SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.-
September 15, 2021
The National Women’s Soccer League adds Deloitte to burgeoning sponsorship portfolio
The National Women’s Soccer League (NWSL) has named Deloitte as its official professional services provider in a multi-year deal. The agreement will see Deloitte serve as both a sponsor and advisor to the NWSL, with the company set to support the US league on a range of initiatives, including the...
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September 15, 2021
Phoenix Mercury become first WNBA team to partner with CarMax
The Phoenix Mercury and CarMax are entering into a multi-year partnership, the first between CarMax and a WNBA team. CarMax becomes the Mercury's official auto retailer and another member of Phoenix Mercury Changemakers, an elite sponsorship group that also includes Fry's Food Stores, PayPal, Verizon and Bally's Corporation. CarMax became...
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September 15, 2021
U.S. Soccer says it has offered men, women identical contracts
The U.S. Soccer Federation said it had offered identical contract proposals Tuesday to the players’ associations for the men’s and women’s national teams, and the governing body said it would refuse to agree to a deal in which World Cup prize money is not equalized. AP
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August 30, 2021
The WNBA players’ union has a new strategy to get its players paid and increase investment in women’s sports
The WNBA players' union has struck up a multi-year partnership with Parity, an emerging online platform that works to connect women's athletes with corporate sponsors. Despite launching just a year ago, Parity is already working with more than 600 athletes from 40 different sports to deliver individualized sponsorship opportunities that...
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August 26, 2021
Athletes who have fought for equal pay in women’s sports
Read more about these 13 athletes/groups that have fought for equal pay. How many can you guess? Insider
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August 23, 2021
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February, when Osaka captured the Australian Open after defeating Williams in the semifinal. And yet, their...
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August 23, 2021
Simone Biles named world’s most marketable athlete for 2021
Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take top spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented...
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August 18, 2021
Nike wasn’t ‘giving me really what I needed,’ U.S. Olympian says about jumping to LuluLemon
When her contract with Nike was up for renegotiation, American Olympian Colleen Quigley chose to leave the athletic apparel giant for a different type of deal with Lululemon. Quigley — a 2016 U.S. Olympic 3000m steeplechaser who withdrew from 2021 Olympic trials — joins a growing number of athletes who were dissatisfied with...
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August 18, 2021
AIG Women’s Open becomes richest event in women’s golf with $1.3 million purse increase
Setting a new benchmark for women’s golf, the prize money payout at this week’s AIG Women’s Open will total $5.8 million, that largest of any LPGA major and an increase of $1.3 million from what it was a year ago at Royal Troon. On Sunday evening, the new champion at...
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August 15, 2021
Billie Jean King Wants Athletes to Follow the Money
You can draw a line from the one-dollar contract that Billie Jean King and eight other players signed, in 1970, with the publisher and promoter Gladys Heldman, to form a separate women’s tennis tour, and the three million dollars that Naomi Osaka took home for winning the 2020 U.S. Open—the same amount...
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August 13, 2021
The New World of NIL: How TikTok Could Make Female College-Athletes Rich
Last month, twin basketball players Haley and Hanna Cavinder from Frenso State made history as two of the first college athletes to sign deals off their name, image and likeness (NIL), thanks to a new partnership with Boost Mobile. Their appeal goes far beyond their jump shots. The female athletes...
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