SPONSORSHIP NEWS

March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /SPORTSWIRE WOMEN/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 28, 2022

The N.C.A.A. Undervalued Women’s Basketball. Marketers Didn’t.

In the wake of the outrage sparked by Prince’s video, the 2021 women’s championship game, a thrilling win by Stanford over Arizona, outdrew the average N.B.A. playoff game last season. This year, TV ratings rose drastically for women’s games. And the N.C.A.A. women’s tournament has continued the upward trend in popularity....

March 24, 2022

H&R Block Announces Team Roster of Female Athletes to Champion Equity in College Sports

KANSAS CITY, Mo., March 24, 2022 -- As part of its previously announced "A Fair Shot" program, H&R Block today announced a roster of top female college athletes the company is partnering with to help close the gap of disparity between men and women in name, image and likeness (NIL)...

March 23, 2022

Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools. The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand. CNBC

March 21, 2022

Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors

Victoria, B.C. - March 21, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...

March 19, 2022

Paige Bueckers’ NIL deals, explained: UConn basketball star’s portfolio includes partnerships with Gatorade, StockX

Paige Bueckers, a UConn guard, surged onto the national scene last season, averaging 20.0 points, 5.8 assists and 4.9 rebounds per game and leading the Huskies to the Final Four. Bueckers isn't just a star on the court, though — she has already become her own brand with the help...

March 18, 2022

Nike, Jordan Brand combine to lead shoe/jersey deals in Women’s NCAA Tourney

Nike continues to reign as the leading shoe and jersey provider for teams in the Women’s NCAA Tournament. Nike and its Jordan Brand affiliate are outfitting 38 teams this year. Adidas saw a one team increase as well, outfitting 18 teams this year after back-to-back tourney years of 17 teams in ’21 and ’19....

March 17, 2022

2022 Team INFINIT Elite Roster Announced

Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...

March 16, 2022

Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program

Salt Lake City, UT (March 16, 2022)/OUTDOOR SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...

March 10, 2022

WNBA Announces Multi-Year Changemaker Partnership

The WNBA has named U.S. Bank a league Changemaker, announcing a multi-year partnership with the organization on Thursday. As part of the agreement, U.S. Bank will also serve as the league’s official bank. Starting this WNBA season, U.S. Bank will provide current players and former players with access to financial...

March 8, 2022

Delta Air Lines sponsors National Women’s Soccer League

Delta Air Lines said it has signed a sponsorship deal to become the official airline of the National Women’s Soccer League. It’s Delta’s first major sponsorship of a women’s professional league and will make it the women’s soccer league’s travel partner. The move is part of the airline’s expansion of sponsorships...

March 8, 2022

Dick’s Sporting Goods and Just Women’s Sports Team Up for $150,000 Women’s College Basketball Bracket Challenge

Dick’s Sporting Goods and Just Women’s Sports is making March Madness for women’s college basketball fans a bit more lucrative. The retailer and the women’s sports multimedia platform have teamed up to offer a grand prize of $150,000 to the winner of the 2022 Just Women’s Sports x Dick’s Bracket...

March 8, 2022

Colorado Classic Seeks Multi-Year Commitment to Relaunch Event

Denver, Colo. (March 8, 2022) /SPORTSWIRE WOMEN/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...

March 8, 2022

Mastercard expands its support of women’s soccer with National Women’s Soccer League players association partnership

Mastercard is doubling down on its commitment to women in sport and strengthening its NWSL sponsorship by joining the NWSLPA as an official partner. The multi-year alliance will provide the players with additional resources and tools, designed to empower them as momentum continues for women’s sports. Mastercard

March 8, 2022

Mammut Announces Second Annual Women’s Scholarship in Partnership with American Mountain Guides Association

(Williston, VT) March 8, 2022/SPORTSWIRE WOMEN/ - Mammut, premiere mountain safety and outdoor brand, has announced their second annual women’s specific scholarship in partnership with the American Mountain Guides Association (AMGA). The recipient will be awarded a full AMGA scholarship in any mountain guide course or exam and receive a complete...

March 8, 2022

Colorado Classic seeks multi-year commitment to relaunch event

In 2019, the Colorado Classic was the showcase of a successful women’s stage race in Colorado. The event was heavily backed by corporate partners like the VF Corporation. It debuted an innovative live streaming model that made the race easy to watch. Chloe Dygert stole the show with four stage...

March 7, 2022

Zwift becomes title sponsor of Parix-Roubaix Femmes

On Monday, Zwift announced that it will become the presenting partner of the Paris-Roubaix Femmes avec Zwift. The 2022 “Hell Of the North”  is the second edition of the race after the COVID-delayed inaugural race was finally held last year. It takes place on April 16th, a week later than...

March 7, 2022

Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports

Cape May, NJ - March 7, 2022 /SPORTSWIRE WOMEN/ - DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4 years. Scheduled for July 10, 2022, at John B. Kelly Pool in West Fairmount Park,...

March 3, 2022

WTA women’s tennis tour gets title sponsorship deal with Hologic, first since 2010

The WTA Tour has agreed to a multi-year, multimillion-dollar title sponsorship deal with Hologic, a medical technology company. The WTA declined to say how long its contract with Hologic runs or how much it is worth, but did call it the "largest global sponsorship" in tour history. espn

March 3, 2022

NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United

New York, March 3, 2022 /SPORTSWIRE WOMEN/ - Youth Athletes United, one of America's fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball...

March 2, 2022

March Celebrates Women Led Companies: Krimson Klover with Rhonda Swenson

Boulder, Colorado (March 1, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, Celebrate the Month of March and Women Led Businesses. A woman of inspirations, Rhonda possesses a variety of strengths, the kind that imparts and supports other women in the vastly underrepresented...

February 23, 2022

Having Kids Mid-Career is now a Viable Option for Female Pro Cyclists

With teams like Trek-Segafredo and Uno-X supporting maternity leave in sport, the culture around giving birth mid-career is changing. The announcement that Deignan would be taking 2022 off to have a second child came with a second piece of news that signals another tonal shift in women’s cycling: her team...

February 14, 2022

Busch Light announces Accelerate Her program to bring women racers to highest levels of NASCAR

Presently, zero women drivers are competing in the NASCAR Cup Series, a number which has persisted over the past several years since the retirement of former Daytona 500 polesitter and racing icon Danica Patrick. That number is one that Busch Light has set out to change with a new first-of-its-kind...

February 11, 2022

Kane Footwear Welcomes Hilary Knight to Athlete Team

Westport, CT (February 11, 2022)  /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...