SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
December 2, 2021
Montana State Announces Major Gift to Support Women’s Basketball
Montana State University and the Bobcats Athletics department announced the Ellen Kreighbaum Women's Head Basketball Coach endowment, permanently naming the women's basketball coaching position in Kreighbaum's honor on Thursday. Kreighbaum will be recognized for her generosity and support of Bobcat women's basketball prior to tipoff of Thursday night's game against...
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December 1, 2021
Stephen Curry signs UConn women’s basketball freshman Azzi Fudd to multi-dimensional NIL deal with his SC30 brand
Curry is bringing the star UConn women’s basketball freshman into his SC30 Inc. brand in a unique, wide-ranging partnership that will support her successes both on and off the court as the nation’s top recruit builds her collegiate career — a multi-dimensional name, image and likeness contract. Golden State’s reigning...
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November 30, 2021
Paige Bueckers’ Major NIL Deal Only Leads to More Questions
On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and Jayson Tatum. This groundbreaking signing isn’t Bueckers' first endorsement deal in the NIL era, however. On...
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November 29, 2021
UConn women’s basketball star Paige Bueckers is the first college athlete to sign with Gatorade
University of Connecticut women's basketball star Paige Bueckers has signed a historic deal with Gatorade. Bueckers is the first-ever college athlete to be signed by Gatorade, the company announced on Monday. WFSB
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November 28, 2021
Johnson C. Smith launches historic women’s cycling program Grants fund first initiative at an HBCU
Johnson C. Smith is launching a women’s cycling program, the first at a historically Black college. JCSU is one of three schools to receive funding from EF Pro Cycling, Cannondale and USA Cycling. The other colleges, Institute of American Indian Arts in Santa Fe, New Mexico, and Navajo Technical University in Crown Point,...
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November 24, 2021
LPGA Tour seizing on more sponsor interest in women’s sports
People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...
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November 15, 2021
‘Lots Of Girls Stop Playing’ – Female Golf Pro Reveals Financial Strain
Hannah Gregg, who plays on the LPGA's development Symetra Tour, says the costs of golf are proving too much even for serial winners. There is a common misconception in golf that if you are good enough, you simply turn pro and, financially, the rest will take care of itself. For a fraction,...
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November 10, 2021
UConn’s Paige Bueckers has name, image, likeness deal
After a breakout freshman season at UConn, Huskies point guard Paige Bueckers has landed her first name, image and likeness endorsement deal: a multiyear partnership with footwear and apparel marketplace platform StockX. The reigning 2021 John Wooden Award winner -- the first freshman woman to win the annual award since it began in...
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November 10, 2021
U.S. Soccer extends apparel partnership with Nike
The U.S. Soccer Federation said on Wednesday it reached a long-term deal with Nike (NKE.N) to extend their apparel partnership along with a focus on elevating the profile of the women's game globally and promoting inclusivity. Terms of the deal, which U.S. Soccer said is the largest commercial agreement in...
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November 5, 2021
Klarna, Birdies discuss impetus behind Angel City FC deals
Angel City FC, the Los Angeles women's soccer team beginning play in 2022, adding an eighth founding-level sponsor in Klarna, a Swedish fintech company that provides a variety of e-commerce services. It’s the brand’s first sports sponsorship play. bizjournals
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November 4, 2021
WNBA players’ union looks to expand community support through sponsorship deal
The WNBA players' union will continue its support for causes in each of the league's 12 markets, forming a multiyear partnership with Pepsi Stronger Together, the company's initiative to support community involvement projects. The project will start by providing $50,000 to Girls on the Run Los Angeles, the org that...
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November 4, 2021
Sara Björk: An Example For Women Returning To Play Soccer After Pregnancy
In April, Gunnarsdóttir, currently under contract at French side Olympique Lyonnais until June 2022, announced that she and her husband were expecting their first child and were returning to stay with her relatives in Iceland to carry her pregnancy to term. Last month, her sponsors PUMA revealed that in collaboration with...
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November 3, 2021
ROXY And Cynthia Rowley Launch New Snow And Surf Collection With Ambassadors Chloe Kim And Kelia Moniz
On Wednesday, ROXY will launch a new surf and snow collection with fashion designer Cynthia Rowley. As comfortable designing elaborately embroidered dresses as she is wetsuits, Rowley’s brand has always aimed for “pretty-meets-sporty” throughout its ready-to-wear, surf and swim and fitness lines. In fact, Rowley has teamed up with ROXY/Quiksilver...
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November 1, 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
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October 28, 2021
Rossignol Supports Women of Winter for 2021/22 Season
Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with continued support from Rossignol and other industry leaders. Inside Outdoor
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October 26, 2021
Lego on board for Women’s Euro 2022
Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament. The European soccer body’s flagship international women’s tournament is set to be hosted in England next year, and Lego has signed up...
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October 22, 2021
There’s a Growing Business Case for Investing in Women’s Sports
The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg
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October 14, 2021
‘Women in Adventure’: Garmin Spotlights Marathon Record Runner Chau Smith
It would be hard to find a runner in their 70s as accomplished as Chau Smith. But for her, it’s not just about the challenge - it’s just what she likes to do. Now 74, she ran seven marathons on seven continents in 7 days as part of the Triple...
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October 5, 2021
adidas to sponsor UEFA Women’s Champions League coverage on DAZN
Adidas has been named as the exclusive global sponsor of UEFA Women’s Champions League coverage on DAZN, who are streaming the competition around the world on YouTube. UEFA and adidas have also announced a new broader partnership that will see an increased commitment towards women’s football over the next four years....
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October 5, 2021
Study: Women’s sport fans 25% more likely to buy sponsor products than men’s
Agency finds 50% of women’s sport fans consider it important for brands to act with purpose Study also reveals women’s sport fans are significantly more tech savvy than men’s sport fans A new study by sports marketing agency The Space Between has found that women’s sport fans are 25 per cent more likely...
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September 29, 2021
MaximBet Offers Statewide NIL Deal To Every NCAA Female Student Athlete In Colorado
The vast majority of state laws and institutional policies governing name, image and likeness for student athletes prohibit deals with sports betting or gambling entities. The majority, but not all of them. That’s how MaximBet is able to offer NIL contracts to every female student athlete in Colorado over the age of...
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September 28, 2021
TIBCO-Silicon Valley Bank provides funding for women’s development team
Team TIBCO-Silicon Valley Bank announced that it will take the lead in funding Fount Cycling Guild as a women’s development team for next season, providing support through the Silicon Valley Cycling Foundation. A grassroots development team that began just three years ago in Seattle, Washington, Fount Cycling exploded onto the national...
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September 23, 2021
Lululemon becomes official outfitter for Team Canada in new eight-year deal
The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post
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September 21, 2021
MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...
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September 20, 2021
BSN SPORTS And Under Armour Recognize 50th Anniversary Of Title IX With Complementary “Women Of Will” Coaches’ Webinar
BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour today announced co-sponsorship of a complementary coaches' webinar, "Empowering Coaches to Inspire The Next Generation" on behalf of their joint Women of Will Program...
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