2025

Kelley O’Hara Launches Post-Soccer Career with Just Women’s Sports Studio Show “Sports Are Fun!”

LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ -- Olympic gold medalist and two-time World Cup champion Kelley O'Hara and Just Women's Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports Are Fun!, presented by Intuit TurboTax, will feature O'Hara and co-host Greydy Diaz discussing anything and everything...

January 13, 2025

New Book Series Focused on Body Image and Empowerment for Girls with Researcher and Social Entrepreneur Vanessa Coulbeck

/SPORTWIRE WOMEN/ - Strong Girl Publishing is excited to announce a new series, The Mirror Diaries, which will focus on themes of empowerment and body image through a lens of movement and sport in a way that speaks to the girls who need this information the most. The first book...

December 19, 2024

Movemint Introduces SMS Texting for Organizers

/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...

December 19, 2024

Reviewed: Sumarpo Race Wetsuit

December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...

December 11, 2024

Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit

December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...

December 9, 2024

Engineered for Speed: Discover the New Spear Swimskin Series

December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...

December 9, 2024

Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors

December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...

December 5, 2024

Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib

PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...