FITNESS & NUTRITION NEWS

December 9, 2022

Serena Williams Launches New Lifestyle Brand ‘Will Perform’

Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products design to redefine and ritualize self-care. ESSENCE

October 31, 2022

American Taylor Knibb Dominates at the 2022 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission

ST. GEORGE, Utah /SPORTSWIRE WOMEN/ - In a day that was all about the sport’s top women, Taylor Knibb of the USA overpowered the competition at the 2022 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission. At just 24 years old, Knibb used a 23:54 swim, a 2:14...

October 27, 2022

The Difference Between Zero-Sugar and Electrolyte Sports Drinks

Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online

October 12, 2022

Women say popular F-Factor diet gave them serious health issues: lawsuit

A group of women from around the country say the popular F-Factor “fad” diet made them very sick – in some cases causing intestinal bleeding or requiring them to get emergency surgery, according to a new lawsuit. The plaintiffs — eight women from multiple states — claim they suffered serious...

September 28, 2022

Here’s Why Women May Want to Eat More Potassium-Rich Foods

Potassium is a mineral of key importance for runners.  Alongside sodium, it balances electrolyte levels which help stave off muscle cramps as well as regulating heart rate. Making sure you have the right electrolytes in the summer and for long endurance runs, is part of a runner’s checklist. Now, a...

September 6, 2022

Female Runners Should Be Aware of Ferritin Levels

For people assigned female at birth, normal ferritin levels are between 14.7 and 205.1 nanograms per milliliter (ng/mL), according to the Cleveland Clinic. That’s a massive range. For female athletes, levels of at least 25 ng/ml can be advantageous for performance, time to exhaustion, and VO2 Max, according to older...

August 8, 2022

Nike Is Launching a Maternity Training Program

Nike wants to make it easier for pregnant and postpartum people to get back into sport. The athletic giant revealed its global maternity training program today, dubbed Nike (Move) Like a Mother. The new Nike Training Club app program, according to the company, is aimed at offering guidance and support...

August 3, 2022

I Stopped Running During Pregnancy—Then I Watched Mothers Compete at the World Championships

Through their performances in Eugene, Faith Kipyegon and Allyson Felix, among others, gave inspiration to one mother-to-be. Runners World

July 12, 2022

Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health

/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics.  Known for her ‘Women are Not Small Men’ lectures and...

June 28, 2022

Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi

The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS

June 24, 2022

3D-Printed Protein Bars are Now a Thing You Can Buy

With over 420 unique combinations to choose from, you can personalize your protein consumption for how you like. But these flavorful curations aren't made in a traditional kitchen or factory, no. They're 3D-printed — yes you read that correctly. Gear Patrol

June 15, 2022

Wheaties Recognizes Simone Biles on Final 100th Anniversary Box in Wheaties Century Series

MINNEAPOLIS-- In honor of its 100th anniversary, Wheaties is featuring decorated gymnast Simone Biles, widely regarded as one the greatest athletes of all time, as the finale box of its Century Series and year-long commemorative celebration. Wheaties has forever changed what it means to be a Champion by recognizing athletes who...

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 23, 2022

Serena Williams Wants You to Try JUST Egg

Tennis world champion Serena Williams and Oscar-nominated actor Jake Gyllenhaal are collaborating with Eat Just's JUST Egg to showcase the benefits of plant-based protein. The two major celebrities will join Eat Just’s newest ad campaign that riffs on the healthy lifestyles of celebrities, and intends to emphasize how introducing a...

May 6, 2022

Mindy Kaling teams with Pepsi brand Propel on campaign promoting the joy of working out

Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey. Biz Journals

May 3, 2022

Lydia Ko praised for talking about period after surprising reporter with honest answer

Golf's world No. 3 Lydia Ko has been praised for her honest answer about being on her period which left her interviewer lost for words. During the final round of the Palos Verdes Championship on Sunday, Ko could be seen receiving treatment from her physical therapist Chris Wicker for an...

April 26, 2022

Pro Climber Sasha DiGiulian Enters Energy Nutrition With ‘Send Bars’

Sasha DiGiulian should know the value of quality nutrition. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed at the top of her game for more than a decade. Now, she’s launching her own energy bar company. Send Bars arrives after a decade in the making,...

April 23, 2022

The most physically active cities in the U.S.

A study conducted early in the pandemic found that overall physical activity for adults was significantly lower than prior to the pandemic. Researchers ranked cities and states by the share of adults who self-reported engaging in leisure-time physical activity—such as running, calisthenics, golf, gardening, or walking for exercise. Rapid City...

April 4, 2022

Apple Fitness Plus now includes post-childbirth exercise routines

After giving birth, postpartum exercise is something that should be navigated consciously and safely. Apple Fitness Plus is stepping in with a new workout program tailored to this period, called 'Get Back to Fitness After Having a Baby'. Mashable

February 24, 2022

Why The Conversation About Women’s Performance Matters

Feisty CEO Sara Gross talks about how more knowledge about female-specific performance can accelerate fitness success. Team USA

February 14, 2022

How Thru-Hiking the AT Affected My Body Image

Initially I was drawn to before-and-after photos of thru-hikers, but after I finished my first long trail, I saw these posts for what they were: unhealthy Before my first thru-hike, I didn’t own a scale and never knew what I weighed. I enjoyed beer and bread, and running and hiking. People...

February 1, 2022

How 9 Olympians and Paralympians Practice Self-Care

Self-care is the steps you take to tend to your physical and emotional health to the best of your ability. By definition it refers to all the things you do for your body and mind that keep you functioning optimally, explains Susan Masterson, PhD, a psychologist in Lexington, Kentucky, whose...

January 31, 2022

Eating disorders and professional cycling: the thin end of the wedge

Former Slovenian pro Janez ‘Jani’ Brajkovič raced in the Tour de France, the Vuelta and the Giro, but in private he was battling a series of harrowing eating disorders. As a bulimic, Brajkovič would routinely make himself sick after eating. But Brajkovič is not alone: a recent study in the...

December 20, 2021

Women Set the Pace/100 Challenge

Toronto, Canada /SPORTSWIRE WOMEN/ - Keep moving. Keep fit. Keep having fun. And be ready to rock the 2022 race season when the warmer weather hits! That’s the message that the Toronto Women’s Run Series wants to convey as it launches its newest and most unique challenge, the Women Set...

November 22, 2021

Patented Sports Bra Offers Unprecedented Support, Comfort and Customizability! Designed By Former D-1 Soccer Player & Personal Trainer.

Tahoe, CA (November 2021) The Betts Fit Sports Bra was designed to solve the "comfortable or supportive?" conundrum by someone who has lived it. A DDD and former D-1 soccer player & personal trainer, Catherine Betts was plagued by debilitating neck pain and postural problems that wearing three bras couldn't...