SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
August 18, 2021
Nike wasn’t ‘giving me really what I needed,’ U.S. Olympian says about jumping to LuluLemon
When her contract with Nike was up for renegotiation, American Olympian Colleen Quigley chose to leave the athletic apparel giant for a different type of deal with Lululemon. Quigley — a 2016 U.S. Olympic 3000m steeplechaser who withdrew from 2021 Olympic trials — joins a growing number of athletes who were dissatisfied with...
-
August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
-
August 18, 2021
AIG Women’s Open becomes richest event in women’s golf with $1.3 million purse increase
Setting a new benchmark for women’s golf, the prize money payout at this week’s AIG Women’s Open will total $5.8 million, that largest of any LPGA major and an increase of $1.3 million from what it was a year ago at Royal Troon. On Sunday evening, the new champion at...
-
August 15, 2021
Billie Jean King Wants Athletes to Follow the Money
You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour, and the three million dollars that Naomi Osaka took home for winning the 2020 U.S. Open—the same amount...
-
August 13, 2021
The New World of NIL: How TikTok Could Make Female College-Athletes Rich
Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a new partnership with Boost Mobile. Their appeal goes far beyond their jump shots. The female athletes...
-
August 6, 2021
Queen of Pain finds Relief in Venga CBD
August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...
-
August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...
-
August 3, 2021
Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors
Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...