BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
September 26, 2022
Portland Vies to Add WNBA Team, Keep Trail Blazers
Portland is vying for a WNBA team with the help of one of its federal representatives. Sen. Ron Wyden wrote a letter to WNBA commissioner Cathy Engelbert and NBA commissioner Adam Silver, saying that a Portland WNBA team would be a “slam dunk success for the city and the league.”...
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September 20, 2022
The North Face adds two women to C-suite
The North Face has added two women to its C-suite, Sophie Bambuck as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. They join a leadership team that includes President Nicole Otto, who took charge of the brand in June 2022 following a 16-year career at Nike....
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September 19, 2022
ESPN Hires Executive Susie Piotrkowski as Vice President, espnW
ESPN has hired Susie Piotrkowski as Vice President, espnW. In her new role, she will help drive the future vision for the espnW portfolio, including the new W. Studios group. Piotrkowski will lead the further development, creation and execution of espnW content, amplifying the espnW voice across ESPN platforms, working...
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September 17, 2022
WNBA wants players to prioritize the league, but at what cost?
The new prioritization rule was negotiated as part of the WNBA’s collective-bargaining agreement, which expires after the 2027 season. In 2023, the rule will require all players with three or more years of experience to be in-market by the start of training camp or by May 1, whichever comes later....
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September 14, 2022
Women’s Sports Foundation Continues to Close the Gender Gap in Coaching with the Tara VanDerveer Fund for the Advancement of Women in Coaching
The Women’s Sports Foundation announced the fourth class of grant recipients for its Tara VanDerveer Fund for the Advancement of Women in Coaching. Named for legendary Stanford University women’s basketball coach Tara VanDerveer, the Fund will provide a total of $200,000 to 10 colleges and universities for a coaching fellowship...
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September 14, 2022
Serena Williams cites Tom Brady’s ‘cool trend,’ hints that she might not be retired: ‘You never know’
When asked about a possible return to the court, Serena told “Good Morning America” on Wednesday, “I mean you never know. I’ve just been saying that I think Tom Brady started a really cool trend.” Yahoo! Sports
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August 31, 2022
Serena Williams shares what ‘Serena 2.0’ will look like in post-match interview
Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand Slam singles champion was quick with her answer, showing that her mind is already very much...
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August 30, 2022
A New Crop of CEOs Are Poised to Take Over Heritage Retail Brands as They Navigate An Industry in Flux
A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed in 2022 so far, seven (or 50%) have been women, according to Challenger, Gray & Christmas....
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August 29, 2022
RVWA seeks member applications to join Board of Directors
The RV Women’s Alliance (RVWA) is currently seeking members to join its Board of Directors. The Board is the governing body of the RV Women’s Alliance and the directors set the strategic direction of the organization. There are currently two Board seats available, and applications are being accepted through Sept....
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August 25, 2022
Serena’s massive on-court earnings have no rival
Serena Willams has far and away the most career earnings among female athletes and is one of the very few female athletes to be solidly in the top 20 money earners among all athletes in a given year. It's very unusual in sports to see a female athlete have this sort of...
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August 23, 2022
Allyson Felix May Have Had Her Last Race, But She’s Far From The Finish Line As She Approaches Her ‘Next Great Challenge’
Earlier this month, Allison Felix — the most decorated track athlete in history — graced the field for the final time. Although her decision to retire was not easy, she looks forward to championing her legacy off the field in what she calls her “next great challenge.” yahoo!
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August 22, 2022
Foot Locker Will Soon Have Two New Women in Power as CEO and Board Chair: Why That Matters
Last week, Foot Locker announced that Mary Dillon would take over as CEO, replacing Dick Johnson, who previously served as CEO, president and chair of the footwear retailer. The company also announced that its lead independent director Dona Youngwould replace Johnson as the company’s non-executive chair, effective Jan. 31, 2023....
