BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
January 30, 2025
Charlotte introduces professional women’s basketball team
Charlotte will be one of four cities that's part of a brand-new professional women's basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The league announced four teams for its debut season, including Charlotte, Greensboro and Jacksonville, Florida. Officials said...
-
January 30, 2025
Why Bill and Crissy Haslam, Candace Parker and others put in WNBA bid for Nashville team
An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt in honor of the legendary Lady Vols coach. The ownership group is privately financing the bid and...
-
January 30, 2025
NWSL announces Denver as its 16th franchise, to begin play in the 2026 season
The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver's first women's professional sports team in a major national league. A group led by IMA Financial Group CEO Robert Cohen is reportedly paying a record expansion fee of $110 million....
-
January 30, 2025
World Cup Champion Alex Morgan Sees a VC Wave Coming to Women’s Sports
Alex Morgan anticipates a VC wave shaping women's sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)
-
January 30, 2025
Peyton Manning among investors for proposed Nashville WNBA franchise
The chairman of the NHL's Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning. Fox Sports
-
January 29, 2025
Caitlin Clark Effect Drove Record $3.26 Million in Ticket Sales at Iowa
Thanks to star player Caitlin Clark, Iowa sold out its 2023-24 season ticket slate for the first time in program history. The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale revenue for 2023-24. Yahoo Sports
-
January 28, 2025
Oofos Names Liz White Chief Marketing Officer
Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News
-
January 28, 2025
Canada Goose Appoints Luxury Fashion Vet as SVP Merchandising
Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB Media
-
January 22, 2025
Naomi Girma: Chelsea agree first $1m transfer in women’s football
Chelsea are set to make USA defender Naomi Girma the first $1m transfer in women’s football after agreeing a world-record fee with San Diego Wave. Yahoo Finance
-
January 20, 2025
Angel City co-founder targets ‘minority stake’ in Chelsea women’s team
Kara Nortman, one of the co-founders of the National Women’s Soccer League’s (NWSL) Angel City, is reportedly exploring the purchase of a minority stake in Women’s Super League (WSL) champions Chelsea through her Monarch Collective investment platform. According to Sky News, Monarch Collective is among the parties eyeing a minority interest...
-
January 17, 2025
Unrivaled Is Built for Its Mom Athletes With On-Site Nannies
For all the glitz and glam of the new 3-on-3 league Unrivaled, one practical element is standing out to a number of players: nannies. Unrivaled is founded by WNBA players Napheesa Collier and Breanna Stewart, both of whom are mothers. Inside Unrivaled’s Florida complex of an 850-person capacity show court, weight...
-
January 16, 2025
$78M training facility to be built for Fever in downtown Indianapolis
After a run to the postseason behind Caitlin Clark, the WNBA's Rookie of the Year, the Indiana Fever will be on the receiving end of a $78 million "sports performance center" to be built in downtown Indianapolis. Reuters
-
January 15, 2025
Unrivaled Basketball’s luxury touches raising the bar for women’s pro sports
Williams had plopped herself onto the wooden bench as part of her recovery from Lunar Owls practice. She had plans to get a massage, too, after she wrapped up her Unrivaled media obligations. New York Post
-
January 15, 2025
March Madness will pay women’s teams under a new structure approved by the NCAA
The unanimous vote by NCAA membership was met by a round of applause both inside the ballroom and around the sport. This was the final step toward a pay structure for women playing in March Madness. MSN
-
January 15, 2025
Did Pickleball Ace Pay Equity For Women Athletes? Greater Investment Wins Big For Athletes, Sports And Fans
Professional pickleball volleyed for equal pay and scored. Major League Pickleball (MLP) and the Professional Pickleball Association (PPA Tour) recently announced that their equal pay and play approach resulted in the sport’s more than 60 pro women athletes earning an average annual salary of $260,000 in 2024. Forbes
-
January 13, 2025
WNBA Free Agency Is Nigh, but CBA Uncertainty Raises Huge Questions
WNBA Free agency has started as teams may hand out co re designations—but this year’s offseason is significantly impacted by what’s to come next year. Front Office Sports
-
January 9, 2025
Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. Adweek
-
January 7, 2025
Coco Gauff Invests in Unrivaled Basketball League, Hopes to ‘Uplift Women’s Sports’
Women's tennis star Coco Gauff has invested in the professional 3-on-3 women's basketball league, Unrivaled Basketball. The 20-year-old shared a statement on social media, emphasizing her commitment in "uplifting women's sports." Unrivaled is an "innovative" 3-on-3 women's basketball league founded by U.S. Olympians Napheesa Collier and Breanna Stewart. The league...
-
January 6, 2025
Enter the Golden Age of Branding in Professional Women’s Sports
While some teams in other women’s professional sports leagues are upping their branding games as well—with clubs like the Angel City FC and the San Diego Wave setting the bar in the NWSL— there is still ample room for growth (and investment) across the industry. Printmag
-
January 3, 2025
National Women’s Soccer League team coming to Colorado for record $110 million fee
The National Women's Soccer League's (NWSL) 16th team is coming to Denver, Gov. Jared Polis announced in an X post on Jan. 2. According to our Denver news partners, the city is expected to pay a record $110 million expansion fee, a report from Sportico states – a sum that's more than double...
-
December 28, 2024
Front Office Sports seeks a business of women sports reporte
Front Office Sports is seeking a dynamic reporter to lead our coverage of the business of women’s sports. This role requires someone who understands the workload and focus that comes with working at a dynamic and fast-paced media company. talkingbiznews
-
December 27, 2024
Phoenix’s first female sports bar called Title 9 Sports Grill set to open amid rise in women’s sports
A new sports bar called Title 9 is planning to open at the end of January. The bar is going to feature women's sports and is co-owned by two former women athletes. As women’s sports rise in popularity, fans are finding a slight problem: There’s nowhere to watch them. When Audrey...
-
December 19, 2024
Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA
Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...
-
December 19, 2024
Pickleball leads the way in women’s sports pro salaries as sport continues growth
In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing
-
December 18, 2024
Women’s Sports Network Expands Reach With Samsung TV Plus Deal
FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...
Company Info
CONTACT INFO
