PRODUCT NEWS

December 19, 2024

Movemint Introduces SMS Texting for Organizers

/SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools in a unified Communications Hub. Texting is perfect for event updates, day-of reminders, and post-event results...

December 19, 2024

Reviewed: Sumarpo Race Wetsuit

December 19, 2024 /SPORTSWIRE WOMEN/ - Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re looking for a wetsuit that performs as well as it looks, the Sumarpo Race Wetsuit might...

December 11, 2024

Swim Like a Fish: The Bio-Skin Fish Scale Pattern in the New Prana Core Wetsuit

December 11, 2024 / SPORTSWIRE WOMEN/ - Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers, this wetsuit minimizes drag and maximizes speed, allowing athletes to glide through the water with unmatched...

December 9, 2024

Engineered for Speed: Discover the New Spear Swimskin Series

December 9, 2024 /SPORTSWIRE WOMEN/ - Sumarpo is excited to introduce the Spear Swimskin Series, a revolutionary leap in high-performance swimwear. Crafted for triathletes who prioritize speed, comfort, and durability, this swimskin is engineered to deliver exceptional hydrodynamics, helping athletes perform at their best both in the water and throughout...

December 9, 2024

Sumarpo Siren Women’s Neoprene Swimsuit: Vibrant Aurora Colors

December 9, 2024 /SPORTSWIRE WOMEN/ - Bring the magic of the Northern Lights to your swim with the Siren Women’s Neoprene Swimsuit, featuring Aurora-inspired colors for a truly radiant look. Engineered for high performance, this swimsuit offers more than just a stunning visual – it’s built for flexibility, speed, and...

December 5, 2024

Dovetail Workwear and TREW Gear Launch the Ultimate Women’s Winter Bib

PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work overall that doubles as a durable and functional snowsports bib. Combining TREW’s technical snow gear expertise...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

November 27, 2024

Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports

Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...

November 12, 2024

Sports equipment designed for women, by women

Much of the equipment and apparel used by female athletes could use an update. Tampon design hasn’t changed much since the product debuted in 1931, despite many women reporting discomfort wearing one while on the field. Harvard School of Engineering

November 7, 2024

Shop Women-Led Wednesday To Support Women In Business This Spending Season

Sun Valley, ID (Nov. 7, 2024) /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday....

November 1, 2024

FeatherSnap Smart Bird Feeder Selected As One of Oprah’s Favortite Things 2024

November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12. This year, most gifts have been selected from inspiring small...

October 31, 2024

Movemint Bridges the Gap Between Activities and Events with New Strava Integration

SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ - Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you do an event on Movemint, the event is automatically shown on your Strava activity. “When you...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 22, 2024

Bright Colors, Big Glasses: The New Smith x Lisa Congdon Artist Series

PORTLAND, OREGON (October 22, 2024) /SPORTSWIRE WOMEN/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for Fall 2024. The popular Bobcat and Sway frames are adorned with bright and vibrant graphics from...

October 22, 2024

Premium Swiss Performance Brand X-BIONIC® Takes Grip on North American Market, Supported by Industry Stalwarts

Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ - Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology. The brand aims to redefine the standards of athletic wear for...

October 16, 2024

BibBoards Hits 100,000 Orders Milestone, Empowering Athletes and Revolutionizing Race Day Experiences

San Ramon, CA /SPORTSWIRE WOMEN/ - BibBoards, the innovative and eco-friendly solution to race bib attachment, is thrilled to announce it has officially surpassed 100,000 orders. This significant achievement marks the growing popularity of BibBoards across a wide range of sports communities, from run clubs and cycling events to obstacle...

October 7, 2024

iHeartPodcasts Announces New Women’s Sports Series “Levels To This” Hosted by Professional Women’s Basketball MVP Sheryl Swoopes and Sports Journalist Terrika Foster-Brasby

October 7, 2024 Listen to the Trailer HERE WHAT: iHeartPodcasts announced a new weekly women’s sports series “Levels To This with Sheryl Swoopes and Terrika Foster-Brasby,” hosted by three-time WNBA MVP and Women’s Basketball Hall of Famer Sheryl Swoopes and sports journalist Terrika Foster-Brasby (Tee). The duo will sit down for...

October 2, 2024

Aescape Brings Automated Massage to Four Seasons Resort Orlando, Four Seasons Hotel Baltimore

Aescape, the company pioneering automated AI massage for personalized recovery, announced its launch at both Four Seasons Resort Orlando at Walt Disney World Resort, and Four Seasons Hotel Baltimore. The on-demand, fully customizable robot massage will be available to Four Seasons Resort Orlando guests and the public alike beginning October...

September 25, 2024

IMWC 2024: Wetsuits of the Top 10 Pro Women

Each year in the past, we have looked at the top 10 fastest splits in the professional field for each leg. In order to be counted in these tables, athletes need to finish the race. For this year’s top 10, there were two athletes subbed out of the individual splits...

September 11, 2024

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer and pronatal certified pre/postnatal trainer. The program offers specialized workouts and support from week five of pregnancy through postnatal recovery. The offering takes women through programming week by week, providing exercises and...

August 27, 2024

Push your limits with the Enduro 3 from Garmin, a lightweight ultraperformance GPS smartwatch with best-in-class solar battery life

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced Enduro™ 3, its next-gen ultraperformance GPS smartwatch that is lighter than ever and can last for longer than the previous model thanks to a solar charging display. Built for the longest races, Enduro 3 weighs just 63 grams and...

August 27, 2024

Garmin adds AMOLED displays to fēnix 8 Series, its most capable lineup of premium multisport GPS smartwatches with something for everyone

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even greater battery life. Introducing advanced strength training features, dive capabilities, an internal speaker and mic and...

August 15, 2024

Reebok releases new fitness app

Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking and GPS. Users can also connect with other fitness enthusiasts and join challenges with other users...