BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 4, 2026
Meet the Women Who Have Been Building the Cycling Industry All Along
Despite the strides toward inclusivity and the growing number of women on bikes, the cycling industry remains heavily male-dominated. From manufacturing floor to executive boardrooms, the "old boys’ club" atmosphere often persists. However, a powerful shift is underway. Women are no longer just asking for a seat at the table;...
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May 2, 2026
“This Isn’t The Flex You Think It Is”: WNBA Surpasses NBA for the First Time Ever, Fans Can’t Stop Talking
The WNBA has achieved a historic milestone by surpassing the NBA in value-to-revenue multiplier, reaching 13.6 compared to the NBA's 13.5, according to Sportico's latest valuations. This metric, calculated from an average WNBA team value of $427 million against $31.5 million in revenue, reflects a remarkable 59% jump in team...
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May 1, 2026
Women’s Sports Agents Redefine Power Behind the Scenes as NIL Era Expands Opportunity
Women’s sports agents are increasingly reshaping the power structure behind the scenes, especially as name, image, and likeness (NIL) rules have opened new financial and branding opportunities for collegiate athletes. The article centers on sports agent Tracy Hughes, whose work illustrates how representation has shifted from simple contract‑driven deals to...
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April 29, 2026
World champion sprinter sues Puma, claiming defective shoes
According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...
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April 28, 2026
Data Drive: Women’s sports bars taking hold and expanding the model
With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of permanent venues listed here, pop-ups bars continue springing up across major cities. SPORTS BUSINESS JOURNAL
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April 28, 2026
Ex-Nebraska coach admits sexual relationship with player, records show
A former assistant women’s basketball coach at Nebraska admitted in a pretrial deposition he had a sexual relationship with a former Nebraska player who later sued the coach and the university in February 2024, according to recent court documents obtained by USA TODAY Sports. The nature of the relationship between the former Nebraska player —...
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April 22, 2026
Lululemon Taps Former Nike Senior Exec Heidi O’Neill as New CEO
Lululemon Athletica, Inc. has hired former Nike senior executive Heidi O’Neill as its next chief executive officer (CEO). O’Neill will start as CEO and join the Board of Directors, effective September 8. She will be based in Vancouver, British Columbia, Canada. O’Neill succeeds Calvin McDonald, who stepped down, effective January...
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April 8, 2026
The Future of Female Performance: Muse Capital Announces Launch of Revolutionary Optima Program Accelerating Women’s Health Innovations in Sports
Muse Capital and its sports advisory arm, Muse Sport, announced the launch of The Optima Program (Optima), a revolutionary program set to define the future of female sports performance. As the first scalable health and performance program of its kind, Optima recognizes the unique needs of elite female athletes and executives in professional sport...
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April 8, 2026
Always Alpha Acquires Tennis Management Firm Courtside Talent
On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and...
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April 8, 2026
NBC tabs Hall of Famer Sue Bird for WNBA analyst job
Former UConn and WNBA star Sue Bird is expected to be named as an analyst for NBC Sports' coverage of the WNBA games this season, according to a report from Front Office Sports. The report doesn't say whether Bird will be in the studio or calling games live on NBC and...
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April 8, 2026
Global women’s sports revenue to top $3 billion in 2026, according to new report
Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. The report produced by accounting firm Deloitte said women’s sports revenues internationally have increased 340% over the last four years. That has...
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April 8, 2026
Hall of Famer Sue Bird joins NBC as WNBA analyst
Former UConn and WNBA star Sue Bird has been named as an analyst for NBC Sports' coverage of the WNBA games this season. Bird will join NBC Sports as a studio analyst for WNBA games on NBC and Peacock in 2026. Bird, a 2025 inductee in the Basketball Hall of...
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April 6, 2026
Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge
Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...
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April 5, 2026
Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture
The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...
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April 4, 2026
Columbus City Council Proposes Ticket Fee to Fund Women’s Pro Soccer Expansion
Columbus City Council announced a plan yesterday to raise $25 million to fund the potential expansion of National Women’s Soccer League to Columbus. The proposal, which has been agreed upon by team ownership partners Haslam Sports Group, Nationwide and the The Edwards families, would see the implementation of a two...
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April 2, 2026
Julie Foudy, Steve Kerr among new owners in LOVB San Francisco group
A year before the club starts play, the LOVB San Francisco ownership group is expanding with notable names from soccer icon Julie Foudy to Warriors coach Steve Kerr. LOVB announced the expansion club late last year with a women-led group that included Rebel Girls CEO Jes Wolfe, Olympic volleyball medalist Kelsey Robinson...
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April 2, 2026
Columbus is betting big on women’s sports — and the payoff is already here
When the Columbus Fury take the court at Nationwide Arena, the energy in the building is hard to ignore. The crowd is loud, the athletes are electric, and the stakes feel real — because they are. The Fury are the newest professional women's team in Ohio, but they're far from...
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March 31, 2026
Women’s basketball agency Choice Sports Group launches
Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms. Choice Sports Group positions itself as a representation agency built specifically for women’s basketball, emphasizing personalized,...
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March 27, 2026
Alexis Ohanian ‘paying US$20m’ for women’s TGL franchise
The tech entrepreneur is the second TGL franchise owner to commit to the women’s competition, joining Atlanta Falcons owner Arthur Blank, who Sportico says also paid US$20 million to secure a team in February. Ohanian has established himself as one of the most prominent investors in women’s sport, with stakes in Women’s Super League...
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March 25, 2026
US Consumers To Spend More on Wellness, Cut Back Elsewhere
Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience American consumers entered 2026 in a state of economic uncertainty, which continues to be a key driving force behind spending habits. But even amid financial anxiety, wellness remains...
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March 24, 2026
Inside the WNBA’s 8-day, 100-hour CBA marathon negotiations that forged a transformational deal
The intense, all-night negotiations over the WNBA’s collective bargaining agreement were new to many on both sides. The grueling discussions lasted eight days and went well into the early morning hours each session. More than 100 hours were spent hammering out the transformational deal that was agreed to in principle early on...
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March 24, 2026
How Much Will the WNBA’s No. 1 Pick Earn in 2026?
The No. 1 pick in the 2026 WNBA draft is still up for debate. What isn’t is the reality that their rookie-scale contract will be more than six times what 2025 No. 1 pick, Paige Bueckers, signed for in her rookie season. Whether it’s Awa Fam, Olivia Miles, or Azzi...
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March 23, 2026
Mesirow Arranges $40 Million Private Placement for Denver Summit FC, Marking Milestone for Women’s Professional Sports
Mesirow, an independent, employee-owned financial services firm, today announced today that Mesirow Capital Markets, including CTL and Structured Debt Products and Sale Leaseback Capital, has arranged a $40 million private placement for Denver Summit FC, the National Women's Soccer League's 16th franchise, in one of the first private bond financings completed...
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March 19, 2026
A new benchmark: WNBA CBA expected to raise pay for other pro women’s sports leagues
After 17 months, the WNBA has agreed to terms on a new collective bargaining agreement and players will be paid more than in any other professional American women’s sports league. It is the latest in a trend of increasing equity for women athletes. In 2022, the U.S. women's soccer team won a $24-million...
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March 18, 2026
Lawsuit prompts Marshall to keep women’s swimming and diving
Marshall University dropped plans to eliminate its women's swimming and diving program on Wednesday, citing concerns raised in a lawsuit over compliance questions involving Title IX. The reversal was announced after a special meeting of the Marshall Board of Governors and came a week after a group of swimmers filed...
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