PRODUCT NEWS

October 6, 2021

Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete

CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are...

October 5, 2021

Liv Unveils New Alight Disc Range

NEWBURY PARK, Calif. (Oct. 5, 2021) /SPORTSWIRE WOMEN/ — Liv, the company dedicated to getting more women on bikes, today introduced its new Alight Disc range. Featuring the Alight DD Disc series and the Alight Disc series, the range incorporates Tensio, Liv’s proprietary visual technology that encompasses industrial and graphic...

October 5, 2021

LVMH’s Dior Adds Technogym Collab to Fitness Lineup

Exercise equipment maker Technogym announced a deal with luxury designer Christian Dior in an effort to attract more high-end clients. Starting in January, Technogym will sell co-branded treadmills, bench presses, and gym balls exclusively in Dior boutiques across the globe. The company has machines in around 80,000 fitness centers and 500,000...

October 1, 2021

Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation

Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...

September 29, 2021

The Fit Boxx Goes PINK for Breast Cancer Awareness Month! 100% of Profits from October Boxxes Go to Breastcancer.Org

(Portland, CT) /SPORTSWIRE WOMEN/ — October is Breast Cancer Awareness Month and famed fitness subscription brand, The Fit Boxx, is proud to announce that the profits from purchases of The October 2021 Fit Boxx will be donated to Breastcancer.org, the leading online resource for breast cancer and breast health information. Valued...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 20, 2021

Introducing The Lyric™ Therapeutic Massager, An Evolution in Self-Care

SANTA MONICA, Calif., Sept. 20, 2021 /SPORTSWIRE WOMEN/ — Today marks an evolution in self-care with the launch of the new Wi-Fi-enabled Lyric™ therapeutic massager. Say goodbye to ugly, aggressive and heavy massage guns made only for elite athletes. The stylishly designed Lyric was developed with everybody – and every body...

September 13, 2021

The Women’s Sports Foundation Announces Groundbreaking ‘We Play Interactive’ Digital Platform

NEW YORK, Sept. 13, 2021 /PRNewswire/SPORTSWIRE WOMEN/ — The Women's Sports Foundation (WSF) is proud to announce the launch of We Play Interactive, a first-of-its kind digital resource for coaches, leaders, and mentors of girl-serving sports programs. From a robust bevy of training and activity modules to inspiring video content, the...

August 12, 2021

Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets

NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...

August 4, 2021

Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS

Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors, tried and tested as go to options by women within the community. Another Mother Runner...

August 2, 2021

prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch

Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...