SPONSORSHIP NEWS

July 22, 2024

SF’s new WNBA team has already drawn the eye of hottest brand in women’s sports

The Golden State Valkyries don’t have a player on their roster yet, but they have already teamed up with one of the most popular names in women’s sports. The Valkyries have entered a merchandising collaboration with Togethxr, the multimedia company that created the uber-popular “Everyone Watches Women’s Sports” T-shirt. The partnership has resulted in...

July 21, 2024

Why WNBA Rookie Alissa Pili Is Important for the Future of Nike N7

Through its N7 initiative, Nike has collaborated with Native American and Indigenous communities with a focus of increasing equity in sports. During 2024 WNBA All-Star Weekend in Phoenix, the Swoosh put N7 in the spotlight with its newest ambassador, Minnesota Lynx forward Alissa Pili. From its Nike Unite Tempe store, a short drive from...

July 18, 2024

DraftKings Becomes An Official Sports Betting And Daily Fantasy Partner Of The WNBA

With the backdrop of the WNBA All-Star Game this weekend and an increase in women’s sports betting, the league and DraftKings announced a new partnership. The digital sports entertainment and gaming company is now an official sports betting and daily fantasy Partner of the WNBA. Hoopfeed

July 16, 2024

New Balance Announces Historic Partnership With WNBA

Just ahead of the highly anticipated WNBA All-Star Weekend, the league has announced a multi-year agreement  with New Balance aimed at “elevating women’s sports and inspiring the next generation of fans and athletes alike.” The partnership will enable New Balance to expand its presence in basketball while using its platforms...

July 11, 2024

Athleta Ignites ‘Power of She’ Community This Summer, Celebrating Game Changers in Women’s Sports

SAN FRANCISCO, July 11, 2024 -- Athleta, a Gap Inc. (NYSE: GPS) company and leading women's performance activewear brand, empowers women and girls to build confidence, strength, and belonging through movement—igniting the POWER OF SHE. At a time when women are dominating on and off courts, tracks, mats, and fields,...

July 9, 2024

Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries

Retired tennis legend Serena Williams' best place to see her — other than Paris Fashion Week or a random Ulta store — will be “In The Arena: Serena Williams,” an eight-episode docuseries that will debut on ESPN+ beginning July 10. Morgan Stanley serves as the presenting sponsor for “In The Arena” and will be featured...

July 3, 2024

Flavor Flav Signs Five-Year Sponsorship Deal as Official Hype Man for USA Water Polo Women’s and Men’s National …

Hall of Fame rapper and iconic member of Public Enemy, Flavor Flav, has signed an unprecedented five-year sponsorship deal as the official hype man for the USA Water Polo Women's and Men's National Teams. This landmark agreement marks a unique fusion of music, entertainment, and sports, aiming to elevate the...

June 18, 2024

LaCroix Kicks Off Partnership With San Diego Wave FC

FORT LAUDERDALE, Fla.-- LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) is proud to announce its exciting new multi-year partnership with San Diego Wave FC. LaCroix, the premium domestic sparkling water brand, is beloved by parents for all members of the family. There is no better association for LaCroix...

June 18, 2024

Jennifer Garner’s Once Upon a Farm and Angel City Football Club Partner to ‘Raise a Healthier Generation’

On June 18, Once Upon a Farm and Angel City Football Club (ACFC) announced that the organizations are teaming up to promote accessible, healthy eating for families and kids. Garner — who joined the Once Upon a Farm team as co-founder in 2017 — is among some of the famous names who...

June 14, 2024

Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA

Back in April, news broke that the swoosh had signed newly-minted WNBA rookie Caitlin Clark to a reported multi-year, $28 million signature shoe deal, and Wilson fans rightly wondered where the two-time champ and MVP’s shoe was. There were media headlines and social media debates, all asking why a WNBA rookie had a...

June 10, 2024

WNBA Rookie Kamilla Cardoso Is a Nike Athlete

WNBA rookie Kamilla Cardoso revealed she is a Nike athlete. On Monday, Nike confirmed with FN that she is aligned with the brand. Cardoso, 23, was selected by the Chicago Sky with the No. 3 overall pick in the 2024 WNBA Draft. During her college days at the University of South Carolina — where...

June 4, 2024

Verge Cycling Apparel Announces Sponsorship of the Prospect Park Women’s Series

NEW YORK, June 4th /SPORTSWIRE WOMEN/ – Verge, the innovative leader in custom cycling apparel is thrilled to announce its sponsorship of the Prospect Park Women's Series, now officially named the Prospect Park Women's Series presented by Verge. This exciting series takes place in the heart of Brooklyn, NY, and...

