PRESS RELEASES

August 24, 2022

Leah Reid prepares to take on her 100th Rock ‘n’ Roll Series Event at St. Jude Rock ‘n’ Roll Running Series Washington on September 3-4, 2022

BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’ Roll Running Series makes its return to the Pacific Northwest. For one runner in particular, the...

August 22, 2022

University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer women’s triathlon at the varsity level. A member of the Pac-12 Conference, the University of...

August 19, 2022

Yvonne Spencer Appointed to USA Triathlon Board of Directors

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director of the USA Triathlon Board of Directors. Her term goes until Dec. 31, 2025. Throughout...

August 18, 2022

Dick’s Sporting Goods Named Official Sporting Goods Retailer and Marketing Partner of Defending WNBA Champions, The Chicago Sky

PITTSBURGH, Aug. 18, 2022  -- With the WNBA playoffs underway, DICK'S Sporting Goods today announced a partnership with the Chicago Sky, making DICK'S the Official Sporting Goods Retailer and Marketing Partner for the team. This multi-year partnership furthers the company's investment in women's sports, player development, youth athlete engagement and the Chicago community. Effective...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 16, 2022

The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series

MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...

August 11, 2022

Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team

OGDEN, Utah (August 11, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron...

August 11, 2022

Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador

Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...

August 8, 2022

Morro Bay, California Welcomes East Coast Fitness Celebrity For A First-Of-Its-Kind Event At The Iconic Morro Rock

Morro Bay, CA /SPORTSWIREWOMEN/ - The Morro Bay Chamber of Commerce is excited to announce that as part of their brand-new reimagined and rebranded 2022 Avocado Margarita Food and Drink Festival, Friday, Sept. 9 - Sunday, Sept 11, the event will feature satellite stage events at the iconic Morro Rock...

August 5, 2022

Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ –  Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a...

August 4, 2022

IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance

Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...

August 3, 2022

Elevate Women 4-Tri Malibu Triathlon Women’s Only Training Program

/SPORTSWIRE WOMEN/ – 2XU Malibu Triathlon is excited to announce the Elevate Women 4Tri 7-week triathlon training program will kick off the week off August 8th and lead right into race weekend September 17-18, 2022. The women’s only training program is designed to encourage participation for women learning the sport...

August 2, 2022

Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection

Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...

July 31, 2022

Felicia Stancil Wins Elite Women’s BMX Racing World Championship

NANTES, France /SPORTSWIRE WOMEN/ –  Team USA showed up to the second day of racing at the 2022 UCI BMX Racing World Championships with 12 riders heading in to the quarterfinals. The highlight of the day came from the Elite Women’s race with Felicia Stancil (Lake Villa, Ill.; Factory SSquared/Answer) winning...

July 27, 2022

Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer

Salt Lake City, UT. July 27, 2022/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades of aligned expertise to the company and will be driving strategic employee-centric practices as well...

July 26, 2022

Upper Deck Inks Teen Skateboarding Superstar Sky Brown to Autographed Memorabilia Deal

CARLSBAD, Calif., July 26, 2022 -- Upper Deck, the premier global sports and entertainment collectibles company, announced today that it has signed elite skateboarding and surfing superstar Sky Brown to a multi-year memorabilia deal. Upper Deck has released an extensive memorabilia portfolio containing never-before-seen autographed images, unique designs, helmets, and skateboard decks. At...

July 26, 2022

Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection

SAN FRANCISCO-- Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major...

July 26, 2022

Saucony® Appoints Kathryn Pratt as Chief Marketing Officer

WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic...

July 22, 2022

Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote

NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...

July 21, 2022

Machines For Freedom Launches Everyday Cycling Collection

Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...

July 21, 2022

‘The Run Up’ Episode Three Airs July 22

NEWBURY PARK, Calif. (July 21, 2022)/SPORTSWIRE WOMEN/ –  The Run Up, an online documentary series aimed at growing awareness and interest in women’s pro cycling, returns Friday, July 22 with the third and final episode of its second season, highlighting the preparation of riders and staff from Trek-Segafredo and Liv...

July 20, 2022

Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact

NEW YORK, July 20, 2022 -- Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its "Women Win" campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer's continued efforts to promote gender equity within the sports industry and features women, organizations, and communities rooted in sports,...

July 20, 2022

USA Cycling Announces New Pro Women’s Team, Cynisca Cycling

SAINT-MARTORY, FRANCE /SPORTSWIRE WOMEN/ – USA Cycling is excited to announce a partnership with new American-licensed Continental professional women’s team, Cynisca Cycling. The partnership supports the growth of elite women’s racing by introducing a new American team to the European peloton and funding USA Cycling junior development programs. The European-based team...

July 20, 2022

Liv Brings Women’s Only A-Line Session Back to Crankworx Whistler

WHISTLER, Canada (July 20, 2022)/SPORTSWIRE WOMEN/- After a two-year hiatus due to the pandemic, Liv, the company dedicated to getting more women on bikes, has again partnered with Crankworx Whistler to bring the Liv Women’s Only A-Line Session back to the event on Sunday, August 7. The following day, Liv...

July 18, 2022

Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager

PORTLAND, OR (July 18, 2022) /SPORTSWIRE WOMEN/ - Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018 as a digital marketing consultant with particular emphasis on social and email campaigns and content...