BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
January 14, 2022
The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System
As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...
-
December 31, 2021
Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year
When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...
-
December 23, 2021
Kate Hudson takes a new role at Fabletics
Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals
-
December 23, 2021
Upper Deck Lands Women’s Hockey Card License
Upper Deck is expanding its hockey card realm with a new multi-year deal that will bring cards to the Premier Hockey Federation beginning next year. The PHF, formerly known as the National Women’s Hockey League, has six teams based in the US and Canada. The deal includes both physical and...
-
December 22, 2021
Nashville Sports Authority gauging city’s interest in women’s pro franchise
The Metro Nashville Sports Authority has moved to the next stage in its effort to bring a women's professional sports franchise to town. That stage includes the Sports Authority collaborating with CAA ICON, a sports management consulting firm, to gauge local interest for the specific types of women's pro sports team that might...
-
December 15, 2021
Swimwear company secures $18.5M Series B round led by Jay Z’s venture firm
Swimwear brand Andie has announced an $18.5 million Series B funding round led by Jay-Z’s investment firm Marcy Venture Partners. The company said it plans to use the funds to continue to expand its omnichannel distribution and its international presence as well as its executive team, and that it will launch a...
-
December 10, 2021
Naomi Osaka, Simone Biles, Sasha Banks: The most Tweeted about female athletes in 2021
Well now, thanks to Front Office Sports’ “Year on Twitter” review, we know exactly which global superstars have been talked about frequently in 2021. Front Office Sports, a Business of Sports media organisation, have separated the results into different categories, including “Most Tweeted Male Athletes,” “Most Tweeted Female Athletes”, and...
-
December 8, 2021
Cheryl Reeve new USA Basketball women’s national team coach
USA Basketball didn't have to look far for its next women's coach, turning to Cheryl Reeve. The Minnesota Lynx coach and general manager has been an assistant on the last two Olympic teams. Now she's taking over the U.S. women's national team. hjnews
-
December 7, 2021
Oiselle’s Lauren Fleshman on Advocating for Women in a Sports System Built by Men
Muse by Clio spoke to Oiselle's brand strategy advisor Lauren Fleshman for its Time-Out series, where they chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their love of sports generally.
-
December 7, 2021
The UCI increases percentage of their women committee members
One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has now reached over 32 per cent on average (59 women for a total of 184...
-
December 2, 2021
Meet the woman who could move women’s college basketball to a more equitable spot
Change is a notoriously slow process and that’s only if the powers that be want it in the first place. Hence how the NCAA found itself attempting to weather a blizzard of outcry over inequalities in its basketball tournaments last March. With one click to her millions of fans, Sedona...
-
December 1, 2021
Flagg Bicycle Group acquires Terry Bicycles
The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...
-
December 1, 2021
USA Cycling announces first all-female set of athlete reps on board of directors
As of today, four new athlete representatives sit on USA Cycling’s 10-person board of directors. Former pro racers Cari Higgins and Meredith Miller, along with Tokyo Olympian Maddie Godby, join Alison Tetrick, who returns for a second term on the USAC board. It is the first time all four positions...
-
November 26, 2021
Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...
-
November 24, 2021
LPGA Tour seizing on more sponsor interest in women’s sports
People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...
-
November 24, 2021
Secrets from an angel investor: How to get your women-led outdoor startup funded
According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to women, as opposed to the $160 billion that male founders received. This isn’t all that surprising...
-
November 24, 2021
Inside The Call: Athleta Expands Double-Digits In Q3
For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...
-
November 19, 2021
Serena Williams’ Net Worth Explains Why She’s One of the Highest Paid Tennis Players of All Time
There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals with Nike, Puma and more? Read on for what we know about Serena Williams’ net...
-
November 18, 2021
Momentum behind women’s pro sports has fans — and investors — cheering
During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it is finally paying off. WGN9
-
November 17, 2021
Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner
The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN
-
November 16, 2021
Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry
Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. The outdoor industry is becoming more conscious and more diverse as women and people of color take the lead to actualize change. They’re building products and businesses to fulfill their needs. Gear...
-
November 15, 2021
Flobikes will broadcast first Tour de France Femmes in Canada
FloBikes, a part of FloSports, announced it has secured the exclusive Canadian broadcaster rights for Tour de France Femmes Avec Zwift for 2022 and 2023. Coverage of the eight-day women’s professional stage race starts on July 24, 2022. Canadian Cycling Mag
-
November 15, 2021
Togethxr Sets New Goals for Women’s Sports
Santa Monica-based sports and culture platform AXM, which operates as Togethxr, was created by soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird to highlight the achievements of female athletes and advocate for other media companies to do the same. LA Business Journal
-
November 12, 2021
Colorado Ski Industry Has More Women In Leadership Positions Than Ever Before
The ski industry has more women in leadership positions than ever before with. Kirsten Lynch took over for long-time CEO Rob Katz on Nov. 1 and is now the official operator of 37 ski resorts, and today four out of five resorts in Colorado are run by women. CBS
-
November 12, 2021
7 questions with Olympian Allyson Felix about entrepreneurship, pay equity and the future
The most decorated U.S. track athlete in Olympic history was in Milwaukee Friday to talk about her journey as an olympian, her advocacy for working mothers and business. Allyson Felix headlined Tempo's 16th annual Leadership Event Friday at the Wisconsin Center. The event focuses on empowering people in leadership. Tempo is...
Company Info
CONTACT INFO
