December 3, 2024

Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut

The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico

December 3, 2024

Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA

Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...

December 3, 2024

How One Cyclist Is Making the Sport Inclusive for Riders of All Sizes

Marley Blonsky, 38, found that the weight limits on most road bikes were too low for her; her rides were hampered by broken spokes and cracked saddle rails. Most cycling-apparel brands had limited sizing, so she struggled to find comfortable jerseys and bibs. On group rides, she felt that familiar...

December 3, 2024

Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications

Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...

December 3, 2024

New Research Highlights Financial Realities of Professional Women Athletes

NEW YORK, NY – December 3, 2024 /SPORTSWIRE WOMEN/ - Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes’, a new comprehensive study revealing the financial uncertainties facing 500 verified professional women...

December 2, 2024

Marathoner Sara Hall Smashes Her Own American Masters Record

In her fourth marathon of 2024, Sara Hall finished 10th at the Valencia Marathon in Spain in 2:23:45. Hall, 41, shattered her own U.S. masters record, 2:26:06, which she set at the Olympic Marathon Trials in February. Runners World  

December 2, 2024

Power Players: Women’s Sports

In 2022, Sports Business Journal debuted the first women’s sports edition of Power Players. In the two years since, women’s sports exploded more rapidly than most predicted. Sports Business Journal

December 2, 2024

Mollie Marcoux Samaan stepping down as LPGA commissioner after 3 1/2 years of record prize money

Mollie Marcoux Samaan is resigning in January as LPGA commissioner, a surprise announcement Monday after record growth in prize money along with criticism the LPGA wasn't gaining in popularity during the surge in women's sports. Star Tribune

December 1, 2024

Moms Make History at Ultraman World Championship as Jen Annett and Michelle Vesterby Finish 1st and 2nd

This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch

November 30, 2024

$200M battle for WNBA expansion team signals league has entered a new era

Around a dozen potential owners are vying for the WNBA’s 16th franchise, which experts say could fetch up to $200 million. “People see it as a great opportunity, and they’re clamoring for it because they feel like they can still get in early,” said Teresa Resch, president of the WNBA...

November 29, 2024

After Running a Women’s-Only Marathon, I’ll Never Want to Run a ‘Regular’ Race Ever Again

The difference between the Every Woman's Marathon and your typical race felt particularly stark compared to other marathons. The environment can feel cutthroat, and a participant was often elbowed, bumped, and clipped—always by men, nothing of the sort happens during the Every Woman's Marathon. At the expo, for instance, there...

November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

After a successful inaugural season, the Professional Women’s Hockey League announced new names and logos for its six franchises in September. The Toronto Sceptres rebrand, in particular, was met with a unique reception. The team’s “TS” logo is reminiscent of a monogram worn in Taylor Swift’s 2014 “Shake It Off” music video....

November 29, 2024

BOA elects Grainger as first female president

The British Olympic Association shaped the narrative with the election of Dame Katherine Grainger as its first female head in 120 years, as was revealed on Thursday. The former Olympic rowing champion will lead Team GB towards Milan-Cortina 2026 and LA28 with a renewed vision and unique expertise. Great Britain reached...

November 29, 2024

FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)

TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...

November 28, 2024

Taylor Swift, the future of fandom and a dilemma facing women’s football

How to sum up Taylor Swift’s record-breaking Eras tour? Unavoidable and unignorable, given its scale and economic impact: the highest-grossing concert tour of all time boosted tourism, local businesses and the hospitality industry more significantly than the 2024 Summer Olympics and the Super Bowl. Dancing from concertgoers at several stops...

November 27, 2024

Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports

Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...

November 26, 2024

Watch: Running Industry Leaders Talk About Making Gear for Women, Finally.

On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of women’s running shoes, apparel, and accessories. Women's Running

November 26, 2024

Women’s MultiSport Action Group (WMAG) launch at The Running Conference 2024

The Women’s MultiSport Action Group (WMAG) is a new initiative designed to empower and support women in the multisport industry who are members of Running Industry Alliance (RIA) and / or Triathlon Industry Association (TIA). Endurance.Biz

November 26, 2024

Babsi Zangerl – The First to Flash Big Wall on El Capitan’s Freerider

Babsi Zangerl just ‘Flashed’ Freerider (VI, 5.13a) on El Capitan in Yosemite National Park. The 36-year-old Austrian reached the top of the 3,000-foot granite wall without falling on the first attempt. On Si

November 26, 2024

State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League

State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand.  Newsroom State Form

November 23, 2024

Caitlin Clark Is Investing in Women’s Sports as She Looks to Bring NWSL Team to Cincinnati

Caitlin Clark has joined an ownership group working to bring a National Women's Soccer League team to Cincinnati, which is one of the finalist cities bidding for a new team to join the league. The final decision will be announced by the end of 2024. In a statement to the outlet...

November 22, 2024

Women on Wheels experience the joy of learning to ride a bicycle later in life

The Women on Wheels program has women teaching other women, trans, and non-binary people with little or no cycling experience to ride. Since the program launched last year about 80 students have experienced the joy of learning to ride later in life. ABC News

November 22, 2024

Introducing Meliora: A Women-Led Experiential Marketing Agency Transforming Representation and Delivering Connection

Philadelphia, PA - November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better” in Latin, Meliora is setting out to transform the marketing landscape by championing women's sports and...

November 21, 2024

She Took 9 Years off From Ironman. Now She Could Win $200K.

When Jackie Hering crossed the finish line at Ironman Hamburg this year, the clock read 8:19:14 – the fastest time ever recorded by an American woman in an Ironman event, though a slightly-shortened bike course prevents it from being labeled an official record. triathlete

November 21, 2024

WNBA and NWSL team valuations to increase by at least US$1.6bn in next three years

The value of Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL) teams is anticipated to increase by at least US$1.6 billion in the next three years, according to a study from Wasserman’s The Collective. Sports Pro Media