APPAREL NEWS

October 17, 2022

Activewear brand Vuori valued at $4B continues expansion, opens NYC flagship

Southern California activewear brand Vuori has opened a flagship store in New York City’s SoHo neighborhood, part of a planned nationwide retail expansion that includes opening more than 100 stores in the next five years. Biz Journals

October 17, 2022

High Levels of BPA Were Found in Sports Bras — Here’s What You Need to Know

Working out is supposed to be good for you — and a great sports bra can make you feel good about yourself and push you to work out that much harder. But news from the Center for Environmental Health (CEH) is making people question whether their sportswear might have an...

October 17, 2022

Lululemon Earns Stock Upgrade On Mindshare Gains With Teens

Piper Sandler upgraded its stock rating on Lululemon Athletica to “Overweight” due partly to the brand’s momentum with teens, as noted in its 44th Semi-Annual Generation Z Survey. The Gen Z Survey identified that Lululemon had reached the No. 2 favorite apparel brand overall among teens, with mindshare in its...

October 7, 2022

WNBA star Elena Delle Donne launches Nike Air Deldon signature sneaker

After headlining Nike's adaptive and inclusive "FlyEase" series of basketball shoes for several years, Washington Mystics star and two-time WNBA MVP Elena Delle Donne is launching her own signature shoe with the sports apparel brand. Dubbed the Air Deldon, the sneakers are designed to be worn at the highest levels of professional sports, while...

September 30, 2022

Judge Dismisses Peloton’s Lawsuit Against Lululemon Regarding Apparel Infringement

Peloton’s lawsuit against Lululemon, which sought a judgment ruling that Peloton’s apparel did not infringe on Lululemon’s design patents, has been dismissed. A judge in the Southern District of New York on Thursday granted Lululemon’s request to dismiss Peloton’s complaint, which means litigation is likely to continue between the two...

September 22, 2022

Christen Press’ Clothing Brand Collabs With Angel City On New Collection

Press founded the lifestyle clothing brand in 2019 with teammates Tobin Heath, Megan Rapinoe and Meghan Klingenberg, and now she’s bringing the brand to her NWSL club. The collection, titled the “New Everyone Club,” will include “gender-free” T-shirts, sweatshirts, shorts and socks, Angel City FC announced Thursday. The clothes are...

September 21, 2022

adidas by Stella Mccartney Unveil Industry-First, with Viscose Sportswear Made In Collaboration With 12 Pioneering Partners

Today, adidas by Stella McCartney unveil a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading names and innovators in the fashion industry to create, test, and innovate, the tracksuit forms the pinnacle expression of the brand’s pilot circularity...

September 19, 2022

Wondery Brand Expands Fall Collection of Size-Inclusive Apparel

Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the Jeep® brand. The functional and fashionable pieces provide the comfort and confidence every woman needs...

September 16, 2022

Adidas Creates Pink Apparel & Sneaker Collection for Breast Cancer Awareness Month

Adidas showed their support for best cancer awareness by creating an apparel and footwear line dedicated to the cause inspired by the experiences of people and communities around the world. FN

September 9, 2022

How the Outdoors Influence High Fashion

For serious climbers or backpackers, the utilitarian, technical clothes that comprise “outdoor fashion” mean they’ll stay dry, warm, and blister-free on their adventures. For other consumers, these clothes telegraph luxury, artistry, and sexiness. Outside Online

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...

September 8, 2022

This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand

Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the exclusion of women from product development in women’s running shoes and fits created off the...

August 31, 2022

Columbia Women’s PFG Freezer III Dress Review: An Ideal Outfit for Thru-Hikers, Travelers, and More

Hiking attire for women has certainly changed over the past few years, from shorts and a T-shirt toleggings and a sports bra. So what is the best thing to wear while hiking and travelling? Gear Junkie

August 29, 2022

How designing sports bras helped Lululemon launch women’s shoes

The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC

August 26, 2022

Athleta’s Sales Slump On Athleisure Softness

Athleta’s same-store sales slumped 8 percent in the second quarter due to a demand shift from athleisure to occasion and work-based categories as well as some fashion miscues on spring/summer product. On an analysts’ call, Bobby Martin, interim CEO of Athleta’s parent, Gap, Inc., remained confident Athleta would return to...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 16, 2022

Erin Andrews Collection Expands to Major League Baseball

Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women, in 2019. The line will include product for some of the league's most popular teams...

August 3, 2022

Secret support: did prescription bras help Lionesses to Euro 2022 glory?

Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may have boosted the players’ athletic performances as well. The Guardian

August 2, 2022

Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection

Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...

August 2, 2022

Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material

Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments. BI

July 26, 2022

Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection

SAN FRANCISCO-- Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major...

July 25, 2022

Coco Gauff Becomes Only Active Women’s Tennis Player with Signature Shoe

Coco Gauff will be the only active women’s tennis player with her own sneaker. Gauff had a huge hand in the development of the shoe’s technology, which is one of the first retail-accessible tennis shoes that have a carbon fiber plate, dubbed Energy Arc technology. JWS

July 25, 2022

Vans Skateboarding Presents Lizzie Armanto’s Latest Head-to-toe Collection

This season, Vans delivers the latest update to its newest Skate silhouette, The Lizzie, supported by a head-to-toe all-gender apparel offering created in collaboration with Vans team rider and Olympic skateboarder Lizzie Armanto. Shop Eat Surf

July 21, 2022

Machines For Freedom Launches Everyday Cycling Collection

Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...

July 20, 2022

Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact

NEW YORK, July 20, 2022 -- Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its "Women Win" campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer's continued efforts to promote gender equity within the sports industry and features women, organizations, and communities rooted in sports,...