BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
October 26, 2021
First stadium in U.S. built specifically for women’s soccer team announced in Kansas City
The very first stadium built specifically for a women’s soccer team in the U.S. will be built in Kansas City. KCTV5 reports a $70 million riverfront National Women’s Soccer League stadium is coming to Kansas City. It said the 11,000-seat stadium, the future home of the Kansas City National Women’s...
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October 25, 2021
Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction
A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...
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October 22, 2021
There’s a Growing Business Case for Investing in Women’s Sports
The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg
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October 22, 2021
WNBA finals TV ratings up 42% on 2019 season
The Women’s National Basketball Association (WNBA) scored its most viewed finals since 2017 via domestic broadcast partner Disney, with an average 548,000 viewers tuning in across the four games on ESPN and ABC. SP
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October 21, 2021
Angel City FC announce revenue-sharing plan with their players
NWSL (National Women's Soccer League) expansion team Angel City FC announced that one percent of the net ticketing revenue from all of Angel City’s home regular season NWSL games will be divided equally amongst each player on the ACFC roster who opts in and supports marketing initiatives to drive ticket...
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October 20, 2021
Blackstone buys majority stake in shapewear maker Spanx
Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post
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October 19, 2021
Are you ready for some volleyball? A new women’s pro league hopes the answer is yes
U.S. women's volleyball is second to none, sitting atop the world rankings. The game is thriving from the youth level up to the Olympics. But every year, the top U.S. women head to international leagues after college. That's because the rest of the world has something the U.S. does not: dozens...
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October 19, 2021
espnW Unveils Campaign For Women’s Sports Channel
espnW unveiled a branding campaign today that asserts what a “W.” is. espnW is challenging female athletes and fans alike, noting that a W is a way of looking at the world of sport and seeing more than a game or a race, according to the company. With “That’s a...
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October 15, 2021
Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners
Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’ to be held next year. Rousse unveiled an eight-stage race route with the peloton starting on...
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October 15, 2021
Dawn Staley Signs Seven-Year, $22.4 Million Contract Extension with South Carolina
The University of South Carolina Gamecocks have officially signed their women’s basketball head coach Dawn Staley to a historical contract on Friday. The new deal not only makes her the highest paid Black head coach in her sport, but one of the highest paid women’s basketball coaches in the country....
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October 14, 2021
Echelon Appoints Board Member
Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners. Cohen brings experience across fitness, lifestyle, technology, and retail to Echelon at a time...
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October 12, 2021
USL appoints Amanda Vandervort as president of newly created women’s league
The United Soccer League's recently created women's league has named Amanda Vandervort appointed as its inaugural president. The USL Super League, which will be a professional Division II women's league, was originally announced in September and is set to launch in 2023. It will double the number of professional women's...
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October 11, 2021
Quality Bicycle Products Hires VP Of Brand Marketing
Quality Bicycle Products has hired Shylo Masumi Farnsworth as VP of brand marketing. Farnsworth brings 18 years of experience in marketing, retail, digital, and brand experience and joins Quality Bicycle Products from Nike. She is responsible for all marketing and external communications and its proprietary brands, including Salsa Cycles, Surly, All-City,...
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October 5, 2021
ESPN Anchor Sage Steele Removed From Air
The co-anchor of the noon “SportsCenter” is expected to be off for at least a week, said sources. Steele is also expected to skip her turn as host of the espnW: Women + Sports Summit, which takes place Oct. 18-20. Steele has tested positive for COVID-19, according to sources. But...
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September 29, 2021
After backlash, NCAA extends ‘March Madness’ brand to women’s basketball tournament
A little over six months after an outcry drew attention to inequities between the NCAA men’s and women’s basketball tournaments, the NCAA announced Wednesday that it will extend “March Madness,” its trademark for the Division I men’s tournament, to the women’s tournament, which is held at the same time annually...
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September 29, 2021
Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store
Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...
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September 28, 2021
Former WSL CEO Named Leader of US Ski & Snowboard
U.S. Ski & Snowboard announced the appointment of Sophie Goldschmidt as the organization’s next President and CEO, officially beginning on October 18, taking over from current President and CEO Tiger Shaw. Shop Eat Surf
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September 27, 2021
Dick’s Sporting Goods CEO Lauren Hobart on Reinventing Outdoor Retail and Female Leadership in a Male-Dominated Industry
Since Lauren Hobart took over as CEO of Dick's Sporting Goods effective Feb. 1., the sporting goods retail giant has unleashed several initiatives to expand its physical footprint, attract more shoppers and inspire consumers — all while reaping the benefits of the athletic and outdoor shopping boom. Check out her...
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September 25, 2021
Under-fire USA Gymnastics appoints chief communications officer
Jill Geer, who has almost 20 years’ experience within the Olympic Movement, has secured the post at a governing body which has come under fire over its handling of allegations against disgraced doctor Larry Nassar. The former USA Track and Field (USATF) chief communications and marketing officer will be responsible for...
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September 21, 2021
MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...
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September 10, 2021
U.S. Soccer asks USMNT, USWNT to divide FIFA World Cup prize money equally
U.S. Soccer Federation president Cindy Parlow Cone on Friday sent an open letter asking the unions of the women's and men's national teams to agree to equalize FIFA's World Cup prize money. She called for the men's national team to allow the USSF to reallocate a portion of FIFA's World...
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September 8, 2021
Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS
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September 6, 2021
How female athletes are pushing for a level playing field
Both the US women's national teams in hockey and soccer have fought for increases in wages and equitable treatment, arguing that the value they bring to global events like the Olympics and world championships isn't being fairly compensated. In 2017, members of the women's hockey team reached a landmark four-year deal with...
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September 1, 2021
Minnesota Women’s Soccer Becomes First Community-Owned Women’s Team In U.S.
Minnesota Women’s Soccer, a pre-professional team, started selling community ownership shares on Wednesday, becoming the first women’s sports team in the country to be community-owned. The team is one of the founding members of the USL W League, which has the goal of strengthening the pipeline between college and professional...
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August 30, 2021
All-Women Broadcast Team to Call NBC Sports’ Coverage of ShopRite LPGA Classic
NBC Sports will utilize an all-women broadcast team to call the ShopRite LPGA Classic at the Bay Course at Seaview in Galloway, N.J., on October 1-3 on GOLF Channel, marking the first-ever all-women golf broadcast team in U.S. television history. The commentary team will feature Cara Banks handling play-by-play duties,...
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