SPONSORSHIP NEWS

February 14, 2022

Busch Light announces Accelerate Her program to bring women racers to highest levels of NASCAR

Presently, zero women drivers are competing in the NASCAR Cup Series, a number which has persisted over the past several years since the retirement of former Daytona 500 polesitter and racing icon Danica Patrick. That number is one that Busch Light has set out to change with a new first-of-its-kind...

February 11, 2022

Kane Footwear Welcomes Hilary Knight to Athlete Team

Westport, CT (February 11, 2022)  /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce a partnership with USA Hockey forward Hilary Knight. Kane seeks to enhance athlete performance by providing a comfortable, supportive recovery footwear option for pre-and-post game. Knight was a perfect partner for Kane, as someone who recognizes the...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...

February 10, 2022

BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR

Victoria, B.C. - February 10, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival.  The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...

February 8, 2022

Here’s How Much Olympic Snowboarding Star Chloe Kim Is Making From Endorsements

Relative to professionals in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that, action-sport athletes like Kim have a limited competition schedule, without a coherent world tour, which means...

February 8, 2022

UConn Star Paige Bueckers Announces Deal With Cash App, Her Third Major NIL Partnership

The reigning Naismith College Player of the Year is partnering with Cash App, the mobile payment service owned by Jack Dorsey’s Block (formerly Square), to help launch the Paige Bueckers Foundation. Although specific details have yet to be released, the foundation will broadly focus on creating opportunities for children and...

February 7, 2022

Chinese firms rush to support women’s football team after Asian Cup win

The companies' moves, though most likely aimed at showing appreciation for the team's efforts that have inspired the entire country, also reflect the growing popularity of women's football and women's sports in general, which would also boost businesses in relevant sectors. Globally, according to a report released by Deloitte, TV...

February 3, 2022

Sky Sports and Women’s Sport Collective extend partnership aimed at giving women opportunities in sport

Sky Sports will be extending its partnership with the Women's Sport Collective, the networking group driving positive change for women in sport. The initial collaboration in 2021 was born from a shared desire to help shape the industry to become a more accepting and inclusive environment for women. Sky Sports

February 3, 2022

Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN

/SPORTSWIRE WOMEN/ - Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of their training with a scientifically-proven source of energy. Sisson was the top American at the...

February 2, 2022

Principal® Announces New Sponsorship of the Premier Hockey Federation

Principal® and the Premier Hockey Federation (PHF) today announced a new sponsorship that includes Principal becoming the exclusive financial services marketing partner of the PHF. The partnership with Principal is a significant step for continued growth of the PHF, which designates 50 percent of league sponsorship revenue to help increase...

January 27, 2022

Women’s Six Nations secures first title sponsor

Video platform TikTok has become the first standalone title sponsor in the 21-year history of the Women’s Six Nations rugby tournament, agreeing a four-year deal that includes an Official Fans category sponsorship of the men’s event. TikTok will embed "TikTok Rugby Creators" within each of the six home unions with...

January 27, 2022

Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond

KETCHUM, Idaho (January 27, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series that brings women together to grow, learn and share the joys of mountain biking, as...

January 26, 2022

LPGA Announces Deal with Epson to Sponsor Developmental Tour

The LPGA Tour announced Wednesday that Epson America Inc. has entered into a five-year agreement for the official naming rights of the Official Qualifying Tour of the LPGA. The Epson Tour (formerly Symetra Tour) begins March 4 with the return of the Florida’s Natural Charity Classic at the Country Club...

January 20, 2022

PHF’s Boston Pride Finds Values Based Partner in Real Estate Firm Seyon

BOSTON, MA (January 20, 2022) /SPORTSWIRE WOMEN/ The Boston Pride announced today a new partnership with The Seyon Group (Seyon), which will serve as the team’s Leadership Development Partner for the 2021-2022 and 2022-2023 seasons. A fast-growing industrial real estate investment firm based in Boston, Seyon will be visible at...

January 19, 2022

Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes

NEW YORK - January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively benefit women athletes, beginning with the iconic Jackie Joyner-Kersee. This revolutionary venture led by Parity...

January 19, 2022

Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad

COLORADO SPRINGS, Colo./SPORTSWIRE WOMEN/ - USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World Championship cycling event to the United States and is capitalizing on the opportunity to showcase...

January 19, 2022

F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C

Vancouver, B.C. Jan 19, 2022 /SPORTSWIRE WOMEN/ - F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 18, 2022

InsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder

CAMBRIDGE, Mass.— Jan. 18, 2021/SPORTSWIRE WOMEN/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a career...

January 14, 2022

Obstacle Course Racing Superstar, Hunter McIntyre and World’s Toughest Mudder Champion, Katie Knight Sign with BOA Nutrition

(RALEIGH, NC) January 14, 2022 /SPORTSWIRE WOMEN/ - BOA Nutrition announced it has inked a deal with the 7-time champion and world-record-holder in multiple obstacle course racing disciplines. Hunter McIntyre  holds titles from Hyrox,  Tough Mudder X , OCR , the Murph Challenge , and Broken Skull Ranch . Sports Illustrated  has called him one...

January 14, 2022

Highest-Paid Female Athletes Earned $167M in 2021

The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a combined $167 million in pretax earnings according to Forbes, a 23% increase compared to 2020. Tennis star Naomi...

January 14, 2022

Nell Rojas Announces Her Adidas Sponsorship and Starts Off on a Very Generous Foot

Even after a remarkable fall 2021 season where she won her first U.S. championship at the Cherry Blossom 10 Miler and finished as the first American female at the Boston Marathon, Nell Rojas had no exciting offers awaiting. According to Rojas, several brands cited her age as a reason for not signing her....

January 14, 2022

The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System

As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...

January 14, 2022

Bern Helmets Partners With Four-Time Olympian Snowboarder Lindsey Jacobellis

Bern Helmets, known internationally for its proprietary street-inspired helmets for the slopes, biking, skateboarding, water sports, and commuting, today announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, will wear a custom built purple Carbon Macon. Born in Danbury, Connecticut, Jacobellis...

January 11, 2022

rabbit To Support the Born to Adapt 3 Hour Challenge for Adaptive Athletes

January 11th, 2022, Santa Barbara, California /SPORTSWIRE WOMEN/ - On Saturday, April 16th, the Born to Adapt 3 Hour Challenge will begin. When the gun goes off at 10:00 am, the history of running will begin a new chapter. The challenge, which has participants run a five-kilometer loop as many...