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August 20, 2022
Women’s sports commanding bigger rights deals
U.S. women's sports are becoming a hot investment vehicle for networks. Soccer and basketball in particular are becoming hot-ticket rights packages. Why it matters: For decades, women's sports were largely neglected by the media. Now that they're cultivating bigger audiences, the appeal is beginning to widen. Axios
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August 18, 2022
Venus Williams’ nutrition company Happy Viking raises $2M
Happy Viking, a nutrition company founded by Venus Williams, has raised $2 million in investments from professional athletes Serena and Venus Williams, Kevin Durant, Peloton VP of Fitness Programming Robin Arzón, pro golfer Michelle Wie West, soccer star Megan Rapinoe, tennis pro Reilly Opelka, and basketball players Isaiah Hartenstein and Collin Sexton, as well as Mates, Talent Resources Ventures, Parallel,...
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August 17, 2022
WNBA posts its highest viewership on ESPN in 16 years
The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years. The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN networks, a 19 percent increase over last season and the highest average viewership since 2008....
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August 15, 2022
Getty Images Calls For More Authentic Representation And Visual Parity Of Women In Sport
According to Getty Images and iStock’s latest VisualGPS research, consumers’ expectations from brands have increased when it comes to authentic representation of women in sports as they want to see this visibility gap closed. For brands and businesses who are seeking to connect with these sports fans on a deeper level,...
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August 11, 2022
Selena Gomez’s Mental Health Startup Wondermind Gets $100 Million Appraisal
A startup co-founded by pop star Selena Gomez, Wondermind, is raising funds to a $100 million valuation as it seeks to capitalize on a boom in the mindfulness trend. Wondermind focuses on “mental fitness,” promoting routines for maintaining mental health similar to how you would hit a gym to stay...
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August 5, 2022
Women’s soccer gear in demand after historic England win
Weekly sales of women's soccer gear have tripled since the start of the women's European Championship that ended on Sunday with an historic England win, according to retailer Fanatics Inc, which sold official merchandise for the tournament. The spike in sales demonstrates the growing appeal of the women's sportswear market,...
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August 5, 2022
Meet The Female Executives Who Bring To Life Vans U.S. Open Of Surfing, World’s Largest Action Sports Festival
Despite the equitable earnings for female athletes, action sports still retain a heavy male presence—from agents to executives to brand owners, even to the members of the media who cover it. So the fact that the three pillars supporting the Vans US Open of Surfing are all high-level executive women...
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August 3, 2022
Female athletes changing landscape on ownership in professional sports
Following public outcry that forced former owner and U.S. Sen. Kelly Loeffler to sell the Atlanta Dream — Loeffler had made derogatory comments about the Black Lives Matter movement, a cause long supported by WNBA players — Montgomery partnered with two others to purchase the Dream (she is also the...
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August 2, 2022
Olympic medallists among speakers for Brazilian Olympic Committee’s first Women In Sport Forum
Two Brazilian Olympic medallists are among the speakers confirmed for the Brazilian Olympic Committee's (COB) first Women In Sport Forum. Jacqueline Silva, who won gold in the first women’s Olympic beach volleyball tournament at Atlanta 1996 alongside Sandra Pires, and Natalia Falavigna, who won the country’s first taekwondo medal at...
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August 1, 2022
Facilities: New venues for KC Current, Seattle Storm are at forefront of trend toward women’s sports facilities
The city cleaned up the area, built the park and considerable development is following, including the soccer stadium that Long imagined for her NWSL team. Ground will be broken on an 11,500-seat venue in October, with a planned opening of 2024. Like Kansas City’s riverfront, women’s sports have long been overlooked...
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July 29, 2022
Sue Bird Becomes Minority Investor in NWSL’s Gotham FC
WNBA legend Sue Bird has signed on to become a minority investor in National Women’s Soccer League club NJ/NY Gotham FC. Bird, 41, will act as a consultant and advisor to “boost the club’s profile in local, national, and international markets.” The four-time WNBA champion joins a star-studded ownership group that...
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July 23, 2022
Allyson Felix and Chloe Kim on Building Careers Through Women’s Sports
Speaking about her career transition at Variety‘s Sports and Entertainment Breakfast on July 21, Felix expressed her excitement for the growing number of opportunities that await star female athletes as media personalities, investors and entrepreneurs when they decide to come off the field. Variety
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July 22, 2022
Lululemon Workers Look to Unionize D.C. Store, the First Location to Do So
A Lululemon store in Washington, D.C. has started the process of organizing a union, and has filed a request with the National Labor Relations Board to hold a union election. The group is looking for the company to voluntarily recognize their union, which is called the “Association of Concerted Educators,” likely...
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