BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
November 11, 2025
Nike Opens Female-Focused Retail Store in London
Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...
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November 7, 2025
New Pro League Signs WNBPA President Nneka Ogwumike, Offers Other WNBA Players $2 Million
The WNBA has a big problem on its hands. It is almost guaranteed to find itself in the midst of a lockout once the league’s collective bargaining agreement comes to an end on Nov. 30, but that’s far from the only significant issue it is facing. Now there is yet...
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November 7, 2025
JuJu Watkins Makes History As The First College Athlete To Invest In A Women’s Professional Sports Team
You can never predict JuJu Watkins’ next move. The University of Southern California (USC) basketball player is now an investor in the National Women’s Soccer League’s Boston Legacy Football Club (Boston Legacy FC), according to a press release. Watkins makes history in the process as the first college athlete to...
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November 6, 2025
Sports greats join new NWSL advisory board aimed at growing league
Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday. USA TODAY
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November 3, 2025
Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance
Colorado-based Halfdays has grown a loyal following for its fashion-forward skiwear and base layers since launching five years ago. With a team of 30 full-time employees, co-founders Ariana Ferwerda and professional freestyle skier Kiley McKinnon are deeply involved in the design process. Seasonal concepting and color direction is led by...
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October 30, 2025
Top women’s sports influencers on TikTok who are changing the game
Everybody watches women's sports, and that sentiment rings true on TikTok. With women's athletics reaching new heights of exposure in recent years, it's no surprise that female sports influencers have found a pocket of success on social media apps like TikTok. The Sporting news
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October 29, 2025
WNBA offers 30-day extension to players as collective agreement deadline looms: report
The WNBA has offered a 30-day extension to players to continue negotiations for a new collective bargaining agreement, two people familiar with the decision told The Associated Press on Tuesday night. The current CBA is set to expire Friday and tensions have been rising in recent weeks as the sides...
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October 28, 2025
Alexis Ohanian: Angel City Ownership Setup Was a ‘Terrible Idea’
Reddit co-founder Alexis Ohanian acknowledges he made a mistake in ceding control of NWSL club Angel City to three of his cofounders—actress Natalie Portman, venture capitalist Kara Nortman, and entrepreneur Julie Uhrman—who he says put up “no money.” Last year’s record-breaking takeover of Angel City by Bob Iger and Willow Bay...
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October 28, 2025
WNBA CBA negotiations: Everything to know as deadline nears before potential lockout
The current collective bargaining agreement between the WNBA and Women's National Basketball Players Association (WNBPA) will expire later this week on Oct. 31, and there is no indication that a new deal will be in place by that deadline. CBS SPORTS
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October 24, 2025
Sonia Raman makes history as first Indian head coach in WNBA with Seattle Storm, AP Source says
New York assistant Sonia Raman has agreed to a deal to become the head coach of the Seattle Storm, a person familiar with the hire told The Associated Press. The person spoke on condition of anonymity on Friday because no official announcement has been made. Newsday
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October 22, 2025
Caitlin Clark Named Most ‘Powerful’ Athlete In All Of Women’s Sports
On October 22, Forbes named the top 25 most powerful women in sports. To the surprise of absolutely no one, Caitlin Clark cracked the list. Clark, the No. 1 pick from the 2024 WNBA Draft, has been the most popular player in women's basketball for a few years now. yahoo!...
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October 21, 2025
Women’s Pro Baseball League picks New York, Boston, LA, and San Francisco for inaugural season
The Women's Professional Baseball League has chosen New York, Boston, Los Angeles and San Francisco as the cities that will represent the four teams that will compete in the inaugural season, the league announced Tuesday. CBS NEWS
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October 15, 2025
After Athlos success, Alexis Ohanian ventures into another women’s sports building on LA’s rich heritage
Serena Williams' husband Alexis Ohanian, through his investment firm 776, is set to become the major investor for the seventh professional volleyball team in the League One Volleyball (LOVB) league, based in Los Angeles, launching in 2027. This marks the third major sports investment for Ohanian in Los Angeles, alongside...
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October 15, 2025
Halfdays Raises $10 Million in Series A Funding
Outdoor apparel brand Halfdays has secured $10 million in a Series A funding round led by Kellwood Company, with support from Dick’s Sporting Goods Ventures and model Taylor Hill, reported Business of Fashion. SHOPeatSURF
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October 11, 2025
‘My Showgirl Era’ – British triathlon star becomes an OnlyFans athlete on eve of IRONMAN World Champs
“I’ve never really been one to do things the way they have always been done,” said top British triathlete Steph Clutterbuck when she made the eye-catching announcement that she has become an OnlyFans athlete. OnlyFans is a subscription site, which has been associated with adult material, although it is not exclusively a...
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October 10, 2025
WNBA Quietly Increased Finals Bonuses Amid CBA Negotiations
This year the WNBA Finals lengthened to a best-of-seven contest for the first time. As a result, the league increased the prize pool again. Winners will get $22,908 each—roughly $25,000 more as a team compared to 2024—while the runners-up receive $8,521 each, up from $7,746. Players eliminated in the first...
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October 10, 2025
WNBA Officiating Task Force Still Taking Shape After Outcry
The WNBA has formed an officiating task force under commissioner Cathy Engelbert to address growing concerns about referee consistency and transparency. The group will review training, evaluation, and communication processes to enhance the credibility of officiating across the league. FOS
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October 10, 2025
Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet
The track and field start-up Athlos “has not been a profitable endeavor yet,” founder Alexis Ohanian said at a press conference in New York City on Thursday. Asked by Front Office Sports about Athlos’s revenue and ownership structure, Ohanian declined to say how much revenue it was pulling in, only disclosing that...
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October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
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October 8, 2025
Athlos NYC track meet hits grand slam with new payment sponsor
Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...
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October 7, 2025
M+C Saatchi acquires Women’s Sports Group to bolster rights representation
Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion....
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October 7, 2025
How Monarch Collective scored some of the biggest early deals in women’s sports
This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right before women’s sports exploded into the mainstream. But she didn’t just get lucky: She helped create...
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October 6, 2025
Barbie Unveils Ilona Maher Doll to ‘Reflect the Build of Many Strong Athletes’
Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to "own their confidence proudly." TODAY
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October 5, 2025
The Fight for the Future of Women’s Basketball
Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best. Before injuring her ankle, in early August, she was the front-runner for Most Valuable Player. THE NEW YORKER
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October 1, 2025
San Diego Wave Owners Sue Jill Ellis for Abandoning Team After Sale
AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on the dais alongside players Gillian Grimes and Izzy Starck. Women's Health Magazine
