PRESS RELEASES

February 10, 2022

BMC Switzerland announced as the presenting sponsor for the Gone Graveling Women’s Festival in Bentonville, AR

Victoria, B.C. - February 10, 2022 /SPORTSWIRE WOMEN/ - Girls Gone Gravel and Feisty Media are proud to announce BMC Switzerland as presenting sponsor of the Gone Graveling Women’s Festival.  The inaugural women’s gravel festival event will take place April 28 - May 1, 2022, in Bentonville, Arkansas, and is...

February 8, 2022

lululemon Releases Second Annual Global Wellbeing Report

VANCOUVER, British Columbia -- lululemon athletica inc. (NASDAQ:LULU) today released its second annual Global Wellbeing Report, demonstrating the Company’s ongoing commitment to advocate for holistic wellbeing across physical, mental and social dimensions. The 10-market study1 benchmarks the state of wellbeing with the Global Wellbeing Index and explores the drivers and barriers to...

February 8, 2022

Krimson Klover Promotes Victoire Dumont to VP of Sales

Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President of Sales. Victoire has been with Krimson Klover for three years, previously serving as Director...

February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Pro Triathlete and Paralympic Guide Jillian Elliot Joins Team MPI Coaching Team

Boise, ID (February 2022) /SPORTSWIRE WOMEN/ - Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world. During her professional career, she specialized in non-drafting Olympic distance races. Jillian enjoyed great success in...

February 3, 2022

WNBA Announces Close Of Capital Raise To Fuel Investment In Long-Term Transformation Of League

– Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens Support by Investing in League – – League’s First-Ever Capital Raise to Build on Momentum Around...

February 3, 2022

Top U.S. Women’s Marathon Runners Emily Sisson and Emma Bates Join Team UCAN

/SPORTSWIRE WOMEN/ - Professional runners Emily Sisson and Emma Bates are chasing big goals in 2022 and with their nutrition well dialed in with UCAN, they’re able to ensure they get the most out of their training with a scientifically-proven source of energy. Sisson was the top American at the...

February 3, 2022

Join Liv Ladies AllRide: Powered by SRAM Mountain Bike Skills Camps Returns for 8th Season

BEND, Ore. (Feb. 3, 2022) /SPORTSWIRE WOMEN/ - Ladies of all mountain bike skill levels, from beginner to seasoned rider are invited to join Ladies AllRide for its eighth season of mountain bike skills camps in inspiring destinations around the country this spring through fall. Registration is now open at...

February 2, 2022

First Bourn Establishes Futures Fund for U.S. Professional Female Endurance Athlete First-Time Moms

New York, NY – February 2, 2022  /SPORTSWIRE WOMEN/ - First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, has established a college sponsorship program for the endurance sports industry – with a focus on helping professional female athletes fight the #femalepenalty. The fund,...

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Washington Spirit Announce Partnership with RealResponse For Safe, Secure Reporting, Feedback and Monitoring

Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ - The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations. RealResponse will allow both players and staff in the organization to anonymously report feedback and concerns....

February 1, 2022

Renowned Dr. Emily Splichal Launches Naboso to Disrupt Footwear Recovery Category with Textured Recovery Socks

February 1, 2022. Chandler, AZ /SPORTSWIRE WOMEN/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...

January 31, 2022

Women’s Sports Foundation Celebrates National Girls & Women in Sports Day While Commemorating the 50th Anniversary of Title IX

NEW YORK, Jan. 31, 2022 -- This year marks the 50th Anniversary of Title IX, the preeminent legislation that paved the way for girls and women's participation in sport. To commemorate the milestone and celebrate the annual National Girls & Women in Sports Day (NGWSD) on February 2, the Women's Sports Foundation (WSF) is launching...

January 27, 2022

Women’s Running Inspires Female Empowerment in New 360 YOU Program

BOULDER, CO — January 27, 2022 /SPORTSWIRE WOMEN/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...

January 27, 2022

Wild Rye Selected by Ladies AllRide as Official Apparel Partner for 2022 and Beyond

KETCHUM, Idaho (January 27, 2022) /SPORTSWIRE WOMEN/ - Wild Rye, the apparel brand choice for women-identifying outdoor lovers, is excited to share that it has partnered with Ladies AllRide, the mountain bike skills camp series that brings women together to grow, learn and share the joys of mountain biking, as...

January 24, 2022

Tucson Bicycle Classic Promotes Equality through Equal Distances, Prize Money and Women’s New Racer Program

January 24, 2022, Tucson, AZ /SPORTSWIRE WOMEN/ - The Tucson Bicycle Classic is pleased to announce for the first time ever, the race will feature equal race distances for both women’s and men’s race categories, and will continue to offer equal prize purses for men and women. “I’ve been speaking...

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /SPORTSWIRE WOMEN/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

PHF’s Boston Pride Finds Values Based Partner in Real Estate Firm Seyon

BOSTON, MA (January 20, 2022) /SPORTSWIRE WOMEN/ The Boston Pride announced today a new partnership with The Seyon Group (Seyon), which will serve as the team’s Leadership Development Partner for the 2021-2022 and 2022-2023 seasons. A fast-growing industrial real estate investment firm based in Boston, Seyon will be visible at...

January 19, 2022

Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes

NEW YORK - January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively benefit women athletes, beginning with the iconic Jackie Joyner-Kersee. This revolutionary venture led by Parity...

January 19, 2022

Women’s Sports Foundation Welcomes New President and Board of Trustees Chair

NEW YORK, Jan. 19, 2022  -- The Women's Sports Foundation (WSF) is pleased to welcome Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President, and also welcome Executive Director of the Ivy League Robin Harris as its Board of...

January 19, 2022

Experience Fayetteville to Sponsor Team USA Women’s World Championship Squad

COLORADO SPRINGS, Colo./SPORTSWIRE WOMEN/ - USA Cycling recently announced the 38-athlete roster heading to the 2022 UCI Walmart Cyclocross World Championships in Fayetteville, Ark. USA Cycling is excited that Experience Fayetteville is bringing a World Championship cycling event to the United States and is capitalizing on the opportunity to showcase...

January 19, 2022

F2C Nutrition Welcomes Meaghan Hackinen – Ultra-Endurance Cyclist and 2021 BC EPIC 1000 Overall Champion to Team F2C

Vancouver, B.C. Jan 19, 2022 /SPORTSWIRE WOMEN/ - F2C Nutrition Inc. is happy to announce a partnership with Meaghan Hackinen, current world record holder of the 24-Hour World Time Trials. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 18, 2022

InsideTracker Celebrates Athlete, Keira D’Amato, New American Marathon Recordholder

CAMBRIDGE, Mass.— Jan. 18, 2021/SPORTSWIRE WOMEN/ - American marathon runner, Keira D’Amato, ran into the American record books with a time of 2:19.12 in the Chevron Houston Marathon Sunday, shaving 24 seconds off the previous American record set by Deena Kastor in 2006 and showcasing her resilience through a career...

January 18, 2022

Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board

18th January 2022. LONDON, ENGLAND /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...