- Berkeley, Calif. /SPORTSWIRE WOMEN/ – Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports...
- According to a study from marketing and advertising company SponsorUnited, the LPGA Tour led all women’s sports leagues with 940 brand deals in 2022. That number represents a 30% increase in overall brand deals...
- Now 78 years old and a titan of the sports world, Legendary tennis star Billie Jean King has plenty of thoughts on how best to achieve that ambitious feat. Her top priority is encouraging...
- STEAMBOAT SPRINGS, Colo. (October 20, 2022)/SPORTSWIRE WOMEN/ – Honey Stinger and Angel McCoughtry, WNBA superstar and two-time Olympic gold medalist, are set to unveil two refurbished basketball courts in Atlanta, Georgia. Located at Maddox Park, the...
- FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer,...
- 20 October 2022. London, UK /SPORTSWIRE WOMEN/ – Following her breakthrough World Championship win in Kona, Chelsea Sodaro has called for greater equality in sport, arguing that women should not have to choose between being world...
- EA Sports announced that it will be investing $11 million in women’s soccer via its Starting XI Fund. The initiative intends to grow the sport as it will fund in-game, league, club and athlete...
- The purse at the LPGA stop at Wilshire Country Club will double in 2023 to $3 million thanks to new title and presenting sponsors. The LPGA and Outlyr have announced that the newly renamed...
- Concerns grew over the week after 33-year-old Iranian rock climber Elnaz Rekabi offered no public response to widespread news questioning her whereabouts and safety. But according to BBC, she arrived in Tehran early this morning....
- San Diego State Athletics announced the launch of the Women’s Fund to benefit the 12 Aztec women’s sports programs in conjunction with the 50th anniversary of Title IX legislation. The SDSU Athletics Women’s Fund...
- Serena Wiliams and Alex Morgan are amongst the top 10 most marketable athletes in the world, according to sports industry news outlet SportsPro. Williams is the second-most marketable athlete in the world behind men’s...
- Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ – Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow...
- Taking place November 1-3 at Ojai Valley Inn, Ojai, CA, the Summit brings together leaders across sports, business, and entertainment for a curated program of keynotes, breakout sessions, panels, and presentations, all focused on...
- Southern California activewear brand Vuori has opened a flagship store in New York City’s SoHo neighborhood, part of a planned nationwide retail expansion that includes opening more than 100 stores in the next five...
- Working out is supposed to be good for you — and a great sports bra can make you feel good about yourself and push you to work out that much harder. But news from...
- Piper Sandler upgraded its stock rating on Lululemon Athletica to “Overweight” due partly to the brand’s momentum with teens, as noted in its 44th Semi-Annual Generation Z Survey. The Gen Z Survey identified that...
- The Kansas City Current ousted the Houston Dash in Sunday’s NWSL playoffs quarterfinal in front of the biggest crowd in the league’s postseason history. While the afternoon match drew 21,284 fans to Houston’s PNC...
- Vizzy Hard Seltzer and the Professional Women’s Hockey Players Association (PWHPA) announce a new partnership to help support the upcoming season for top women’s hockey players. The first event in the Secret® Dream Gap...
- The 2022 Women In Sports Report, which analysed partnerships for collegiate and professional sports across teams and individual athletes, found that finance brands – already the most active sponsorship category among women’s sport – increased...
- A pair of experiments find that mice choose to run less after taking antibiotics, even though their endurance is unchanged. Outside
- /SPORTSWIRE WOMEN/ – When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first...
- Gatorade® Canada, the leader in sports fuel, announces a new partnership deal with The Professional Women’s Hockey Players Association (PWHPA) on their upcoming 2022-23 season kicking off with the Secret® Dream Gap Tour on...
- BOULDER, COLO., October 13, 2022 /SPORTSWIRE WOMEN/ – Fast-growing, women-owned and women-led apparel brand Krimson Klover is proud to announce Powers-Pedersen Sales Group will be representing the company in the Midwest territory. Founded in...
- Emeryville, Calif, Oct 13, 2022 /SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fifth-annual Pitchfest Outdoor...
- The WNBPA and BreakAway Data have announced a partnership that will allow gamers to use the BreakAway app to commercialize, collect, control and store their data, the two sides announced on Monday. BreakAway app...
- Hildebran, NC, October 12, 2022 / SPORTSWIRE WOMEN/ – DeFeet announces the release of a limited edition Uphill Climb Aireator sock to help support the production of the independent documentary, Uphill Climb: The Women Who Conquered the...
- A group of women from around the country say the popular F-Factor “fad” diet made them very sick – in some cases causing intestinal bleeding or requiring them to get emergency surgery, according to...
- Weight lifting and aerobic activities like walking, running or cycling are key to longer and healthier lives.1 A new study suggested that combining strength training and aerobic activities, even in later life, could help...
- Two legendary athletes, football star Tom Brady and four-time tennis Grand Slam winner Kim Clijsters, are joining the growing number of high-profile investors in Major League Pickleball. Pickleball, a sport that combines aspects of tennis, badminton and...
- Nike signed its first NIL deal with a college athlete, UCLA soccer player Reilyn Turner, in 2021. The first high school players to make a deal with the sportswear giant were soccer-playing sisters Alyssa...
- Merritt Paulson removed himself Tuesday as the chief operating officer of the Portland Timbers of Major League Soccer and the Portland Thorns of the National Women’s Soccer League. It comes in the wake of...
- MINTURN, CO. /SPORTSWIRE WOMEN/ – Weston Backcountry announces the launch of its first women’s specific swallowtail snowboard and splitboard shape, The Revel, which makes its debut as part of Weston’s Mission Series, in collaboration...
- Alaska Airlines has announced they are redirecting Timbers and Thorns FC sponsorship funds. In a statement, the company said the money will be allocated to the National Women’s Soccer League Players Association. The move comes...
- The all-woman W Series cancelled its remaining three races in the United States and Mexico for financial reasons on Monday and declared Britain’s Jamie Chadwick champion for the third season in a row. ESPN
- Construction is the great sign of progress, and it can be seen all over the Colorado State University campus. That’s thanks to a $5 million gift from the Bohemian Foundation to be used for...
- Experts have long known that fitness is good for the brain. A recent paper connects different types of workouts with assorted improvements in memory. NYT (paywall)
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