SPONSORSHIP NEWS

June 28, 2022

UConn women’s basketball star Paige Bueckers unveils multiathlete collection with Gatorade

Gatorade unveiled its first collaboration with UConn women’s basketball star Paige Bueckers, which features her in the brand’s multiathlete bottle collection alongside Trevor Lawrence, Fernando Tatis Jr. and Sydney McLaughlin, the company announced Tuesday. Bueckers signed a name, image and likeness deal with Gatorade in November, becoming the company’s first...

June 23, 2022

LIV Signs on As a Premier Partner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (June 23, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, has signed on as premier partner of the inaugural Tour de France Femmes avec Zwift. The company is sponsoring the white jersey, signifying the Best Young Rider Classification during the eight-stage...

June 21, 2022

Sprouts Farmers Market, alongside Jennie Finch, Announces Commitment to Women’s Sports and Health through Partnerships with Pac-12 and Big 12 Conferences

PHOENIX, Ariz., June 21, 2022 -- Sprouts Farmers Market today announced its long-term commitment to and investment in women’s athletics through partnerships with the Big 12 and Pac-12 Conferences, along with supporting 50 individual Name, Image and Likeness (NIL) deals with female athletes from multiple schools from both conferences. Sprouts is the...

June 16, 2022

Angel City Announces Charlotte’s Web as Official CBD Partner

The partnership with the market-leading pioneer of the CBD industry—known as the world’s most trusted hemp extract—was inspired by a shared interest in wellness solutions and driven by the purpose-focused mission of both organizations. Through the Angel City Sponsorship Model, where 10% of each ACFC sponsorship is reallocated back to...

June 14, 2022

Skechers Elite Athlete Brooke Henderson Wins ShopRite LPGA Classic

LOS ANGELES-- Elite golfer Brooke Henderson earned her first victory of the season wearing Skechers GO GOLF® footwear and apparel with an exciting come-from-behind playoff victory Sunday at the ShopRite LPGA Classic on the Seaview, Bay Course in Galloway, New Jersey. The golf pro finished 12 under par to achieve...

June 9, 2022

Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized

In recent months, Fanatics has quietly gone around the nation to negotiate these arrangements school by school in an effort to muster a comprehensive NCAA lineup. It also signed agreements with more than 200 student-athletes, such as Alabama quarterback and Heisman Trophy winner Bryce Young and South Carolina basketball star Aliyah...

June 7, 2022

Media Rights for Most-Watched Women’s Single-Sport Event Up for Grabs

FIFA continues to capitalize on the growing interest in women’s sports. Last week, soccer’s governing body launched an invitation to tender for the sale of media rights to the 2023 Women’s World Cup to France, adding to the 38 European and Central Asian territories it invited in April. Front Office Sports

June 6, 2022

Salomon North America to Renew Partnership with Non-Profit, Women Who Explore

OGDEN, Utah (June 6, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon North America announces it will be renewing its partnership with Women Who Explore, a non-profit organization that brings together women who share a passion for adventure to create a safe and welcoming space for all voices, bodies and skill levels. This collaboration...

June 4, 2022

WNBA shining example of how investments in women’s sports continue to grow

The league, like most women’s sports organizations, is experiencing record growth. More people are watching. The league’s 2022 draft averaged 403,000 viewers, or 20% more than last year. That's picking up on the increase in overall viewership from last season. USA Today

June 2, 2022

Brands Show Up in Unique Ways at Women’s College Softball World Series

NCAA partners including Capital One, Coca-Cola and Buffalo Wild Wings head to Oklahoma City as attendance and ratings rise. Cups fashioned into hats, halos and headsets gave Coca-Cola's Powerade huge visibility during the NCAA's Women's College World Series. Adweek

June 1, 2022

Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative

Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of...

June 1, 2022

Gatorade Dropping NHL to Focus on College, Women’s Sports

Pepsi is shifting its focus from the biggest U.S. sports leagues to college athletes, women’s sports, and the metaverse. Months after declining to renew its sponsorship deal for the Super Bowl Halftime Show, the company is making the same decision for Gatorade’s affiliation with the NHL. FOS

May 31, 2022

Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players

Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...

May 31, 2022

World No. 1 amateur Rose Zhang becomes first student-athlete to sign NIL contract with Adidas

World No. 1 amateur Rose Zhang became not only the first college golfer, but the first student athlete to sign an NIL (Name, Image, and Likeness) deal with Adidas. The announcement came Tuesday, just in time for the 19-year-old’s fourth U.S. Women’s Open appearance. Last week the Stanford freshman also...

May 26, 2022

Golfer Michelle Wie West Announces Plans to Step Away from LPGA Tour

Golf star Michelle Wie West is stepping away from the LPGA Tour full-time after 2023. Wie West, 32, penned a thoughtful message to her social media followers on Thursday morning, confirming her decision. Yahoo Sports

May 26, 2022

Legacy Triathlon Women’s Training Program for Beginners

/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...

May 25, 2022

Angel City partners with Tigres Femenil for first NWSL partnership with Liga MX

The partnership will include two friendlies, the first at Banc of California Stadium in Los Angeles on Aug. 10 and the second in Monterrey, Mexico, next season. The organizations also will cooperate in other endeavors, engaging ideas on best practices in sport and on issues of business and social responsibility....

May 24, 2022

Ascensus Becomes Newest Sponsor of LPGA’s Epson Tour, Will Sponsor ‘Race for the Card’

The LPGA’s Epson Tour and Ascensus announced a three-year partnership Tuesday at a press conference at Newport Group’s Orlando office. Ascensus will sponsor the Epson Tour’s "Race for the Card," which awards the top 10 players on the money list with an LPGA card for the following season. SI

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 22, 2022

Coinbase Sponsorship Draws Criticism From WNBA Fans Amid Market Collapse

The Women’s National Basketball Association (WNBA) is one of America’s most popular sports leagues. Still, many basketball fans were upset about their league partnering with a crypto exchange company, Coinbase, amid a market crash. Last October, the US crypto brokerage rapidly inking more sponsorships across pro sports became an official...

May 16, 2022

Nike signs Rachel Heck as first NIL golfer

Nike has signed Stanford University’s Rachel Heck as the US sportswear brand’s first name, image and likeness (NIL) golf athlete. Heck currently sits third in the World Amateur Golf Rankings and her notable wins include the 2021 individual National Collegiate Athletic Association (NCAA) division one Women’s Golf Championship. The Tennessee...

May 12, 2022

Overtime Partners with Gatorade and Paige Bueckers on Women’s Basketball Showcase

Overtime, the leading brand for the next generation of sports fans, announced today its partnering with Gatorade on a two-day basketball experience in Atlanta. PR Web

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /SPORTSWIRE WOMEN/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 6, 2022

WNBA 2022 commercial guide: Every franchise, every sponsor, all the major TV deals

As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also see the introduction of a tweaked playoff format, which now includes best-of series in each round of the...

May 6, 2022

NWSL lands multimillion dollar UKG title sponsorship for Challenge Cup

The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot for the season-opening tournament increase tenfold this year and then double again in 2023. SP