SPONSORSHIP NEWS

March 19, 2024

Sprouts Farmers Market Announces New NIL Deals

PHOENIX-- Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position...

March 15, 2024

South Carolina’s Fulwiley signs NIL deal with Curry Brand

South Carolina freshman MiLaysia Fulwiley has become Curry Brand's first official collegiate athlete after signing a multi-year, NIL partnership with the company associated with NBA champion Stephen Curry. Fulwiley was named Southeastern Conference Tournament MVP on Sunday, helping the top-ranked Gamecocks move to 32-0 in winning the title for the eighth time in...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 11, 2024

Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women

DETROIT, March 11, 2024  -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...

March 5, 2024

Las Vegas Aces announce multimillion-dollar partnership with Ally Bank

The Las Vegas Aces and Ally Bank announced Tuesday a multimillion-dollar, multi-year deal ahead of the 2024 WNBA season. Last year, Ally Bank committed to equally splitting its investments in men's and women's sports by 2027. Since, the company has inked deals with the National Women's Soccer League (NWSL) and the...

March 5, 2024

INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster

Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 4, 2024

Nike unveils clever Caitlin Clark billboard setup after Iowa star made history

Caitlin Clark needed 18 points vs. No. 2 Ohio State on Sunday to break Pete Maravich's career scoring mark. The Iowa star proceeded to drop 35 points in a 93-83 win to become the new record holder for the most points scored all-time in D1 college basketball. Nike, who signed...

March 4, 2024

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ –  Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....

March 1, 2024

Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective

SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...

February 13, 2024

Pixel is now the Official Mobile Phone of the National Women’s Soccer League

Google Pixel is teaming up with the National Women's Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and features in the palm of your hand, and now NWSL fans can use it to stay...

February 8, 2024

Bay FC Announces Founding Partner Sponsorship with PNC Bank

SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner...

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 6, 2024

Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program

Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a Tifosi ambassador, Stephanie will equip the Tifosi community with the knowledge and tools to establish...

February 5, 2024

Pinarello enter Women’s WorldTour for first time with Roland Cycling

The legendary Italian bike manufacturer Pinarello has made its first entry into the Women's WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to Swiss Women's WorldTeam, who counts Olympic champion Anna Kiesenhofer amongst its ranks. GCN

January 30, 2024

Brooks Announces Shoe Deal With Former Nike Runner Kara Goucher

Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and athlete collaboration opportunities. It will kick off with the U.S. Olympic Marathon Trials in Orlando in February. Goucher, who...

January 26, 2024

Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist

PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books,...

January 25, 2024

Zoot Sports Signs World Champion Triathlete, Holly Lawrence

Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part...

January 24, 2024

Smith eyes new partnership with Human Powered Health Cycling

Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...

January 12, 2024

Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024

Last year, SponsorUnited found that the collective sponsorship revenue for US major professional sports outfits totaled US$6.7 billion. With leagues expanding overall inventory and offering entirely new categories, such as AR signage, there are plenty of opportunities that could appeal to new and existing advertisers. SP

January 11, 2024

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...

December 18, 2023

The WNBA Is Teaming Up With Women-Led Businesses

Finding the right partnership can be a slam dunk for a business--and women-led businesses are increasingly finding that partner in the Women's National Basketball Association. There's good reason for increased interest in the league; the WNBA audience has grown 43 percent year-over-year. More broadly, viewership of women's sports has surged in recent years, and...

December 11, 2023

Inside the Larger Sponsorships and Rising Popularity of Women’s Golf

Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings opportunities for professional women golfers. In 2024, the CME Group Tour Championship total purse will grow...

November 20, 2023

Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season

Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional Level 2 Avalanche Courses...

October 25, 2023

Transcend Capital Advisors Expands NIL Roster With #1 Ranked Junior Yana Wilson

MADISON, N.J.-- Transcend Capital Advisors today announced a name, image, and likeness (NIL) partnership with 17-year-old amateur golfer Yana Wilson, currently the #1 ranked junior in the world per the Rolex AJGA Girls Rankings. A resident of Henderson, Nevada, Wilson recently won the AJGA Girls Invitational at Streamsong Resort in...