BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
September 28, 2021
Former WSL CEO Named Leader of US Ski & Snowboard
U.S. Ski & Snowboard announced the appointment of Sophie Goldschmidt as the organization’s next President and CEO, officially beginning on October 18, taking over from current President and CEO Tiger Shaw. Shop Eat Surf
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September 27, 2021
Dick’s Sporting Goods CEO Lauren Hobart on Reinventing Outdoor Retail and Female Leadership in a Male-Dominated Industry
Since Lauren Hobart took over as CEO of Dick's Sporting Goods effective Feb. 1., the sporting goods retail giant has unleashed several initiatives to expand its physical footprint, attract more shoppers and inspire consumers — all while reaping the benefits of the athletic and outdoor shopping boom. Check out her...
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September 25, 2021
Under-fire USA Gymnastics appoints chief communications officer
Jill Geer, who has almost 20 years’ experience within the Olympic Movement, has secured the post at a governing body which has come under fire over its handling of allegations against disgraced doctor Larry Nassar. The former USA Track and Field (USATF) chief communications and marketing officer will be responsible for...
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September 21, 2021
MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup
The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...
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September 10, 2021
U.S. Soccer asks USMNT, USWNT to divide FIFA World Cup prize money equally
U.S. Soccer Federation president Cindy Parlow Cone on Friday sent an open letter asking the unions of the women's and men's national teams to agree to equalize FIFA's World Cup prize money. She called for the men's national team to allow the USSF to reallocate a portion of FIFA's World...
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September 8, 2021
Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS
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September 6, 2021
How female athletes are pushing for a level playing field
Both the US women's national teams in hockey and soccer have fought for increases in wages and equitable treatment, arguing that the value they bring to global events like the Olympics and world championships isn't being fairly compensated. In 2017, members of the women's hockey team reached a landmark four-year deal with...
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September 1, 2021
Minnesota Women’s Soccer Becomes First Community-Owned Women’s Team In U.S.
Minnesota Women’s Soccer, a pre-professional team, started selling community ownership shares on Wednesday, becoming the first women’s sports team in the country to be community-owned. The team is one of the founding members of the USL W League, which has the goal of strengthening the pipeline between college and professional...
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August 30, 2021
All-Women Broadcast Team to Call NBC Sports’ Coverage of ShopRite LPGA Classic
NBC Sports will utilize an all-women broadcast team to call the ShopRite LPGA Classic at the Bay Course at Seaview in Galloway, N.J., on October 1-3 on GOLF Channel, marking the first-ever all-women golf broadcast team in U.S. television history. The commentary team will feature Cara Banks handling play-by-play duties,...
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August 26, 2021
Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually
Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times
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August 25, 2021
ESPN Moves Rachel Nichols Off NBA Coverage, Cancels ‘The Jump’
ESPN used to rely on two talented female sportscasters, Rachel Nichols and Maria Taylor, for some of its top basketball coverage. Going forward, the network isn’t going to have either. Variety reports that ESPN has decided to cancel “The Jump,” the Nichols-led weekday daily basketball-news program and take the sportscaster off of NBA coverage. The...
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August 23, 2021
Highest-Paid Female Athletes 2021: Osaka and Serena Ace the Competition
Life on the court has been a grind for Naomi Osaka and Serena Williams over the last six months. Injuries, shocking losses and skipped tournaments have limited the pair to only nine on-court WTA match wins combined since February, when Osaka captured the Australian Open after defeating Williams in the semifinal. And yet, their...
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August 23, 2021
Simone Biles named world’s most marketable athlete for 2021
Gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2021. The 19-time world champion and owner of four Olympic gold medals edges out four-time Grand Slam tennis champion Naomi Osaka to take top spot in SportsPro’s 2021 list of the World’s 50 Most Marketable Athletes presented...
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August 19, 2021
WNBA Becomes First Women’s Professional Sports League On Buzzer
Buzzer, the new mobile platform for personalization and discovery of live sports, today announced a new agreement with the WNBA to distribute live game content, making the WNBA the first women’s professional sports league to be offered on the platform. Beginning August 25, Buzzer will provide frictionless access to WNBA...
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August 12, 2021
Study: Female athletes earned record-high ratio of NBC’s primetime Olympic coverage, but inequities remain
The Tokyo Olympics were a milestone moment for the women of Team USA. They made up nearly 54% of the team and won 58.4% of the medals, including 23 golds. They also set a record on television screens, taking up 59.1% of NBC’s primetime coverage of the Games . It is the highest percentage of...
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August 10, 2021
Alterra Mountain Company Names New President and COO of SVAM
Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee has worked in the ski industry for over 30 years and has held numerous positions across prominent mountains and brands. Dee joined SVAM in...
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August 9, 2021
Brooks Running Revenue Grew 75% in Q2 as It Continues to Steal Share in Women’s From Nike and Adidas
The running shoe brand, which is a subsidiary of Berkshire Hathaway Inc., reported that its global revenue rose 75% in Q2 of 2021 compared to 2020. Overall, revenues for Berkshire Hathaway’s consumer units, which include its apparel and footwear operations such as Brooks, increased about $1.5 billion, or 68%, in Q2. FN
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August 5, 2021
Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga
The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire
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August 3, 2021
Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women
Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN
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