- The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be...
- The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also...
- A cap designed for Black swimmers’ natural hair that was banned from the Tokyo Olympics has been approved for competitive races. Promoting diversity and inclusivity is at the heart of FINA’s work, and it is very...
- The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on...
- Michelob Ultra is celebrating Serena Williams’ storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in...
- Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to...
- Serena Williams’ last dance at the U.S. Open produced monster TV numbers for ESPN. The retiring Williams’ second-round victory over Anett Kontaveit Wednesday night averaged 2.3 million viewers in the “PrimeTime at the US...
- A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records. UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership...
- (Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ – Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022,...
- Hiking attire for women has certainly changed over the past few years, from shorts and a T-shirt toleggings and a sports bra. So what is the best thing to wear while hiking and travelling? Gear Junkie
- Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand...
- Serena Williams’ farewell tour during the U.S. Open is generating big TV ratings for ESPN. The Worldwide Leader’s coverage of Williams’ straight-sets victory over Danka Kovinic on Monday night averaged 2.7 million viewers — nearly...
- A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed...
- SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally...
- The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC
- After a 12-year career, the Canadian rider will make her last appearance in Team DSM colors at the Simac Ladies Tour this week before competing at the world championships in Australia next month. VeloNews
- The RV Women’s Alliance (RVWA) is currently seeking members to join its Board of Directors. The Board is the governing body of the RV Women’s Alliance and the directors set the strategic direction of...
- Haley Batten was aiming for a world championship podium finish this week in Les Gets, France. She captured two. Four days after helping the U.S. to a third-place finish in the cross-country team relay...
- By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connect. Ad Age
- World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of...
- NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for...
- Former badminton world number one Ye Zhaoying has claimed that she was ordered to lose her women’s singles semi-final against Chinese compatriot Gong Zhichao at the Sydney 2000 Olympic Games. Ye had progressed to...
- Athleta’s same-store sales slumped 8 percent in the second quarter due to a demand shift from athleisure to occasion and work-based categories as well as some fashion miscues on spring/summer product. On an analysts’...
- The NCAA’s Division I women’s basketball committee is planning to host a tournament similar to the men’s National Invitational Tournament (NIT) — a secondary event to March Madness, according to minutes of an August...
- Serena Willams has far and away the most career earnings among female athletes and is one of the very few female athletes to be solidly in the top 20 money earners among all athletes in...
- Athletes will promote the city of New Brunswick, and will be featured in a video that Knights of The Raritan president Jon Newman and DEVCO’s president Chris Paladino collaborated on. FOS
- The WNBA has officially entered the wide world of cryptocurrency. The league joined forces with Coinbase in October, making the company the league’s exclusive cryptocurrency platform partner. As part of the partnership, all 144...
- Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens,...
- In a historic move, all 19 members of the 2022-2023 women’s gymnastics team at Michigan State University have received name, image and likeness (NIL) contracts with an emphasis on charitable giving—an agreement that will strengthen Spartan athletics...
- BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’...
- Earlier this month, Allison Felix — the most decorated track athlete in history — graced the field for the final time. Although her decision to retire was not easy, she looks forward to championing...
- Heura Foods will become a partner of the women’s team Barcelona for the next three seasons. From the start of the 2022/23 season, Heura’s plant-based products will be available at the team’s Johan Cruyff...
- The San Diego Wave has sold in excess of 27,000 tickets for its Sept. 17 match against Angel City FC, enough to break the National Women’s Soccer League’s all-time attendance record for a standalone...
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