APPAREL NEWS

March 8, 2022

Woman-led Town Hall Outdoor Co Launches Youth Apparel Collection

Steamboat Springs, Colorado (March 8, 2022) /SPORTSWIRE WOMEN/ - A new outdoor brand for kids has launched in Steamboat Springs, Colorado. Town Hall Outdoor Co offers a collection of sustainable, durable outdoor apparel built for kids and created by outdoor industry veterans. Made of recycled materials and designed to keep...

March 7, 2022

Kate Hudson-founded Fabletics activewear brand announces 30 store openings in 2022

Fabletics, the online-native activewear company founded by actress Kate Hudson, has announced plans to open 30 new store locations in 2022. The new locations will increase Fabletics’ global brick-and-mortar presence to more than 100 storefronts by the end of the year. bizjournals

March 1, 2022

Title Nine Announced Finalists For First Annual Pitchfest Girls

Emeryville, Calif (March 1, 2022)/SPORTSWIRE WOMEN/ - Title Nine, adventure and outdoor apparel brand and retailer aiming to empower women to lead, risk and own, is proud to announce nine finalists of their first annual Pitchfest Girls program. Pitchfest Girls is the newest edition to Title Nine’s Pitchfest series, a entrepreneurship...

February 9, 2022

Adidas tweets pictures of bare breasts to push its new sports bras

Adidas promoted its sports bra collection on Twitter and Instagram on Wednesday by posting an image composed of dozens of bare breasts in all of their natural glory. It’s part of Adidas’ promotion for its revamped sports bra collection. The company's re-engineered portfolio includes 43 new styles, available in 72...

February 7, 2022

Serena Williams Is Releasing Her Own Nike Air Force 1

A new version of the acclaimed Nike Air Force 1 sneaker is hitting shelves soon, and the latest style is designed in collaboration with tennis legend Serena Williams. The sportswear giant confirmed via the SNKRS launch calendar that the new Nike Air Force 1 Serena will make its retail debut before month’s end. FN

January 31, 2022

How Adidas is investing in women in sport as never before

Adidas is significantly ramping up its investment in women’s activewear and athletic footwear, the company said today as it launched a new Impossible is Nothing campaign. The brand says it will invest “more than ever before” in women and LGBTQ+ people in sport, a development that will be reflected both...

January 27, 2022

A Running Brand for Women, by Women: The Flight of Oiselle

Muse by Clio spoke with Oiselle's founder and CEO for its On Brand series about helming a female-led, female-focused company, being an unabashedly feminist brand, and sponsoring pregnant athletes ... back in 2013. Muse by Clio

January 27, 2022

Study: Lululemon To Pass Nike In Women’s Activewear

Changes in the way Americans work out -- or at least get dressed to do so -- will lead to major brand upheavals in the year ahead, according to NPD Group’s new forecast. Nike, Jordan and Adidas will all lag in footwear sales. Lululemon will surpass Nike to become the...

January 25, 2022

Alicia Keys Lends Voice to Athleta With New Partnership, Product Line Promoting Women’s Well-Being

Keys has signed on to Athleta’s “Power of She Fund” grant program as a mentor and advisor. According to Athleta, Keys will also work with the brand to connect with women through “meaningful community conversations” in AthletaWell, the retailer’s digital community that supports women’s well-being. Footwear News

January 19, 2022

One Knoxville SC partners with UT women’s soccer players to design apparel

Pro soccer team One Knoxville SC has announced they will partner with a dozen players in a “first-of-its-kind” apparel deal. The club announced that 12 members of the defending SEC champion Tennessee women’s soccer team will help design a collection of team apparel for women as part of a name, image...

January 19, 2022

Women in the Wild

Wellness has transformed into a multi-dimensional cultural moment in the pandemic era, and as a result, the outdoors has effectively re-emerged as a tried-and-true form of self-care. That’s why outdoor footwear company Merrell is on a mission to remind shoppers that nature is the ultimate healer – but with a...

January 12, 2022

Naomi Osaka Releases Her Third Collaboration with Nike

Osaka has debuted her third clothing collection with Nike. The four-time Grand Slam champion tennis star played creative director for a shoot, meticulously styling, curating and photographing its new line, flexing her creative muscles. The highly considered capsule takes a subtle unisex approach, featuring splashes of stand-out abstract prints, grounded in the...

January 12, 2022

Sports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney

Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. PM Magazine

January 11, 2022

Lululemon Signs Leylah Fernandez, Plans Tennis-Specific Apparel

With Leylah Fernandez leading the charge, Lululemon plans tennis-specific gear, likely launching in spring. Lululemon was drawn to Fernandez not just because of her athleticism, but because she is family-oriented, a goal-setter, exude positivity and offers a role model to the next generation of players looking to pick up the sport. ...

January 4, 2022

UCI begin 2022 by banning more women’s team jerseys due to colour clashes

The UCI has rejected the pink jersey of Basque squad Bizkaia Durango, shortly after offering the same verdict to the jerseys of Andy Schleck-CP NVST-Immo Losch and British team AWOL O’Shea. On Tuesday morning the Spanish squad announced on its social media feeds that the UCI had rejected two designs....

January 2, 2022

New Balance Releases Coco Gauff “Inspired” Training Shoe

Coco Gauff signed with New Balance when she was just 14-years-old. Just a little over two years later, she's starring in the major brand's latest advertisement, but that's not all. The world No. 21 also has new tennis shoes "inspired" by her. According to New Balance, the "FuelCell Shift TR...

December 23, 2021

Kate Hudson takes a new role at Fabletics

Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals

December 15, 2021

Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm

Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...

December 13, 2021

Foot Locker, Inc. Announces New Womenswear Brand Cozi for Holiday 2021

NEW YORK, Dec. 13, 2021  -- Foot Locker, Inc. (NYSE:FL) today announces the launch of its first proprietary womenswear brand, Cozi, that will be available globally and exclusively at Foot Locker and Champs Sports. Following successful controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C, Cozi is an...

December 8, 2021

WNBA apparel for the win

According to Google's Year in Search 2021, from coast to coast, WNBA jerseys searches doubled this year compared to the previous year in the U.S., as the WNBA entered its 25th season. Google

December 4, 2021

Eagles’ Jalen Hurts champions women empowerment for ‘My Cause, My Cleats’

Inspired by the women in his life, Philadelphia Eaglesquarterback Jalen Hurts is using the NFL's "My Cause, My Cleats" initiative to advocate for women in sports and beyond. "Women Empowerment" is written on one of the designer cleats for Sunday's game against the New York Jets, while the other shines...

November 26, 2021

Peloton has sued Lululemon in feud over cycle maker’s new apparel line

Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...

November 24, 2021

Inside The Call: Athleta Expands Double-Digits In Q3

For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...

November 19, 2021

Athleta Opens Second Canadian Store In Toronto

Toronto, Nov. 19, 2021  -- Athleta, part of San Francisco-based Gap Inc. (NYSE: GPS), opened a new 4,800-square-foot retail store today at Yorkdale Shopping Centre in Toronto. The new Yorkdale store is Athleta’s second company-operated Canadian location opened over the past two months, advancing the brand towards its goal to reach...