- Westport, CT (February 11, 2022) /SPORTSWIRE WOMEN/ – Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear...
- /SPORTSWIRE WOMEN/ – Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also...
- /SPORTSWIRE WOMEN/ – Since 1991, Arizona’s legendary Cactus Cup has been a must-do early season event for professional and amateur athletes. This female-owned mountain bike festival features world-class competition in a fun, inclusive environment...
- Victoria, B.C. – February 10, 2022 /SPORTSWIRE WOMEN/ – Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival. The inaugural women’s gravel...
- Adidas promoted its sports bra collection on Twitter and Instagram on Wednesday by posting an image composed of dozens of bare breasts in all of their natural glory. It’s part of Adidas’ promotion for...
- A legal issue involving an anti-doping test taken by Russia’s 15-year-old sensation Kamila Valieva is the reason the medal ceremony for the team figure skating competition at the 2022 Winter Olympic Games has been...
- Female-founded outdoor clothing startup SheFly Apparel has won an Outdoor Retailer Innovation award for their Go There™ Pant. Led by co-founders Georgia Grace Edwards and Charlotte Massey, SheFly Apparel is a women’s apparel brand...
- A snapshot of international women’s soccer transfers released by the sport’s world governing body FIFA reveal that only 21 of the 257 moves made during the January transfer window involved a fee, with a...
- Relative to professionals in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that,...
- The reigning Naismith College Player of the Year is partnering with Cash App, the mobile payment service owned by Jack Dorsey’s Block (formerly Square), to help launch the Paige Bueckers Foundation. Although specific details...
- The running community was shocked on Tuesday when Kara Goucher, one of America’s most accomplished distance runners, announced that she will no longer be able to participate in the sport she loves. The two-time Olympian explained...
- Almost 33 million people watched domestic women’s sport in 2021 with The Hundred and Women’s Super League driving growth; Chelsea FC Women’s Instagram interactions higher than 12 of the men’s Premier League teams during...
- VANCOUVER, British Columbia — lululemon athletica inc. (NASDAQ:LULU) today released its second annual Global Wellbeing Report, demonstrating the Company’s ongoing commitment to advocate for holistic wellbeing across physical, mental and social dimensions. The 10-market study1 benchmarks...
- Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ – Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice...
- MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ – Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly...
- Boise, ID (February 2022) /SPORTSWIRE WOMEN/ – Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world....
- The companies’ moves, though most likely aimed at showing appreciation for the team’s efforts that have inspired the entire country, also reflect the growing popularity of women’s football and women’s sports in general, which...
- A new version of the acclaimed Nike Air Force 1 sneaker is hitting shelves soon, and the latest style is designed in collaboration with tennis legend Serena Williams. The sportswear giant confirmed via the SNKRS launch...
- GRIT&ROCK’s First Ascent Expedition Prize started along with the organization itself in 2016. Each year since the program has distributed $10,000 in grants to selected majority-female alpine climbing expeditions. This month, it puts another...
- Nike Inc. is now an equity investor in the WNBA, the company announced Thursday, building upon its 25-year partnership with the league. Nike (NYSE: NKE) is not the only one investing in the WNBA,...
- At the 2022 Winter Olympics, 45% of athletes are women, a Winter Games record. That’s up from 41% four years ago in PyeongChang – and 4.3% at the inaugural Olympic Winter Games in 1924....
- The International Olympic Committee announced that President Thomas Bach has met with Peng Shuai, the Chinese tennis star who was the focus of worldwide outcry when she disappeared from public view last year after...
- – Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens...
- Sky Sports will be extending its partnership with the Women’s Sport Collective, the networking group driving positive change for women in sport. The initial collaboration in 2021 was born from a shared desire to...
- AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting...
- /SPORTSWIRE WOMEN/ – Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out...
- BEND, Ore. (Feb. 3, 2022) /SPORTSWIRE WOMEN/ – Ladies of all mountain bike skill levels, from beginner to seasoned rider are invited to join Ladies AllRide for its eighth season of mountain bike skills...
- Two organizations are working to fix problems in women’s running before they start: By doing the work to support girl runners. The Nike Oregon Project, University of Arizona, Wesleyan University, Loyola Marymount University, University...
- The WNBA has taken several big steps forward in the last year, but its most recent achievement has highlighted the older, more contentious issue of players’ wages — and making it more urgent than...
- Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal becoming the exclusive financial services marketing partner of the PHF. The partnership with Principal is a significant step for...
- New York, NY – February 2, 2022 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, has established a college sponsorship program for the endurance...
- Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ – Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast...
- This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field. The Women’s Sports Network is partnering with...
- Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ – The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations....
- Finding your ideal bike can be a minefield. Trying to find the right specification, the right type, in the correct size and colour you like is enough to consider. But once you’ve found the...
- Self-care is the steps you take to tend to your physical and emotional health to the best of your ability. By definition it refers to all the things you do for your body and...
- February 1, 2022. Chandler, AZ /SPORTSWIRE WOMEN/ – Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock...
- Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign. The brand says it will invest “more than...
- NEW YORK, Jan. 31, 2022 — This year marks the 50th Anniversary of Title IX, the preeminent legislation that paved the way for girls and women’s participation in sport. To commemorate the milestone and celebrate the annual National...
- Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would...
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