PRODUCT NEWS

November 12, 2024

Sports equipment designed for women, by women

Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the field. Harvard School of Engineering

November 7, 2024

Shop Women-Led Wednesday To Support Women In Business This Spending Season

Sun Valley, ID (Nov. 7, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

November 1, 2024

FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024

November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12. This year, most gifts have been selected from inspiring small...

October 31, 2024

Movemint Bridges the Gap Between Activities and Events with New Strava Integration

SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ - Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you do an event on Movemint, the event is automatically shown on your Strava activity. “When you...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 22, 2024

Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series

PORTLAND, OREGON (October 22, 2024) /SPORTSWIRE WOMEN/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics from...

October 22, 2024

Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts

Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 16, 2024

BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences

San Ramon, CA /SPORTSWIRE WOMEN/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...

October 7, 2024

iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby

October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...

October 2, 2024

Aescape Brings Automated Massage to Four Seasons Resort Orlando, Four Seasons Hotel Baltimore

Aescape, the company pioneering automated AI massage for personalized recovery, announced its launch at both Four Seasons Resort Orlando at Walt Disney World Resort, and Four Seasons Hotel Baltimore. The on-demand, fully customizable robot massage will be available to Four Seasons Resort Orlando guests and the public alike beginning October...

September 25, 2024

IMWC 2024: Wetsuits of the Top 10 Pro Women

Each year in the past, we have looked at the top 10 fastest splits in the professional field for each leg. In order to be counted in these tables, athletes need to finish the race. For this year’s top 10, there were two athletes subbed out of the individual splits...

September 11, 2024

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer and pronatal certified pre/postnatal trainer. The program offers specialized workouts and support from week five of pregnancy through postnatal recovery. The offering takes women through programming week by week, providing exercises and...

August 27, 2024

Push your limits with the Enduro 3 from Garmin, a lightweight ultraperformance GPS smartwatch with best-in-class solar battery life

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced Enduro™ 3, its next-gen ultraperformance GPS smartwatch that is lighter than ever and can last for longer than the previous model thanks to a solar charging display. Built for the longest races, Enduro 3 weighs just 63 grams and...

August 27, 2024

Garmin adds AMOLED displays to fēnix 8 Series, its most capable lineup of premium multisport GPS smartwatches with something for everyone

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even greater battery life. Introducing advanced strength training features, dive capabilities, an internal speaker and mic and...

August 15, 2024

Reebok releases new fitness app

Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...

August 13, 2024

Ombraz Armless Sunglasses Earns Spot on 2024 Inc. 5000 for Stellar Growth and Innovation

Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the companies driving the economy's...

August 9, 2024

Sue Bird and Megan Rapinoe Launch Sports and Culture Show, A Touch More: The Podcast

A Touch More and Vox Media launched A Touch More: The Podcast, a new show created and hosted by world champion athletes Sue Bird and Megan Rapinoe. Inspired by a limited series they hosted on Instagram Live in 2020, the show will release new episodes weekly on Wednesdays, offering audiences a deep dive into the world...

August 6, 2024

JOIN Cycling Launches Innovative Period Tracker for Female Athletes

AMSTERDAM, NETHERLANDS, August 6, 2024/SPORTSWIRE WOMEN/ – JOIN, the adaptive cycling training app, announces today its new Period Tracker feature designed to address a vital aspect of female athletes' training. Understanding menstruation cycles is crucial to performance training, as cycles represent significant impact to women’s training performance, recovery, and energy...

August 6, 2024

Garmin enables premium app purchases in the Connect IQ Store and unveils fun new watch faces and apps

OLATHE, Kan./August 6, 2024/SPORTSWIRE WOMEN/ - Garmin (NYSE: GRMN) today announced that customers can now make purchases in the Connect IQ™ Store using Garmin Pay™. This seamless integration rewards developers for their innovative designs while also providing Garmin customers with access to premium watch faces and apps from brands like...

August 6, 2024

Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace

August 6, 2024 -- Asheville, NC /SPORTSWIRE WOMEN/ - Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just...

July 22, 2024

Why Running Clubs Are the New Dating App

Like many other singles, I have grown exasperated by the apps. According the the Pew Research Center, at least 30 percent of American adults have used dating apps at some point, and we are fairly evenly split between finding the experience to be a net positive or net negative. Just over half say...

July 19, 2024

ESPN’s Sarah Spain launches new podcast

Sarah Spain is expanding her brand. The veteran ESPN journalist launched a new podcast this week, Good Game with Sarah Spain, distributed by iHeartPodcasts and available on the iHeartRadio app and on podcast platforms. Awful Announcing 2 The daily podcast is a production of the Women’s Sports Audio Network, the new venture...

July 18, 2024

Just Women’s Sports Announces New Studio Show The Gold Standard with Kelley O’Hara and Lisa Leslie

LOS ANGELES- Just Women's Sports (JWS), the leading multimedia platform dedicated exclusively to women's sports, today announced a new in-studio show, "The Gold Standard," hosted by Olympic gold medalists and women's sports icons Kelley O'Hara and Lisa Leslie. "The Gold Standard" will debut on July 27th and cover the biggest women's sports stories...

July 17, 2024

Sue Bird Barbie: Mattel honors former UConn women’s basketball star with signature doll

Former UConn women’s basketball star and WNBA great Sue Bird has been honored with a signature Barbie doll. Mattel announced Tuesday the collectible tribute doll was modeled for Bird, who is a “basketball legend who pioneered the way for growth in the women’s league with her record-breaking legacy and courageous voice that...