PRODUCT NEWS

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

June 1, 2022

100%® Unveils Unique Retro Styled Take on Trending Glacier Performance Eyewear

SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with unmatched performance. The unique glacier design was inspired by classics from the past; taking cues from...

June 1, 2022

Award-winning producer teaming up with renowned documentary filmmaker on Cycling Documentary

/SPORTSWIRE WOMEN/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning veteran of television, sports production, marketing, and partnerships, is the film’s executive producer. The project, scheduled...

May 25, 2022

Serena Williams’ Trading Card Nets $266,000 at Auction, Doubling The Record for a Female Athlete

Sports Illustrated (SI) reports Ken Goldin, founder of Goldin Auctions, tweeted that a 2003 Serena Williams NetPro signed rookie trading card sold for $266,000 last weekend. The Athletic added the sale more than doubled the previous record of $117,000, set in January after a bidder purchased Williams 1999 SI for...

May 22, 2022

Adidas Terrex Delivers a New Trail Running Shoe With Insights From Ultramarathoner Abby Hall

The Adidas Terrex Agravic Flow 2, according to the brand, was made with long-lasting speed and control for runners of all skill levels in mind. How Hall helped, according to Adidas Terrex, was by offering critical design inputs from her races around the world over the last five years, which...

May 10, 2022

Tenaya and Zara Announce Latest Capsule Collection for Spring 2022

Lafayette, CO (May 10th, 2022)/SPORTSWIRE WOMEN/ – Trango, the US Distributor for Tenaya, is excited to announce that the Global fashion brand Zara and Tenaya are teaming up for a product collaboration for Spring 2022. The new collection for women aims to bring climbing into the global fashion spotlight as the sport...

May 9, 2022

Vera Bradley Partners with Coleman® To Launch New Limited-Edition Collection

CHICAGO – May 9, 2022/SPORTSWIRE WOMEN/ – On the trail. Up to the lake. Into the woods. Along for the road trip or a day at the beach, let’s go together…Vera Bradley + Coleman! Vera Bradley and The Coleman Company, part of the Newell Brands global portfolio, have partnered to develop...

May 5, 2022

SOREL and prAna Release Limited-Edition Collab Inspired By Movement

PORTLAND, Ore., and CARLSBAD, Calif. - May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product...

May 4, 2022

ESPN expands espnW with W. Studios, reveals details on five short films in Fifty/50 Shorts series

Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced a new initiative, W. Studios. They describe that as “a new content generator that creates, produces,...

April 27, 2022

Angel City FC launching NFT series to commemorate inaugural season

LA's newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the "ACFC Inaugural Fan Pass Collection" in partnership with club founding partner Crypto.com, the world's fastest-growing cryptocurrency platform. Sports Business Journal

April 14, 2022

Liv introduces new Macha Pro Performance Road Cycling Shoe

NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders...

April 13, 2022

‘Grit & Grace’: The First Women’s Paris-Roubaix With Marianne Martin and More

“Grit & Grace” features cycling legends like America’s first female Tour de France winner, Marianne Martin, Olympic gold medalists Anna van der Breggen and Connie Carpenter-Phinney, and road race champ Chantal van den Broek-Blaak. Each woman — a cycling phenom in her own right — discusses what it means that women can...

April 11, 2022

There’s a virtual dating event for Boston Marathon runners and enthusiasts

Filteroff, a video speed dating app, is hosting an April 11 event for people attending the Boston Marathon as runners, friends, family, or fans. Really, it’s for anyone who’ll be in town next weekend and cares about the race. West Observer

March 28, 2022

‘Queen of Basketball’ documentary on life of pioneer Lusia Harris wins Oscar

Lusia Harris' legacy added another chapter when the documentary celebrating her historic story won an Oscar. "The Queen of Basketball" won the Academy Award for short subject documentary at the Academy Awards ceremony in Los Angeles on Sunday. It follows the story of Harris as the first and only woman...

March 8, 2022

Woman-led Town Hall Outdoor Co Launches Youth Apparel Collection

Steamboat Springs, Colorado (March 8, 2022) /SPORTSWIRE WOMEN/ - A new outdoor brand for kids has launched in Steamboat Springs, Colorado. Town Hall Outdoor Co offers a collection of sustainable, durable outdoor apparel built for kids and created by outdoor industry veterans. Made of recycled materials and designed to keep...

February 28, 2022

Hope Solo Launches New Podcast in Partnership with Siriusxm

Former USWNT star goaltender and National Soccer Hall of FamerHope Solo is launching a new podcast in partnership with SiriusXM called “Hope Solo Speaks,” debuting across all platforms March 2.  Solo will discuss a variety of topics, including her relentless fight for women’s rights and gender equality, motherhood and family,...

February 21, 2022

Special-Edition Ready.Set.MOVE. Box Celebrates International Women’s Day

PITTSBURGH, PA (February 21, 2022) /SPORTSWIRE WOMEN/ - P3R has revealed this year’s women-themed Ready.Set.MOVE. box that celebrates International Women’s Day. Back by popular demand, the limited-edition box is curated with fitness items and goodies that will support and empower women along their wellness journeys. This box is available for purchase...

February 15, 2022

LIV Expands Embolden Series

NEWBURY PARK, Calif. (Feb. 15, 2022) /SPORTSWIRE WOMEN/ - Liv, the company dedicated to getting more women on bikes, today revealed its expanded Embolden series. Perfect for those new to trail riding, the Embolden is a full-suspension mountain bike now available in two wheel sizes to give riders more options...

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Do You Need a Women’s Bike?

Finding your ideal bike can be a minefield. Trying to find the right specification, the right type, in the correct size and colour you like is enough to consider. But once you’ve found the answers to those questions the industry then throws in one final conundrum: “Do I need a...

February 1, 2022

Renowned Dr. Emily Splichal Launches Naboso to Disrupt Footwear Recovery Category with Textured Recovery Socks

February 1, 2022. Chandler, AZ /SPORTSWIRE WOMEN/ - Naboso, a global leader in sensory and recovery products, steps up the foot recovery game with their NEW Recovery Socks, which feature a patent-pending texture inside the sock to help improve circulation, help speed recovery and reduce foot fatigue. Foot recovery and recovery footwear...

January 19, 2022

GO Sleeves Signs Pro Contract with Skyrunner Hillary “Hillygoat” Allen

San Jose, CA (January 19, 2022) /SPORTSWIRE WOMEN/ - GO Sleeves, the company that introduced the world’s first and only compression sleeve with built-in kinesiology strips, announced today the signing of Skyrace Endurance Runner Hillary “Hillygoat” Allen to an ongoing partnership contract. “I’m so inspired and proud to welcome Hillary...

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 10, 2022

Wellness has become fashionable at Saks

Saks.com has launched an online shop focused on wellness as health consciousness rises amid the pandemic. The Wellness Shop encompasses four key pillars: Fitness, Health & Nutrition, Sexual Wellness and Rest & Relaxation. RetailWire

December 27, 2021

Movano Unveils Smart Ring Designed for Women Seeking More Approachable Health Insights

PLEASANTON, Calif., Dec. 27, 2021 -- Movano Inc. (Nasdaq: MOVE), a health technology company designing devices that inspire and empower you to live a healthier, happier life, announces its debut device, the Movano Ring, to be showcased at CES 2022. The smart, sleek and comfortable Movano Ring and its accompanying app combine vital health metrics...