BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 13, 2022
Women’s Sports Media Rights Surge Toward $1B in Value
The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on Youtube, which only brought in a few thousand viewers. With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said...
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July 13, 2022
Hopkins Becomes Part of Women’s Football Team Ownership Group
Hopkins, who is suspended for six games to start the upcoming season for violating the NFL's performance-enhancing drug policy, announced Tuesday on social media that he's part owner of a four-person ownership group that bought the Women's National Football Conference's Houston franchise. SI
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July 12, 2022
WNBA Expands Schedule, Increases Playoff Money
The WNBA isn’t quite ready to expand its number of teams next season, but the league isn’t passing up other opportunities to grow. Commissioner Cathy Engelbert announced this week that 40 games will be played during the 2023 session, a record for the league. FOS
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July 8, 2022
Gates Foundation, Women’s Tennis Partnering on Health Issues
French Gates, Lawler and 10 former players, including past Wimbledon champions Billie Jean King and Marion Bartoli, took the first concrete step toward that collaboration during a roundtable meeting for about an hour Friday at the All England Club boardroom in the Centre Court stadium. US News
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July 5, 2022
WTA to Reportedly Sell $180M Stake to CVC Capital
The Women’s Tennis Association is securing a deal to sell a 20% stake in the organization to private equity firm CVC Capital Partners for $180 million, according to The Times. The potential sale follows talks between CVC Capital, the WTA, and the Association of Tennis Professionals for a $600 million...
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July 5, 2022
ESPN Rising Star Chiney Ogwumike Poised To Hit Free Agency
Chiney Ogwumike helped pioneer the trend of professional athletes launching media careers as active players. Now the WNBA star is poised to test free-agency waters in her second career as a sports personality/host/analyst at ESPN. The 30-year-old Ogwumike’s current contract is set to expire in mid-August, said sources. FOS
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June 28, 2022
Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi
The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS
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June 22, 2022
Report: NWSL Expansion Group Headed By Four Women’s Players
At the ESPNW Summit in May, NWSL commissioner Jessica Berman said “the time is now” for the league to consider expansion teams. Brandi Chastain, Leslie Osborne, Aly Wagner, and Danielle Slaton — all former players — are heading up a group aiming to create an expansion team, The Athletic reported....
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June 21, 2022
Naomi Osaka launches media company in partnership with Lebron James
Naomi Osaka is launching a media production company in partnership with The SpringHill Company, a media conglomerate created by Lebron James. The production company, called Hana Kuma, will produce scripted and non-fiction content. An announcement says Hana Kuma will highlight “empowering” and “culturally specific” stories. CNBC
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June 21, 2022
With expansion coming, WNBA players want owners willing to spend
The WNBA, which celebrated its 25th season last year, is entering a transitional phase with a chance to lay the foundation for the next quarter-century. Commissioner Cathy Engelbert knows this is a critical stretch and has been adamant about building the financial base that will allow the league to flourish....
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June 16, 2022
WNBA Legend Sue Bird Will Retire After This Season
Sue Bird is retiring — but one of the greatest careers in women’s basketball history isn’t over just yet. Bird announced via her social media channels that this WNBA season will be her last. The 41-year-old is the league’s all-time leader in assists (3,114), All-Star appearances (12), games played (559), and seasons played (19)....
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June 16, 2022
Just Women’s Sports Inks Media Partnership With NWSL
Just Women’s Sports has inked a media partnership with the National Women’s Soccer League that includes rights to distribute NWSL highlights from this and past seasons across the sports media company’s social and digital platforms. The goal is to drive more fans toward NWSL broadcasts, which are currently carried by...
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June 8, 2022
Gymnasts abused by Nassar suing FBI for more than $1 billion over investigation failures
Gymnasts including four-time Olympic champion Simone Biles are suing the Federal Bureau of Investigation (FBI) for its mishandling of an investigation into disgraced doctor and convicted sex offender Larry Nassar. A group of around 90 gymnasts, who all suffered abuse by Nassar and many say this happened after he was...
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June 7, 2022
Peloton taps Amazon Web Services finance VP as new chief financial officer
Peloton Interactive, Inc. has appointed Amazon Web Services executive Liz Coddington as the company's chief financial officer to succeed Jill Woodworth, who has decided to step down after serving the company since 2018. Coddington joins New York City-based Peloton from Amazon Web Services, where she most recently served as vice...
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June 7, 2022
Let’s Do This backed by Usain Bolt and Serena Williams gets $60M to bring endurance sports events to everyone
Let’s Do This, the online marketplace that makes it easy for people to find, book and prepare for endurance sports events such as running, triathlon, cycling and obstacle experiences around the world has just announced raising $60M in its concluded Series B funding round. The platform is quickly gaining recognition,...
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June 6, 2022
Wasserman’s influence in women’s sports extends to athletes, brands and leagues
Talent and brand agency Wasserman has few peers when it comes to making the business case for aligning female athletes and leagues with major corporate players. By leaning into the women’s sports movement — long before it became fashionable — the agency has become a market leader. SBJ
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June 2, 2022
WNBA expansion could add 2 teams before 2024. Here are 6 possible cities
Portland, Philadelphia and Oakland are among cities with interest, and the potential financial backing, to add a team. The Athletic (paywall)
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May 31, 2022
Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players
Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...
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May 30, 2022
Why this ex-sportswoman and dancer started a sports management company for women athletes in India
Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career. Her Story
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May 27, 2022
The U.S. Soccer equal pay deal was historic, but 3 big factors could undermine it
Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the USWNT accepted the U.S. Soccer labor agreement because of its unprecedented step toward equal pay, but...
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May 27, 2022
Swin Cash Wants to Be 1st Woman President of NBA Team
Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that she wants to be the first woman president of an NBA team in history. FOS
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May 26, 2022
Star Female Athletes Are Fighting for More Financial Control—and Winning
Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives." WSJ (paywall)
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May 25, 2022
Proposed Women’s Hockey League Teams With Billie Jean King
North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a person with direct knowledge of the agreement told The Associated Press on Tuesday night. US News
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May 23, 2022
‘This is why it mattered’: Women’s pro hockey is about to have its moment
With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to where it is now, but also lessons from women’s soccer and basketball and tennis, too. And...
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May 20, 2022
Seattle Storm to develop city’s first center for basketball performance
Force 10 Facilities, LLC (F10F) submitted a Master Use Permit application for a new, state-of-the-art professional basketball performance center. The center will serve as the dedicated practice facility for the WNBA’s Seattle Storm. Its design will both celebrate the Storm’s success in Seattle and allow the franchise to expand its...
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