May 30, 2024

Historic $100,000 Sponsorship Deal Sparks WNBA Investigation, Las Vegas Aces Under the Spotlight

In a groundbreaking move, the Las Vegas Convention and Visitors Authority (LVCVA) has bestowed each player of the Las Vegas Aces with a stunning $100,000 sponsorship deal, signaling a major shift in professional sports sponsorships. This generous gesture has, however, prompted the Women’s National Basketball Association (WNBA) to launch an...

May 30, 2024

Natural Grocers® Grant Subsidizes Women’s Entry Fees for Annual Jesse Blancarte Time Trial in Gardner, Kansas: June 16, 2024

LAKEWOOD, Colo., May 30, 2024 /SPORTSWIRE WOMEN/ – Natural Grocers Cycling (with the support of their title sponsor, Natural Grocers by Vitamin Cottage ®) is proud to support women’s bike racing at the 2024 edition of the Jesse Blancarte Memorial 10k Time Trial on June 16, 2024, in Gardner, Kansas....

May 24, 2024

Portland Thorns welcome new slate of investors as women’s sports continue to grow in popularity

Portland’s professional women’s soccer team will add five new members to its investor group, including a former NBA player and the head of a major sportswear company, the club announced. In addition to Merchant, the new investors include Columbia Sportswear CEO and lifelong Portland-area resident, Tim Boyle. Joining them is...

May 21, 2024

Dovetail Workwear Announces New Maven Parternship With HGTV Stars Elizabeth Finkelstein & Jennifer Salvemini

PORTLAND, OREGON (May 21, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and...

May 21, 2024

With Caitlin Clark’s Reported $28M Nike Deal Yet to Be Announced, She Scores a New Wilson Partnership

Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark. Wilson announced Clark as part of its athlete roster on Tuesday, and stated it will release signature basketball collections “celebrating Clark’s continued legacy.” The brand also stated...

May 20, 2024

Why women’s sport sponsorship requires a different strategy to the men’s

Those in favour of selling to women’s sponsorship rights separately from the men’s could point to several recent studies to support their case. For example, Sports Innovation Lab (SIL) found that 83 per cent of brands plan to increase their media investment in women’s sports in 2024, and SponsorUnited is predicting ‘unprecedented growth’ in sponsorship...

May 17, 2024

CarMax Supports Women’s Sports with Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu

CarMax has a brand new campaign that launched on May 14th featuring WNBA legends Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu. Launching at the tipoff of the upcoming WNBA season, the campaign features an all-star, all-women roster–Sue Bird, A’ja Wilson, Sabrina Ionescu and Chiney Ogwumike – connecting the...

May 9, 2024

Gatorade Adds WNBA Champion A’ja Wilson to Elite Athlete Roster

Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes, Wilson’s multiyear deal signifies a new chapter for both parties. “We’re thrilled about the addition of...

May 6, 2024

US Olympic women’s water polo team gets support from Flavor Flav

Hall of Fame rapper Flavor Flav is throwing his support behind the United States women's water polo team, pledging to back the defending champions at the Paris Olympics. USA Today

May 2, 2024

New Data Shows Star Women College Athletes Are Driving NIL Brand Deals

Women college athletes are getting more NIL dealsThe number of women among the top 100 athletes ranked by total NIL deals also increased 37% year over year in 2023 to surpass the number of men, with 52 women in the top 100. Business Insider

April 24, 2024

Million-dollar gift to fund UNLV women’s sports careers initiative

An endowment of $1.05 million will fund career development for women in sports, according to a news release from the UNLV Athletics Department. The Diana Bennett Career Development Program for Women’s Sports will provide internship programming, resume building, career professional development and a variety of networking and job experience initiatives....

April 24, 2024

Angel City FC Renews Three-Year Deal for Back of the Jersey Sponsor

Angel City Football Club (ACFC) has renewed its deal with Sprouts Farmers Market to be its back-of-the-shirt sponsor for the next three seasons. The high seven-figure deal runs through the 2027 NWSL season, a source close to the club, who was granted anonymity because the details are private, told Sportico. Sprouts Farmers Market’s logo...

April 24, 2024

Caitlin Clark to Sign Nike Deal Worth $28 Million

Caitlin Clark is soon expected to sign her first major sponsorship as a professional women’s basketball player, according to several reports. The Wall Street Journal and the Athletic said Tuesday that Clark, 22, is on track to ink a $28 million endorsement deal with Nike that will span over the next eight years....