BUSINESS NEWS

August 22, 2022

Foot Locker Will Soon Have Two New Women in Power as CEO and Board Chair: Why That Matters

Last week, Foot Locker announced that Mary Dillon would take over as CEO, replacing Dick Johnson, who previously served as CEO, president and chair of the footwear retailer. The company also announced that its lead independent director Dona Youngwould replace Johnson as the company’s non-executive chair, effective Jan. 31, 2023....

August 22, 2022

University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer women’s triathlon at the varsity level. A member of the Pac-12 Conference, the University of...

August 20, 2022

Women’s sports commanding bigger rights deals

U.S. women's sports are becoming a hot investment vehicle for networks. Soccer and basketball in particular are becoming hot-ticket rights packages. Why it matters: For decades, women's sports were largely neglected by the media. Now that they're cultivating bigger audiences, the appeal is beginning to widen. Axios

August 19, 2022

Yvonne Spencer Appointed to USA Triathlon Board of Directors

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director of the USA Triathlon Board of Directors. Her term goes until Dec. 31, 2025. Throughout...

August 18, 2022

Venus Williams’ nutrition company Happy Viking raises $2M

Happy Viking, a nutrition company founded by Venus Williams, has raised $2 million in investments from professional athletes Serena and Venus Williams, Kevin Durant, Peloton VP of Fitness Programming Robin Arzón, pro golfer Michelle Wie West, soccer star Megan Rapinoe, tennis pro Reilly Opelka, and basketball players Isaiah Hartenstein and Collin Sexton, as well as Mates, Talent Resources Ventures, Parallel,...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 17, 2022

WNBA posts its highest viewership on ESPN in 16 years

The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years. The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN networks, a 19 percent increase over last season and the highest average viewership since 2008....

August 16, 2022

The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series

MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...

August 15, 2022

Getty Images Calls For More Authentic Representation And Visual Parity Of Women In Sport

According to Getty Images and iStock’s latest VisualGPS research, consumers’ expectations from brands have increased when it comes to authentic representation of women in sports as they want to see this visibility gap closed. For brands and businesses who are seeking to connect with these sports fans on a deeper level,...

August 11, 2022

Selena Gomez’s Mental Health Startup Wondermind Gets $100 Million Appraisal

A startup co-founded by pop star Selena Gomez, Wondermind, is raising funds to a $100 million valuation as it seeks to capitalize on a boom in the mindfulness trend. Wondermind focuses on “mental fitness,” promoting routines for maintaining mental health similar to how you would hit a gym to stay...

August 11, 2022

Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador

Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...

August 5, 2022

Women’s soccer gear in demand after historic England win

Weekly sales of women's soccer gear have tripled since the start of the women's European Championship that ended on Sunday with an historic England win, according to retailer Fanatics Inc, which sold official merchandise for the tournament. The spike in sales demonstrates the growing appeal of the women's sportswear market,...

August 5, 2022

Meet The Female Executives Who Bring To Life Vans U.S. Open Of Surfing, World’s Largest Action Sports Festival

Despite the equitable earnings for female athletes, action sports still retain a heavy male presence—from agents to executives to brand owners, even to the members of the media who cover it. So the fact that the three pillars supporting the Vans US Open of Surfing are all high-level executive women...

August 3, 2022

Female athletes changing landscape on ownership in professional sports

Following public outcry that forced former owner and U.S. Sen. Kelly Loeffler to sell the Atlanta Dream — Loeffler had made derogatory comments about the Black Lives Matter movement, a cause long supported by WNBA players — Montgomery partnered with two others to purchase the Dream (she is also the...

August 2, 2022

Olympic medallists among speakers for Brazilian Olympic Committee’s first Women In Sport Forum

Two Brazilian Olympic medallists are among the speakers confirmed for the Brazilian Olympic Committee's (COB) first Women In Sport Forum. Jacqueline Silva, who won gold in the first women’s Olympic beach volleyball tournament at Atlanta 1996 alongside Sandra Pires, and Natalia Falavigna, who won the country’s first taekwondo medal at...

August 1, 2022

Facilities: New venues for KC Current, Seattle Storm are at forefront of trend toward women’s sports facilities

The city cleaned up the area, built the park and considerable development is following, including the soccer stadium that Long imagined for her NWSL team. Ground will be broken on an 11,500-seat venue in October, with a planned opening of 2024. Like Kansas City’s riverfront, women’s sports have long been overlooked...

July 29, 2022

Sue Bird Becomes Minority Investor in NWSL’s Gotham FC

WNBA legend Sue Bird has signed on to become a minority investor in National Women’s Soccer League club NJ/NY Gotham FC. Bird, 41, will act as a consultant and advisor to “boost the club’s profile in local, national, and international markets.” The four-time WNBA champion joins a star-studded ownership group that...

July 27, 2022

Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer

Salt Lake City, UT. July 27, 2022/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades of aligned expertise to the company and will be driving strategic employee-centric practices as well...

July 26, 2022

Upper Deck Inks Teen Skateboarding Superstar Sky Brown to Autographed Memorabilia Deal

CARLSBAD, Calif., July 26, 2022 -- Upper Deck, the premier global sports and entertainment collectibles company, announced today that it has signed elite skateboarding and surfing superstar Sky Brown to a multi-year memorabilia deal. Upper Deck has released an extensive memorabilia portfolio containing never-before-seen autographed images, unique designs, helmets, and skateboard decks. At...

July 26, 2022

Saucony® Appoints Kathryn Pratt as Chief Marketing Officer

WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic...

July 23, 2022

Allyson Felix and Chloe Kim on Building Careers Through Women’s Sports

Speaking about her career transition at Variety‘s Sports and Entertainment Breakfast on July 21, Felix expressed her excitement for the growing number of opportunities that await star female athletes as media personalities, investors and entrepreneurs when they decide to come off the field. Variety

July 22, 2022

Lululemon Workers Look to Unionize D.C. Store, the First Location to Do So

A Lululemon store in Washington, D.C. has started the process of organizing a union, and has filed a request with the National Labor Relations Board to hold a union election. The group is looking for the company to voluntarily recognize their union, which is called the “Association of Concerted Educators,” likely...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...

July 18, 2022

Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager

PORTLAND, OR (July 18, 2022) /SPORTSWIRE WOMEN/ - Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018 as a digital marketing consultant with particular emphasis on social and email campaigns and content...

July 13, 2022

Women’s Sports Media Rights Surge Toward $1B in Value

The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on Youtube, which only brought in a few thousand viewers. With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said...