PRODUCT NEWS

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 16, 2022

iTouch Wearables Announces Partnership with World Renowned Health and Wellness Expert, Jillian Michaels

iTOUCH Wearables, producers of well-priced smartwatches, fitness trackers and fashion-forward tech accessories, has announced a multi-year partnership with Health and Wellness Expert, Podcast Host and the Creator of The Fitness App, Jillian Michaels. Michaels has partnered with iTOUCH Wearables to develop exclusive Jillian Michaels edition wearables that will be available for purchase...

November 16, 2022

G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player

PROVIDENCE, R.I., (November 15, 2022) /SPORTSWIRE WOMEN/ - G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form’s line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist...

November 15, 2022

Amazon gets back into the virtual care space with the launch of Amazon Clinic

Amazon announced the launch of Amazon Clinic, which it calls, "a virtual health storefront, bringing together clinical offerings from national, award-winning telehealth providers." With Amazon Clinic, customers are able to select the third-party telehealth provider that best meets their timeline and budget, then connect directly with a licensed clinician. Vator

November 15, 2022

G-Form Launches First Softball/FastPitch Protective Gear for Women Partnering with Sierra Romero, Four Time All-American Player

PROVIDENCE, R.I., Nov. 15, 2022  -- G-Form®, a leading technology-driven sports protection brand, today introduced its first protective equipment for women in the softball, fastpitch category. Partnering with professional and four time All American Sierra Romero, G-Form's line includes the Shockwave Elbow Guard, Shockwave Batting Gloves, and Heist Sliding Shorts, specifically engineered to...

November 2, 2022

The Wait is Over, The Women’s Sports Network Has Arrived

LOS ANGELES, Nov. 2, 2022  -- FAST Studios, the Los Angeles-based streaming venture studio, today announced the highly anticipated Women's Sports Network is officially live. On the 50th Anniversary of Title IX, with support from 12 professional women's sports leagues and federations including the WNBA, the LPGA, U.S. Ski & Snowboard, and Athletes...

October 25, 2022

‘This will get us closer to where we need to be’: Welcome to New Era, SportsPro’s dedicated programme for women in sport

Major events such as the Uefa Women’s European Championship in England, the inaugural Tour de France Femmes and the ongoing Rugby World Cup in New Zealand have been surpassing even the greatest of expectations, generating new records in attendances and viewership that have only served to reinforce the belief that...

October 25, 2022

This New Stamp Will Score Big With Women’s Sports Fans

In an homage to the accomplishments of women in sports, the U.S. Postal Service announced that it will roll out stamps depicting a woman soccer player mid-kick. The women’s soccer stamp will be released as part of a larger, eclectic collection that “highlights our unique American culture,” the USPS said....

October 18, 2022

Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine

Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ - Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title...

October 12, 2022

DeFeet Supports Uphill Climb Documentary with Limited Edition Sock

Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the Impossible Race. The story documents the phenomenal women from around the world who raced the Tour...

October 11, 2022

Weston Backcountry X Artist Jessa Gilbert Collaboration

MINTURN, CO. /SPORTSWIRE WOMEN/ - Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. A portion of the proceeds from the collaboration...

October 4, 2022

100% Takes On The Mountain With Their First Collection Of Snow Goggles

SAN DIEGO, Calif. – October 4, 2022 /SPORTSWIRE WOMEN/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to...

September 28, 2022

Lululemon to Launch At-Home Fitness Platform

Lululemon Athletica Inc. is launching a new fitness-content platform that would allow customers to access on-demand and live-streamed classes at home. The athletic apparel retailer said Wednesday that Lululemon Studio would become accessible starting on Oct. 5 through its smart-home gym product Mirror and its app. Market Watch

September 21, 2022

Michelle Parker’s ‘Nexus’: First Ski Film Entirely Directed and Produced by Women

As the first-ever ski movie entirely produced and directed by women, Nexus proves there’s still plenty to explore for outdoor filmmakers expanding representation. Sponsors dropped the trailer last month, with plans to release the documentary this fall, though no specific tour dates have been announced yet. The Inertia

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

August 22, 2022

Startup aims to make better platform for athlete highlight reels

Although the comments section on platforms like YouTube can often be a toxic place, they also help drive user engagement. McNeally is pursing alternative ways to provide an enjoyable customer experience. She plans to adds a feature where users can earn coins for certain activities, and then trade them in...

August 8, 2022

Women’s sports bar Rough & Tumble to open in Ballard this winter

Rough & Tumble, a women’s sports bar, is coming to Old Ballard later this year. The bar will be the first-ever home for women’s sports in Seattle, where women’s sports will be prioritized on their big screens, plus the bar will be a hub to watch all Seattle Storm and...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...

July 21, 2022

‘The Run Up’ Episode Three Airs July 22

NEWBURY PARK, Calif. (July 21, 2022)/SPORTSWIRE WOMEN/ –  The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode of its second season, highlighting the preparation of riders and staff from Trek-Segafredo and Liv...

July 13, 2022

Kane Footwear partners with Hilary Knight to launch athlete-designed shoe

Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...

July 12, 2022

Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health

/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics.  Known for her ‘Women are Not Small Men’ lectures and...

July 7, 2022

Apple set to unveil ‘rugged’ Watch in push to win over extreme sports athletes

Apple is expected to unveil a rugged version of its smartwatch that feature its biggest display so far and is aimed at extreme sports athletes, according to a report. The coming Watch Series 8 is said to have a version that has a tougher steel casing, bigger battery and a...

June 30, 2022

Flo, the leading female health app, launches ‘Anonymous Mode’ to further protect reproductive health information in wake of Roe v. Wade decision

LONDON, June 30, 2022  -- Flo, the #1 leading female health app, today announced the launch of 'Anonymous Mode', a feature that allows any of its 240 million users to use the service without any personally identifiable information, such as a name, email address, and technical identifier being associated with the...

June 16, 2022

Feisty Media Launches IX Voices for Title IX Podcast Series

Victoria, BC – June 16th, 2022/SPORTSWIRE WOMEN/ – The women-led media network, Feisty, is launching a limited-edition podcast series — IX Voices for Title IX powered by InsideTracker, on June 16th, ahead of the June 23rd 50th anniversary of the landmark anti sex discrimination legislation. The exclusive series will investigate the...

June 13, 2022

Dr. Stacy T. Sims Launches Book NEXT LEVEL: You Guide to Kicking Ass, Feeling Great, and Crushing Goals Through Menopause and Beyond

/SPORTSWIRE WOMEN/ – For active women, menopause hits hard. Overnight, their bodies don’t feel like the one they know and love—they’re battling new symptoms, dealing with weight gain, losing endurance and strength, and taking longer to bounce back from workouts that used to be easy. The things that have always kept...