SPONSORSHIP NEWS

July 27, 2022

Adidas Signs 15 Female Student-Athletes to NIL Deals to Celebrate 50 Years of Title IX

Title IX is now 50, and Adidas is celebrating in a major way. Last night, the athletic powerhouse announced the signing of 15 female student-athletes to name, image and likeness (NIL) deals. Adidas’ new athlete signees compete in seven collegiate sports. FN

July 25, 2022

Coinbase Adds Bitcoin Bonus to WNBA’s Commissioner’s Cup

Just in time for the WNBA Commissioner’s Cup championship game on Tuesday between the Las Vegas Aces and Chicago Sky at Wintrust Arena, Coinbase is upping the ante and providing more money to the participants. In addition to the $500,000 prize pool, Coinbase will provide an additional cryptocurrency prize pool of up to $120,000 for the players in the...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...

July 20, 2022

USA Cycling Announces New Pro Women’s Team, Cynisca Cycling

SAINT-MARTORY, FRANCE /SPORTSWIRE WOMEN/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team...

July 19, 2022

How the Tour de France Femmes avec Zwift Came to Be

Zwift’s head of women’s strategy and content, Kate Veronneau, gives us all the details—and a first look at The Podium Squirrel. Bicycling

July 19, 2022

Sportswear Label Actively Black Signs Deja Kelly in NIL Deal

Sportswear brand Actively Black is the latest to ink a NIL deal with North Carolina women’s basketball player Deja Kelly. As per the one-year partnership, which marks Actively Black’s first NIL — or name, image and likeness — deal, Kelly is featured in a campaign video supporting the brand. Actively Black...

July 14, 2022

CarMax Announced as Official Auto Retailer of the National Women’s Soccer League

The National Women's Soccer League and CarMax , the nation's largest buyer and seller of used cars, announced today a multi-year partnership. CarMax is now the Official Auto Retailer of the NWSL - the first in league history - and will serve as the presenting sponsor of the NWSL Shield,...

July 13, 2022

Kane Footwear partners with Hilary Knight to launch athlete-designed shoe

Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...

July 12, 2022

Salomon North America Partners with Non-Profit, Hike Clerb

OGDEN, Utah (July 12, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces its partnership with Hike Clerb, a Los Angeles-based intersectional women’s hike club and non-profit that equips Black, Indigenous, women of color with the tools, resources and experiences they need to collectively heal in nature. In this new partnership, Salomon...

July 8, 2022

Women & Sport: Female college athletes are early winners in first year of NIL

NIL has permanently altered the college sports landscape, rushing in a new form of amateurism for student-athletes across the board. And though plenty will continue to change in the years to come with NIL, so far female athletes have been early winners, reaping the benefits of endorsement deals. North Jersey

July 4, 2022

US Sprinter Abby Steiner Signs Largest Women’s Professional Contract from NCAA

Newly crowned US 200m champion, Abby Steiner Originally from the University of Kentucky, he just turned professional ahead of the World Championships. Steiner is reported to have signed a $ 2 million contract with Puma.  This deal from Puma is reportedly the best professional deal for NCAA women. EMNETRA

July 4, 2022

U.S. sprinter Abby Steiner signs biggest female pro contract out of NCAA

The newly crowned U.S. 200m champion, Abby Steiner from the University of Kentucky, has just turned pro ahead of the World Championships. Steiner has reportedly signed a $2 million contract with Puma, per @SacKenny/Twitter. This contract from Puma is reportedly the highest professional contract for a female out of the...

July 4, 2022

Break the Record. Break the Cycle.

YAKIMA, WA /SPORTSWIRE WOMEN/ - Rosalie Fish ran 12 miles for Miles Against Violence at the Downtown Yakima Mile, each mile she completed received over $4,400 pledged—over $53,000 in total pledge donations. Fish, internationally respected athlete and activist, ran the Yakima Mile this year “to demonstrate that every single one...

