Press Release Archive for dates of Wednesday, December 29, 2021 thru Tuesday, January 11, 2022
- January 11th, 2022, Santa Barbara, California /SPORTSWIRE WOMEN/ – On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running...
- With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and...
- DENVER–VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray,...
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Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ – Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations...
- The first of its kind, Formation is billed as a “progression session,” with the multi-day event providing elite female freeride athletes a worldwide platform. The brainchild of Holden, Formation came about after a roundtable...
- Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire
- Mixed-gender events have been added in snowboarding, speedskating and ski jumping, but bobsled’s new competition is for women only. NY Times (paywall)
- Want a healthier business? Take a cue from Cotopaxi and Title Nine: Elevate more women. Outside
- The company made a splash with Olympian Molly Seidel. Now it has four of the 10 fastest U.S. women from 2021. Runners World (paywall)
- Long considered the biggest event in women’s golf, the U.S. Women’s Open now has prize money and future sites to match. The U.S. Golf Association announced Friday that the purse will nearly double this...
- KENT, Wash., (Jan. 6, 2022) /SPORTSWIRE WOMEN/ – Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a...
- Since 2014, Free to Run has been Case’s passion project. When she’s not running and training for ultras, or mired in her work as a human rights analyst for the UN, she pours her...
- Muscles develop a lasting molecular “memory” of past resistance exercises that helps them bounce back from long periods of inactivity. NY Times (paywall)
- Today marks the six-month anniversary of several new state laws that ensure college athletes the right to endorse products without being punished for doing so by the NCAA. For years, the NCAA’s leadership had...
- Cordeiro was elected as USSF president in 2018, but resigned nearly two years later amid a backlash to court filings relating to the equal pay lawsuit filed by members of the U.S. women’s national team....
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January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ – In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception,...
- Wahoo is targeting the Women’s WorldTour next year in a new partnership with clothing manufacturer Le Col. The company has taken over as a named sponsor of the Drops-Le Col p/b Tempur squad. Tom and Bob...
- The UCI has rejected the pink jersey of Basque squad Bizkaia Durango, shortly after offering the same verdict to the jerseys of Andy Schleck-CP NVST-Immo Losch and British team AWOL O’Shea. On Tuesday morning...
- New research shows that even American women who identify themselves as very enthusiastic sports fans see less frequent athletic events than women who say they are less interested. Overall, a survey of more than...
- A December 2021 study in Frontiers in Physiology by an amazing research team led by Ritva S. Taipale-Mikkonen looked at question directly: do changes during the menstrual cycle impact running performance? Trail Runner
- Charleston, SC (January 4, 2022)/SPORTSWIRE WOMEN/ – She Tris Sprint Triathlon announced this month that registration for three sprint triathlon events has opened and the first event will be back where the series started...
- Sports rebounded from the punishing COVID-19 pandemic in 2021, allowing women’s sports leagues, teams, and athletes to enjoy one of their most successful and memorable to date. Getty Images captured it all, so Insider...
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NEWBURY PARK, Calif. (Jan. 3, 2022) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today announced its technical partnership with Team BikeExchange-Jayco (formerly GreenEDGE Cycling) through 2024. “We are...
- Coco Gauff signed with New Balance when she was just 14-years-old. Just a little over two years later, she’s starring in the major brand’s latest advertisement, but that’s not all. The world No. 21...
- This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for...
- When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it...
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NEWBURY PARK, Calif. (Dec. 29, 2021) /SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, is celebrating the outstanding race seasons from its Liv Factory Racing and Liv Racing Collective...
- UConn reached a settlement Wednesday with 12 members of the women’s rowing team who had filed a Title IX lawsuit when the university had eliminated the program amidst budget cutting in the athletic department....
Tuesday, January 11, 2022
Monday, January 10, 2022
Saturday, January 8, 2022
Friday, January 7, 2022
Thursday, January 6, 2022
Wednesday, January 5, 2022
Tuesday, January 4, 2022
Monday, January 3, 2022
Sunday, January 2, 2022
Friday, December 31, 2021
Thursday, December 30, 2021
Wednesday, December 29, 2021
