Press Release Archive for dates of Saturday, August 27, 2022 thru Friday, September 9, 2022
- For serious climbers or backpackers, the utilitarian, technical clothes that comprise “outdoor fashion” mean they’ll stay dry, warm, and blister-free on their adventures. For other consumers, these clothes telegraph luxury, artistry, and sexiness. Outside...
- /SPORTSWIRE WOMEN/ – Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married...
- On September 6, the body of 34-year-old Eliza Fletcher—a mom, kindergarten teacher, and avid runner—was found in an abandoned duplex in Memphis, Tennessee. The way we talk about incidents like this reveals a culture that...
- Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as...
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Sun Valley, ID /SPORTSWIRE WOMEN/ – Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote...
- VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ – For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that...
- Meta unveiled its second NIL Empower class, giving 30 female student-athletes from across nine conferences the opportunity to increase their NIL value on Facebook and Instagram. Each athlete will be associated with a brand...
- Weds 7 September, London /SPORTSWIRE WOMEN/ – The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US...
- A new study published in the British Journal of Sports Medicine found “strong evidence that greater levels of physical activity and less sedentary time are likely to reduce breast cancer risk, with results generally...
- A study published in The Journal of Physiology argues that athletes using cooling methods to aid recovery may be preventing their bodies from synthesizing protein, an essential ingredient in the recovery process. Amino acids that...
- In the U.K., 36.1 million people watched women’s sports between January and July of this year — more than double the 17.5 million people that watched during the same period in 2021, according to...
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CARLSBAD, Calif. – September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals...
- Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ – If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started...
- A group of 31 current and former Cal swimmers and 22 parents of swimmers sent a letter to the University of California, Berkeley chancellor and other university leaders last Wednesday calling on them to...
- For people assigned female at birth, normal ferritin levels are between 14.7 and 205.1 nanograms per milliliter (ng/mL), according to the Cleveland Clinic. That’s a massive range. For female athletes, levels of at least...
- Friday’s US Open Third Round match on ESPN – apparently the last in the remarkable career of Serena Williams, as she lost to Ajla Tomljanovich of Australia 7-5, 6-7, 6-1 – is the most-watched...
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LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship....
- The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be...
- The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also...
- A cap designed for Black swimmers’ natural hair that was banned from the Tokyo Olympics has been approved for competitive races. Promoting diversity and inclusivity is at the heart of FINA’s work, and it is very...
- The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on...
- Michelob Ultra is celebrating Serena Williams’ storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in...
- Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to...
- Serena Williams’ last dance at the U.S. Open produced monster TV numbers for ESPN. The retiring Williams’ second-round victory over Anett Kontaveit Wednesday night averaged 2.3 million viewers in the “PrimeTime at the US...
- A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records. UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership...
- (Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ – Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022,...
- Hiking attire for women has certainly changed over the past few years, from shorts and a T-shirt toleggings and a sports bra. So what is the best thing to wear while hiking and travelling? Gear Junkie
- Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand...
- Serena Williams’ farewell tour during the U.S. Open is generating big TV ratings for ESPN. The Worldwide Leader’s coverage of Williams’ straight-sets victory over Danka Kovinic on Monday night averaged 2.7 million viewers — nearly...
- A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed...
- SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally...
- The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC
- After a 12-year career, the Canadian rider will make her last appearance in Team DSM colors at the Simac Ladies Tour this week before competing at the world championships in Australia next month. VeloNews
- The RV Women’s Alliance (RVWA) is currently seeking members to join its Board of Directors. The Board is the governing body of the RV Women’s Alliance and the directors set the strategic direction of...
- Haley Batten was aiming for a world championship podium finish this week in Les Gets, France. She captured two. Four days after helping the U.S. to a third-place finish in the cross-country team relay...
- By helping to level the playing field, marketers can generate more fan experiences and better opportunities to connect. Ad Age
- World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of...
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NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for...
- Former badminton world number one Ye Zhaoying has claimed that she was ordered to lose her women’s singles semi-final against Chinese compatriot Gong Zhichao at the Sydney 2000 Olympic Games. Ye had progressed to...
Friday, September 9, 2022
Thursday, September 8, 2022
Wednesday, September 7, 2022
Tuesday, September 6, 2022
Monday, September 5, 2022
Saturday, September 3, 2022
Friday, September 2, 2022
Thursday, September 1, 2022
Wednesday, August 31, 2022
Tuesday, August 30, 2022
Monday, August 29, 2022
Saturday, August 27, 2022
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