June 30, 2022

Paige Bueckers Unveils New Custom Gatorade Bottle

Last November, Paige Bueckers became the first college athlete to sign with Gatorade. The deal was a multi-year partnership advertised as a way to “drive impact on the women’s game.” Now, we finally know what the brand’s first work with Bueckers looks like. Forbes

June 28, 2022

UConn women’s basketball star Paige Bueckers unveils multiathlete collection with Gatorade

Gatorade unveiled its first collaboration with UConn women’s basketball star Paige Bueckers, which features her in the brand’s multiathlete bottle collection alongside Trevor Lawrence, Fernando Tatis Jr. and Sydney McLaughlin, the company announced Tuesday. Bueckers signed a name, image and likeness deal with Gatorade in November, becoming the company’s first...

June 23, 2022

LIV Signs on As a Premier Partner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (June 23, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, has signed on as premier partner of the inaugural Tour de France Femmes avec Zwift. The company is sponsoring the white jersey, signifying the Best Young Rider Classification during the eight-stage...

June 21, 2022

Sprouts Farmers Market, alongside Jennie Finch, Announces Commitment to Women’s Sports and Health through Partnerships with Pac-12 and Big 12 Conferences

PHOENIX, Ariz., June 21, 2022 -- Sprouts Farmers Market today announced its long-term commitment to and investment in women’s athletics through partnerships with the Big 12 and Pac-12 Conferences, along with supporting 50 individual Name, Image and Likeness (NIL) deals with female athletes from multiple schools from both conferences. Sprouts is the...

June 16, 2022

Angel City Announces Charlotte’s Web as Official CBD Partner

The partnership with the market-leading pioneer of the CBD industry—known as the world’s most trusted hemp extract—was inspired by a shared interest in wellness solutions and driven by the purpose-focused mission of both organizations. Through the Angel City Sponsorship Model, where 10% of each ACFC sponsorship is reallocated back to...

June 14, 2022

Skechers Elite Athlete Brooke Henderson Wins ShopRite LPGA Classic

LOS ANGELES-- Elite golfer Brooke Henderson earned her first victory of the season wearing Skechers GO GOLF® footwear and apparel with an exciting come-from-behind playoff victory Sunday at the ShopRite LPGA Classic on the Seaview, Bay Course in Galloway, New Jersey. The golf pro finished 12 under par to achieve...

June 9, 2022

Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized

In recent months, Fanatics has quietly gone around the nation to negotiate these arrangements school by school in an effort to muster a comprehensive NCAA lineup. It also signed agreements with more than 200 student-athletes, such as Alabama quarterback and Heisman Trophy winner Bryce Young and South Carolina basketball star Aliyah...

June 7, 2022

Media Rights for Most-Watched Women’s Single-Sport Event Up for Grabs

FIFA continues to capitalize on the growing interest in women’s sports. Last week, soccer’s governing body launched an invitation to tender for the sale of media rights to the 2023 Women’s World Cup to France, adding to the 38 European and Central Asian territories it invited in April. Front Office Sports

June 6, 2022

Salomon North America to Renew Partnership with Non-Profit, Women Who Explore

OGDEN, Utah (June 6, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration...

June 4, 2022

WNBA shining example of how investments in women’s sports continue to grow

The league, like most women’s sports organizations, is experiencing record growth. More people are watching. The league’s 2022 draft averaged 403,000 viewers, or 20% more than last year. That's picking up on the increase in overall viewership from last season. USA Today

June 2, 2022

Brands Show Up in Unique Ways at Women’s College Softball World Series

NCAA partners including Capital One, Coca-Cola and Buffalo Wild Wings head to Oklahoma City as attendance and ratings rise. Cups fashioned into hats, halos and headsets gave Coca-Cola's Powerade huge visibility during the NCAA's Women's College World Series. Adweek

June 1, 2022

Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative

Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of...