APPAREL NEWS

March 22, 2023

In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it

Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...

March 20, 2023

Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion

Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...

March 9, 2023

Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women

The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the ways the female foot hits the ground and the impact this has on the Achilles...

March 7, 2023

Lululemon updates the Blissfeel running shoe

Lululemon has updated its Blissfeel running shoe for women, introduced a year ago. The Blissfeel 2 has a revamped seamless upper that’s designed to be even more “blissfully” comfortable and well-fitting than the first version. It has a new look, but it still has that great step-in comfort when you...

March 6, 2023

Adidas launches women’s day campaign featuring their women athletes

On International women’s day, adidas launched a campaign featuring their women athletes. The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions, and enabling one to achieve...

March 6, 2023

How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite

According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director of Sportstyle, said the blueprint for the business unit began when The Broken Arm reached...

March 1, 2023

Soccer’s Orlando Pride ditches players’ white shorts over period concerns

The Orlando Pride is ditching white shorts for players wearing their secondary uniforms in favor of black ones. The goal is to make players more "comfortable and confident" when playing while menstruating, the team said. NPR

February 28, 2023

Thanks to Enterprising Runners, Sports Bras Don’t Suck As Much As They Used To

A 2016 survey of more than 2,000 adolescent girls in the UK found 46 percent reported that their breasts affected their participation in sports. In the same survey, 73 percent reported at least one breast-specific concern, relating to the sports they played. Women's Running

February 28, 2023

Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023

Sun Valley, ID (Feb. 28, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...

February 23, 2023

Skechers Launches Fashion Collaboration With Diane von Furstenberg

LOS ANGELES -- Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort...

February 8, 2023

Sales of Beyoncé’s Ivy Park streetwear line with Adidas fall far below expectations, report says

Ivy Park had sales of $93 million in 2021, per a WSJ investigation based on company documents and interviews with people familiar with the matter, and 2023 sales are projected to reach $65 million. Adidas was on track to lose at least $10 million on the partnership in 2022, according...

February 2, 2023

adidas Launch New Label, Sportswear, with Actress, Advocate, Producer and Style Icon, Jenna Ortega

Global superstar, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for....

January 31, 2023

Meet Megan LaMothe — The Woman Changing The Golf Game

Megan LaMothe never asked for any handouts. As a small business owner she's earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for...

January 31, 2023

Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement

In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...

January 28, 2023

Specialized dissolves inclusionary women’s clothing brand Machines For Freedom

The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond. Cycling News

January 27, 2023

Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection

The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when outside. Also, Merrell revealed in its report, which released in November 2022, that the LGBTQ+...

January 25, 2023

Black-Owned Femtech Apparel Brand Oya Raises $1.3 Million

Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports. SB

January 19, 2023

The Femtech Founder Creating Sportswear That Prevents Vaginal Infections Secures $1.3M To Scale

Within the months to follow Gilbert conducted research that concluded that the doctor was right. Most leggings with spandex blends have the potential to trap moisture in the vaginal area which can throw off the balance of healthy feminine bacteria and create an environment for pathogens that cause infection to...

January 18, 2023

Under Armour Scores Trademark Win Against Women’s Wear Brand

Does Armorina look and sound a bit too much like Under Armour? That was a core question for Baltimore jurors who last week sided with Under Armour in the sports clothing and accessories company’s trademark lawsuit against Armorina, a women’s activewear and lifestyle brand. Sportico  

January 18, 2023

Lindsey Vonn Is Peak Luxury on the Slopes

Greatness attracts greatness. So it makes sense, then, that Gucci Vault is teaming up with champion skier Lindsey Vonn to launch “Vault Altitude,” a curation of exclusive collections by eight different brands inspired by the whimsy of bluebird powder days and opulent après-ski fêtes. “No one does it like Gucci...

January 10, 2023

Fun and Functional: 10 Women-Owned Brands You’ve Likely Never Heard Of

Here, we’ve curated a list of distinctive outdoor brands created by women for women. So, whether your interests are cycling, fishing, hiking, trekking, snowboarding, skiing, or climbing — these brands will have something to set you apart. Gear Junkie

January 2, 2023

Adidas, Nike, Vans: women’s sneakers – not just pink – are on the rise and it is a move that is ‘long overdue’

While it has been a long time in coming, the sneaker industry is finally focusing on creating shoes for women that are designed by women. This perfectly comes in the advent of a new focus on women - Adidas and Nike are focusing on releases for women, big streetwear labels...

December 30, 2022

Golf Female Pros Upping The Fashion Stakes – What To Expect In 2023

Golf fashion has developed at a steady pace over the last decade. It's a competitive market and there is no sign of it slowing down. Golf Monthly

December 28, 2022

Navy developing smart bra, undershirt for fighter pilots

In 2023, the Navy plans to design a biosensing bra and undershirt intended to monitor the vital signs of aircrew while in flight. These compressive garments feature built-in sensors that measure breathing, heart rate and acceleration, offering a new way to detect early signs of trouble in the cockpit before...

December 15, 2022

GoFluo Cycling Apparel Enters U.S. Market

GoFluo, the Belgian cyclist apparel brand, reported it will enter the U.S. market in 2023. Founded by fashion industry executive Julie Vets, the company specializes in fashion-forward, high-visibility apparel for the bike, run and outdoor community. SBG Media