BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
November 10, 2021
New Weighted Workout Brand Omorpho Includes Equity Stakes For Athletes, Including Ajla Tomljanović
The Omorpho Gravity Sportswear line, created with MicroLoad weighting, offers minimal impact to movement, speed or mechanics while providing resistance training that still enables sport-specific movements. Pairing Tomljanović's interest in both resistance training and fashion, she's already excited about the possibilities of growth with Omorpho, hoping for an opportunity to...
-
November 4, 2021
Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors
Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
-
November 3, 2021
Why the CEO of Wild Rye Started Women Led Wednesday
Cassie Abel, co-founder of Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website that now hosts a directory of some 500 women-identifying owned businesses across two dozen industries like...
-
November 2, 2021
Angel City FC, Determined To Build Differently, Adds Klarna In A Different Kind Of Sponsorship Deal
ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes
-
November 1, 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
-
October 29, 2021
Changing the Game: A New Era in Women’s Sports
From media coverage to exercise science and startup funding, women’s sports have long been overlooked. But now, a growing number of entrepreneurs and investors are shining a spotlight on female athletics. Can they change the game? Let’s take a look. Fitt Insider
-
October 28, 2021
WNBA Star Alana Beard Leads Effort For Oakland Team
A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard. The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50% stake in the Oakland Coliseum Complex. Oakland’s Vice Mayor Rebecca Kaplan has been supportive of the...
-
October 27, 2021
More women are taking ownership stakes in sports teams
Though women have held a place in the ownership ranks of American pro teams for years, female-led control bids have been exceedingly rare, if not altogether nonexistent, throughout the country’s top leagues. Yet there are now clear signs of change and two key factors — namely, loosening ownership restrictions and...
-
October 27, 2021
Sports Innovation Lab Raises Total Funding to US$5.8 Million with Latest Round
Sports Innovation Lab, a data-driven fan intelligence company, has completed raising a round of funding that increases the company’s total capital raised to $5.8 million. This latest round was co-led by Elysian Park Ventures, the private investment arm of the Los Angeles Dodgers’ ownership group, and Eileen Murray, the former...
-
October 26, 2021
First stadium in U.S. built specifically for women’s soccer team announced in Kansas City
The very first stadium built specifically for a women’s soccer team in the U.S. will be built in Kansas City. KCTV5 reports a $70 million riverfront National Women’s Soccer League stadium is coming to Kansas City. It said the 11,000-seat stadium, the future home of the Kansas City National Women’s...
-
October 25, 2021
Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction
A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...
-
October 22, 2021
There’s a Growing Business Case for Investing in Women’s Sports
The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg
-
October 22, 2021
WNBA finals TV ratings up 42% on 2019 season
The Women’s National Basketball Association (WNBA) scored its most viewed finals since 2017 via domestic broadcast partner Disney, with an average 548,000 viewers tuning in across the four games on ESPN and ABC. SP
-
October 21, 2021
Angel City FC announce revenue-sharing plan with their players
NWSL (National Women's Soccer League) expansion team Angel City FC announced that one percent of the net ticketing revenue from all of Angel City’s home regular season NWSL games will be divided equally amongst each player on the ACFC roster who opts in and supports marketing initiatives to drive ticket...
-
October 20, 2021
Blackstone buys majority stake in shapewear maker Spanx
Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post
-
October 19, 2021
Are you ready for some volleyball? A new women’s pro league hopes the answer is yes
U.S. women's volleyball is second to none, sitting atop the world rankings. The game is thriving from the youth level up to the Olympics. But every year, the top U.S. women head to international leagues after college. That's because the rest of the world has something the U.S. does not: dozens...
-
October 19, 2021
espnW Unveils Campaign For Women’s Sports Channel
espnW unveiled a branding campaign today that asserts what a “W.” is. espnW is challenging female athletes and fans alike, noting that a W is a way of looking at the world of sport and seeing more than a game or a race, according to the company. With “That’s a...
-
October 15, 2021
Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners
Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’ to be held next year. Rousse unveiled an eight-stage race route with the peloton starting on...
-
October 15, 2021
Dawn Staley Signs Seven-Year, $22.4 Million Contract Extension with South Carolina
The University of South Carolina Gamecocks have officially signed their women’s basketball head coach Dawn Staley to a historical contract on Friday. The new deal not only makes her the highest paid Black head coach in her sport, but one of the highest paid women’s basketball coaches in the country....
-
October 14, 2021
Echelon Appoints Board Member
Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners. Cohen brings experience across fitness, lifestyle, technology, and retail to Echelon at a time...
-
October 12, 2021
USL appoints Amanda Vandervort as president of newly created women’s league
The United Soccer League's recently created women's league has named Amanda Vandervort appointed as its inaugural president. The USL Super League, which will be a professional Division II women's league, was originally announced in September and is set to launch in 2023. It will double the number of professional women's...
-
October 11, 2021
Quality Bicycle Products Hires VP Of Brand Marketing
Quality Bicycle Products has hired Shylo Masumi Farnsworth as VP of brand marketing. Farnsworth brings 18 years of experience in marketing, retail, digital, and brand experience and joins Quality Bicycle Products from Nike. She is responsible for all marketing and external communications and its proprietary brands, including Salsa Cycles, Surly, All-City,...
-
October 5, 2021
ESPN Anchor Sage Steele Removed From Air
The co-anchor of the noon “SportsCenter” is expected to be off for at least a week, said sources. Steele is also expected to skip her turn as host of the espnW: Women + Sports Summit, which takes place Oct. 18-20. Steele has tested positive for COVID-19, according to sources. But...
-
September 29, 2021
After backlash, NCAA extends ‘March Madness’ brand to women’s basketball tournament
A little over six months after an outcry drew attention to inequities between the NCAA men’s and women’s basketball tournaments, the NCAA announced Wednesday that it will extend “March Madness,” its trademark for the Division I men’s tournament, to the women’s tournament, which is held at the same time annually...
-
September 29, 2021
Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store
Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...
Company Info
CONTACT INFO
