BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
November 22, 2022
The Athletic to double women’s sports coverage
The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...
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November 19, 2022
Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon
Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...
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November 11, 2022
Canada Soccer President claims “epic, historical deal for pay equity” on the way
Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games
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November 8, 2022
Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts
The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected to the office, she's also the first open lesbian to be elected governor in U.S....
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November 2, 2022
Serena Williams is on extensive list of investors in Tiger Woods’ new venture
Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called TGL. The startup has raised more than $15 million. The TGL will consist of six...
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November 1, 2022
Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness
Hyperice, a global high-performance wellness brand, furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi Osaka, now available in the Core App and developed by global workplace mental health platform, Modern Health....
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October 31, 2022
Women’s Soccer Continues to Grow, Drawing More Investors
Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to 10. FIFA’s second edition of the report, which analyzes 30 leagues and 294 clubs, also revealed...
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October 27, 2022
Highest-Paid Female Athletes 2022: Osaka And Serena Score Nearly $90M
Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis aces remained the biggest draws for brands looking to reach a global audience through female sports stars. The result:...
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October 25, 2022
Did Serena Williams Just Drop A Comeback Hint? Tennis Legend Claims She’s ‘not Retired’
Serena Williams may not be not done with tennis after the legendary US tennis star dropped a huge statement over her possible comeback. Williams 'evolved' away from the game following her US Open exit but it looks like she has some unfinished business in store. Republic World
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October 24, 2022
Eurovision Sport secures 2023 Women’s World Cup rights for 28 countries
Eurovision Sport has secured the rights to the 2023 Fifa Women’s World Cup for its members in 28 countries, as world soccer’s governing body continues to hold out for more lucrative offers in larger markets. The European Broadcasting Union (EBU) members covered by the deal have committed to showing at...
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October 20, 2022
FIFA Rejects World Cup Tv Bids In Favor Of Pay ‘Women’s Game Deserves’
FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany,...
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October 18, 2022
SDSU Athletics Announces Women’s Fund
San Diego State Athletics announced the launch of the Women's Fund to benefit the 12 Aztec women's sports programs in conjunction with the 50th anniversary of Title IX legislation. The SDSU Athletics Women's Fund aims to raise awareness and financial support to achieve and maintain excellence across all Aztec women's...
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October 12, 2022
Tom Brady, Kim Clijsters to Buy Major League Pickleball Team
Two legendary athletes, football star Tom Brady and four-time tennis Grand Slam winner Kim Clijsters, are joining the growing number of high-profile investors in Major League Pickleball. Pickleball, a sport that combines aspects of tennis, badminton and ping-pong on outdoor badminton-sized courts, has been called the fastest-growing sport in the country. Major League...
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October 3, 2022
How to Make Outdoor Products Go Viral
Going viral is every marketing team’s dream. With more than 4.7 billion users active on social media around the world every day, the power of virality—even of a single post—can revive a struggling product or brand almost overnight. But content creation takes time, energy, and creativity, and even the best...
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September 29, 2022
Women’s Pro League Athletes Unlimited Lands $30M Funding Round
Athletes Unlimited, the multi-sport women’s league launched in 2020, has completed its first outside capital raise. The company announced a $30 million funding round on Thursday that included Kevin Durant’s 35V, David Blitzer, and Angela Ruggiero. (It was announced just a day earlier that Durant and Blitzer also invested in...
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September 29, 2022
OneFootball Acquires Gloria, a Soccer-Centric Social Network, in a Deal That Will Help Grow Women’s Soccer Content on OneFootball
OneFootball has more than 100 million active users globally and features live scores, news and stats in addition to regional rights to livestream matches from top leagues such as Bundesliga, Scottish Premiership, Serie A, K League 1, the Champions League, Liga MX, Brasileiro Série A and more. Gloria has more...
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September 28, 2022
Billie Jean King, Kevin Durant Back Pro Volleyball League
A new professional women’s volleyball league has scored $16.75 million in a Series A funding round led by a star-studded group of investors. League One Volleyball, first founded in 2020, secured funding from Billie Jean King, Kevin Durant, Chelsea Handler, and David Blitzer, among others. With the freshly minted capital, LOVB will continue creating professional...
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September 26, 2022
Portland Vies to Add WNBA Team, Keep Trail Blazers
Portland is vying for a WNBA team with the help of one of its federal representatives. Sen. Ron Wyden wrote a letter to WNBA commissioner Cathy Engelbert and NBA commissioner Adam Silver, saying that a Portland WNBA team would be a “slam dunk success for the city and the league.”...
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September 20, 2022
The North Face adds two women to C-suite
The North Face has added two women to its C-suite, Sophie Bambuck as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. They join a leadership team that includes President Nicole Otto, who took charge of the brand in June 2022 following a 16-year career at Nike....
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September 19, 2022
ESPN Hires Executive Susie Piotrkowski as Vice President, espnW
ESPN has hired Susie Piotrkowski as Vice President, espnW. In her new role, she will help drive the future vision for the espnW portfolio, including the new W. Studios group. Piotrkowski will lead the further development, creation and execution of espnW content, amplifying the espnW voice across ESPN platforms, working...
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September 17, 2022
WNBA wants players to prioritize the league, but at what cost?
The new prioritization rule was negotiated as part of the WNBA’s collective-bargaining agreement, which expires after the 2027 season. In 2023, the rule will require all players with three or more years of experience to be in-market by the start of training camp or by May 1, whichever comes later....
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September 14, 2022
Women’s Sports Foundation Continues to Close the Gender Gap in Coaching with the Tara VanDerveer Fund for the Advancement of Women in Coaching
The Women’s Sports Foundation announced the fourth class of grant recipients for its Tara VanDerveer Fund for the Advancement of Women in Coaching. Named for legendary Stanford University women’s basketball coach Tara VanDerveer, the Fund will provide a total of $200,000 to 10 colleges and universities for a coaching fellowship...
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September 14, 2022
Serena Williams cites Tom Brady’s ‘cool trend,’ hints that she might not be retired: ‘You never know’
When asked about a possible return to the court, Serena told “Good Morning America” on Wednesday, “I mean you never know. I’ve just been saying that I think Tom Brady started a really cool trend.” Yahoo! Sports
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August 31, 2022
Serena Williams shares what ‘Serena 2.0’ will look like in post-match interview
Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand Slam singles champion was quick with her answer, showing that her mind is already very much...
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August 30, 2022
A New Crop of CEOs Are Poised to Take Over Heritage Retail Brands as They Navigate An Industry in Flux
A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed in 2022 so far, seven (or 50%) have been women, according to Challenger, Gray & Christmas....
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