SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
May 31, 2022
Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players
Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...
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May 31, 2022
World No. 1 amateur Rose Zhang becomes first student-athlete to sign NIL contract with Adidas
World No. 1 amateur Rose Zhang became not only the first college golfer, but the first student athlete to sign an NIL (Name, Image, and Likeness) deal with Adidas. The announcement came Tuesday, just in time for the 19-year-old’s fourth U.S. Women’s Open appearance. Last week the Stanford freshman also...
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May 26, 2022
Golfer Michelle Wie West Announces Plans to Step Away from LPGA Tour
Golf star Michelle Wie West is stepping away from the LPGA Tour full-time after 2023. Wie West, 32, penned a thoughtful message to her social media followers on Thursday morning, confirming her decision. Yahoo Sports
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May 26, 2022
Legacy Triathlon Women’s Training Program for Beginners
/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...
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May 25, 2022
Angel City partners with Tigres Femenil for first NWSL partnership with Liga MX
The partnership will include two friendlies, the first at Banc of California Stadium in Los Angeles on Aug. 10 and the second in Monterrey, Mexico, next season. The organizations also will cooperate in other endeavors, engaging ideas on best practices in sport and on issues of business and social responsibility....
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May 24, 2022
Ascensus Becomes Newest Sponsor of LPGA’s Epson Tour, Will Sponsor ‘Race for the Card’
The LPGA’s Epson Tour and Ascensus announced a three-year partnership Tuesday at a press conference at Newport Group’s Orlando office. Ascensus will sponsor the Epson Tour’s "Race for the Card," which awards the top 10 players on the money list with an LPGA card for the following season. SI
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May 24, 2022
Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor
Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...
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May 22, 2022
Coinbase Sponsorship Draws Criticism From WNBA Fans Amid Market Collapse
The Women’s National Basketball Association (WNBA) is one of America’s most popular sports leagues. Still, many basketball fans were upset about their league partnering with a crypto exchange company, Coinbase, amid a market crash. Last October, the US crypto brokerage rapidly inking more sponsorships across pro sports became an official...
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May 16, 2022
Nike signs Rachel Heck as first NIL golfer
Nike has signed Stanford University’s Rachel Heck as the US sportswear brand’s first name, image and likeness (NIL) golf athlete. Heck currently sits third in the World Amateur Golf Rankings and her notable wins include the 2021 individual National Collegiate Athletic Association (NCAA) division one Women’s Golf Championship. The Tennessee...
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May 12, 2022
Overtime Partners with Gatorade and Paige Bueckers on Women’s Basketball Showcase
Overtime, the leading brand for the next generation of sports fans, announced today its partnering with Gatorade on a two-day basketball experience in Atlanta. PR Web
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May 12, 2022
Women-Led Brand Wild Rye Partners With Red Bull Formation
Sun Valley, ID /SPORTSWIRE WOMEN/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...
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May 6, 2022
WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals
As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also see the introduction of a tweaked playoff format, which now includes best-of series in each round of the...
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May 6, 2022
NWSL lands multimillion dollar UKG title sponsorship for Challenge Cup
The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot for the season-opening tournament increase tenfold this year and then double again in 2023. SP
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May 3, 2022
Heineken Corrects Online Sports Statistics to Tackle Gender Bias in Soccer
Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship and will run across both men’s and women’s matches. Adweek
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May 3, 2022
Sponsors Announced for espnW Summit NYC
Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a day of conversation and reflection about the women + sports space. ESPN
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April 28, 2022
Los Angeles Sparks sign seven-figure UCLA Health jersey sponsorship
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks have announced a new jersey sponsorship deal with UCLA Health. The multi-year, seven-figure partnership also designates UCLA Health as the Sparks’ official healthcare partner. SportsPro
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April 27, 2022
Angel City FC launching NFT series to commemorate inaugural season
LA's newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the "ACFC Inaugural Fan Pass Collection" in partnership with club founding partner Crypto.com, the world's fastest-growing cryptocurrency platform. Sports Business Journal
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April 26, 2022
South Carolina Champion Aliyah Boston Inks Multi-Faceted Deal with Under Armour
South Carolina star Aliyah Boston, the women’s Player of the Year, has announced what may be her highest-profile deal yet: a multi-faceted partnership with Under Armour. The deal aims to “continue building and growing the women’s basketball community.
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April 23, 2022
Angel City signs gymnast Jordan Chiles to NIL deal
Angel City FC has entered the wide world of name, image and likeness rights, signing four student-athletes as ambassadors. The Los Angeles-based NWSL expansion club announced Friday that it had signed UCLA gymnast Jordan Chiles, USC golfer Amari Avery, wheelchair basketball athlete Luzi Skye and professional skateboarder Bryce Wettstein to...
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April 22, 2022
Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal
Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm. With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local WNBA broadcasting rights. FOS
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April 19, 2022
American Original: Why Nell Rojas Broke Her Adidas Contract Right Before Placing 10th at Boston
Nell Rojas has always bet on herself and taken her own path. And the more she keeps doing it, the more it keeps paying off: She bet on herself at the 126th running of the Boston Marathon on April 18, where Rojas was once again the top American woman to...
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April 14, 2022
Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
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April 13, 2022
Women’s CiCLE Classic organisers weigh up new sponsor after backer withdraws over transgender policy
Organisers of the prestigious Women’s CiCLE Classic are weighing up whether to accept a sponsorship offer from Sex Matters and Fair Play For Women after the race’s long-standing backer pulled out in protest over British Cycling’s suspension of its transgender policy. Indepedent.ie
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April 13, 2022
Women’s Tour organizers looking for £75,000 to produce live race broadcast
The organizers of the Women’s Tour have made an appeal for additional funding to produce a live broadcast of the race for the first time. SweetSpot, which also organizes the men’s race the Tour of Britain, is looking for £75,000 ($98,000) to plug the gap it needs to produce live...
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April 13, 2022
Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team
CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...