BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
August 1, 2024
UConn Star Paige Bueckers Inks NIL Deal With Unrivaled Basketball League, per Report
UConn women's basketball star Paige Bueckers will sign an NIL deal with the new professional women's 3-on-3 Unrivaled basketball league, according to a report from Shams Charania of The Athletic. The deal for Bueckers is historic, as she becomes the first NCAA athlete to receive ownership equity in a league as...
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July 31, 2024
San Diego Wave’s Jill Ellis Sues Ex-Employee for Defamation
San Diego Wave FC president Jill Ellis says a “disgruntled former employee” of the club defamed her on X and Instagram earlier this month by portraying Ellis as fostering an abusive work environment and then used “fake emails” to validate that critique. Through her attorney, Ryan Stonerock of Harder Stonerock, Ellis sued former Wave video...
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July 29, 2024
Angel City FC Launches Fund to Empower Los Angeles Youth
Angel City Football Club (ACFC) of the NWSL has launched the Angel City Impact Fund, the LA-based women’s professional soccer team’s philanthropic arm. The nonprofit’s inaugural initiative will expand ACFC’s community partnership with the City of Los Angeles Department of Recreation and Parks. The goal is to serve over 7,000...
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July 29, 2024
Michele Kang launches first global multi-team women’s soccer organisation
Kang becomes the first person to own an international organisation entirely dedicated to women’s soccer. KIH, which is central to Kang’s mission, aims to raise US$100 million to support its goals. Kang will contribute US$50 million in combined seed funding and matching funds to support KIH. Under Kynisca, the National Women’s Soccer...
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July 27, 2024
First women’s sports bar in California officially opens
The lines wrapped around the block and customers waited hours to get a table at California’s first sports bar dedicated to women's sports. Resting on the 6500 block of Pacific Coast Highway in Long Beach, Watch Me! Sports Bar celebrates women athletes and their achievements. Eddy and her partner, Jax...
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July 25, 2024
Olympic Coach Fired Before Opening Ceremony
Canadian women's soccer Olympic head coach Bev Priestman was fired following allegations of using a drone to spy on opponents hours after the team's 2024 Paris Olympics pre-Opening Ceremony match, the Canadian Olympic Committee announced Thursday (July 25). Assistant coach Andy Spence will serve as the team's head coach for the remainder of the 2024 Paris Olympic Games. Assistant coach Jasmine...
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July 21, 2024
WNBA: Viewership tops records as rookies shine, women’s sports interest grows
Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year, up from $60 million currently, reinforces the rising popularity of the league and women's professional sports in general, Commissioner Cathy Engelbert said on Saturday. With Saturday's WNBA All Star Game followed...
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July 20, 2024
Top 10 richest women’s sports teams in 2024
The rising popularity of women’s sports is evident with Angel City FC, a National Women’s Soccer League (NWSL) team, becoming the world’s most richest women’s sports franchise, now valued at $250 million. This is about $110 million more than the WNBA’s two-time champion Las Vegas Aces, who were previously the...
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July 20, 2024
WNBA: Viewership tops records as rookies shine, women’s sports interest grows
Soaring viewership, surging media attention and an electrifying rookie class featuring standouts Caitlin Clark and Angel Reese marked the strongest first half of the WNBA season since the league's 1997 inception. Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year,...
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July 17, 2024
Paris Olympics marketing blitz powered by female athletes
Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalizing on recent record ratings for women's sports in the U.S. and Europe to reach new audiences. While the Olympics has long been considered the pinnacle of women’s sports,...
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July 17, 2024
Willow Bay, Disney CEO Bob Iger take majority stake in Angel City FC
Angel City FC is now the most valuable women's sports team in the world following an agreement by Willow Bay and Bob Iger to purchase a controlling stake in the National Women's Soccer League franchise at a $250 million valuation. Bay, the dean of the USC Annenberg School for Communication...
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July 16, 2024
Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand
As women’s sports continue to hit new heights in revenue and ongoing investment, fans of all genders are clamoring to snap up merch. The women’s sports apparel market has soared to an estimated $4 billion in the U.S. alone, according to data from Klarna and fan-intelligence company Sports Innovation Lab (SIL)....
