News Topics
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December 4, 2024
Fitness, Not Weight, Is the Best Marker of Health, Finds New Study
Weight doesn't indicate how much of you is muscle and how much is fat. Weight doesn't indicate what's going on inside our body, like how much visceral fat we have. MSN
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December 4, 2024
Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...
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December 4, 2024
Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...
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December 3, 2024
Valkyries Sign CarMax Sponsorship Ahead of WNBA Debut
The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year deal. Financial details were not released. Sportico
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December 3, 2024
Women’s World Cup-winning coach Jill Ellis takes full-time leadership job at FIFA
Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football development, in a partnership they started in 2021 when she led the governing body’s technical advisory...
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December 3, 2024
How One Cyclist Is Making the Sport Inclusive for Riders of All Sizes
Marley Blonsky, 38, found that the weight limits on most road bikes were too low for her; her rides were hampered by broken spokes and cracked saddle rails. Most cycling-apparel brands had limited sizing, so she struggled to find comfortable jerseys and bibs. On group rides, she felt that familiar...
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December 3, 2024
Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014. Over...
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December 3, 2024
New Research Highlights Financial Realities of Professional Women Athletes
NEW YORK, NY – December 3, 2024 /SPORTSWIRE WOMEN/ - Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes’, a new comprehensive study revealing the financial uncertainties facing 500 verified professional women...
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December 2, 2024
Marathoner Sara Hall Smashes Her Own American Masters Record
In her fourth marathon of 2024, Sara Hall finished 10th at the Valencia Marathon in Spain in 2:23:45. Hall, 41, shattered her own U.S. masters record, 2:26:06, which she set at the Olympic Marathon Trials in February. Runners World
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December 2, 2024
Power Players: Women’s Sports
In 2022, Sports Business Journal debuted the first women’s sports edition of Power Players. In the two years since, women’s sports exploded more rapidly than most predicted. Sports Business Journal
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December 2, 2024
Mollie Marcoux Samaan stepping down as LPGA commissioner after 3 1/2 years of record prize money
Mollie Marcoux Samaan is resigning in January as LPGA commissioner, a surprise announcement Monday after record growth in prize money along with criticism the LPGA wasn't gaining in popularity during the surge in women's sports. Star Tribune
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December 1, 2024
Moms Make History at Ultraman World Championship as Jen Annett and Michelle Vesterby Finish 1st and 2nd
This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch
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November 30, 2024
$200M battle for WNBA expansion team signals league has entered a new era
Around a dozen potential owners are vying for the WNBA’s 16th franchise, which experts say could fetch up to $200 million. “People see it as a great opportunity, and they’re clamoring for it because they feel like they can still get in early,” said Teresa Resch, president of the WNBA...
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November 29, 2024
After Running a Women’s-Only Marathon, I’ll Never Want to Run a ‘Regular’ Race Ever Again
The difference between the Every Woman's Marathon and your typical race felt particularly stark compared to other marathons. The environment can feel cutthroat, and a participant was often elbowed, bumped, and clipped—always by men, nothing of the sort happens during the Every Woman's Marathon. At the expo, for instance, there...
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November 29, 2024
The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team
After a successful inaugural season, the Professional Women’s Hockey League announced new names and logos for its six franchises in September. The Toronto Sceptres rebrand, in particular, was met with a unique reception. The team’s “TS” logo is reminiscent of a monogram worn in Taylor Swift’s 2014 “Shake It Off” music video....
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November 29, 2024
BOA elects Grainger as first female president
The British Olympic Association shaped the narrative with the election of Dame Katherine Grainger as its first female head in 120 years, as was revealed on Thursday. The former Olympic rowing champion will lead Team GB towards Milan-Cortina 2026 and LA28 with a renewed vision and unique expertise. Great Britain reached...
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November 29, 2024
FanDuel Extends Position in Women’s Sports and Becomes an Official Sportsbook Partner of the Professional Women’s Hockey League (PWHL)
TORONTO, Nov. 29, 2024 -- FanDuel, North America's premier online gaming company, announced today a new partnership with the Professional Women's Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States. This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90...
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November 28, 2024
Taylor Swift, the future of fandom and a dilemma facing women’s football
How to sum up Taylor Swift’s record-breaking Eras tour? Unavoidable and unignorable, given its scale and economic impact: the highest-grossing concert tour of all time boosted tourism, local businesses and the hospitality industry more significantly than the 2024 Summer Olympics and the Super Bowl. Dancing from concertgoers at several stops...
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November 27, 2024
Alexis Ohanian and soccer star Midge Purce on docuseries The Offseason—and the venture case for women’s sports
Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women's Soccer League (NWSL) forward Midge Purce and Alexis Ohanian’s VC firm Seven Seven Six—follows a Miami...
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November 26, 2024
Watch: Running Industry Leaders Talk About Making Gear for Women, Finally.
On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of women’s running shoes, apparel, and accessories. Women's Running
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November 26, 2024
Women’s MultiSport Action Group (WMAG) launch at The Running Conference 2024
The Women’s MultiSport Action Group (WMAG) is a new initiative designed to empower and support women in the multisport industry who are members of Running Industry Alliance (RIA) and / or Triathlon Industry Association (TIA). Endurance.Biz
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November 26, 2024
Babsi Zangerl – The First to Flash Big Wall on El Capitan’s Freerider
Babsi Zangerl just ‘Flashed’ Freerider (VI, 5.13a) on El Capitan in Yosemite National Park. The 36-year-old Austrian reached the top of the 3,000-foot granite wall without falling on the first attempt. On Si
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November 26, 2024
State Farm® deepens investment in women’s sports with signing of JuJu Watkins and sponsorship of new Unrivaled Basketball League
State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand. Newsroom State Form
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November 23, 2024
Caitlin Clark Is Investing in Women’s Sports as She Looks to Bring NWSL Team to Cincinnati
Caitlin Clark has joined an ownership group working to bring a National Women's Soccer League team to Cincinnati, which is one of the finalist cities bidding for a new team to join the league. The final decision will be announced by the end of 2024. In a statement to the outlet...
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November 22, 2024
Women on Wheels experience the joy of learning to ride a bicycle later in life
The Women on Wheels program has women teaching other women, trans, and non-binary people with little or no cycling experience to ride. Since the program launched last year about 80 students have experienced the joy of learning to ride later in life. ABC News