BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
December 7, 2021
The UCI increases percentage of their women committee members
One of the goals of the reorganization of the Union Cycliste Internationale was to increase the proportion of women’s representation to at least 25%. This goal has been exceeded as the percentage of women has now reached over 32 per cent on average (59 women for a total of 184...
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December 2, 2021
Meet the woman who could move women’s college basketball to a more equitable spot
Change is a notoriously slow process and that’s only if the powers that be want it in the first place. Hence how the NCAA found itself attempting to weather a blizzard of outcry over inequalities in its basketball tournaments last March. With one click to her millions of fans, Sedona...
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December 1, 2021
Flagg Bicycle Group acquires Terry Bicycles
The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...
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December 1, 2021
USA Cycling announces first all-female set of athlete reps on board of directors
As of today, four new athlete representatives sit on USA Cycling’s 10-person board of directors. Former pro racers Cari Higgins and Meredith Miller, along with Tokyo Olympian Maddie Godby, join Alison Tetrick, who returns for a second term on the USAC board. It is the first time all four positions...
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November 26, 2021
Peloton has sued Lululemon in feud over cycle maker’s new apparel line
Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...
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November 24, 2021
LPGA Tour seizing on more sponsor interest in women’s sports
People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...
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November 24, 2021
Secrets from an angel investor: How to get your women-led outdoor startup funded
According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to women, as opposed to the $160 billion that male founders received. This isn’t all that surprising...
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November 24, 2021
Inside The Call: Athleta Expands Double-Digits In Q3
For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...
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November 19, 2021
Serena Williams’ Net Worth Explains Why She’s One of the Highest Paid Tennis Players of All Time
There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals with Nike, Puma and more? Read on for what we know about Serena Williams’ net...
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November 18, 2021
Momentum behind women’s pro sports has fans — and investors — cheering
During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it is finally paying off. WGN9
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November 17, 2021
Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner
The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN
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November 16, 2021
Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry
Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. The outdoor industry is becoming more conscious and more diverse as women and people of color take the lead to actualize change. They’re building products and businesses to fulfill their needs. Gear...
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November 15, 2021
Flobikes will broadcast first Tour de France Femmes in Canada
FloBikes, a part of FloSports, announced it has secured the exclusive Canadian broadcaster rights for Tour de France Femmes Avec Zwift for 2022 and 2023. Coverage of the eight-day women’s professional stage race starts on July 24, 2022. Canadian Cycling Mag
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November 15, 2021
Togethxr Sets New Goals for Women’s Sports
Santa Monica-based sports and culture platform AXM, which operates as Togethxr, was created by soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird to highlight the achievements of female athletes and advocate for other media companies to do the same. LA Business Journal
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November 12, 2021
Colorado Ski Industry Has More Women In Leadership Positions Than Ever Before
The ski industry has more women in leadership positions than ever before with. Kirsten Lynch took over for long-time CEO Rob Katz on Nov. 1 and is now the official operator of 37 ski resorts, and today four out of five resorts in Colorado are run by women. CBS
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November 12, 2021
7 questions with Olympian Allyson Felix about entrepreneurship, pay equity and the future
The most decorated U.S. track athlete in Olympic history was in Milwaukee Friday to talk about her journey as an olympian, her advocacy for working mothers and business. Allyson Felix headlined Tempo's 16th annual Leadership Event Friday at the Wisconsin Center. The event focuses on empowering people in leadership. Tempo is...
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November 10, 2021
New Weighted Workout Brand Omorpho Includes Equity Stakes For Athletes, Including Ajla Tomljanović
The Omorpho Gravity Sportswear line, created with MicroLoad weighting, offers minimal impact to movement, speed or mechanics while providing resistance training that still enables sport-specific movements. Pairing Tomljanović's interest in both resistance training and fashion, she's already excited about the possibilities of growth with Omorpho, hoping for an opportunity to...
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November 4, 2021
Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors
Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico
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November 3, 2021
Why the CEO of Wild Rye Started Women Led Wednesday
Cassie Abel, co-founder of Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website that now hosts a directory of some 500 women-identifying owned businesses across two dozen industries like...
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November 2, 2021
Angel City FC, Determined To Build Differently, Adds Klarna In A Different Kind Of Sponsorship Deal
ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes
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November 1, 2021
‘I like to feel we can do it differently’: What if women’s sport went its own way?
xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP
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October 29, 2021
Changing the Game: A New Era in Women’s Sports
From media coverage to exercise science and startup funding, women’s sports have long been overlooked. But now, a growing number of entrepreneurs and investors are shining a spotlight on female athletics. Can they change the game? Let’s take a look. Fitt Insider
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October 28, 2021
WNBA Star Alana Beard Leads Effort For Oakland Team
A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard. The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50% stake in the Oakland Coliseum Complex. Oakland’s Vice Mayor Rebecca Kaplan has been supportive of the...
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October 27, 2021
More women are taking ownership stakes in sports teams
Though women have held a place in the ownership ranks of American pro teams for years, female-led control bids have been exceedingly rare, if not altogether nonexistent, throughout the country’s top leagues. Yet there are now clear signs of change and two key factors — namely, loosening ownership restrictions and...
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October 27, 2021
Sports Innovation Lab Raises Total Funding to US$5.8 Million with Latest Round
Sports Innovation Lab, a data-driven fan intelligence company, has completed raising a round of funding that increases the company’s total capital raised to $5.8 million. This latest round was co-led by Elysian Park Ventures, the private investment arm of the Los Angeles Dodgers’ ownership group, and Eileen Murray, the former...
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