SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
November 1, 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
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October 28, 2021
Rossignol Supports Women of Winter for 2021/22 Season
Rossignol kicks off the 2021/2022 winter season with continuing support of Women of Winter (WoW). For 2021/22, WoW and PSIA-AASI will provide 30 scholarships (up from six last year) to receive PSIA-AASI Level 1 certifications with continued support from Rossignol and other industry leaders. Inside Outdoor
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October 26, 2021
Lego on board for Women’s Euro 2022
Uefa and English soccer’s governing body, the Football Association (FA), have confirmed that Danish toy brand Lego will be a national sponsor for the Women’s Euro 2022 tournament. The European soccer body’s flagship international women’s tournament is set to be hosted in England next year, and Lego has signed up...
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October 22, 2021
There’s a Growing Business Case for Investing in Women’s Sports
The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg
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October 14, 2021
‘Women in Adventure’: Garmin Spotlights Marathon Record Runner Chau Smith
It would be hard to find a runner in their 70s as accomplished as Chau Smith. But for her, it’s not just about the challenge - it’s just what she likes to do. Now 74, she ran seven marathons on seven continents in 7 days as part of the Triple...
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October 5, 2021
adidas to sponsor UEFA Women’s Champions League coverage on DAZN
Adidas has been named as the exclusive global sponsor of UEFA Women’s Champions League coverage on DAZN, who are streaming the competition around the world on YouTube. UEFA and adidas have also announced a new broader partnership that will see an increased commitment towards women’s football over the next four years....
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October 5, 2021
Study: Women’s sport fans 25% more likely to buy sponsor products than men’s
Agency finds 50% of women’s sport fans consider it important for brands to act with purpose Study also reveals women’s sport fans are significantly more tech savvy than men’s sport fans A new study by sports marketing agency The Space Between has found that women’s sport fans are 25 per cent more likely...
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September 29, 2021
MaximBet Offers Statewide NIL Deal To Every NCAA Female Student Athlete In Colorado
The vast majority of state laws and institutional policies governing name, image and likeness for student athletes prohibit deals with sports betting or gambling entities. The majority, but not all of them. That’s how MaximBet is able to offer NIL contracts to every female student athlete in Colorado over the age of...
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September 28, 2021
TIBCO-Silicon Valley Bank provides funding for women’s development team
Team TIBCO-Silicon Valley Bank announced that it will take the lead in funding Fount Cycling Guild as a women’s development team for next season, providing support through the Silicon Valley Cycling Foundation. A grassroots development team that began just three years ago in Seattle, Washington, Fount Cycling exploded onto the national...
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September 23, 2021
Lululemon becomes official outfitter for Team Canada in new eight-year deal
The Canadian Olympic Committee has signed a new deal with lululemon, as the Vancouver-based apparel brand best known for its stretchy pants has become the official outfitter for Team Canada’s Olympic and Paralympic teams. National Post
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September 21, 2021
MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...
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September 20, 2021
BSN SPORTS And Under Armour Recognize 50th Anniversary Of Title IX With Complementary “Women Of Will” Coaches’ Webinar
BSN SPORTS, the nation's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, and Under Armour today announced co-sponsorship of a complementary coaches' webinar, "Empowering Coaches to Inspire The Next Generation" on behalf of their joint Women of Will Program...
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September 15, 2021
The National Women’s Soccer League adds Deloitte to burgeoning sponsorship portfolio
The National Women’s Soccer League (NWSL) has named Deloitte as its official professional services provider in a multi-year deal. The agreement will see Deloitte serve as both a sponsor and advisor to the NWSL, with the company set to support the US league on a range of initiatives, including the...
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September 15, 2021
Phoenix Mercury become first WNBA team to partner with CarMax
The Phoenix Mercury and CarMax are entering into a multi-year partnership, the first between CarMax and a WNBA team. CarMax becomes the Mercury's official auto retailer and another member of Phoenix Mercury Changemakers, an elite sponsorship group that also includes Fry's Food Stores, PayPal, Verizon and Bally's Corporation. CarMax became...
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September 15, 2021
U.S. Soccer says it has offered men, women identical contracts
The U.S. Soccer Federation said it had offered identical contract proposals Tuesday to the players’ associations for the men’s and women’s national teams, and the governing body said it would refuse to agree to a deal in which World Cup prize money is not equalized. AP
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August 30, 2021
The WNBA players’ union has a new strategy to get its players paid and increase investment in women’s sports
The WNBA players' union has struck up a multi-year partnership with Parity, an emerging online platform that works to connect women's athletes with corporate sponsors. Despite launching just a year ago, Parity is already working with more than 600 athletes from 40 different sports to deliver individualized sponsorship opportunities that...
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August 26, 2021
Athletes who have fought for equal pay in women’s sports
Read more about these 13 athletes/groups that have fought for equal pay. How many can you guess? Insider
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August 23, 2021
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February, when Osaka captured the Australian Open after defeating Williams in the semifinal. And yet, their...
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August 23, 2021
Simone Biles named world’s most marketable athlete for 2021
Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take top spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented...
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August 18, 2021
Nike wasn’t ‘giving me really what I needed,’ U.S. Olympian says about jumping to LuluLemon
When her contract with Nike was up for renegotiation, American Olympian Colleen Quigley chose to leave the athletic apparel giant for a different type of deal with Lululemon. Quigley — a 2016 U.S. Olympic 3000m steeplechaser who withdrew from 2021 Olympic trials — joins a growing number of athletes who were dissatisfied with...
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August 18, 2021
AIG Women’s Open becomes richest event in women’s golf with $1.3 million purse increase
Setting a new benchmark for women’s golf, the prize money payout at this week’s AIG Women’s Open will total $5.8 million, that largest of any LPGA major and an increase of $1.3 million from what it was a year ago at Royal Troon. On Sunday evening, the new champion at...
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August 15, 2021
Billie Jean King Wants Athletes to Follow the Money
You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour, and the three million dollars that Naomi Osaka took home for winning the 2020 U.S. Open—the same amount...
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August 13, 2021
The New World of NIL: How TikTok Could Make Female College-Athletes Rich
Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a new partnership with Boost Mobile. Their appeal goes far beyond their jump shots. The female athletes...