SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
April 9, 2022
Breanna Stewart and eBay Prove More WNBA Players Need Signature Shoes
Breanna Stewart, the first WNBA player in over a decade to land a signature shoe deal, partners with eBay to highlight women-designed sneakers. SeattleMet
-
April 4, 2022
Mountain Hardwear Announces Title Sponsorship of the Montana Women’s Climbing Festival
Richmond, Calif. (April 4, 2022) /SPORTSWIRE WOMEN/ - Mountain Hardwear, leaders in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is proud to announce its partnership with the Montana Women’s Climbing Festival as the 2022 title sponsor. By joining together, Mountain Hardwear and the Montana Women’s Climbing Festival...
-
April 1, 2022
Prize Money and Sponsorships Are Growing in Women’s Golf, but Is It Enough?
Golfers will compete for a $5 million purse when the L.P.G.A.’s first major of the season begins on Thursday. But women continue to lag far behind men. NY Times (paywall)
-
April 1, 2022
Which Final Four Basketball Players Have Greatest Earnings Potential? It’s the Women
Amateur players can now make money from endorsements, and some female athletes stand to make more than the men. Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals, and that’s meant big bucks for some of the stars. The biggest ballers have clinched deals...
-
April 1, 2022
UConn star Paige Bueckers’ new NIL deal takes aim at food insecurity for students
Bueckers, the 2021 national player of the year, will be the first student-athlete brand ambassador for the education platform Chegg. Bueckers and Chegg.org, the nonprofit branch of Chegg, have partnered with hunger relief company Goodr to host a pop-up grocery market on Saturday in Minneapolis, near Bueckers' hometown, that'll give...
-
March 30, 2022
Women’s basketball players have quickly figured out how to earn NIL money
As the Final Four descends on Minneapolis with some of the biggest names in the game competing for the national title, women’s basketball continues to be the surprise winner in the first year of college athletes being allowed to cash in on their name, image and likeness. The sport ranks...
-
March 29, 2022
Paige Bueckers Cementing Superstar Status, Earning Potential
The reigning Player of the Year Paige Bueckers carried UConn to its record-extending 14th straight Final Four. She scored 15 of her game-high 27 points in the extra periods in UConn’s 91-87 double-OT win over NC State on Monday. Per league rules, Bueckers will not be eligible for the WNBA Draft until 2023....
-
March 29, 2022
Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series
Salt Lake City, UT (March 29, 2022) /SPORTSWIRE WOMEN/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...
-
March 28, 2022
The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.
In the wake of the outrage sparked by Prince’s video, the 2021 women’s championship game, a thrilling win by Stanford over Arizona, outdrew the average N.B.A. playoff game last season. This year, TV ratings rose drastically for women’s games. And the N.C.A.A. women’s tournament has continued the upward trend in popularity....
-
March 24, 2022
H&R Block Announces Team Roster of Female Athletes to Champion Equity in College Sports
KANSAS CITY, Mo., March 24, 2022 -- As part of its previously announced "A Fair Shot" program, H&R Block today announced a roster of top female college athletes the company is partnering with to help close the gap of disparity between men and women in name, image and likeness (NIL)...
-
March 23, 2022
Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors
Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools. The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. CNBC
-
March 21, 2022
Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors
Victoria, B.C. - March 21, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...
-
March 19, 2022
Paige Bueckers’ NIL deals, explained: UConn basketball star’s portfolio includes partnerships with Gatorade, StockX
Paige Bueckers, a UConn guard, surged onto the national scene last season, averaging 20.0 points, 5.8 assists and 4.9 rebounds per game and leading the Huskies to the Final Four. Bueckers isn't just a star on the court, though — she has already become her own brand with the help...
-
March 18, 2022
Nike, Jordan Brand combine to lead shoe/jersey deals in Women’s NCAA Tourney
Nike continues to reign as the leading shoe and jersey provider for teams in the Women’s NCAA Tournament. Nike and its Jordan Brand affiliate are outfitting 38 teams this year. Adidas saw a one team increase as well, outfitting 18 teams this year after back-to-back tourney years of 17 teams in ’21 and ’19....
-
March 17, 2022
2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
-
March 16, 2022
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...
-
March 10, 2022
WNBA Announces Multi-Year Changemaker Partnership
The WNBA has named U.S. Bank a league Changemaker, announcing a multi-year partnership with the organization on Thursday. As part of the agreement, U.S. Bank will also serve as the league’s official bank. Starting this WNBA season, U.S. Bank will provide current players and former players with access to financial...
-
March 8, 2022
Delta Air Lines sponsors National Women’s Soccer League
Delta Air Lines said it has signed a sponsorship deal to become the official airline of the National Women’s Soccer League. It’s Delta’s first major sponsorship of a women’s professional league and will make it the women’s soccer league’s travel partner. The move is part of the airline’s expansion of sponsorships...
-
March 8, 2022
Dick’s Sporting Goods and Just Women’s Sports Team Up for $150,000 Women’s College Basketball Bracket Challenge
Dick’s Sporting Goods and Just Women’s Sports is making March Madness for women’s college basketball fans a bit more lucrative. The retailer and the women’s sports multimedia platform have teamed up to offer a grand prize of $150,000 to the winner of the 2022 Just Women’s Sports x Dick’s Bracket...
-
March 8, 2022
Colorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /SPORTSWIRE WOMEN/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...
-
March 8, 2022
Mastercard expands its support of women’s soccer with National Women’s Soccer League players association partnership
Mastercard is doubling down on its commitment to women in sport and strengthening its NWSL sponsorship by joining the NWSLPA as an official partner. The multi-year alliance will provide the players with additional resources and tools, designed to empower them as momentum continues for women’s sports. Mastercard
-
March 8, 2022
Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association
(Williston, VT) March 8, 2022/SPORTSWIRE WOMEN/ - Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a complete...
-
March 8, 2022
Colorado Classic seeks multi-year commitment to relaunch event
In 2019, the Colorado Classic was the showcase of a successful women’s stage race in Colorado. The event was heavily backed by corporate partners like the VF Corporation. It debuted an innovative live streaming model that made the race easy to watch. Chloe Dygert stole the show with four stage...
-
March 7, 2022
Zwift becomes title sponsor of Parix-Roubaix Femmes
On Monday, Zwift announced that it will become the presenting partner of the Paris-Roubaix Femmes avec Zwift. The 2022 “Hell Of the North” is the second edition of the race after the COVID-delayed inaugural race was finally held last year. It takes place on April 16th, a week later than...
-
March 7, 2022
Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports
Cape May, NJ - March 7, 2022 /SPORTSWIRE WOMEN/ - DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4 years. Scheduled for July 10, 2022, at John B. Kelly Pool in West Fairmount Park,...