SPONSORSHIP NEWS

May 24, 2022

Ascensus Becomes Newest Sponsor of LPGA’s Epson Tour, Will Sponsor ‘Race for the Card’

The LPGA’s Epson Tour and Ascensus announced a three-year partnership Tuesday at a press conference at Newport Group’s Orlando office. Ascensus will sponsor the Epson Tour’s "Race for the Card," which awards the top 10 players on the money list with an LPGA card for the following season. SI

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 22, 2022

Coinbase Sponsorship Draws Criticism From WNBA Fans Amid Market Collapse

The Women’s National Basketball Association (WNBA) is one of America’s most popular sports leagues. Still, many basketball fans were upset about their league partnering with a crypto exchange company, Coinbase, amid a market crash. Last October, the US crypto brokerage rapidly inking more sponsorships across pro sports became an official...

May 16, 2022

Nike signs Rachel Heck as first NIL golfer

Nike has signed Stanford University’s Rachel Heck as the US sportswear brand’s first name, image and likeness (NIL) golf athlete. Heck currently sits third in the World Amateur Golf Rankings and her notable wins include the 2021 individual National Collegiate Athletic Association (NCAA) division one Women’s Golf Championship. The Tennessee...

May 12, 2022

Overtime Partners with Gatorade and Paige Bueckers on Women’s Basketball Showcase

Overtime, the leading brand for the next generation of sports fans, announced today its partnering with Gatorade on a two-day basketball experience in Atlanta. PR Web

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /SPORTSWIRE WOMEN/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 6, 2022

WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals

As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also see the introduction of a tweaked playoff format, which now includes best-of series in each round of the...

May 6, 2022

NWSL lands multimillion dollar UKG title sponsorship for Challenge Cup

The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot for the season-opening tournament increase tenfold this year and then double again in 2023. SP

May 3, 2022

Heineken Corrects Online Sports Statistics to Tackle Gender Bias in Soccer

Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship and will run across both men’s and women’s matches. Adweek

May 3, 2022

Sponsors Announced for espnW Summit NYC

Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a day of conversation and reflection about the women + sports space. ESPN

April 28, 2022

Los Angeles Sparks sign seven-figure UCLA Health jersey sponsorship

The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks have announced a new jersey sponsorship deal with UCLA Health. The multi-year, seven-figure partnership also designates UCLA Health as the Sparks’ official healthcare partner. SportsPro

April 27, 2022

Angel City FC launching NFT series to commemorate inaugural season

LA's newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the "ACFC Inaugural Fan Pass Collection" in partnership with club founding partner Crypto.com, the world's fastest-growing cryptocurrency platform. Sports Business Journal

April 26, 2022

South Carolina Champion Aliyah Boston Inks Multi-Faceted Deal with Under Armour

South Carolina star Aliyah Boston, the women’s Player of the Year, has announced what may be her highest-profile deal yet: a multi-faceted partnership with Under Armour. The deal aims to “continue building and growing the women’s basketball community.

April 23, 2022

Angel City signs gymnast Jordan Chiles to NIL deal

Angel City FC has entered the wide world of name, image and likeness rights, signing four student-athletes as ambassadors. The Los Angeles-based NWSL expansion club announced Friday that it had signed UCLA gymnast Jordan Chiles, USC golfer Amari Avery, wheelchair basketball athlete Luzi Skye and professional skateboarder Bryce Wettstein to...

April 22, 2022

Amazon Invests in WNBA Growth with Seattle Storm Streaming Deal

Amazon’s Prime Video announced it is now the official streaming service of the Seattle Storm. With around 30 games available to Prime customers in the state, Amazon Prime becomes one of the first streamers with local WNBA broadcasting rights. FOS

April 19, 2022

American Original: Why Nell Rojas Broke Her Adidas Contract Right Before Placing 10th at Boston

Nell Rojas has always bet on herself and taken her own path. And the more she keeps doing it, the more it keeps paying off: She bet on herself at the 126th running of the Boston Marathon on April 18, where Rojas was once again the top American woman to...

April 14, 2022

Olympic Medalist Molly Seidel Chooses 100% Performance Eyewear

SAN DIEGO, Calif. – April 14, 2022 - /SPORTSWIRE WOMEN/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...

April 13, 2022

Women’s CiCLE Classic organisers weigh up new sponsor after backer withdraws over transgender policy

Organisers of the prestigious Women’s CiCLE Classic are weighing up whether to accept a sponsorship offer from Sex Matters and Fair Play For Women after the race’s long-standing backer pulled out in protest over British Cycling’s suspension of its transgender policy. Indepedent.ie

April 13, 2022

Women’s Tour organizers looking for £75,000 to produce live race broadcast

The organizers of the Women’s Tour have made an appeal for additional funding to produce a live broadcast of the race for the first time. SweetSpot, which also organizes the men’s race the Tour of Britain, is looking for £75,000 ($98,000) to plug the gap it needs to produce live...

April 13, 2022

Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team

CAMBRIDGE, Mass.—April 13, 2022/SPORTSWIRE WOMEN/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...

April 9, 2022

Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes

Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet

April 4, 2022

Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival

Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as the 2022 title sponsor. By joining together, Mountain Hardwear and the Montana Women’s Climbing Festival...

April 1, 2022

Prize Money and Sponsorships Are Growing in Women’s Golf, but Is It Enough?

Golfers will compete for a $5 million purse when the L.P.G.A.’s first major of the season begins on Thursday. But women continue to lag far behind men. NY Times (paywall)

April 1, 2022

Which Final Four Basketball Players Have Greatest Earnings Potential? It’s the Women

Amateur players can now make money from endorsements, and some female athletes stand to make more than the men. Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals, and that’s meant big bucks for some of the stars. The biggest ballers have clinched deals...

April 1, 2022

UConn star Paige Bueckers’ new NIL deal takes aim at food insecurity for students

Bueckers, the 2021 national player of the year, will be the first student-athlete brand ambassador for the education platform Chegg. Bueckers and Chegg.org, the nonprofit branch of Chegg, have partnered with hunger relief company Goodr to host a pop-up grocery market on Saturday in Minneapolis, near Bueckers' hometown, that'll give...