SPONSORSHIP NEWS

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /SPORTSWIRE WOMEN/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 28, 2021

Johnson C. Smith launches historic women’s cycling program Grants fund first initiative at an HBCU

Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The other colleges, Institute of American Indian Arts in Santa Fe, New Mexico, and Navajo Technical University in Crown Point,...

November 24, 2021

LPGA Tour seizing on more sponsor interest in women’s sports

People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /SPORTSWIRE WOMEN/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 17, 2021

&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports

BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /SPORTSWIRE WOMEN/ — &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...

November 15, 2021

‘Lots Of Girls Stop Playing’ – Female Golf Pro Reveals Financial Strain

Hannah Gregg, who plays on the LPGA's development Symetra Tour, says the costs of golf are proving too much even for serial winners. There is a common misconception in golf that if you are good enough, you simply turn pro and, financially, the rest will take care of itself. For a fraction,...

November 10, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...

November 10, 2021

UConn’s Paige Bueckers has name, image, likeness deal

After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX. The reigning 2021 John Wooden Award winner -- the first freshman woman to win the annual award since it began in...

November 10, 2021

Personify Partners with Erin Matson, Three-time NCAA Women’s Field Hockey Champion, in Name, Image, and Likeness Agreement

RALEIGH, N.C., Nov. 10, 2021 Personify (www.personifysearch.com), one of the fastest-growing US providers of Recruitment Process Outsourcing services, entered into a Name, Image, and Likeness (NIL) partnership with Erin Matson. Erin Matson is a UNC Women's Field Hockey co-captain, three-time NCAA Division I National Field Hockey Champion, four-time ACC Field Hockey champion, member of the...

November 10, 2021

U.S. Soccer extends apparel partnership with Nike

The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike (NKE.N) to extend their apparel partnership along with a focus on elevating the profile of the women's game globally and promoting inclusivity. Terms of the deal, which U.S. Soccer said is the largest commercial agreement in...

November 9, 2021

World Champion Swimmer Amanda Beard Joins Ear Pro as Official Swimming Evangelist

SAN JOSE, Calif. (November 9, 2021) – Ear Pro, the world’s top preventative remedy against ear infections caused by trapped water, welcomes four-time Olympian and World Champion swimmer, mother of two, and co-founder of learn-to-swim school Beard Swim Co., Amanda Beard as its official swimming evangelist. After learning about Ear...

November 5, 2021

Klarna, Birdies discuss impetus behind Angel City FC deals

Angel City FC, the Los Angeles women's soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s first sports sponsorship play. bizjournals

November 4, 2021

WNBA players’ union looks to expand community support through sponsorship deal

The WNBA players' union will continue its support for causes in each of the league's 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company's initiative to support community involvement projects. The project will start by providing $50,000 to Girls on the Run Los Angeles, the org that...

November 4, 2021

Sara Björk: An Example For Women Returning To Play Soccer After Pregnancy

In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland to carry her pregnancy to term. Last month, her sponsors PUMA revealed that in collaboration with...

November 3, 2021

ROXY And Cynthia Rowley Launch New Snow And Surf Collection With Ambassadors Chloe Kim And Kelia Moniz

On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout its ready-to-wear, surf and swim and fitness lines. In fact, Rowley has teamed up with ROXY/Quiksilver...

November 3, 2021

WHOOP Named Official Fitness Wearable of the Women’s Tennis Association

BOSTON, Nov. 3, 2021 /PRNewswire/ -- WHOOP, the human performance company, and the Women's Tennis Association (WTA) today announced a multi-year partnership naming WHOOP as the Official Fitness Wearable of the WTA. The WTA has also approved WHOOP™ wearable technology for in-match use, making it the first technology to receive this designation. "We've...

November 1, 2021

‘I like to feel we can do it differently’: What if women’s sport went its own way?

xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP

October 28, 2021

Rossignol Supports Women of Winter for 2021/22 Season

Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with continued support from Rossignol and other industry leaders. Inside Outdoor

October 26, 2021

Lego on board for Women’s Euro 2022

Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament.  The European soccer body’s flagship international women’s tournament is set to be hosted in England next year, and Lego has signed up...

October 25, 2021

Stoke! BOTE Welcomes Juli Hernandez as Ambassador

Juli Hernandez is known for being an incredible athlete and human who surfs, skates, and pioneers board sports for women. Juli calls California home, but her mix of Cuban, Costa Rican, Italian, and Spanish roots give her a rich cultural heritage from which to draw as she explores her passions...

October 22, 2021

There’s a Growing Business Case for Investing in Women’s Sports

The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg

October 15, 2021

Diamondback’s Eat My Dust Gravel Scholarship Returns for its Second Year

KENT, Wash., (October, 15, 2021) /SPORTSWIRE WOMEN/ — Diamondback, a leader in the gravel cycling space, and professional triathlete and gravel racer Rach McBride have teamed up for the second annual Gravel Scholarship. This year with a new name, the Eat My Dust Gravel Scholarship, which will aim to encourage more...

October 14, 2021

‘Women in Adventure’: Garmin Spotlights Marathon Record Runner Chau Smith

It would be hard to find a runner in their 70s as accomplished as Chau Smith. But for her, it’s not just about the challenge - it’s just what she likes to do. Now 74, she ran seven marathons on seven continents in 7 days as part of the Triple...

October 14, 2021

Altra Announces Partnership with Elite Distance Runner Frank Lara

DENVER (Oct. 14, 2021) /SPORTSWIRE WOMEN/ — Altra, a leading innovator in the performance footwear category, has announced the signing of professional road runner Frank Lara to its Elite Athlete team. Lara, who is the 2020 USATF 15K Road Race champion, will further strengthen the brand’s exceptional lineup of sponsored athletes, and...

October 13, 2021

Sponsors Announced for The espnW: Women + Sports Summit

Today ESPN announced the roster of sponsors for the 2021 espnW: Women + Sports Summit, taking place October 18-20 at The Lodge at Torrey Pines in La Jolla, Calif. Toyota returns for the ninth year as presenting sponsor. Gatorade, New Balance, and Google are also vital returning sponsors. The one-of-a-kind...