APPAREL NEWS

November 30, 2022

How Merrell’s Focus on Women and Product Innovation Earned It the 2022 FNAA Brand of the Year Award

After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the marketplace. That resulted in big sales gains. In the third quarter ended Oct. 1, Merrell posted...

November 30, 2022

How Lululemon Created a Female-First Footwear Line That Landed It FN’s Launch of the Year Award

When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four different silhouettes that dropped throughout 2022 — underwent a rigorous process of creation that included multiple...

November 22, 2022

Running brand On adds apparel to resale program

With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the brand decided to extend the resale program to include tops, pants, running tights, jackets and other...

November 21, 2022

Athleta Sees Q3 Sales Stabilize, Looks To Open 30 Stores In 2023

Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led to significant improvement versus recent quarters. Athleta’s total sales of $340 million were up 6 percent...

November 19, 2022

Naomi Osaka Partners with Nike to Launch New Capsule Collection, focused on Self Discovery and Personal Expression

Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated with the brand on several apparel pieces. Tennis Up to Date

November 9, 2022

Lululemon didn’t change activewear, it changed apparel

A search for “athleisure” in SEC filings yields more than 650 results going back to 2001. That includes Lululemon’s filings, as well as athletics retailers like Dick’s Sporting Goods and Foot Locker, but the term is also listed in filings by a host of general apparel retailers, including PVH, Stitch...

October 31, 2022

Get to Know Megan LaMothe & the Incredible Story Behind Foray Golf

LaMothe, whose daughter Rae is who her fast-growing women’s golf clothing company (Foray) is named after, has quickly become one of the game’s key voices when it comes to women’s fashion. Foray, with a factory in New York’s garment district and with green-grass presence at hundreds of clubs, has given...

October 24, 2022

The Women’s Basketball Shoe Company Taking on Nike, Adidas, and UA

In 2020, Boston College graduate Natalie White launched Moolah Kicks, a women’s basketball shoe company that, unlike competitors, sells sneakers built for “female biomechanics.” Since then, the 24-year-old has built a small empire — and isn’t concerned about competing with the big three of Nike, Adidas, and Under Armour.  FOS

October 17, 2022

Activewear brand Vuori valued at $4B continues expansion, opens NYC flagship

Southern California activewear brand Vuori has opened a flagship store in New York City’s SoHo neighborhood, part of a planned nationwide retail expansion that includes opening more than 100 stores in the next five years. Biz Journals

October 17, 2022

High Levels of BPA Were Found in Sports Bras — Here’s What You Need to Know

Working out is supposed to be good for you — and a great sports bra can make you feel good about yourself and push you to work out that much harder. But news from the Center for Environmental Health (CEH) is making people question whether their sportswear might have an...

October 17, 2022

Lululemon Earns Stock Upgrade On Mindshare Gains With Teens

Piper Sandler upgraded its stock rating on Lululemon Athletica to “Overweight” due partly to the brand’s momentum with teens, as noted in its 44th Semi-Annual Generation Z Survey. The Gen Z Survey identified that Lululemon had reached the No. 2 favorite apparel brand overall among teens, with mindshare in its...

October 7, 2022

WNBA star Elena Delle Donne launches Nike Air Deldon signature sneaker

After headlining Nike's adaptive and inclusive "FlyEase" series of basketball shoes for several years, Washington Mystics star and two-time WNBA MVP Elena Delle Donne is launching her own signature shoe with the sports apparel brand. Dubbed the Air Deldon, the sneakers are designed to be worn at the highest levels of professional sports, while...

September 30, 2022

Judge Dismisses Peloton’s Lawsuit Against Lululemon Regarding Apparel Infringement

Peloton’s lawsuit against Lululemon, which sought a judgment ruling that Peloton’s apparel did not infringe on Lululemon’s design patents, has been dismissed. A judge in the Southern District of New York on Thursday granted Lululemon’s request to dismiss Peloton’s complaint, which means litigation is likely to continue between the two...

September 22, 2022

Christen Press’ Clothing Brand Collabs With Angel City On New Collection

Press founded the lifestyle clothing brand in 2019 with teammates Tobin Heath, Megan Rapinoe and Meghan Klingenberg, and now she’s bringing the brand to her NWSL club. The collection, titled the “New Everyone Club,” will include “gender-free” T-shirts, sweatshirts, shorts and socks, Angel City FC announced Thursday. The clothes are...

September 21, 2022

adidas by Stella Mccartney Unveil Industry-First, with Viscose Sportswear Made In Collaboration With 12 Pioneering Partners

Today, adidas by Stella McCartney unveil a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading names and innovators in the fashion industry to create, test, and innovate, the tracksuit forms the pinnacle expression of the brand’s pilot circularity...

September 19, 2022

Wondery Brand Expands Fall Collection of Size-Inclusive Apparel

Los Angeles, CA (September 19, 2022)/OUTDOOR SPORTSWIRE/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, is releasing its new fall lineup of apparel, including a collaboration with the Jeep® brand. The functional and fashionable pieces provide the comfort and confidence every woman needs...

September 16, 2022

Adidas Creates Pink Apparel & Sneaker Collection for Breast Cancer Awareness Month

Adidas showed their support for best cancer awareness by creating an apparel and footwear line dedicated to the cause inspired by the experiences of people and communities around the world. FN

September 9, 2022

How the Outdoors Influence High Fashion

For serious climbers or backpackers, the utilitarian, technical clothes that comprise “outdoor fashion” mean they’ll stay dry, warm, and blister-free on their adventures. For other consumers, these clothes telegraph luxury, artistry, and sexiness. Outside Online

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...

September 8, 2022

This Runner Couldn’t Find the Right Shoes for Races, So She Launched Her Own Women’s-Focused Brand

Hilma, was founded by Brooke Torres in 2019, when she could not find running shoes that fit her properly. Torres was disappointed with the one-fit shoes that were on the market, as well as the exclusion of women from product development in women’s running shoes and fits created off the...

August 31, 2022

Columbia Women’s PFG Freezer III Dress Review: An Ideal Outfit for Thru-Hikers, Travelers, and More

Hiking attire for women has certainly changed over the past few years, from shorts and a T-shirt toleggings and a sports bra. So what is the best thing to wear while hiking and travelling? Gear Junkie

August 29, 2022

How designing sports bras helped Lululemon launch women’s shoes

The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used this insight to design shoes adapted to women’s bodies. FC

August 26, 2022

Athleta’s Sales Slump On Athleisure Softness

Athleta’s same-store sales slumped 8 percent in the second quarter due to a demand shift from athleisure to occasion and work-based categories as well as some fashion miscues on spring/summer product. On an analysts’ call, Bobby Martin, interim CEO of Athleta’s parent, Gap, Inc., remained confident Athleta would return to...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 16, 2022

Erin Andrews Collection Expands to Major League Baseball

Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women, in 2019. The line will include product for some of the league's most popular teams...