BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 31, 2022
Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players
Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...
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May 30, 2022
Why this ex-sportswoman and dancer started a sports management company for women athletes in India
Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career. Her Story
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May 27, 2022
The U.S. Soccer equal pay deal was historic, but 3 big factors could undermine it
Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the USWNT accepted the U.S. Soccer labor agreement because of its unprecedented step toward equal pay, but...
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May 27, 2022
Swin Cash Wants to Be 1st Woman President of NBA Team
Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that she wants to be the first woman president of an NBA team in history. FOS
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May 26, 2022
Star Female Athletes Are Fighting for More Financial Control—and Winning
Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives." WSJ (paywall)
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May 25, 2022
Proposed Women’s Hockey League Teams With Billie Jean King
North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a person with direct knowledge of the agreement told The Associated Press on Tuesday night. US News
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May 23, 2022
‘This is why it mattered’: Women’s pro hockey is about to have its moment
With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to where it is now, but also lessons from women’s soccer and basketball and tennis, too. And...
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May 20, 2022
Seattle Storm to develop city’s first center for basketball performance
Force 10 Facilities, LLC (F10F) submitted a Master Use Permit application for a new, state-of-the-art professional basketball performance center. The center will serve as the dedicated practice facility for the WNBA’s Seattle Storm. Its design will both celebrate the Storm’s success in Seattle and allow the franchise to expand its...
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May 16, 2022
Women Joining Sports Betting Apps at Faster Rate Than Men
More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020. FanDuel added around 1.7 million female users last year. DraftKings brought in an estimated 900,000 women. While the number of men on sports betting apps was 250% more than...
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May 16, 2022
7 Questions With Eniola Aluko, the Woman Changing Pro Soccer With Angel City FC
Eniola Aluko is the sporting director of Angel City FC, a new expansion team in the National Women’s Soccer League (NWSL). Born in Lagos, Nigeria and raised in Birmingham, England, Aluko went on to play for England’s national team and a host of other teams around the world, including Chelsea...
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May 16, 2022
Exclusive: Six Trailblazing Women From Nike Sound Off On Their Unique Sisterhood and Igniting Change Inside the Company
For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot. Nike is using its 50th anniversary to make a powerful statement about its future, which will be driven by, and dependent upon, the instrumental leaders here today....
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May 16, 2022
Women in Power
In the May “Women in Power” issue, six of Nike’s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s 50th anniversary and lighting the path for the next generation. FN
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May 12, 2022
How Naomi Osaka became one of the world’s most marketable athletes
Naomi Osaka is an incredible athlete, a champion, history maker and role model. The four-time Grand Slam winner has gained significant recognition as an activist and she has most recently become an advocate for mental health awareness, making her one of the world’s recognized and most marketable sportspeople. Givemesport
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May 12, 2022
Adidas Ad Featuring Bare Breasts Banned in the UK
Adidas went controversial when it decided to display the bare breasts of 25 women in a recent advertising campaign for its sports bras. Now, an independent advertising regulator in the UK has banned the campaign. FN
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May 11, 2022
Naomi Osaka Leaves IMG to Start Own Sports Agency
The world’s highest-paid female athlete is venturing out on her own for representation. Tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE. FOS
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May 11, 2022
Serena Williams & Naomi Osaka are only women in top-100 highest-paid athletes
Sports business website Sportico has published a list of the top 100 highest-paid athletes in the world and it makes grim reading for female athletes. Give Me Sport
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May 9, 2022
WNBA Eyeing 2 Expansion Teams, Seeking Financial Stability
In response to players speaking out against the WNBA’s restrictive roster sizes, commissioner Cathy Engelbert is addressing their concerns by charting a path for the future of the league’s finances. The WNBA is looking to add two expansion teams within the next few years, per the Seattle Times. FS
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May 6, 2022
Nike to Close Offices Again For a Week in August, Offer Summer Fridays, As It Brings Employees Back Into the Office
Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for a week in August to give its employees additional time off to recover and rest, according...
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May 4, 2022
Thirty Five Ventures, co-founded by Kevin Durant, joins Gotham FC as minority investor
An investment company co-founded by Brooklyn Nets star Kevin Durant is joining the Gotham FC's ownership group. Thirty Five Ventures, or 35V, co-founded by Durant and entrepreneur Rich Kleiman, has joined the North Jersey-based professional women's soccer club as minority investors, the team said Wednesday. The news comes on the tails of...
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May 3, 2022
Naomi Osaka joins Modern Health as advocate for mental wellness
Four-time Grand Slam winner Naomi Osaka, who has been open about her battle with depression, has joined workplace wellness and mental health platform Modern Health as an advocate for de-stigmatizing mental health care and making it more accessible. Biz Journals
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May 3, 2022
U.S. classifies Brittney Griner as ‘wrongfully detained’ in Russia
The formal change in designation is a significant development because it opens a new path to secure Griner's freedom. Instead of waiting for her drug smuggling case to play out in the Russian legal system, the U.S. government will now actively seek to negotiate her return. Yahoo Sports
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April 30, 2022
Serena Williams investments could make her first female athlete billionaire
Serena Williams is widely regarded as the best tennis player to ever grace the court. Her sporting success has made her a household name but her business ventures are just as fascinating. In fact, her decorated career and impressive business partnerships could see her become the world’s first ever female athlete...
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April 28, 2022
ABC bumped the NCAA Women’s Gymnastics Championship for hockey, then got burned when the gymnasts drew more eyes
This year's NCAA women's gymnastics championship drew its largest audience in a decade as the Oklahoma Sooners edged out the Florida Gators, Utah Utes, and Auburn Tigers for the 2022 title. Women's college gymnastics experienced something of a renaissance in 2022 as interest and audiences surged across the country. With...
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April 27, 2022
ESPN goes big on women’s sports with multi-year Athletes Unlimited softball and lacrosse deal
The sports broadcasting giant struck a deal with AU to exclusively carry its softball and lacrosse competitions for the next two years. In total, fans will be able to tune in live for more than 160 games across ESPN's platforms. Insider
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April 27, 2022
Everything You Need to Know About Serena Williams’ Hub of Imagination at Nike Headquarters
Addressing media last week during a walkthrough of the Serena Williams Building, which was designed by Portland architecture firm Skylab Architecture, longtime Nike exec John Hoke explained the athlete’s influence on the facility. The chief design officer referred to Williams as “the spine of the project.” Footwear News
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