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March 30, 2025
Caitlin Clark Makes Impressive Women’s Sports Card History
Caitlin Clark has been setting records throughout her basketball career, from high school to college to the WNBA. Clark has broken standards on the court, at the box office and in television ratings. Another area she is setting the pace is memorabilia, more specifically trading cards. On Saturday night, a...
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March 29, 2025
UConn’s Paige Bueckers confirms entry into WNBA draft
UConn star Paige Bueckers confirmed Friday she will enter the 2025 WNBA Draft. Some had speculated she might delay entering the draft until next year, believing she didn't want to play for the Dallas Wings, who hold the No. 1 pick. She is projected to be taken first. Reuters
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March 28, 2025
Alysa Liu is first U.S. woman to win figure skating world title in 19 years
Alysa Liu is the first U.S. women’s singles figure skater to win a world title in 19 years, capping a comeback season after a two-year retirement. Liu, 19, had the top short program and free skate scores for 222.97 total points. She prevailed over three-time world champion Kaori Sakamoto of...
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March 28, 2025
Leveling the Playing Field: $32.5 Million Gap Between Men’s, Women’s Sports Funding at GU
The difference is especially pronounced within basketball: Georgetown spends $34.3 million on its men’s basketball team every year, nearly ten times more than on its women’s basketball team, which has annual expenses of $3.5 million. The Hoya
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March 28, 2025
Nike, TOGETHXR to partner on ‘Everyone Watches Women’s Sports’ collection
The sportswear giant, Nike and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. USA Today
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March 27, 2025
Sprouts Farmers Market Inks 8 New Women’s Sports Deals
As an extension of its PowHERed by Sprouts program, Sprouts Farmers Market has added eight new individual Name, Image and Likeness (NIL) deals with female college athletes to its roster. Progressive Grocer
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March 27, 2025
NFL Bringing in Caitlin Clark to Help With New Flag Football initiative
Caitlin Clark will reportedly attend an NFL panel at the league's annual owners meeting in Palm Beach, Fla. next week where she'll discuss women's sports and the future of flag football, according to Eric Fisher of Front Office Sports. SI
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March 27, 2025
Money Is Finally on the Line at the Women’s NCAA Tournament
After years of those conversations, NCAA membership voted unanimously in January to establish a payment structure for women’s basketball, starting with the tournament this March. SI
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March 27, 2025
Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
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March 26, 2025
Women’s Sports Quicken the Pace for Licensing
As the popularity of women’s sports continues to grow, licensing is coming into play at an ever-faster pace. Traditionally, leagues have waited several seasons before embarking on a licensing program to build an engaged fan base. Licensing International
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March 26, 2025
Caitlin Clark Is Getting Her First Personalized Nike Kobe Sneaker Release This Summer
Caitlin Clark’s devotion to the Nike Kobe line led to her receiving several player-exclusive colorways during her rookie season, and fans will soon have a chance to wear one of them during her second season the WNBA. Footwear News
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March 26, 2025
Boston professional women’s soccer team announces new name
The new professional women’s soccer team expected to begin playing in Boston in 2026 has announced a new name: Boston Legacy Football Club. Mass Live
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March 24, 2025
Study Finds Better Way For Smartwatches to Track Health
Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of steps provides a more reliable measure of a person’s heart fitness than either number on its...
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March 24, 2025
With March Madness underway, it’s game time for newly opened women’s-sports bars across the US
Several new bars dedicated to women's sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than a dozen across the country before the year is over. The femme-focused bar scene has made...
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March 21, 2025
Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025
Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. The WNBA set several other viewership records a season ago. ESPN’s WNBA broadcasts increased 170 percent compared to 2023, making it the network’s most-viewed...
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March 21, 2025
Austin’s first women’s sports pub opens its doors just in time for March Madness
Austin's first women's sport's pub has opened near the University of Texas at Austin that's celebrating women's sport in a unique way. KVUE
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March 20, 2025
Unrivaled basketball league is eyeing a long future in women’s sports
Unrivaled, the 3-on-3 women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, is eyeing a sustained future in women’s sports after concluding its inaugural season in Miami. Chicago Sun Times
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March 20, 2025
International Olympic Committee elects first female president
Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine
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March 20, 2025
Caitlin Clark, Fever will have 41 of 44 games nationally broadcast or streamed in 2025
Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. Yahoo Sports
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March 18, 2025
Women’s elite sports to generate more than $2.35 billion in 2025, says Deloitte
Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. Reuters
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March 18, 2025
In March Madness, the women still have more stars and perhaps more people watching too
The two biggest names in college basketball these days will be playing in the women’s tournament when March Madness goes into full swing later this week. abc 10
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March 18, 2025
Denver NWSL announces plan for first women’s soccer-dedicated stadium in Colorado
Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI
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March 18, 2025
New research and innovation hub launched to “transform the landscape of women’s sport”
Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation
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March 17, 2025
Fitness Trackers Are Only 67% Accurate, New Research Finds
Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness trackers offer only moderate accuracy, with the Apple Watch coming out on top. Wellness Pulse
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March 17, 2025
What’s next for Unrivaled? Year 2 will include visits to other markets, more players
As the inaugural Unrivaled season ends with Monday night’s championship game between the Rose and Vinyl, the women’s basketball league is already looking forward to Year 2 and beyond. USA Today
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