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July 9, 2024
Reign FC, Storm team up to bring women’s amateur soccer to Ballard
Reign players Lu Barnes, Jess Fishlock and Olivia Van der Jagt and NJ/NY Gotham FC’s Sam Hiatt headline a host of new investors set to bring a USL W, an amateur women’s soccer league, team to Ballard. The pre-professional soccer team will be a sister club to Ballard FC, with...
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July 9, 2024
Los Angeles Sparks Sign Lease Extension with Crypto.com Arena
The Los Angeles Sparks announced today the signing of a five-year extension with AEG, the owners of Crypto.com Arena, to continue playing its home games at the state-of-the-art arena through 2029. The agreement prolongs a productive partnership between the team and the iconic downtown Los Angeles venue. The Sparks, founded...
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July 4, 2024
Peloton Interactive Successfully Sues Women’s Cycling Community for Use of Word ‘Peloton’
Billion-dollar fitness behemoth Peloton Interactive successfully sued a women’s cycling group for using the term “Peloton.” The Women’s Peloton, a Belgian community that promotes and advocates for women’s cycling, will have to change its three-year-old brand name within the next three months or pay 500 Euros [$540 USD] per day,...
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July 3, 2024
Disney CEO Bob Iger, wife Willow Bay on verge of purchasing controlling stake in NWSL’s Angel City FC: reports
Bob Iger is one of the most powerful figures in the media. The longtime Walt Disney Co. CEO and his wife, Willow Bay, the dean of USC's journalism school, appear to be close to striking a deal that would see them make a significant investment in a professional women's sports franchise. The...
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July 2, 2024
Fever, Sky Pushing WNBA Resale Ticket Prices Upward
Logitix, a ticketing platform, published a report that monitors multiple secondary ticket exchanges for WNBA games. Among its findings are that the average resale ticket price, without ticketing fees, has grown to $87.75 through the first half of the 2024 season, up from $50.10 during the 2023 season. While there’s...
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June 26, 2024
Companies pass up $4 billion in women’s sports merch market
The lack of merchandise options, or lack of merchandise period, isn’t just a source of annoyance to women’s sports fans. It’s one more example of the economic inequities that have held women’s sports back. And it's costing the companies that make and sell merch, as well as teams and leagues. As...
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June 24, 2024
Peloton Instructor Exits Add to Fitness Company’s Woes
As June winds down, three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Kristin McGee, Kendall Toole and Ross Rayburn each took to social media to announce their upcoming departures. It’s another blow to...
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June 21, 2024
Investors Have Their Eyes On Women’s Sports As Profitability Soars
The rapid development of new leagues has made investing in women’s sports increasingly more attractive and full of opportunities. Now, more than ever, women’s sports are on investors’ radars, with its status as one of the fastest-growing industries making the market especially enticing. Women’s sports are increasingly profitable. The 2023...
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June 18, 2024
Nike Increases Paid Parental Leave to 16 Weeks for All US Employees
Nike is making a big change to support employees on their journey to parenthood. The Swoosh late last week announced that as of June 1, it has increased its paid parental leave benefit from eight to 16 weeks for all U.S.-based employees to bond with a child after birth, adoption or...
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June 18, 2024
Here’s What Every WNBA Franchise Is Worth
For the first time in league history, Sportico published WNBA team valuations for all 12 teams for the 2024 season. As the sport grows in popularity and continues to sell out arenas and break attendance and viewership records, the WNBA will likely increase in value ahead of the 2025 season. The teams will...
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June 17, 2024
Carlyle completes purchase of Seattle women’s soccer club
Private equity giant Carlyle is getting into women's professional soccer, but it doesn't plan to spread its money around. The firm on Monday confirmed that it purchased Seattle Reign FC, a National Women's Soccer League club, from France's OL Groupe. Deal terms are $58 million for a 97% stake. Axios
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June 13, 2024
Investigation into WNBA Champs just got more serious
The back-to-back champion Las Vegas Aces are facing some adversity, not just because of their current three-game losing streak. The Aces franchise was placed under investigation last month after the announcement of an arrangement between the Las Vegas Convention and Visitors Authority (LVCVA) and the Aces players that would have...
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June 10, 2024
The Highest-Paid WNBA Centers
The highest-paid WNBA center is Brionna Jones, who earns $212K annually. She signed a 1-year contract in February to extend her stay with the Sun. Jones was drafted by Connecticut in 2017 and has spent her entire career there. She has netted $618K in salary during her time with the...
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