BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
March 5, 2023
Canadian Women’s Soccer Team Reaches Equal Pay Agreement
Canada Soccer and the country’s women’s national team struck a deal on interim funding for 2022, helping to resolve an issue that had the team threatening to strike last month. Canada Soccer said that the deal reflects that of the men’s national team with regards to incentives and compensation. The...
-
February 22, 2023
Soccer-MLS’ newest owner Kindle breaks new ground for women in sport
Major League Soccer’s (MLS) expansion franchise St. Louis City SC make their regular-season debut on Saturday, with the league’s first-ever female majority owner in Carolyn Kindle. The self-described soccer newcomer joins the ranks of only a handful of female majority owners across professional sports, after the franchise shelled out a...
-
February 16, 2023
Kate Johnson Aims Google At Fixing Women’s Sports Coverage Disparity
For Kate Johnson, Google’s Director of Global Sports, Media and Entertainment Marketing, finding ways to level the playing field between men’s and women’s sports has been a lifelong pursuit. Her work at Visa did much to help on the sponsorship side, specifically, part of a career arc that began back in...
-
February 14, 2023
Women’s sports revenues set for double-digit growth
Revenues for women's sports are expected to grow by 15% by 2026, according to a new report. The research signals a huge financial opportunity for companies looking to invest in women’s sports initiatives. The PwC Global Sports Survey, polled 507 senior sports executives from across 43 countries, and analysed the...
-
February 12, 2023
Canada threaten to sue players for ‘millions’ as Women’s team accused of ‘unlawful’ strike
Canada Soccer has threatened legal action against the women's side in order to ensure the SheBelieves Cup opener against the USWNT happens. Players decided to go on strike after Canada Soccer's budget cuts to the women's team have sparked mass rebellion among the ranks, forcing the players to strike regarding the 'unclear'...
-
February 12, 2023
Super Bowl Ads Are Increasingly Aimed at Women. Here’s Why.
Armchair critics like to opine on everything about the Super Bowl—not just the game itself but the halftime show, the announcers, and of course, the ads. But attentive viewers who stay in front of the screen this year instead of going to the bathroom or getting a refill in the...
-
February 7, 2023
Portland is in the running for a WNBA team
Engelbert said the league is looking to add up to two teams. Though an exact timeline was not offered, she said the teams could be added within the next few years; the announcement would come at least a year prior. If Portland is chosen to host a WNBA team, it...
-
February 6, 2023
Seattle Storm WNBA’s Most Valuable Team After Investment
The Seattle Storm now has the highest valuation of any team in the WNBA after selling minority stakes to 15 investors, valuing the club at $151 million, according to The Wall Street Journal — 15 times more than other teams. FOS
-
February 6, 2023
Serena Williams is ‘really proud’ that her star-studded Super Bowl commercial features an equal number of male and female athletes
The tennis legend is the main character of Michelob Ultra's new star-studded Super Bowl LVII commercial. The Caddyshack-inspired ad features a slew of megawatt athletes and actors convening at the fictional Bushwood Country Club for "New Members Day." Insider
-
February 6, 2023
Oakland Paves Way for WNBA Expansion Team
Oakland is getting closer to its own WNBA team. The city has entered into an exclusive negotiating agreement with the African American Sports and Entertainment Group over development of the city’s 50% stake of the Oakland Coliseum site — which could bring sports, entertainment, and housing to the area. FOS
-
January 27, 2023
Meet the Runner Determined to Get More Women of Color Coaching
The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming certified run coaches. The initiative aims to address a lack of representation among coaches in...
-
January 26, 2023
Women’s Cricket League in India sells five teams for $570 million
The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112 million to add the Mumbai women’s team to their portfolio. Diageo, which runs the Royal...
-
January 25, 2023
WNBA Players’ Push for Charter Flights Grounded by Money
The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in favor of private planes. Sportico
-
January 17, 2023
The $116 Million Broadcast Deal Set To Be A Game-Changer For Women’s Cricket
Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is around $1 million. Forbes
-
January 16, 2023
Simone Biles On How Athletics Gave Her the Skills to Enter Business and Partner With Athleta
The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is largely considered one of the greatest gymnasts of all time. But even after winning the gold...
-
January 14, 2023
Lululemon Taps Burberry Veteran Elizabeth Binder as First Chief Merchandising Officer
Lululemon is bolstering its executive leadership with a brand new hire on its product team. The Vancouver, British Columbia-based athleisure brand has tapped Elizabeth Binder to serve as its first chief merchandising officer. She starts Jan. 16, reporting to chief product officer Sun Choe. FN
-
January 6, 2023
Angel City’s first-year success accelerates goal of $1B valuation
Angel City FC has perhaps “most pushed the bar higher and higher for NWSL teams, and many pro women’s sports teams,” as they “seem to print money compared to predecessors,” according to Steph Yang of THE ATHLETIC. They have accumulated over $40M “in sponsorships, when you factor in long-term contracts like...
-
December 27, 2022
From coverage to sponsorship, 2022 was pivotal for growth of women’s sports
Popularity across women's sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. CBC
-
December 22, 2022
Under Armour’s New CEO Joins the Growing Roster of Female Leaders at Sportswear Companies
Under Armour announced that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. She replaces Patrik Frisk, who stepped down from the role in June. With this appointment, Linnartz joins the ranks of other female CEOs and executives at the top of major sportswear and...
-
December 22, 2022
The top ten highest-paid women in sport in 2022
A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...
-
December 20, 2022
Phoenix Suns sale: Mat Ishbia to purchase NBA franchise and WNBA’s Mercury for $4 billion, per reports
The NBA's Phoenix Suns and WNBA's Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale effectively ends the tenure of embattled owner Robert Sarver, who announced in September that he would sell his...
-
December 16, 2022
Bengals’ Joe Burrow Buys into New Pro Women’s Volleyball League
Bengals quarterback Joe Burrow is adding his name to the growing list of believers in women’s volleyball as a founding partner of the Pro Volleyball Federation, the sport’s newest indoor professional league. The NFL star’s parents, Jimmy and Robin, are also investing in the league, which is set to debut in early 2024....
-
December 14, 2022
Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball
Following in the footsteps of NBA stars LeBron James and Kevin Durant, tennis ace Naomi Osaka and Kansas City Chiefs quarterback Patrick Mahomes are investing in a new Major League Pickleball team in a deal expected to be announced Thursday. Celebrity investors have poured into the league over the last...
-
December 14, 2022
Women’s Hockey League’s Salary Cap Jumps 900%
After raising it from $300,000 to $750,000 for the 2022-23 season, the women’s hockey league announced plans on Wednesday to raise it again for the 2023-23 season — this time to $1.5 million, representing a 900% increase since 2021. The move is part of a three-year, $25 million commitment approved...
-
December 14, 2022
WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025
The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said in September she would love to make an expansion announcement by the end of 2022....
Company Info
CONTACT INFO
