SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
October 11, 2022
Nike signs five young basketball players to NIL deals
Nike signed its first NIL deal with a college athlete, UCLA soccer player Reilyn Turner, in 2021. The first high school players to make a deal with the sportswear giant were soccer-playing sisters Alyssa and Gisele Thompson, who signed an agreement in May of this year. Biz Journals
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October 10, 2022
Alaska Airlines to redirect sponsorship funds for Timbers, Thorns
Alaska Airlines has announced they are redirecting Timbers and Thorns FC sponsorship funds. In a statement, the company said the money will be allocated to the National Women's Soccer League Players Association. The move comes after an investigation revealed emotional and sexual abuse in women's soccer, including at providence park. KATU
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October 10, 2022
W Series cancels three remaining races due to financial difficulties
The all-woman W Series cancelled its remaining three races in the United States and Mexico for financial reasons on Monday and declared Britain's Jamie Chadwick champion for the third season in a row. ESPN
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October 10, 2022
Colorado State University receives largest gift devoted to women’s sports in Mountain West history
Construction is the great sign of progress, and it can be seen all over the Colorado State University campus. That's thanks to a $5 million gift from the Bohemian Foundation to be used for women's athletics. 9 News
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October 7, 2022
Women’s soccer is booming in England. But the big money hasn’t caught up yet
The top-tier England women’s league is selling out major stadiums after the national team won the European Championship over the summer. Grassroots funding and a big broadcasting deal have boosted the game, but a review has flagged increased sponsorship revenue as an important component in growing it further. Though the women’s game...
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September 27, 2022
Why brands should bet big on the future of women’s sport
Brands are queuing up to sponsor England’s Euro 2022 stars in the aftermath of the Lionesses’ success. But long-term partnerships with a wider purpose to support women’s sport, will be key to winning over a new value-conscious audience of consumers. Raconteur
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September 26, 2022
Angel City name Chevrolet as latest founding partner
The deal places Chevrolet into the same third-level sponsorship tier as eight other brands, including Therabody, Heineken and Diageo’s Jane Walker whiskey line. Angel City have confirmed, as per all of the franchise’s commercial deals, the tie-up with Chevrolet will see ten per cent of partnership revenue redistributed back to...
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September 23, 2022
LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M
The Mizuho Americas Open will take place May 29 to June 4, 2023, in the shadow of New York City at Liberty National Golf Club in Jersey City, N.J., which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship,...
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September 19, 2022
UConn women’s basketball star Paige Bueckers has NIL endorsement deal with Bose
Paige Bueckers won't be on the court of the UConn women's basketball team this season as she recovers from ACL surgery. But Bueckers, among the most marketable college athletes in the country, will continue to be visible in the name, image and likeness space. On Monday, she announced to her...
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September 5, 2022
Women’s sports sponsors are trustworthy leaders, industry report finds
The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found that regular spectators of women’s sports have significant levels of sponsorship recall with 82% of...
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September 3, 2022
Serena Williams Forever Changed How Brands See Female Athletes
The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on marketing budgets everywhere and her overwhelming success convinced the Pepsico Inc. division, which first partnered with...
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September 3, 2022
Michelob Ultra Debuts Limited-Edition Serena Williams Cans After Her Final Singles Match
Michelob Ultra is celebrating Serena Williams' storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in honor of the 40-year-old tennis icon. People
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September 2, 2022
Paige Bueckers Stands to Earn More in College Than She Would As a Pro
Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to be signed by Gatorade during the N.I.L. era. She also has deals with StockX, a global e-commerce...
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August 30, 2022
Women in Sports Tech partners with SRAM to help grow opportunities for women in cycling
SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally for its impactful work. In five short years, WiST's unique programs and engaging original content have...
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August 29, 2022
World Rugby and IWG on Women and Sport launch four-year strategic partnership
World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of the partnership means it is set to incorporate the 2021 and 2025 Rugby World Cups in...
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August 25, 2022
Rutgers Women’s Sports Athletes Sign NIL Deal to Commemorate Title IX
Athletes will promote the city of New Brunswick, and will be featured in a video that Knights of The Raritan president Jon Newman and DEVCO’s president Chris Paladino collaborated on. FOS
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August 25, 2022
Five WNBA Players Who Have Made The Crypto Leap
The WNBA has officially entered the wide world of cryptocurrency. The league joined forces with Coinbase in October, making the company the league’s exclusive cryptocurrency platform partner. As part of the partnership, all 144 members of the WNBA Players’ Association will receive Coinbase accounts and crypto funds to become more...
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August 23, 2022
Barcelona score Heura Foods partnership for women’s team
Heura Foods will become a partner of the women’s team Barcelona for the next three seasons. From the start of the 2022/23 season, Heura’s plant-based products will be available at the team’s Johan Cruyff Stadium home, with the brand also set to receive LED promotion at the venue, as well...
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August 2, 2022
US Women’s Soccer League sponsorship funds from Voyager in jeopardy after bankruptcy
The funds promised to the U.S. National Women’s Soccer League (NWSL) players by Voyager Digital in a sponsorship deal may not materialize as the lender filed for bankruptcy, Sportico reported Aug. 1. The league has informed the players that there’s little hope of receiving the funds from Voyager, according to the report....
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July 29, 2022
Texas Tech WBB Signs NIL Deal for $25K per Player
The Texas Tech Lady Raiders made history this week, signing a record NIL deal with marketing agency Level 13. The program agreed to a pact on Thursday that will allot $25,000 to each player on the women’s basketball team. According to Front Office Sports, the NIL deal is the largest of its kind...
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July 28, 2022
Lionesses set to make millions from England’s run to Women’s Euro 2022 final
The players each receive £2,000 per match from the Football Association (one of the few financials which matches the men’s team), and should they win the tournament, each player will receive a £55,000 bonus, but that would pale in comparison to the potential money to be made from sponsorship deals....
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July 27, 2022
Adidas Signs 15 Female Student-Athletes to NIL Deals to Celebrate 50 Years of Title IX
Title IX is now 50, and Adidas is celebrating in a major way. Last night, the athletic powerhouse announced the signing of 15 female student-athletes to name, image and likeness (NIL) deals. Adidas’ new athlete signees compete in seven collegiate sports. FN
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July 25, 2022
Coinbase Adds Bitcoin Bonus to WNBA’s Commissioner’s Cup
Just in time for the WNBA Commissioner’s Cup championship game on Tuesday between the Las Vegas Aces and Chicago Sky at Wintrust Arena, Coinbase is upping the ante and providing more money to the participants. In addition to the $500,000 prize pool, Coinbase will provide an additional cryptocurrency prize pool of up to $120,000 for the players in the...
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July 19, 2022
How the Tour de France Femmes avec Zwift Came to Be
Zwift’s head of women’s strategy and content, Kate Veronneau, gives us all the details—and a first look at The Podium Squirrel. Bicycling
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July 19, 2022
Sportswear Label Actively Black Signs Deja Kelly in NIL Deal
Sportswear brand Actively Black is the latest to ink a NIL deal with North Carolina women’s basketball player Deja Kelly. As per the one-year partnership, which marks Actively Black’s first NIL — or name, image and likeness — deal, Kelly is featured in a campaign video supporting the brand. Actively Black...
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