- You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour,...
- Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a...
- LOS ANGELES, Calif. – August 13, 2021 – HEX, award winning fashion accessory brand, today released the complete series, Women In Focus, each episode highlighting female creatives and photographers as they share their stories,...
- The Tokyo Olympics were a milestone moment for the women of Team USA. They made up nearly 54% of the team and won 58.4% of the medals, including 23 golds. They also set a record on television...
- A new study challenges assumptions about energy expenditure by people, including the idea that metabolism slows at middle age. NYT
- NEWBURY PARK, Calif. (Aug. 12, 2021) – Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize...
- VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will...
- Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee has worked in the ski industry for over...
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Brooks Running Revenue Grew 75% in Q2 as It Continues to Steal Share in Women’s From Nike and AdidasThe running shoe brand, which is a subsidiary of Berkshire Hathaway Inc., reported that its global revenue rose 75% in Q2 of 2021 compared to 2020. Overall, revenues for Berkshire Hathaway’s consumer units, which include its...
- TOKYO – Two-time Olympic medalist Jennifer Valente (San Diego; Twenty24) opened up the Izu Velodrome for the morning of racing, starting with the Scratch Race in the Women’s Omnium. Valente is a master of...
- TAMPA, Fla. (August 6, 2021) – IRONMAN today announced that the Tokyo 2020 Olympic Gold Medal winners in individual triathlon, Flora Duffy (BER) and Kristian Blummenfelt (NOR) have been extended a special invitation to...
- August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone....
- Arvada, CO – In 2017 The Human Potential Running Series became the first major running series in the world with a black and white policy that spoke directly to transgender athletes. Their policy stated...
- The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium...
- Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR...
- August 3, 2021, Washington, DC: American and World Record holder Keira D’Amato will be wearing a third hat throughout the upcoming Credit Union Cherry Blossom race weekend — that of race committee member. But...
- Denver, Colorado, USA — August 3, 2021 – The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th – November 14th in...
- Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over...
- Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake...
- Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free...
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