BUSINESS NEWS

March 3, 2022

Serena Williams Venture Capital Firm Lands $111M

Serena Williams just scored a major off-court win — this time, with her venture capital firm. Serena Ventures announced on Wednesday that its first fund has raised $111 million. The fund will “invest in founders with diverse points of view,” according to The New York Times. The company has made angel investments in...

March 3, 2022

Prairie Wear Partners with Press Forward PR

CALGARY, AB /SPORTSWIRE WOMEN/ - Prairie Wear, makers of Hugger support bras, has partnered with Press Forward for media relations, product placement, and communications strategy. “Prairie Wear is making compression bras that are easy to wear and easy to care for,” says Holli Markwald, Founder & CEO of Prairie Wear....

March 2, 2022

PWHPA Inching Closer to Forming Women’s Pro Hockey League

Talks with select NHL teams and major corporate sponsors have intensified in the Professional Women’s Hockey Players’ Association’s bid to form a pro league within the next year. Associated Press

March 2, 2022

March Celebrates Women Led Companies: Krimson Klover with Rhonda Swenson

Boulder, Colorado (March 1, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, Celebrate the Month of March and Women Led Businesses. A woman of inspirations, Rhonda possesses a variety of strengths, the kind that imparts and supports other women in the vastly underrepresented...

March 1, 2022

How Airplanes Became the WNBA’s Biggest Scandal

The Liberty’s repeated chartering of flights, a violation of CBA rules, is a window into the state of ownership in the league. SI WNBA

March 1, 2022

Title Nine Announced Finalists For First Annual Pitchfest Girls

Emeryville, Calif (March 1, 2022)/SPORTSWIRE WOMEN/ - Title Nine, adventure and outdoor apparel brand and retailer aiming to empower women to lead, risk and own, is proud to announce nine finalists of their first annual Pitchfest Girls program. Pitchfest Girls is the newest edition to Title Nine’s Pitchfest series, a entrepreneurship...

February 25, 2022

Former USWNT goalkeeper Hope Solo blasts equal pay settlement as ‘heartbreaking, infuriating’

"Read the fine print." Former United States goalkeeper Hope Solo said on Wednesday the women's national team's $24 million settlement with U.S. Soccer over an equal pay lawsuit was not the huge win it was being trumpeted as but rather "heartbreaking and infuriating." ESPN

February 24, 2022

British Cycling Brand Parcours Appoint Amy Marks as Marketing Manager

/SPORTSWIRE WOMEN/ - Since its launch in 2016 by Oxford University Engineering Graduate Dov Tate, British cycling brand Parcours has gone from strength to strength. Now, after several years of successful growth, the company has appointed a new Marketing Manager in Amy Marks to continue its development and expand the...

February 24, 2022

PEARL iZUMi Lauches ‘We’, an Online Hub for Connectivity, Inspiration and Product Information Within the Women’s Cycling Community

LOUISVILLE, Colo. (Feb 24, 2022)/SPORTSWIRE WOMEN/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is excited to launch We, the brand’s new initiative to connect, inspire, and empower women-lead cycling communities. Through a combination of storytelling, social experiences and online resources, the brand will promote and amplify positive...

February 23, 2022

Potential Buyers Want to Bring Women’s Professional Basketball Back to Portland but Will Need Support From Trail Blazers Ownership

20 years ago women’s professional basketball team had a home in Portland and amassed a loyal following of more than 8,000 fans a night. They left in 2002 after then-Trail Blazers owner Paul Allen declined to add them to his portfolio of sports franchises. But now at least two parties...

February 23, 2022

Superfeet Bolsters Leadership Team with New CFO Hire and Internal Promotions

FERNDALE, Wash. (Feb. 23, 2022)/SPORTSWIRE WOMEN/ - Superfeet, the global insole industry leader, announces the hiring of new chief financial officer, Cambria Schmidt, to support the brand’s continued domestic and international growth. A strategic leader, Schmidt brings 24 years of experience in finance and most recently served as CFO of Zoomget,...

February 22, 2022

ESPN sells out NCAA Women’s Tournament ad inventory

March is obviously a huge month for college sports, with the men’s and women’s basketball tournaments set to begin. Well in advance of the start date, ESPN and Disney announced today that they’ve completely sold out of ad inventory for the women’s NCAA Tournament, which airs exclusively on ESPN’s family...

February 17, 2022

Feisty Media’s 2nd Annual Women’s Performance Summit is All About Empowerment

Victoria, BC— February 17, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is hosting the second annual Women’s Performance Summit focused on providing active women the information they need to get the best from their bodies. The summit will focus on four pillars of performance for women - physiology, nutrition, mental health,...

February 16, 2022

Kristen Wilcox joins MarathonFoto as Director of Client Relations.

/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Kristen Wilcox will join the team as the Director of Client Relations. Wilcox will help ensure that client goals and objectives are met for each race that MarathonFoto covers. Kristen worked with MarathonFoto previously as...

February 16, 2022

Angel City FC adds Gabrielle Union, daughter, Christina Aguilera to star-studded ownership group

Angel City FC, the expansion team set to debut in the National Women's Soccer League this year, has added a few more celebrities to its star-studded ownership group -- including the 3-year-old daughter of former NBA star Dwyane Wade and actress Gabrielle Union. ESPN

February 16, 2022

Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th school in the nation to offer women’s triathlon at the varsity level. The NCAA Division...

February 14, 2022

Lake Superior State University Becomes 39th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Lake Superior State University Director of Athletics Dr. Dave Diles, today announced that Lake Superior State University in Sault Ste. Marie, Michigan, will become the 39th school in the nation to offer women’s triathlon at the varsity level. The NCAA...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...

February 8, 2022

Krimson Klover Promotes Victoire Dumont to VP of Sales

Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President of Sales. Victoire has been with Krimson Klover for three years, previously serving as Director...

February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Pro Triathlete and Paralympic Guide Jillian Elliot Joins Team MPI Coaching Team

Boise, ID (February 2022) /SPORTSWIRE WOMEN/ - Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world. During her professional career, she specialized in non-drafting Olympic distance races. Jillian enjoyed great success in...

February 7, 2022

$10,000 in Grants Available for Women Alpinists; Act Fast

GRIT&ROCK’s First Ascent Expedition Prize started along with the organization itself in 2016. Each year since the program has distributed $10,000 in grants to selected majority-female alpine climbing expeditions. This month, it puts another $10,000 on the table. Gear Junkie

February 7, 2022

Nike joins all-star lineup with WNBA equity investment

Nike Inc. is now an equity investor in the WNBA, the company announced Thursday, building upon its 25-year partnership with the league. Nike (NYSE: NKE) is not the only one investing in the WNBA, as it also announced Thursday the largest-ever capital raise for a women’s sports property, featuring new...

February 3, 2022

WNBA Announces Close Of Capital Raise To Fuel Investment In Long-Term Transformation Of League

– Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens Support by Investing in League – – League’s First-Ever Capital Raise to Build on Momentum Around...

February 3, 2022

Athletes Unlimited and Sportradar are all-in on betting in women’s sports

AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting market by offering the network's five leagues protection from match fixing and other betting-related corruption. Insider