SPONSORSHIP NEWS

February 21, 2023

Sabrina Ionescu’s WNBA rookie card sells for record price

Sabrina Ionescu continues to fly high, even in the WNBA offseason. A special edition of the New York Liberty guard’s rookie card sold for a record price Sunday night. The 2020 Panini Prizm WNBA Black Gold card went for $10,800 at auction, making it the most expensive WNBA card ever, per...

February 20, 2023

Ally inks sponsorships with Disney/ESPN, ACC

Ally Financial has finalized a one-year, multimillion-dollar sponsorship deal with ESPN and Disney that funnels 90% of its overall investment into women’s sports, as well as a separate 3 1/2-year agreement to become the first title sponsor of the ACC Women’s Basketball Tournament. Ally will sponsor a monthly ESPN "SportsCenter" segment called Moment Worth...

February 16, 2023

Ultrarunner Camille Herron announces new sponsor: Lululemon

Hundred-mile and 12-hour world record holder Camille Herron of Oklahoma City, Okla. ended speculation about her new sponsor with Wednesday’s announcement that she has joined forces with the running and yoga brand Lululemon. The runner recently announced that she would be sponsored by a company that is new to the...

February 16, 2023

Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner

Cincinnati, Ohio, February 16, 2023 /SPORTSWIRE WOMEN/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier...

February 1, 2023

CAA to represent women’s hockey players, signing eight

CAA is now representing women's hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women's hockey players, including two-time Canadian Olympic medalist Blayre Turnbull and Boston College captain Hannah Bilka, to its initial roster, promising to provide the same...

February 1, 2023

NWSL and Adobe launch female content creator programme with multi-year deal

The National Women’s Soccer League (NWSL) has struck a multi-year partnership with creative software specialist Adobe that will see the US-based property launch a new programme for female content creators. SP

January 31, 2023

Skydiving Trail Runner Allie McLaughlin Takes Flight

Although McLaughlin has been skydiving more than 330 times in the past six years, this was no typical jump. On this occasion, with Droplyne Balloons an hour southeast of Phoenix, she went up in a hot air balloon that rose about 10,000 feet above the ground, then, while wearing Hoka...

January 26, 2023

$3 Million Worth Alex Morgan Shockingly Surpassed Serena Williams and Naomi Osaka To End 2022 As the Most Endorsed Female Athlete

It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played a large role in helping women’s soccer gain the popularity it enjoys today. Essentially Sports

January 25, 2023

Top WNBA Prospect Haley Jones Is Using NIL to Elevate Women’s Hoops

The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats by Dre. But she also has partnerships with companies like natural hair care brand Uncle Funky’s...

January 18, 2023

TaylorMade bolsters LPGA Tour staff, signs 12-time winner Brooke Henderson

A 12-time winner on the LPGA Tour (including a pair of major championships), Henderson is among the LPGA’s elite, currently ranked No. 7 in the world. After switching to TaylorMade’s TP5x ball last year she racked up two victories and 10 top-10 finishes. One of the wins was her second...

January 17, 2023

The Unexpected Trend With NIL Apparel Sponsors

The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour;  UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes at Adidas schools have begun to work with the company. But a select few have deviated....

January 14, 2023

World No. 2, LPGA star Nelly Korda signs apparel deal with Nike

The World No. 2 golfer is one of the biggest stars in the game of golf and on the LPGA. Last month at the QBE Shootout, Max Homa and Kevin Kisner called her the Tiger Woods of the LPGA. Korda is now going to dress like the 15-time major champion....

January 12, 2023

Polar Explorer Caroline Côté Reaches South Pole in 34 Days

VANCOUVER, CANADA (January 2023) /SPORTSWIRE WOMEN/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...

January 11, 2023

4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion

LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...

January 10, 2023

H&M Move signs women’s football ‘legend’ Nadia Nadim

For some women athletes, eschewing contracts with household-name sports brands in favor of more niche names creates opportunities to use their voices and benefit from more individualized resources and protections. Surface

January 10, 2023

NIL Collectives Are Slacking on Supporting Women’s Sports

In 2022, name, image, and likeness collectives — groups of donors, alumni, and local businesses who pooled resources to provide deals to local athletes — took the college sports landscape by storm. More than 250 collectives have popped up nationwide, from the richest Power 5 programs to some of the...

January 4, 2023

H&M Move signs women’s football ‘legend’ Nadia Nadim

H&M is continuing to put support behind its still-new activewear brand, H&M Move, and has signed one of women’s football’s best players, Nadia Nadim. Fashion Network

December 27, 2022

Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl

Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic...

December 23, 2022

Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster

ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...

December 23, 2022

Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023

BOSTON, Mass. (December 23, 2022)/SPORTSWIRE WOMEN/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional...

December 22, 2022

Simone Biles, online mental health care company Cerebral end partnership

Simone Biles and telehealth provider Cerebral Inc. have ended their partnership. Biles was announced as Cerebral’s chief impact officer in October 2021 and part of a partnership called “Simone Biles x Cerebral.” Biles’ contract ended earlier this year and was not extended. Cerebral, a company that offers online therapy, mental...

December 22, 2022

The Biggest NIL Earners in Women’s Sports From 2022

In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in the college spotlight. It’s been almost 18 months since the NCAA adopted its name, image and likeness policy, with 2022 being the first full year student-athletes have been able...

December 22, 2022

The top ten highest-paid women in sport in 2022

A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...

December 21, 2022

Why You Should Care About High School Athletes Earning NIL Money

Since the NCAA rolled out its Interim NIL policy in July 2021, male and female student athletes have benefited from individual and team-wide endorsement deals with major brands. This has caused a tilt in the competitive balance in favor of high schools, universities and NCAA conferences sitting in NIL-friendly states,...

December 15, 2022

Sports sponsorships for women athletes grew 20% in 2022

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in...