APPAREL NEWS

July 14, 2022

Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month

Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...

July 12, 2022

Beyoncé’s Ivy Park and Adidas drop new collection

The latest collaboration from Adidas and Beyoncé’s Ivy Park clothing line, titled “Ivytopia,” was created to reflect the emergence from a period of isolation, the company said. The collection, which debuts July 21, features inclusive and gender-neutral sizing in fashion styles, performance gear, shoes and accessories. It will be available...

July 6, 2022

Finally, Women’s Running Shoes Are Being Made for Women’s Feet

With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...

July 6, 2022

BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’

Bend, OR – July 6, 2022/SPORTSWIRE WOMEN/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino wool bralettes and underwear. Designed to provide more support and more coverage for women with...

July 6, 2022

This New E-comm Site Wants to Be the Go-to Retailer for Outdoorsy Moms

Athletes who are mothers often experience the extra pressures and time constraints of planning adventures not just for themselves but for every member of their household. The debut of a new online marketplace might have just made that burden a little easier. Created by two surf and ski loving moms,...

July 6, 2022

lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits

While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now. The company debuted its Hike collection on July 5, launching 33 pieces of gear for both men and women. Its new brand category offers clothing that’s water-resistant, packable, and convertible,...

July 5, 2022

Lululemon Sets Sights on Spain as It Continues to Expand Internationally

Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce site as part of its “Power of Three ×2” growth plan, which includes a quadrupling...

July 4, 2022

Lululemon and 7 Other Brands That Will Pay for Your Used Clothes

With the recent push for more sustainable clothing options, several brands have created programs that allow customers to trade in old items for either cash or store credit. In fact, giving a second life to your old clothes can be a great (and fun way) to make extra money or...

June 30, 2022

New Balance Has a Pair of Foam Clogs Dropping Soon

According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN

June 23, 2022

Women’s Golf Clothing Company, KINONA, Designs a Way to Support Ukraine

SEATTLE, June 23, 2022 -- Today KINONA, the women-led, women-inspired golf apparel company, announced the release of its Tee It Up for Ukraine collection, including three new limited-edition shirts that are now available to order on KINONA's website. One hundred percent of the proceeds from the t-shirts will go to Nova Ukraine(a nonprofit dedicated to providing humanitarian aid) and UNICEF (United...

June 21, 2022

Venus Williams Teams Up With Stich Fix For Limited Clothing Collection

67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic apparel designed to help boost women’s confidence while working out. The collection will be under...

June 15, 2022

California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise

California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized 1,861 stolen items with a retail value of $203,688 in an apartment in La Habra,...

June 12, 2022

Lululemon Unveils Workout Hijabs

The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their...

June 6, 2022

Machines For Freedom Launches New, Fit Inclusive Endurance Bib

Los Angeles, Calif (June 6, 2022)/SPORTSWIRE WOMEN/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets a new standard for sizing in the cycling apparel space. With a focus on...

June 6, 2022

Athleta sues Danish company over ‘Athlecia’ activewear brand

A Danish company's "Athlecia" brand of women's sportswear violates the trademark rights of Gap Inc's Athleta, according to a lawsuit filed in San Francisco federal court. Athlecia's similar name and logo are likely to cause consumer confusion with Athleta's women's activewear, the company said in its lawsuit filed Wednesday against...

June 4, 2022

Best Sports Bras for Running of 2022

Anyone who has gone bra shopping can attest to the fact that finding a bra for everyday wear is frustrating on its own, but finding the right sports bra for running can take that experience to a whole other level. IRunFar

June 3, 2022

Lululemon’s Footwear Launch ‘Far Exceeded’ Expectations and Outweighed Supply

Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first quarter net revenues increased 32% to $1.6 billion versus an expected $1.53 billion. In North America,...

June 2, 2022

Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller to fit the female foot. That means they often lack the flexibility, fit, and arch support...

June 1, 2022

How Nike Is Using Robots, 3D Scans & Innovative Tech to Create More Inclusive Sports Bra Designs

Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand shared insights and a look into its future on May 17 at its “Nike Future 50...

May 24, 2022

Girls Soccer Network joins Miss Kick FC as Official Kit Sleeve Sponsor

Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ - Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together two brands on two different continents that have a strong connection with female soccer culture as...

May 23, 2022

Lindsey Vonn Reveals Head Legacy 2022-2023 Collection and Collab

Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard goods (skis, boots, bindings, poles, etc.) since 2009; Vonn won her first Olympic medal using gear...

May 12, 2022

Fabletics Teams Up with Universal Tennis to Bring Performance and Style to the Court

Fabletics announced a new collaboration with Universal Tennis, which aims to connect players globally through level-based play, to transform tennis apparel with exclusive courtside styles. Created in partnership between Fabletics designers and Universal Tennis athletic experts, the co-branded apparel serves aces with both women’s and men’s pieces built for every type...

May 11, 2022

Brooks Taps Queer Artist Lisa Congdon to Design Its Latest ‘Run Proud’ Apparel Collection

Brooks releases a “Run Proud” collection every spring, which celebrities the LGBTQ+ community and Pride Month. This year, the beloved running brand has teamed up with queer artist and illustrator Lisa Congdon on a collaborative range. The “Run Proud” collection for 2022 features several limited-edition apparel selections adorned with bright and playful designs...

May 10, 2022

Here’s How Lululemon Plans to Double Revenue by 2026

During a recent analyst day presentation, Lululemon revealed its five-year financial outlook, in which management officially set a target to double annual sales by fiscal 2026. At first, this forecast might seem like a lofty goal, but I believe that it is completely doable. Fool

May 9, 2022

With Athletic Apparel and Footwear in Disarray, Puma Pounces With Push For Women

With shares of Nike, Adidas, Under Armour and Lululemon all down 30% to 50% in the past six months, the opportunity for old brands to connect with new customers in new ways is immense. Players like Puma, for example, are looking to pounce by introducing new faces and athletes via...