APPAREL NEWS

August 29, 2022

How designing sports bras helped Lululemon launch women’s shoes

The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC

August 26, 2022

Athleta’s Sales Slump On Athleisure Softness

Athleta’s same-store sales slumped 8 percent in the second quarter due to a demand shift from athleisure to occasion and work-based categories as well as some fashion miscues on spring/summer product. On an analysts’ call, Bobby Martin, interim CEO of Athleta’s parent, Gap, Inc., remained confident Athleta would return to...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 16, 2022

Erin Andrews Collection Expands to Major League Baseball

Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women, in 2019. The line will include product for some of the league's most popular teams...

August 3, 2022

Secret support: did prescription bras help Lionesses to Euro 2022 glory?

Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may have boosted the players’ athletic performances as well. The Guardian

August 2, 2022

Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection

Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...

August 2, 2022

Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material

Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments. BI

July 26, 2022

Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection

SAN FRANCISCO-- Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major...

July 25, 2022

Coco Gauff Becomes Only Active Women’s Tennis Player with Signature Shoe

Coco Gauff will be the only active women’s tennis player with her own sneaker. Gauff had a huge hand in the development of the shoe’s technology, which is one of the first retail-accessible tennis shoes that have a carbon fiber plate, dubbed Energy Arc technology. JWS

July 25, 2022

Vans Skateboarding Presents Lizzie Armanto’s Latest Head-to-toe Collection

This season, Vans delivers the latest update to its newest Skate silhouette, The Lizzie, supported by a head-to-toe all-gender apparel offering created in collaboration with Vans team rider and Olympic skateboarder Lizzie Armanto. Shop Eat Surf

July 21, 2022

Machines For Freedom Launches Everyday Cycling Collection

Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...

July 20, 2022

Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact

NEW YORK, July 20, 2022 -- Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its "Women Win" campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer's continued efforts to promote gender equity within the sports industry and features women, organizations, and communities rooted in sports,...

July 14, 2022

Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month

Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...

July 12, 2022

Beyoncé’s Ivy Park and Adidas drop new collection

The latest collaboration from Adidas and Beyoncé’s Ivy Park clothing line, titled “Ivytopia,” was created to reflect the emergence from a period of isolation, the company said. The collection, which debuts July 21, features inclusive and gender-neutral sizing in fashion styles, performance gear, shoes and accessories. It will be available...

July 6, 2022

Finally, Women’s Running Shoes Are Being Made for Women’s Feet

With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...

July 6, 2022

BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’

Bend, OR – July 6, 2022/SPORTSWIRE WOMEN/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino wool bralettes and underwear. Designed to provide more support and more coverage for women with...

July 6, 2022

This New E-comm Site Wants to Be the Go-to Retailer for Outdoorsy Moms

Athletes who are mothers often experience the extra pressures and time constraints of planning adventures not just for themselves but for every member of their household. The debut of a new online marketplace might have just made that burden a little easier. Created by two surf and ski loving moms,...

July 6, 2022

lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits

While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now. The company debuted its Hike collection on July 5, launching 33 pieces of gear for both men and women. Its new brand category offers clothing that’s water-resistant, packable, and convertible,...

July 5, 2022

Lululemon Sets Sights on Spain as It Continues to Expand Internationally

Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce site as part of its “Power of Three ×2” growth plan, which includes a quadrupling...

July 4, 2022

Lululemon and 7 Other Brands That Will Pay for Your Used Clothes

With the recent push for more sustainable clothing options, several brands have created programs that allow customers to trade in old items for either cash or store credit. In fact, giving a second life to your old clothes can be a great (and fun way) to make extra money or...

June 30, 2022

New Balance Has a Pair of Foam Clogs Dropping Soon

According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN

June 23, 2022

Women’s Golf Clothing Company, KINONA, Designs a Way to Support Ukraine

SEATTLE, June 23, 2022 -- Today KINONA, the women-led, women-inspired golf apparel company, announced the release of its Tee It Up for Ukraine collection, including three new limited-edition shirts that are now available to order on KINONA's website. One hundred percent of the proceeds from the t-shirts will go to Nova Ukraine(a nonprofit dedicated to providing humanitarian aid) and UNICEF (United...

June 21, 2022

Venus Williams Teams Up With Stich Fix For Limited Clothing Collection

67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic apparel designed to help boost women’s confidence while working out. The collection will be under...

June 15, 2022

California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise

California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized 1,861 stolen items with a retail value of $203,688 in an apartment in La Habra,...

June 12, 2022

Lululemon Unveils Workout Hijabs

The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their...